zindagi main kia eham hai by atif mirza

258
i 0 + Ï ~ H Z ë ì ? Z L » x Z z g Î a ~ Š z  u z V Ð ú  c * V F ' ¬ ¨  % i Z 1

Upload: yousuf-rafi

Post on 06-Jan-2016

254 views

Category:

Documents


95 download

DESCRIPTION

Zindagi Main Kia Eham Hai by Atif Mirza

TRANSCRIPT

  • i0+~HZ?ZLxZzga~zuzVc*VF

    '%iZ

    1

  • ]]]]ttttpppp

    i0+~HZ? : **x[ /%iZ : ' /

    2014 : Z) /qz6,ig : - /

    : ',Z /X'8-gze&EN7f$g 37

    ? : 7 /

    2

  • g~|}l

    i0+Zq-!*gQXi0+ggZ!CZ#z{@ZkZk4Xi0+~"gxDp~vZk!*]6,gDz{g

    z{H9ZzgHHZzgH**'z{DYDZzgQDe$DZ7ZyK,Zzg$+!75Xz{g~*{DpZLix~'g])_."ZzglY,^{7feXZ/z{i0+ZyV6,gzZkJ-VYNZy

    i0+~Z@*QZyg}}YNX%iZt[i0+g~|Z}l~g~CXZrV*fF,+x[Zzg!0W,Vi0+Zzg]Zk[qg]VZzgZyt[gZ;Bx

    Zyx[V~Xf;-$Zzg-$Zzgzw*W(,|gX

    k

    3

  • 4

  • 8j NEF,KM

    pppp}}}} gggg9 [!*g}~ 111 7 213 tZzg_."*'! 315 )v''! 419 IYg~gO 5

    ZK&6VZs, 624 x[&4/ EEG0 733 x* 840 D 944 i0+~HZ? 1052 Zq-$+Zq- 11

    56 x6,*Y - *.y 1266 @*g(,ZrZh 1377 Gy{y{yZO 1484 Zz!] 1590 ZK,T&4/ EGJXXX! 1694 x[, 17

    5

  • 101 z^c*mXXX? 18105 p]ZCXXX! 19110 CZ'! 20114 ]/Zg~''! 21

    118 _.!*Cf;-$XXX 22

    123 ] 23128 ,Mzg 24133 **Wg^ 25

    138 fg 26

    150 ZKf;-$$+mg 27157 &0*&+] 28161 ;%x!7Q 29166 kZ] 30170 _./}.#Zg, 31175 [p~J- 32

    6

  • g}Z0+gt]7{g~i0+gZxZkue&+**X uH

    7

  • ZO^[

    ZLzZ+**x

    8

  • 9

  • 'gs

    'Zzg (Motivational Speaker) %iZk$Xzgab-Eg;[-Eg;Zzg-Eg;Ws ( T r a i n e r ) R,

    8-Zh(YBD+gZzgVgX bZkYZyp{myZyZzgZjZgzi**)

    gX Za

    %iZ

    [email protected]

    www.facebook.com/atif.mirza.56

    10

  • Zk[!*g}~

    VZe$ZK&6VR6,i0+/Zg@Zkvyt@*z{pZzgZEyzxYDXZ

    ZKyZq-!*zgi0+/ZgaaZHHXx[tZzgpZgi0+g}ZLZN[nXZkZN[az!*'ZZk[%/~wX

    x: (Work) x!aotgZxZkxfg)ZL}a g}f~tg

    ZzggWCXZk!*]6,gnpVxg~ZKfZ]t (Vision) zaZXZ#J-ZLxZq-Zdg

    7gOZkzJ-ZkZ0+zi**e7XZ(xT~(,Z:1ge$z^Zzg"'{i0+sY@*XZdf~gppzZpZKzV~ZZzgdi0Y@*Xxi0+6,zWWiZkz@*Z#Zk~

    ZK,ZgtIZzgg~&6V_.Xx!azu~opWXx[ZzgtvfZC

    6,gnpz{p44 (Personal Development) F,^Yg~gnpXz{ZKaZKWVZzggz-VY,^{fegTz{Bg'h+4Zzggz-V'h+ZY

    RCzCX

    11

  • ZLx)**ZzgpW^Yg~gZk[xXtZgZ5sgCXZkgZ5ZN[i0+Zq-x7gZZq-g~psX

    %iZ

    12

  • [6,Zq-

    LL*Zk**]~ZzgtW\XZka8~xBZzgZKIZzggD**]ZhbK,XCeT0Mht#vZ[z/g[Xi0+DzzV**x7XZLaZ(x,W\pZzg;Xz]CqplYXZk!*g}~!g~

    ZCz:,~t**eLVc*Z(CeLVxBCeTzFXZCzpZ[g~:,XtgztW\an{X

    LLZ/ZLZ0+gtaZZ}.Z4+tsZzgZk}.Z~&6V7gjZEw

    (zgMY@*X Source **Zk;B]Zzg*)

    LLZ#ZkoZL}.ZZkZwu}f:z{;zge6,zWc*7Zk7YY"t&A~?ZkVi0+HV4N?Vp

    (oHXvZ,X&6V? Self esteem ~)gZXvZ,XV?zgH?X

    LLW\*GeTZK&6VZgeTZLpZ1VgZ56,eTZq-xR(,|i0+/Zg**

    13

  • eT`Z]qZ:aZCNXZL{**V/g,**:ZzgW(,_gW\0+Zgx!d$DYNX

    LLZKyg;V~3bDAic*{HZzgZK&6V~ZD}.ZZic*{gWV

    ~eJmX

    LLZq-#ZZg{Z/**eLZkitz:YXZ(ZZg{**VC5ixAz{px}X

    LL!*C*W\gic*{)dw):Zzg(~XW\Cs-oZzgNvWNXZkz0Y**N**Zzg-kY**WypZ(**W\ZLaZzg*avy{X

    LLi0+~(,ZXZ7g~z,Xpx!gz\~BXf~Zkg,:UNZ/W\Z(W\0+Zgx!q7gzuYX

    14

  • tZzg_."*'!x[vZLxZLzZD

    15

  • hZ7YHpZgi0+0*iHZkILLxZzgZ/W\i0+~Z(xZzg%Y&W\

    16

  • IDW\Zq-(,~YCXV%ZtW\zuzVB]ZiVXZyzqzVY**i0+6,XW\LZ,x[!*g}~7&ZLx]c*z{Zk~1ge$Ck@*Xx[vZLxZzgzZDXvZ,xc*~DZ7**Iz{Lpl7g{0*DZzg:Zkx~F,MhXZKIxZzg"x~Ht?ZkjZ2ZyHZ+gzK&%c*Y/z~Zzg"'{CZzgz{u7SCXv"xD?Zzg**x!qDXZ+x!g}jwZzg**pZgXZ/W\Z,g~ZLw~zVc*eZWpZ7{gnpW\ZpW\gMWSuSX

    Z/W\Zq-Z,Z*&),}**ecW\7,J**W\9VDWS\kuXZ/W\bZy&b]W\gW\/@sWSzg]7g~0*X

    p(,~zXZKyg}b7@*ZKZZe$ **]grX D CZKyzuzVZQC|#Zzgg

    'ZzgZK&6VF,**i0+ZhV~@*ZKIwgppBBZzgHUg}aZMhX X

    ZkjZx'W]Z+{ZVc*YYX

    17

  • Good W),*Zq-(,Z**xXZK{Wt[I/f$)(~ZkZwZ[c*ZhvZq-xvk to great

    ?Zk[~ZkF,Zq-gc*&;v(gY@*XZkgaz{xpgYg Hedgehog)(Zzgeu&~VwXZkxpgYg6, Hedgehog)

