zeke creative credentials & capabilities

1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75

Zeke Creative Limited

Credentials

https://www.linkedin.com/company/zeke-creative

http://vimeo.com/zekecreative

https://www.behance.net/zekecreative

https://plus.google.com/u/0/111509584311551517698/posts

https://twitter.com/ZekeCreative

http://www.pinterest.com/zekecreative/

mailto:ideas%40zekecreative.com?subject=Enquiry%20from%20Credentials

http://www.zekecreative.com

https://www.facebook.com/ZekeCreative


Zeke are experts in creative communication for high-end interior and lifestyle businesses.

We help brand owners achieve their ambition by becoming more visible, distinguished and desirable.











contents who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7

Zeke are experts in creative communication for high-end interior and lifestyle businesses.

We help brand owners achieve their ambition by becoming more visible, distinguished and desirable.











Wayne McMaster MCSD™

Analytical by nature and inspired by the creative world, Wayne is committed to helping brands and individuals to discover meaning, value and purpose through original thinking, thorough research and great design, with a proven ability to translate strategies and plans into action and a commitment to deliver results.

Stephen Fenton MCSD™

Proud of working hard to deliver a healthy return on his clients’ marketing investments, Stephen relishes any opportunity to help organisations harness what makes them unique and improve their bottom lines.

His professional career spans more than 20 years advising both private and public sector organisations on marketing and brand management.

who we arewho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7










1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75

how we think

We believe there are two fundamental principles behind everything we do.

who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7




















how we think

We believe there are two fundamental principles behind everything we do. ELEVATING a brand’s position and perception;





















how we think

We believe there are two fundamental principles behind everything we do. ELEVATING a brand’s position and perception; or AMPLIFYING its voice and message—sometimes both together.





















More visible…

• Launch online• Bring new products/services

to market• Establish brand presence• Leverage social media • Seek collaborations/

partnerships

We help brand owners to achieve their ambition by becoming more visible


why us?











More visible…



partnerships

More distinguished…

• Improve customer journey • Uncover buyer insights • Tell a more compelling story• Increase customer retention/

loyalty• Deliver more engaging content

why us?

We help brand owners to achieve their ambition by becoming more visible, distinguished












More visible…



partnerships

More distinguished…

• Improve customer journey • Uncover buyer insights • Tell a more compelling story• Increase customer retention/

loyalty• Deliver more engaging content

More desirable…

• Grow market share/customer base

• Reposition a brand• Refresh a brand • Boost conversion rates • Achieve higher price point

why us?

We help brand owners to achieve their ambition by becoming more visible, distinguished and desirable, through a rigorous creative process that pulls together the right balance of intelligent planning and bright ideas; ultimately working alongside to make sure marketing budgets work harder and go further.












the proofwho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7

16% opening rate 50% registered for event

• Above industry average attendance figures• High proportion of premium prospects• Micro campaign objectives achieved

• Uplift in average customer order value by 47% • Increased in brand awareness, web traffic and online enquiries• Authentic tone of voice crafted and expressed• Greater national magazine exposure though editorial selection

Email engagement campaign Brand Repositioning

2050 target profiles

47%increase average order value











the proofwho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7

over 200 enquiries generated

• 52 units let within 24 weeks • High online viewings• Increased overseas reservations

• Helping to define their brand essence• More informed employees• Employees able to talk more eloquently about their brand • Motivated sales force

Property marketing Brand Repositioning

52 premium + luxury apartments

100% occupancy











Discoverrevealingchallenges &opportunities


our 3-step approach











Discovercreative thinking& strategy

revealingchallenges &opportunities

Define


our 3-step approach











our 3-step approach

Discovercreative thinking& strategy

Dooorevealingchallenges &opportunities

implementingcross-mediasolutions

Define












our capabilities

Questioning, listening and understanding

Strategy without knowledge is not strategy, it’s guesswork, so this is how we come to understand exactly what is needed and reveal the opportunities (or challenges) to be faced. It’s a chance to hold honest conversations about what is authentic and valuable.

research and auditing

brand workshopscustomer insightscustomer journeysbenchmarking

Discover





















our capabilities

Articulating the story

In any high-end interiors or lifestyle business there is always an opportunity to differentiate the brand. We’re at our best when we help build a brand from the ground up, from tone of voice, look, feel and message; but are equally at home delivering a broad range of strategies to elevate or reposition your existing brand.

brand consultancy

brand strategypositioningpropositionbrand identity & guidelinesbrand architectureinternal communications tone of voiceimagerymessaging

Define





















our capabilities

DIGITALCreating impact in the digital space

In a rapidly changing digital age you need to ensure you’re achieving the maximum impact through existing and emerging channels.

CREATIVECompelling and persuasive ideas

While design is increasingly going digital, effective printed literature is as important as ever in increasing desire among customers and new audiences.

Do digital engagement

content managed websitesresponsive websitesecommercevideo & animationsocial mediaemail marketingsearch engine optimisation

creative services

brochures and printed communicationstactical marketing and direct mailexhibition and promotional materialtrade & consumer advertising packagingpoint of salecopywritingprint management




















our reputation

“It helps us to position our brand exactly where we want to be in the market. It allows us strategically to be able to create the right USPs for our brand. It speaks of luxury, class and good taste. It captures the real essence of the brand – and is just what we were trying to achieve.”

“Managing the operational complexities of a niche brand in the UK with massively strong roots in Australia is not a job for the faint-hearted. The team have worked closely with us to do so sensitively for several years. Following their help and creative guidance we have succeeded in appealing to the eccentricities of the luxury market in this country whilst keeping our colleagues down under happy.”












our reputation

“Together we developed an effective positioning strategy. Their interpretation of the brand then gave us a visual identity system appealing to affluent early adopters. Our product redefines the nature of sleep, so marketing communications have to put significant space between us and the traditional bed market. We have lots of hard technical things to say but the creative team devised a soft graphic language to convey every unique feature and benefit.”

“We entered the battlefield as challenger, having devised a heritage strategy to give us a point of differentiation we embarked upon creative work. The packaging was exquisite and rapidly helped us establish ourselves and cement some valuable retail relationships.”











1.5 PaintworksColthurst MewsBath RoadBristolBS4 3EHUnited Kingdom

studio +44 (0)117 972 [email protected]

Zeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75

Images courtesy of

Bath Kitchen Company

JAB Anstoetz

Inspired Interiors

Sheridan


zeke creative credentials & capabilities

Design

registered company

united kingdom studio

vat registration

step approach

brand presence

fundamental principles

brands position

new productsservicesto