zen & the art of mobile application strategybryan maleszyksenior consultant, isobar north america/molecular

follow me: @BryanFromBoston

first:an idea

here are 9 recommendations to help.

choosing a mobile application strategy can be challenging.

1understand your users.

not a captive audience.

Who they are.Where they will be.

When they will be there.

Nikon Learn & Explore

Amateur/new photographersVisual learnersBrand-agnostic

2be goal-oriented.

results-oriented design

Yelp wants users to contribute reviews.

Their app provides the ability to draft reviews while at a restaurant.

3add value everyware.

mobicomp is changing the way we do some very fundamental things.

the many forms of ubiquitous computing are indistinguishablefrom the user’s perspective and will appear to a user as aspectsof a single paradigm: everyware.- Adam Greenfield

it doesn’t take long for a user to forget about the mediumand focus on the message.

mobilewebapp

platform-specific

app?

mobilewebapp

Easier to developLocation servicesLocal data storage

possibleBuild once, run (almost)

everywhere

platform-specific

app

Rich mediaHigh quality graphics

Offline accessiPad?

4design for mobility.

5privacy, please.

6be findable.

Your app here... Search

7measure once. measure twice.

8think big.

9start small (and fail often).