TITLING RESEARCH 3: ZOMBIELAND

The title is a big give away for this film, and tells you the genre and what the film will be featuring. straight away from the advertising poster there is a big indication of the destruction and terror that is going to happen within the film

Almost straight away you are thrown into contact with a zombie eating another human. This creates the first dose of terror for the audience, and gives them and insight into the gruesome nature of this film.

The opening credits start of with this image of an American flag, straight away indicating to the audience, were the film is set, and that it has been made by an American production company.

These opening credits connotes to the audience the destruction of the earth due to this zombie take over.

The creates discomfort and horror for the audience, and the earth is a very personal and close thing for many people, as everyone shares it as a home.

The opening titles are set out as a guide book of how to survive against the zombies. This creates a sense of comedy and humour for the audience within the opening credits. This lightens the atmosphere of a zombie horror, and portrays a humorous side to the film.

The opening credits being used as a guide book on how to stay alive, shows the death of innocent people who aren't yet zombies, who provide the examples for the guidebook.

The use of the bright red blood, is eye catching and disturbing towards the audience. Red is a very dominant colour throughout the film, as it is a symbol of blood and danger , and the film contains a lot of blood and gore, due to the zombies eating people.

Throughout the whole of the film and the opening credits blood is a very dominant feature in the film. However rather than having the conventional red blood, a lot of the blood featured in the film is dark red or almost black/ brown in colouring. This makes it even more disturbing, and it almost makes the blood look diseased and more dangerous and terrifying than conventional red blood.

The production company is in bold, bright red writing which contrasts with the brown black blood that convers the zombies. The Red is bright and stands out, to capture the audiences attention against the graphic scene of death, and murder.

Within all of these opening titles, as an audience we are clearly able to see the true horror and terror that are captured on these peoples faces as they try and escape the zombies. These emotions are then reflected onto the audience, as they feel sympathetic towards the innocent members of the public trying to survive.

The use of camera angles in the opening credits plays a vital role, as they include the audience within the film. Making the audience feel on edge and build up a sense of terror. This is created by the way it looks as if the zombies are running towards the audience. Here we are clearly able to see the man smashing through a window to escape the zombie, this is captured in slow motion as we see the shattering of the glass, and the shattering of the letters. The camera angles capturing it from the other side makes the audience feel as if the man in smashing through the screen and coming at them. This creates anticipation for the audience, as we never actually see is he out runs the zombie.

Once again comedy is entwined within this horror. Having a naked strip dancer chasing a fat man with money in his hand is very comical and funny for the audience to lighten their mood. Once again with the credits being in slow motion we are clearly able to see the, pain, horror, and terror within these peoples faces as they run for their lives. The zombie being covered in blood is symbolic to show that she has already murdered to be covered in blood, which makes the audience feel fearful for the survivors.

Once again, we are able to see the innocent people trying to out run the zombies. However this is almost portraying dramatic irony as we are able to see the horror of the zombies coming up behind the people, and knowing that there is no escape for them. The writing of the credits is in bright red, which is symbolic as it conveys the danger and death of the zombies, and the horror that the film will portray.

The comical zombie being on fire and yet still chasing a fireman, is ironic and yet still humours for the audience.

The final of the opening credits is a zombie crashing through a car windscreen . This is capture in slow motion, and positions the audience as if they are sitting in the car. This creates tension for the audience as almost immediately they feel involved within the film, and feel afraid and anxious when they come into close contact with the zombies.