    EEDZzg&~ZkDga66jZEwCptJ{YgC!*gZq- YNZEw@*ZzgWZCX8Xz{C!*gptb8XZVwz{

    (ggszZ@*|Vpz Hedgehog ZC;v),XZq-x,ZzgZ0+Zgj,XzZw/

    5 vZkgZCDF,XZkvZL Walgreens6,z%i~Xv V]qZzgegv:g

    V~ 5 wXtvx~8ENGZzg 5 ZKZka0+ZgF,qXWw~x|VZLt&ZwgBbX

    Xz{qzV!*g}~ic*{6,l? 1XqzV~z{zuzV40$? 2XZzgyq,Z7g6,og$? 3Qz{|VZLaz{yZyCZyVZV~Z[g]~ZytWXz{pzCZq-xZN[CXtgVapWHZZKi0+7V6,

    ZEwMhZzg0+Zg}qMhZkaW\Zy&

    18

  • ZV6,g**XXW\VwID? 1XqzV~W\zuzV40Mh? 2XyxZ,W\aWfg=0Mh? 3

    QZLaz{x,ZyVZV~Z[g]~W\tWXZy&ZVg6,7gZZF,zZxc*&Z(&W\IDVTaW\~gsygnpVW\wWzZizu}/V~z{W\rXrBBtxZ(T~W\ZK'g]44MhVpzuzV4g]~7MhVXaZzg'g]tx

    (0YX Economic sense Z(W\aWfg=)xt&pVgrzW\F,Zzgx!ZyZyX

    (7X Passion x~F,atc*_./)(,~x!W\_." Zk~zg]CXC

    (BB6,?R,ZzgJZ*y3 Passion)}X

    ~ZLV~zZx[VFVB@Y$XxgiZg^ZLx6,JXZk

    Quill w/J-V6,?Zzg6,zZ) 28 t(i8-ZkZV^_XZkZCI penz{vt6,tB~iuW8VicAzZzgz~~h+Zzg~XZbx

    19

  • Z#-C GEEHZ/Vt~ZLx~ iZzg

    'g]aXZ7h+ZxZ]Z0:XZ#W\ZKIyZy~xgDW\gW\aic*{!YCXxW\i0+Zq-!*p (,|YC

    Zzg6,z@*XZ#x~tZzg_."B(,ZZkYzZph+Zzgq$X%ZtW\ZLxfg)Va4~aZgVXZ,x!*g}~2Zypzg]ZpZ#W\xW\tx**Z,ZLwaJVZ

    c*x**W\aZ, < "5 ENEYXZ(Z&W\8[yy**XZ(yT~W\8[gxc*x**

    W\aZ,3,@1**ZzgQp`RXZ+`TVW\8[3**Xi0+/Zg4+g]

    ZKI~YNZk W\g08WZg,XW\Z+}~gZzg*>X

    20

  • )v''!ZLxfg)}~p~WD

    21

  • PgziIewN*y/gDZq-gKy6,1ge=ZKsz1tZq-zp:gX1ge6,y**x

    22

  • BZq-pzg]]ZX]Z/pi!*yp$zgg;pZLZ0+gZq-0+ZgaXZk|x-VzZBBW\g,XZk:gZq-Zy`g;XZ#~Zk7Yt]aVW?z{Z#zZheW@*Zk1c*zg]C~Zk1CkYVX~"$~i0+/Zg~X}

    zZZzgzZ{zVy~Fg7,}DXZ#d$vzZheWDz{(,~VZOxDZka~eLV

    Z(zg]qV Z }0*kWZH:VTB>YZzgZKo_.Z/%nc*zZ!*g}~ZkgY$z{zgYX

    Y,^oBplZ>Zzgg+MXi',a&tZyZCXtZ+aTF(,}(,}6,z),}ZzgZZg}ZzxDXg}0*ktZN[@*ZK5i#xc*),sfg=lc*Zy(,}c*zn,yqfg=NX

    g}Zg/Z,vzgDXaZyxWfg=7@*z{ZLxfg)V}.#gDZzg}~p~WDXZ(Zq-}c*zVzXg}jw0*ke~P3Zy~Zq-y@z{!*0+ZgzVZXZ#DZkqyh+@*z{ZZzgZ!*]zg

    23

  • 2XZtZzgZtCZ,DXjwZ{@*X@gjwg],e~yfg=gzi~@*pz{VZzgF,M~:bZCz

    eZmgLXLrg-V@*z{-Zg6,euVNY@*ZCyz|#OZk4,q-tZ@*V2}X

    Zq-5i#gVpZq- z Yf~ZLxZdgZzgzu}f~ZLxZgXZdgtZK5i#Wfg=:Zk!*]ZZLxc*5i#fg)}cCX

    ZLx!*g}~ZdagppzZ Zk~p~WXZ*9Z{zw@*ZzgZkBBVZhbZzg

    }aCzg~&XZLxZdgf~grz{ZK]~

    9Z{sBW\]~z{Z7Yt Zg;@*XX]x! Zk@*W\VaZZzg

    CkXZk$+zW\ZCxc*Zg~ZzgDXZKg44DZzgZK&6VgYg~gnp

    x!ptYCW\0*kZKfZ] XZaX~Zq- (,ZZzgQW\ZKx&&Zaz,

    6,Z6,Ke!*g}~7,JTZq-gqPZZKyc*Xz{HZkqPz{),@*ZsZL

    24

  • (Clients CpqPZka$+wZ[z{ZLV)sq7@*Zk4,q-tZz{ZyV)bi}ZyaZy}.#}Xeses:VZks^g~jAXg^~Pc*ggK!*]zu}aU*"$$XZka>Y$z{zgecX

    iZZ+hV~Zq-Nuz}ZT 200 Z%M~tY'%V4,q-!*VZic*{XttWc*%V4,q-t!*]ZZy!*]zZzg

    g^~YZzgZyB$!*7Wc*YXZ#W\zuzVaZY!W\ZCZ+{gDXZCzn,y(,ZgOZzgZcZLZg/VW(,"~,X

    i),*x'z{ZL~ZL.ZZ xN*F,pZqg;z{ZLgL(,"6,pl@*z{eLX]6,z{qZzgg@*ZzgvZk~WNZzgZy]6,x,XZq-zz{ZKzZuCY@*pZzgVZk~WgL(,fXz{HgLZ!*zZ[ZkWyZkzWyic*{

    Z#5i#c*),zZu|xW\ Z#z{ZKZh~XXewN*y 4,q-ZCZ+{9W\i0+ZN[fe

    Zk:g3~ZkZy$!*gzto(,JXtN~N*xi7,_5X

    25

  • 26

  • IYg~gO_5GZmi0+~ZzZZzgpW@

    27

  • szc*CTtJ1ZHgx

    28

  • XW`zg~c*CZk4ph+e:X~ic*{F,vez{!*{(xzVc*xgV*Y+ZDgTXVZzg-Eg-V~gZG6g~G@*Zzgxc*5i#D*IA~ZiU*"$7DXW`*~t|zZ_vZKf6zIgzufez{ZKx!

    Zk**]feXHgzZgzb%ZtW\ZLD~Z

    f)Zg~pZVBX%z!*Zzg6g~W\Z0+gWzZiWW\*GZzgpfZCZzg&zZgZ:i0+~44**XIzZgztgppzZvZLz4ZEwDXtvgrz~W\_DWNc*tZK

    (~ZgfXCg~Yg SKILLS 'gV)fc*gk~pic*{W,gfXtW\5e/~)i!*y6zJIc*[7,"a%FNxWNX

    w~zkH 32 Zq-Z0+Zi}_.*~ZKDY@*X~x!azg~6DZ+{ZVYg~g3YX

    Y@*gW\fg=lq~x[D_5GZmfZC_ZLD~ZDgW\i0+~ZzZZzgpW@Xb6

    29

  • zZZ$o-. GGsIZ_5GZmX|t(ic*{p6,**ecX Job 5i#)

    Zq-_.Z%M~ic*{zzZVZe$]_azCXz{Z,ZZgzVzD 3 2

    5i}j,ZZDz{IYg~gOXN*zei*(,Z**xXz{ic*{z

    zZh~tHY@*XHgZz{zZZzg&C~HgRCeW\N*\6,YV:9}VXN*zeiZLaZq-ZiaZOxHZXz{7g~zZLZ*!*gV&ZzgZL4~z^sgLX

    W),*Zq-x**xZzgI/f$Fx1V'z{ZyC+~CzIagTZk

    l!c*YYXZq-{yKz~6,e-uZq-eZ!2.EH~ Z0+Zi{ZkzZ6,xgXZkeZ!2.EH~aZkWZz-HXtZz-

    4Yg~g;XZz-Z!x6,6,ze-uWZ/z{ZL 45 (**eLYXWz{Zz-~ ADD Zz-~Z)

    Z7**eLpz{pZK]aZ]7eL4Zk6,ze-uZ]7{~ 15 XZYi]Y6,WZ

    J~Z[J-HZq, sKXz{Y'eL{y6,zeJ_X6,ze-u{y),/Z&+7gBbz{ic*{F,@*g]]6,eZ!2.EHm,CgXpWZkWY+

    30

  • 5X{yIz{"gC+Zz-_pZ(iZ,ZkZ]7{zqVXt!*]ZkapZg]C+Z,DCzI

    aW{gTXZ#W\D0YDZ*7[Y@* Y@*

    Z#W\I6,W{YDZplaZ XZLz9ZEwZCD(,Ja"gZYDX

    (7@*Zk Automatic p4npg)ag}oxzg]CXZk~U*"$x87,@*gziZ::ZkjZF,DgX

    IBBtZZCD!*cW6,gO(X Multiply Y!*cWgZZCD(,k)

    f~VzZfg=tYCXxvZK[z4zzYYDXZi7g!*g}~Y@*z{gi+g7,"zZ@*"gx[vZKfZC$k,-VZCZU*XZgXZLjZ7,W\ic*{!ZzgzuzVi@*Xczs'N*xH

    eZ~Zq-[yh+@*VZzgZk~Zq-ZY 20 Z/~Wc*Y@*}w~Zk4esh+X@*g

    Z/~P]Zh7," xZ*zwe-gZ.$_.XZ/ awBZyx+]g~i0+HV$+wMh

    31

  • gziZ:Zq-_az,Zq-~Zq-[7,|7,|MhXtD 50 MhXZk[w~

    W,~ZU*"$XvI~{Dz{ZL0*kZq-eZ],~

    XZ/Zy zggnpT~z{ZLx@Z]ZzgZ]gTf~ZNW@*z{gUZfeXZKc*Z6,

    Zg7DXW\Fx[vZ,XaZKeZ],~r(ZKf;-$ Catharine Cox Zq-ZxXC;]uZ)

    6,ZLxjZgXZk&x@*g]]f6S:]_HZymZ[ubZzg(VXZy~Zq-!*]utZLx@Z]ZK^c*ZLo~gTX

    ZgZ~g}aI"gW*VaZ_XZ,MD(,}Zg]~g}tX-k[6,"g

    (zi+-iX*4+-EgbVZLZ,M6,gg(FgxVW\CC+!*' TED X)

    MhXW\ZLI~].h+(YMh6,z$y~z**]w~DYNZzgW\IWyZzgpZg,X

    xzZC+IZK]Z+ 6, ZKrZhi0+/ZgaZecD[Yg~gZzgZLfF,gXi0+tZgHkB~sz{

    32

  • ZZqx[gSp~aggSZzgz{ZZq**xgSYV:VX p~B:}ez{X!gZzgf

    xx!z{9V~HgaZ}@*z{x[i0+/Zg,X

    33

  • 34

  • ZK&6VZs,

    Ix~,Zge

    35

  • Zq-WZK7g~i0+Zkl~g;*4+wyXz{ZKl~**xg;ZzgWyg*^Xgzi#Zk

    36

  • Vgc*H*4+wyZZ[c*HZ/?ZLZNY+$dz{xwWZ#Zk(,}Z$tZks-kZZkt}#VcXZkZ[5Z/twW@**(,Z

    w@*Xx'guIte$g~zZksC~ic*{F,vZL7"54h HG

    EI"gTXg]CZ+&&z{ZyxZq-

    Zk0+Zgi0+W`itZKyZL~ 0+Zgi0+/ZgYXgD**]Zzg&6VT3ZzgZLxc*cZN[ZK&6Vtgnp,X

    czs{Z*gleiZL',@t!*g}xpZKfZ]Zq-fg=gZ',@7 ~

    t|Cx!*g}~9 gDpZCW\gD*~Cx[vzMVZLx5i#c* Xn7HZ7ZkxyXY@*ZKi0+zYM/ZgDZk~WJzxD

    w 65 Zq-Z0+Zi}_. /ZgDX/J-ZKi0+}DZg]xD/ZgDZknZq~ZLnz{x,IX

    *(,Z].Zi+DtHY@*Zk0ZyZq-DZgiZZ+ZXZ]*,XZkIZkZKi0+~Zq-yx7HXz{g~/ZLtZzgy6,x@*g;Zk

    37

  • xg**ZtZzgyz~WXx43 GEEZ/W\ZKIx'g|W\Zq-

    X yx7**7,}W\x[ZbeZ0ZyzVWg

  • 0*YDXVF,~YC Stereotypes jZFXzZ+eTZya6V~Wi

    jwZE+{zZ+.E^izy O=wV~YNX~gx2DgheZzg**xegX

    zg~7Z4p}ZN[,g}zZLngtzg~7Z4uWV~YNX~vY**IDXpZKfZ]KYg~gOXp6,tix:,Z/W\Zq-m~Ynq

    W\ Z[Zkz{~Y0O7XX zu}I87CZK,Zzg**

    Z/W\ZL~gD**]Z0+ZiD&c*xDti0+(,}hV~Zq-Z',ZXZkbW\ZL7&4k5

    HGIER6,i0+/Zg,ZzgW\Lz{700*NWW\~ZqXxC;]Z',Z|ZpLLZ/W\ZKZqR6,i0+/Zg6,ZrDW\ZKg~i0+**plgX

    Z/W\gDyZ,sZczs7W\Zk~WZzgx[nZzgjAx8XZ/W\WgFyZy~**x**eTc*px[Z6,E],

    (U*"$**eTtsZg]eW\ Entrepreneur)ZLxyZzgW\ZknJngVXg~zZVi0+Zzgx!*g}~p

    39

  • .XZV~WGgZtK:WZZ**VX `P]aZ}

    Z/W\xc*&W\tc*yW\ZK!*yDgZ]k,J-[7,|gVc*x~z^s

    X ZbZKIxW\pZge~W~Y MhXtc*yW\`8-3,Xx/IzZXW`gzig*$+w_W\sZKc*-Eg;tZr7MhX

    (Inggx Skills F,nW\Cz*DZzg5'g')X XIszYg~gYZLxgr

    AJ%c*}h**p'Z+Zg%X*~x!nZVnzg~z{zqZL~gD**]6,gOZk!*]^

    z{yxDZ7 ,Z7tu/xVIz/g7Xjwi~z{p}~ZiX

    zZ+ZzgZE+{tf)Zg~Vp~7g,XpZq-fg=ZLzZq-zZx~/Zg**XZkW\6,ZK&&zZCXY)bnggZ:xAZkZ+{ZV**eX*npZLnZYxW\Mhz{tW\ZL7"54h

    HGEI_.ZK,y,XZ(:g]~W\ZCvyDZzg}Zq-pzg]zxX

    40

  • 41

  • 42

  • x[Fii0+~xgppzZ9Va*W,ZzgiZZgW!*'X

    43

  • 44

  • *(,~-Eg-VZq-0+ZggzZe$(^Z!x6,9Ve/c*Vd$%FNzgjYCT~iZzgW,ZZ9V[]~YCXZyiZZ~),}(Zy'Zzg0ZyDXt

    ZZZKk,zV~Zy!*VZzgZVfDii0+~xgppzZ9VagZU*"$MhX

    C~g6,tHg+9V"pi0+/ZgjZ!*]DXz{9VCDii0+WiZyZZJyzq@*Xii0+~Zya"g{V

    pi0+pzgCZ~Zy{JwHYXg}Di0+~3**eTXZk~z

    Z4)] gZ7g};V"g)]ZzggzpXZii0+~x!Zg] F,"gZaZD

    AZ#z{ZLgD**]ZzgI_.ZLcZN[,X9V(,}pZ[VZzgZKi0+aZq-(,Zzn,ytgXQZKfZ]a(,Z**xfZCx!zZzg

    i0+W$h4 GIGZ~\7gxZkjZOz{xgZk}a0gX"gq,ZyZ(g~XZZLfZg~YZz{Zq-.gi0+XZ+i0+TZ!x6,Dz}VX

    45

  • DZ#ZkZ0+Zi~vg};VZXZ]Xg};VMzZzg Zzg6ExZzggZ]x

    :,-(,}1V6,WzZaZ'X/',V~Z%O-Eg-V~XW,Zzgi]9V[]~W'Zq-Zy!*V6,eZBZzgg}DZyHJMhX

    *iZzt!*Xes-Eg;Ws (Dell) esR,ves

    k9VCg;:LL5!*VY+ZzgZV6Z0+Zi

    Z{gZ ~ZLaF,gZ5DgXyh+ZgzV', (Dell es)Z&ggs7zZc*X6,R,ZX7HZbZ,MZX7HpqzV4ZkyCz@*XW\qzV6iZzbNMhXZq-uc*QC

    c*YZq-oWiZZc*Yc* Genome ]gppzZ!*g!*wF%~c*Y!*]Zy!*g}~Y$XZLZg/*K,X7,zd$QBV{VZzgZk**]Y,^{BQZq-zn,yBqzV4c*YYZzgZkaygZ]Zq-,X

    Zk**]*iZ%OFyB9VCg

    z{CeT0Mh:

    46

  • LL*Zk**]~ZzgtW\XZka8~xBZzgZKIZzggD**]ZhbK,XCeT0Mht#vZ[z/g[Xi0+DzzV**x7XZLaZ(x,W\pZzg;Xz]CqplYXZk!*g}~!g~

    ZCz:,~t**eLVc*Z(CeLVxBCeTzFXZCzpZ[g~:,XtgztW\an{X

    ic*{?ic*{u].yzJzZ*(,~v!*Zzg*

    W,F,+ZZ~gHY@*XQk;zge-Eg;9VzZhZKu]f-VH:

    LLTy~;zge~Z4ZZky~zZ{plZzgX~~y zuzVaa =g

    Z,VZq-d$ZxHXQk~Q,V~~$45GEHZ**xZ7,JX~zZ{Zkz%n~2pZKazuzVJ-aZ,VZkd$Z+{ZVc*XZLZ!x6,z{gXVic*{?BVZyu]ic*{CXW\9V0*kZ+(YTg~V

    Z/W\ZyVghc*Xi0+7VW\ gJ-:HXXZ h~$+wMhW\;W\5#@*g

    W\Cxzq**Zzgic*{J-**X

    47

  • **x!C0$Zgz#=w~7R,m,1VrXz{**zwg

    CeSXZkzZ+"$~i0+/Zg~Xz{Cpd$pZkZL**zwg~t6,z~Zzg*=wF,+"~x[Xz{;zge-Eg;9VCg**x!C0$:LL~**xZ+zV!*g}~YV!*]gVYt)zg~qzVe{X~pz{'c*~

    ZzgZKg~Z**gcZkxshc*}a 7Z/~Zzgx~x[YC}Z0+gZkx~x[ ZXaxZzgj,:W@*ZZyZyX~pWiZCkgYZ(,Zps|0[Zzg~Zk!*zi0+{

    }0*k~eT~CXZq-6,Z**N*U$gZ> XZzgf~Zq-(,ZWc*XtZq}az{^kC0T6,~ZKi0+z!*g{yHXZ

    (Z>zyv!*Z,M6, Bezos zk);~Z,M 90 z|#zZ*(,ZZZg{Y@*X

    !~F,g;XZkF,OW,XZkwZ/Wyz|#ggszZc*Ytx[gXZLapgZ5ZN[Hpz{ZkZN[6,plX

    Y~6,$h4EHE 2010 ZkWy),i',x!BXzk

    48

  • -Eg;9V[~:i0+gZg}hV LLM\ZLfZg~,X

    (CXg~**Zzgx!ZgZ4hV6, Choices)wVZzg 80 ~Zq-**eVXZ#W\ @*X

    6,jyx~ZK/g~i0+Z!*Vc*,Zk~!*p{ZyhV0VW\i0+~KVX

    F;V/~gzkcZ^Z%kczs),}Xz{gy

    $4- GGe-Eg;9VCg;:LLM\D//ZgZzgZk_./~XW\~vZK/W^,Zzg,;~dwW**I,X~eVW\w~ZLo}.#!*g}~ZzgZ

    zZ:N*jZvXZk/~W\ec*~^,ZzgZk!*g}~Y3XZk*!*V!*g}~Y3ZzgZy],X,ZzgZL!*g}~Y3XZLgD**]Y,^{BQZLV}.#,X

    VBx**Z%kWyWyuzwzZvX-RZ%k

    WyrZhg;Xz{Yg`-Eg;9VCg;:LLvW\Zg/Dz{ZXW\i0+~

    exgVW\x[&AZgu

    49

  • J-VBx&A6,@*XZtY@*W\Dz{Z7W\VBxDtic*{ZXW\Zg/vez{&GL]zc*>W\i0+gc~ZZgZZDXZsZ6,y:,5i#~Hf& OZgc*VXTZZg}~W\Y

    (HW\VaZzgV Brand gZk',Z&+)Bx,Zk6,z,X

    i0+XWg^%:Y~ 1993 Ig~Z%O**zwgZzg6,zWXZk

    Z[.ZxXz{z&h G9VZKi0+ptg{}g:

    XZkaZKy LLW\i0+Zq-Z+&W\pDHW\Zk!*g}~WiZ~aMhXZ/pW\Zk6,7gZZ(g7gnpX)Y#/ EG}w~'Z(Z(g7gr(pW\ZzgMhXZ/~ZL`!*]

    W\i0+ZOgg ` zVZq-zZX ZWg^%:c*Y

    st7-!*MzvrZhXz{-Eg;Wsgy

    g*9V%FNxWtg{}g;:LLt7%FNx**zg~Xgc*x

    !*g}~ic*{%FNlZqXZgZ}$ FO**Zkx

    50

  • a}gZqXZ/W\W`J-zqYzZV6,Zq-eZBW\xZy~ic*{F,**xYCXZ/W\ZyVBx[NMzZ9:,-ZyV6,zWc*XnZ(W\h~x!QQ

    c*5ZXgsD W\tgzWYCXW\6WW\Zk!*g}~%FNx%FNZyZzg ZzgZZ~z{x7@*X

    X uJ-eLtqW\x!C(,}pZ[zZ8~@`q-!*XZ,Mua~*(,Z**xXz{-Eg;Wss9V(,}pZ[Z+zV!*g}~Cg;:

    pZ[(,}VZy|**ZWy@* LL~&VW\t!*](,~XpW\Zk!*]6,g, X

    Z,VZ(,}pZ[XZktZW\V**=Z(4~ZyZy**xY}VX4+v(,}(,}0V6,x**eTXnZ(X4z

    LLc**ic*{zi^YzZzd$Q~ZZZkzd$V$6,WDX~c*8-LLc* 700 XC{

    .rZhXz{-Eg;WsZ9V4z!*g}~Cg;:

    51

  • LL%EN}q]~(,}(,}"tWDXLLc*;%EN}q]~ZC^zqHXZbF 90 v

    (,~|V(,}gZ]]YZkztWNZ#vLL6,}NgZzgCq6hVgXZkp~zWaZkze/~q4zZzg7YX

    Zq-y=Zk*Y**-Y),6,R,].ZzgZ9v!*Xge-Eg;9VZk[=wU*"$ZXQki0+/Zgf-VH:

    w~Zq-k!/gZX 17 LLZ#~/Z/W\CyZ,/Zg,tW\/Wy~yW\GZq-yZkA~FU*"$YNX

    w~~t 33 ~ZkOW,ZXQkyW`J-]g~gziZ:WNWt9ZZLW\tZw@*VZ/W`~i0+Wy~yH~z{x**eV=W`XZ#FySkZwZ[LL7~W@*~Y@*VZ[$+%zg]X

    52

  • x*Hg};Vvpx6,YD?

    53

  • 54

  • ZLz(,Zzgzi~axc*5i#D/ZgDXM`V~xzb7,@*Xx!*g}~gZgzBBps@*g;XZq-i:z{Z#Y@*ZKygzi~axg;Zzgz{

    z!*'**eXM`Skgzrg; MiZtZzgpltxZq-!*pu/**eXtg~i0+~pZEyZzg e$Yp~vZ,x6,YD

    Zzg*ZLZzgzu}Va4 "1ge$ZzgzgV(xugV?xZ/g}aZq-pZgu/

    z{ g~7g~i0+6,ZkZiZW,Z]%A$DY@*(,Zpl&ZKIxHX

    ZZgzVZzgVx!*g}~Hg@*?xZYjw~Zkg(,Z4@*XZb5i}x!*

    a{tqx%FN~ZZgZZCXxZh(6,Zk!*]wg3Y@*5i}

    j,ZZCgXZZL]tZzg!aZgc*Y@*Xz;V5i}5q,IQgSXZqZk@*gLXZ#5i}tq,Qz{ZZgzVaZK4+&6VbC{DX

    zc*F(,}ZZg}Z+zZDX~ZyVgz~YC5i}wgpp~W

    55

  • ((,J6,izg Productivity VX|VZzgZZg}aZzZge$)pxZq-%FNu/**ZyF,]~7@*X

    g7gf$*6,Zq-zhZYZ+F|VZL5i}x%FNZzgZk~V}.#e$aZCXz{ZLVaW(,"Zk**]aZCX

    vZ,M*(,Z**xXtZK].]I~Zzg5i}axpZgjwaZjZWtYC

    wIZkZq-gKvwZC^zqHXW`Zk 13 XF,X 60 DZgiZZ+Zzg*~Zk 30 5i}Z

    ZgR,zWz!gK6,;ZXZk~g8-',P9~C@*5i}ZZq-(zu~(YaZEwXv~h}h}A6,gL@*

    100 Z#5ixuz{~Y38nXv~iZZ+Z,XZyz{z;VF(,}Zzgg`g.$

    WXz;V5i}a 6 Xv~5i}azZZzgegZJD@*z{xBBZL}**eZZEwXv~xjw(,ZEZgXZb96"6,!*]AMhX

    y_.5i}ZLz 20 vZK%Z,6,z}MhvaZ+} 20qYXZ~YZzgEiFq,Z

    56

  • z~tWXxZZijwzzvC 20wVZZ5i#aZLZ`X

    ___________________________________

    LLIZCM~Z(c*5i}Zq-zu}ZL]Zg!*MXCSkg6,gx5i}ZLC3q-AZzgz{xZq-N

    _____________________________________

    V57ic6, 24 c*18 WKvZyZLVYCXZkt@*z{ZV!*g}~55q,

    5ig}BV 5 YyX6WzZVY@*W\ZX

    f$ZDTZL5i}aZ,ZaZBDZgi 3 ~gLz{Z7ixV6,YXZk~

    (Ernst and young 7ixVZC^zqHXZgZhj)DZg]ggZ:xas 38 **v5i}Zq-y~

    KXzJczsvgkZKg}.]jZ

    C5ix gXtZL5i}Y}.#ZZCgSXyXz{gu/~znX 6 w~9Z{B(v].]I~zraZL5i} Intuit Z4^)

    ]XwF ge ZK%"6,xa~JZDX evXt9VY[O

    57

  • WWiZv~gK7ixVxzqHX 85 Zk40 (ZZg{ZL5i}Hz{w~ Umpqua Z!5FZJ)

    ]ggZ:g6,Y}.#azMhZzgZkZzMX

    (WbvCwZL5i} EOG Z~ZzYggw)yzZVBZq-d$~CVZyzy]tZZ

    (Zzg6,ZzZR,;k6,izZ+ Timberland .C) HY@*X|V5i}j,ZZCz{Y}.#x,X

    ZZgzVaZKZZgZzgzn,y**ZXZkZWMHZZg}**Zzgz{t!4{ZzgZk~ZyHZgXZZgzVatzg~z{ZL5i}ZyZZgZzgzn,ygXZZg

    (!*g}~ Holstee Zzgzn,yjZZq-NVw>)gXtvZz|#CXtZKu)Zq-77^~tWT~QkZKZZg!*g}~XZk~Zk!*]ZgHHvz{i0+Zzgx!!*g}~HXtu)Z=wvZyZ6,ZeO

    iZZ+!*g 50 vZjZic*{YXZZ,M6,HZzgFi!*V~ZkF,HHX

    F,5+k,ZZgzV0*kZ/pzbzDpZk!*zx!*g}~ZYzn,yaZHYYXZkxZq-

    58

  • Z+u/0Y@*TqZzgY>azrAX

    Z/5i}ZYzZzgYNtzg~7@*xZya%FNu/XZkazg]z{x!*g}~Zq-ZYf6gztZCNXZxaZq-(,Zzn,ytg@*Zk~Zq-e$aZXZ9z{ZLZg/VaZLxfg)H0gc*Zyzz}Zk,~H4~WgX

    vxZLaZq-1BXZ/ZyZ(g~z{Zq-yax6,:YNXg|i0+~Zd

    XZkjZ!gz VZk~6,.ZzgZuJ-YD(~Zq-NX> Rochester University -Eg;)

    9VZyi0+!*g}~]ZXXwZy9VZ#z{ii0+~xgZy 2x!jZ!*]AXttWc*X9V~ZKi0+Zzga4**ZzgzuzVi0+7V~p~**Zz{-Eg;Vic*{tZzgZyi0+~XZk',@X9Vz

    Z**]0***z{zqgpz{-Eg;V~plW`Zpl7XZyi0+~"ZzgXc*

    z{ZLqgpZyp~Z7g;XZ#x~1ge$Zzg$+%zg]CX

    59

  • 5i#zZu|xZ/9Z{q**tZq-**Ih+{q0g{ xZzg(g*(,Z**xXz{H Seth Godin Xd-Gey) Y@*

    Z/pZq-Z(Wg

  • ZkZLZ0+gnX( Neil Gaiman Z%k**g'B)

    Z#~qZi+z2&Q7g~@*XTy=4~xg;VZy~Zk?Y@*X

    ________________________________

    LLpZH#W\4,q-Zq-yxZq-y9Z{X$4 MGi0+!*g}~Z+aZC]@*VXt"wXZk{g~]zztHW\p"wZlz|#**eTXHW\ZKi0+Zq-

    T 7gZyLzZ:7WZh~ga YLz~g,XW\ZLzgaz|#6,W{DW\z{

    Wg

  • 62

  • _5 GGxZzggrz4

    ZEwi0+pZg

    63

  • 64

  • 6, zu~kBxizgzV6,Xze$45 XEY

    ~%+Z=a7gXkzq!*)gw}Pgx6,VWxXZWx~Zq-k!^ZL{0+ZyBXt{0+ZyZOgzZ:zZgs~ZgZXWih~k,ZCV1Yho**7,ZXgsZ!],8-zqHXZOz{Z^q-nZag;(,zVDW?gsee[gc*g~x[Xh+tWy~gsYZk/gh}czqX~Z>n{X

    xq t^TW^;]*~Zq-x(XN!*]tZk Csikszentmihalyi Hn')

    C;]ZZw/~gs~Zkf~Wc*4DH?6,zW'-Eg;WsD%;]

    XpZzg!&A]6,F1V ` }g{'Xik,*y~Z4xY,^{1HXxZzggrzg~i0+7VpZgMh?

    g~i0+(,Zzxc*gzi~].z4~s@*vZLxZ+q7BTpqYZ/ X

    XpZwt Z7Z(gqYz{xzggxI,Hx**pZg@*ZzgZkZV**e7?Zq-zuZZwtHxYzZ]6,]D?

    65

  • 6,zW'i0+pZg]!*g}~Zq-i',t7HZyFzV6,XZLzVZVZ[Zkbgz~l,X

    Zkb_.i0+pZg]z{Z#u/~!@"YNXA$;qCZzgz/g

    ZkY@*X[RVzV~/g@*XjyZzgZEyZk(**xc*HXZKIh+{[7,_ Flow f6)

    z!*]Dc*Ih+{ac*~^zsztxW$X

    ZktC~NtpZ+&W\pDXZ#W\gzb853 EEGVZzgzjwaZzZg:VW\g~Z(gVW\ppMhXZkb

    pZg]zq]ZC$+%7ZkzxWD _.Z#plZqc*w~ZLc*

    X fWy~uJ-ZEw~N4+zc*igq]ZkqJ-$7x

    %FN0YXZ#J-x~:Zkpq**X

    vp**YZyax"'{Zzg)N7@*Xz{Zk~pZzglfeX}tv!z{

    ZLxzzVa0gc*}~H4~Wg?

    66

  • z{Z(x**I t!vZ(xD&z{ZYBXX 7D~ZZ+}pB_.!*Cg6,Z7vy

    tvx~Z,Ze&+feTZ6,]1YXZq-&CKZ}Xz{gZZLx~Z(e&+8TZ6,]c*YnX

    t!vxZkaZBt&6VZgZYXz{x$+OZkq6,zZ4Z0+Zi~HYXZ#x,ZZLapZgfeXZkb_.xBZi:DYgrzZ0+zi**ic*{@*XX

    Yt!*]ix7t]Z[%FN]/g,Xtz!wmu/V2+g@*F]Kz~W/ZgbXjZtY+vic*{

    ( Pager pCkDZk~VZq-xgVWHz{Zk!*g}~Kz{H c* yZZz]~tx

    g?ZzgZku/z{HCkg?ttWc*VpZg]X~ZrVZEyZzgpf6qHZZkzxWZ#z{ZLIh+{x!*z){~^zsc*z2VB!*V~\Xtf6ZyZz]~

    (mu/V~ Passive qZ#Kz~!w)z^sX

    67

  • !wpYZk**]DXtg~,z~{m7XgrzZ0+zi

    Zq-g]Z7g~zW,Z0+Zi~ZEw**5YXZ,aZ(gKYNX~g~!]tW7gZ

    X~qg~Zzg !*c*Zbzu}xu"gZZ%xVstWMVZz]gYzZZK&6VC3a

    Z/!wzgrz!Z0+Zi~ZEw** ZEwHXzq,ZLZ0+g].&zgCc*0Zy

    X gc*Bvxp,Zzggrz:,z{ZKi0+

    pZgfeX

    68

  • i0+~HZ?x[JZzg7gi0+/Zga),*

    (,}_54j HEE]gs

    69

  • 70

  • W\Z,ZE+{zZVZLZLp}z{ZE+{ZL*yBBx[ CYDp

    eg ;z Zzg7gi0+/Zg2**YV0*YDX),jw6,zW_54j H

    EEgZ,ZE+{~@*X[sZ),* Thinkers 50 +@gz~LL

    W,Zgc*HXtZZi[*WhY@*X_54jHEE7g}~ZL9V[4+X|V)]F,CZzgZyx~].]

    W$?z{ZyZV6,!*]@*XpkWy~yz{9VHc*]7g}~VZzg),*6,ZD

    3 gz{ZLZz6,Z,Xz{9VHz{ZV6,g,z{ZLg}J~plg{MhZL{0+Zy~ZzgVZy]pZgg{Mh?Zzgz{7g~i0+

    e-Eg;~e/c*V g Y~Z;z 2010 ZZ0+Zg~6,g{Mh?Xd$~9V[]~ZkZLWy~ZCqc*Xt=wU*"$ZZkzi+-

    e),g--ic*{7, g Wg^~tWXZ;zYzZp}~gHHX

    YVqY?_54j HEEZV~Zk

    jZZq-ZHz{TuJ-en4+q}Xt!*]ZkVZ2XZkVZCc*

    71

  • ZKy+ Qg;V~3bDAic*{H ZzgZK&6V~ZD}.ZZic*{gWV~

    -Eg;wZ#Zk;B~p}z eJmX(Wz{C*ygsp7,|g;XZkzZk Catalogue)

    Zka(,}:g~ZzgCqAzVNg;Xz{eLz{g}p}7,|XZkwa'ZBZzg@*gp}KZtxp}IXY

    ZktqZq-(,ZX_54j HEEw~WgF

    @*gZ[b[g}p}Zk(,}~ZkagU*"$X

    t(,ZfZC7zuzVaZY**Xz{LZz}7pz{ZK&zgZ:i0+~tzgeL

    z{Vaic*{ic*{Z+{q0nXF',kIW~YDZkf~twWc*ZF,YzZXW~6,Zk!*kZCc*z{F,Zzg}6,Yg;X_54j H

    EEZ(CkZZkf~WzZwsU*"$zZ

    e%zZXk,Z`Zzg { Zzgz{ZL!*kF,}~XZkZz{6,.ZzgZCZ[~/g}Xz{ZK/Zzg&AuzV8g;X

    aXgEz{Zk?ZKfz}.Zz @*ZzgZkZk|_.DZ#

    XZKyx!!*g}~Dz{t8Zk

    72

  • Vi0+4XZKyZKx!Z&z{Vu',Z{g;c*z{ZL(,}}J-VeX_54jHEE[Z#ZkoZL}.ZZkZwu}

    e6,zgWc*7Zk7YY" g f:z{;zt&A~?ZkVi0+HV4N?V

    (oHXvZ,X Self esteem p~)X &6V?gZXvZ,XV?zgH?

    ZkZ[z{ Zwg}J~plg;YY?(~ Frederick Herzberg xC;]i+guCi',v)

    e&+@*TIZ#z**zZui0+~pZzgZEyNY@*XZkzplDZ#

    IZg}0*kf)Zgc*VVzuzVi0+~X_54j

    HEEw~ p~ZzgxVauZ;Yg;9VZKi0+!*g}~zZ** -Eg;i~

    ecXYZki0+z^5](,"@XpZk4,q-i0+~Zq-zZ**Z|g;pz{Zk|zZZ?ZkaTsJ-O7,ZXZ#z{Wxge~qg;Z7,JZq-J%oXz{CgziZq-7,"WZzg}.Z`~/Zg@*}.ZT*~YV5X

    w7,J 2 Zkw6,**ZkaYz{Zq-w~g;XpZLz~Zq-%wTkZKi0+1XZkIZ/z{tZL

    73

  • *yK~s@*Zki0+',!*CXZk*yZwz{w~P!*gZEw@*pi0+H?i0+~HZ

    ?ZkZwoZCgzi**XZ#z{Fg~g;Zq-iQz{ZkZw6,ag;}.Z4,q-x!H?ZkV"gzpz{Y}x!geZ7tZkzzv4i0+/Zg.XZL9Vz{HZkgjZzgvZzgCyZk|tgnp7gZ0+Zi~/Zg,@*Zyi0+x[YXz{Cgzi}.Zz{Z(lnTi0+z{Wync*&4ZKyW~}nX

    zZ**mZEw!*g}~ZZk|YDZKV]Zi

    aZq-sutg~zg]CXW\gziZ:C6,Zq-W\tWD Zy6,zCXT}

    X wW\MhW\Zq-ZidWc*e6,zgl 20 X[LLW\ZKi0+YMhZq-zzZktaZk;zgeZzgWxge))ZKxV!*z**plX

    z{&zgZ:i0+~F,gpfZCi0+7V~z{)tXZyZLzZ+~V]Zi7Xt))qva-Eg;]~z7feX))1C$+c*bC{gXv&zgZ:i0+~!~F,

    74

  • gDz{g~YzZxV~YDXz{ZK]gziZ:C6,oYDXg}ZL

    zZ**Zzgm!*g}~ZDXZLqzVwg@*Xp J zZ+~VZKZL

    g}0*kzZ**Zzgmz@*X0*zgIZEw

    _54jHEE[c*]~Zq-tVF,M

    ** Visionary jZgWXZk_.Zq-w~.**ZXZkz{gZ3@*vF,a~pZkBBZq-Z'g]VZk~xaW{**XZkzyaZz]

    (ZzgwZVx1Y@*X Threats (V) Co-ercion gV)Y@*XzZ+Vzya Power Tools ZZEw**WyBpZ#a(,} Power Tools Z4

    YDtw"**xYDXZk6,zZ+!lZ,Vy~zqZ(ZCc*@*@*aaZq-zu}B]ZzgZZx7W**zZ+]**9qzVZN[!*'Zq-)g~bWy'X

    [Zki0+Zq-ZZwt5ZLVL:hZYXZz]pbDZyq]~Z/Zq-!*gZkh1YZk~w`7X

    75

  • i0+~Zkbq]"giWDZ/Zq-ithZw6,**Wy@*X ,hDgX

    X **@* 98 Z#Zg~gzt;zge~Zg~q6,WDZkZL

    9VttZwg3Z,VZKi0+~ic*{ZtH7V~0* 6, 70*c*?9VZq-p!

    YCXx7v%FQZODZzgZKfZ]!*g}~ZhgZ(gnpX_54j H

    EEw~Zkp!t Self esteem)7vzu}VZZxDX~Zg~p!Zk

    zWCZ#ZKgz7zZVX9ZwZV**

    Z/ZLt9ZwgOXi3Zk**](,|YDXt!*]ZZ~RBBR6,gXZkZw_54j H

    EEZ%O@0*V!*]DzZ@*Z%kZk,Zy0*6,g;X ISOLATION Zzggc*B

    Z%kZyB\gCZzggC]7grZzgz{ZLZ~izgz{Zy]:gO@*Zy 6,

    V!*~c*YnX_54j HEEw~Z%kttZw7

    **ecZy#VHYZptZw**ecZyVVYz{Zh#Zz6gLZzgfg)ic*{ic*{pwX

    76

  • IYg~gO[Zkxw~{zg~x!ZzgF,

    nZ'g]CzIYg~gX-Eg;i0+J-Dft@*sg^V5YYXZKi0+~Z,VzZ+Z*c*!*k5@*Xp-Eg;3ZZ,VgziZ:zZ7,@*Zg7^DX

    77

  • 78

  • Zq-$+Zq-Zk!*Z*yTZKvfg)),Zzg

    Vg^~Zzg>_."Z1

    79

  • 80

  • LLW\*~p~9eTZkWipZKfZ]Blake ,XZ%Ogc*g*~gzZm)

    (Za6,gppzZ!*X MycoskieY~IV/ZgZgOHXz;VZk 2006 !m 34

    g5gZZzg7ZVc*Xp]~0*YzZ"$Z6,.yHXZkV0*kaDJ-7XZk5]Z,gqVVDZaxg@*Zy0*ViVZzgFg-VpgX

    mZ%k~DzZvzqHCz|#zZD$+~*d$a ZL

    Xz{D!*g}~7Y} DhZZ}{ZkZ~/Zg}ZzgDzZZZZ 2 XZ

    ZkD0]Z@*g;XZkwZkgzZOkDVyzVVXgZi6,].h+DYMhX

    gzZnoKZZg{OV>a),DZgh} 10 XwV zq/x[Z

    z|#XmwZ!x6,ZL{0+ZyZzgz2VBZkDZg 10 ~zZ:Wc*ZzgV~ZLgz!*gZw_.

    h}KX

    81

  • maz{xc*g0Z#ZkDY6,plXz{ZX!*wyZy~XmtN'h+pVzzz{WZzgic*{ggB!*wgXZ[Zy0*VyZy~)}jZzg!zVpX

    !~F,zZtv!ZZgOZH\Z%kiZZ+h}_ 10 ZzgvVd$V~V

    XtvZH\~VDZW>]6,0*VaZzZFg~gX

    mwz{ZKi0+zz~ZzgpZk i0+zu}{~zg]qV}

    vfg)Zk),Vg^~Zzg>_."Z1X

    N*'vDyh+zZsyh+Zg~7Dz{VzZZq-q-zWXZkvZ,yh+ZgXi',jZkvgDXZ#ZyV07z{Z7ZkvzZh7g~DX

    mZ[Z]~HY@*@*z;VZKOW,Z*yzuzVnXz{ZCtxVJ-@*gz!*gZzggzi%{hV~d$ZzgzbzxV_./gOXZ[tv\`gXZkxZwZq-`z|#?vZq-d$aCpgpp

    82

  • a?u`~c*8Zb6xZVXZZh7,"~pXZkZq-Ih+{[

    R,Z*.JEEd-GeyXmZLC5ixZk[Z+{ZVtg{X7g~vZ[C~x/O

    vvZq-{0+ZybgZzgpZq-(,}:ENHZCk,X

    maZzg@V.'Zzg.yW,VuZ;ZzgZzZ"3 JGH;k~ZL][X

    mggzVBd$V~pY@*ZzgZLz{Zkq- ;VVDz~]Ck@*X

    zV]Zq-yV%/Zg,@*Vzxd$V;CkX

    N*'vF,gXZ[m5]ZKjZic*{ic*{zZK%_.ZKgu/V~/ZgYX

    mCZzfZCZzggzqi0+!*g}~gzZzgaYXZkbz{i0+5]ic*{4Z0+Zi~K@*X

    ZKeZ],~~z{ZyqzV!*g}~qX0z{ic*{6,.yXtwZkaZ+{qU*"$@*XPVZ#z{ZyqzV!*g}~z!*g{7,kz{ZZk6,(X!*V0ic*{6,.yz{ic*{Z7XZ#w~Zk

    83

  • b6,.EVo**7,}z{Zyic*{WYXOecg~g}gz!*gc*x~Zd

    c*7XZh5i#qa:XZbgz!*gza:ZkzuzV4~X

    g};VgzZngZZg}%gDyV]gTXZk!*o*gc*Vgz!*gZkazqHY@*ZkqZzgZkV~W*VaZEwHYX

    7FO~^DZq-vu6,%FNZi8-W1geZ16,6gc*X1ge6,LLZKggWXmZk1ge

    \VzZZLz2VZzgY+zZV 700 k,X~ZkCXmeLtk,Z7C:LLZz]i0+ggW**zg~@*@*ZkZ0+zi**c*gX

    84

  • *.54jY

    GH'x6,*YWKvzZzZzggV@TyzZ!*

    i0+PJV

    85

  • 86

  • k',kIgKV6,OzV~z|#@*X0+Zgyh+Y@*0+Zg;BZkO~eZw\

    zV fg)mZzgQZF,Ziz~mXZke"Zg/%VZzgrgDX

    Zyx6,*PYat1{XZkI~ZZk$+%!*g}~W6,6gCXtZyzZ

    X Zq-=wvgC6,*YZkzZZb8-aZ%O-Eg;ge

    5XZkaZq-WBtz{ZK ((((Stanford))))Z%k~J/~}pZe7-pszZq]ZZzgsX

    w/~ZkzZ;g^ZfZw6,*Y 51Y1960 zZ:g]WZL{0+Zgz!*g1X

    ',kX 21 ~z{ZKZg~ghWXZkzZy/zZ36,Z7WbvrZhHHXZkv

    Y~6,*YzZgXv)~Zq- 1945 Cg6,*Y#DZy~"tg{zVZLiz|#zt'+

    Gg}

    a4Y?Zkv5]L4j7`0*Xz{Zkj,(

  • XtZq-Zz!gU*"$ZZzgZi',=qBXSk ].]Wv0WbZzgeZ"2. JGFX

    w~vLZzgz{V$Zb8- &V~ZkR,yZzzg04 5 W];gZYgX

    gz9J-VHX 194 gz9(,|(WKuzw4h45 EHEYZzgW^g}.] Wipro W`zZz)

    ZzZZZvXZkZgR,Z&+c*Cg~XDZgiZZ+ 30 teZg-EqZkv5i}ZZq- 7

    500 ~;ZXzZzgay 54 XZkx*c*VVBxCXW^g*~g^aZzgezC}.]zZ*(,~V~gYCX

    6,*YZ&+c*~W^gx!*Y@*XH6,zeZzgMzVZyBZCxZ&+c*~W^gkHX

    ZkvZC^zqHXvLL~g`W`ZkZZgz!*gsZg{CX

    ______________________________________

    z{F,aBZzgg]YVzB^?HzuzVW(,"af;-$?

    *Z6,YVgr?______________________________________

    x6,*YW`*ZF,+ZZ~gKYDZzgZy

    88

  • teZiZZ+c*Y@*XZZzq-* 15 zZ0+Zi{W,F,+ 100 %* 2 !*ZW,F,+ZZ~gHZzgN*G+ 20

    ZZz~HXY;~ 70 x6,*YZk**]6,gX

    0*VpsNXgC#)VZLW6,:~J-gCV,XZy)]R, 60

    (g]~ZLW6,:bXZk IBM zZvW!Z*)zigXx6,*YZkmZLB5 g" F.v

    (YvWic*XY~Z,VvzZz6,Ze**xc*XzZzZL 1977

    R,gszZXzJ7"54hHGEI6,*Y

    zJgc1XzJ~vZKTyF(,~|VWKVg]~W^gk'X

    zZzx!~6,*Ygz!*g~1z{ZyzZz g~Zg u Y;~ 1980 c*-$Zg~ZY@*X

    (W~~ag]_cHX6,*Y: Wipro)sZgc*Zkg]el,|kHic*{gya0*zg.$1XZc*-$Zg~0*!*)Zzg@Z]~zZzF,QgX

    ZKZkp!!*g}~z{~ZKi0+XZq- gZZggZlg0Y@* ZZV~tYy1

    Zq-ZZg}ZzgZq-}ZgZkx!!*g}~@*

    89

  • XZ/W\zZzZq-x[vB~Zkx!ZzzZkZZgVXzq~1g}xVZzghVgg~ZZg,Xc*-$Zg~x1XZzz$+F,+gz!*g~q]~~x[

    Y;ZZ~ZKZZg1XW`t 70 gXZq-0g{HX

    6,*YIZq-#ZZg{Z/**eLZkiZ(ZZg{**VC5ix tz:YX

    Z(xV}.#6a Az{px}XXZ(ZZg{**].]I~c*-$Zg~Zzgg@}.#ZZg6,grXZ#W\CgziZzgCZyZZg6,,plYX

    ;xCgN*i**xx6,* - ),zq-g~YC,Zz!aZzgzZzvx!6,{Wt[XZk~zZzx!tgnpZk),F,ZwXz{HCgzi].]I~xBX@i6,ZKz0

    wW 3 :,X5i}~xaZ,X!~F,a/~,X-;x6,*YZygz!*g~]~g]:6,gBbX

    .y*(,~zJv!*ZzgZ*Y~ZrV.Zh!55 GEHZy 2000 W,F,+ZZ~gHY@*X

    **xgZZg{c*XtZZg{@R6,4Zzg"$

    90

  • {8ax@*Xt*(,}gZZgzV~Zq-ZzgteZiZZ+gX 33 Zk0*k

    .yb6,*YZKWKvzZzZzggVjZ@|#gnpXz{Z/~ZKZzZKzZq-gN*z}zVZyaaZFi0+HVgg

    ZyatqMZ} VXzZ:**ecX

    __________________________________

    F,a].]Zzg!fzg~Xg~].]^g@]Ggzq@*XZh6,Zet~g@4gZZX

    __________________________________

    Zyg^x6,*Y&+c6,Z~6,z}gZHq~ 640 teZZZ}`XZk@s 2 Z z{ X

    jw**Xt&+cg~iga 2 CZq-I~6,z/ZV~7ie/~} 3 ZK-Eg;_Xt-Eg;

    gXZk&+cZhJangZzgS*4+g7gf$ytHY@*Xz{BYZzgF,CkXjwC~agZ**z{ZLZzg*!*g}~`nXjwa&6VK0+ZzgZyz**X6C@Z0+gwg|#@*C^z7"54h HG

    EIBaZ@*XZ,jwg,aZ,@

    91

  • g]~8&zggXz;VZ*Z(!*yaZ0+g7"54h HG

    EI!*C~Zk@*Xtgg}{gZXW`aZ+Y@*&ZK%^}X

    Z*ZzgzZ+tDZkH^~YXx6,*YDXZ,VF',kge-Eg;

    (fg)Z Distance Learning _cH&CT)]s 300 {~s 5 e/~ZYi]~YXZ,V

    ZC(x1XZkaZ~xzq**7,@*ZzggZ]k,J-YkH7,@*XWygg8-XZq-y6,zWyWc*-Eg;W\e/~Yg~gXZ[ZZEyZzgpz{ZKZg~`XZ,VBe/~~Wzm,ZVXz{:

    LLZ/~W`ZV~Zq-@*~Z%kZi(ZZg}ZN[@*Xg}(ZZg}sZb8-Zzg}qzV!*]DZzg9VazXZ%OZZg}9VZb8-BBqzVYjZF,MXZZ/|-Eg;seZf$ZZi~e/~_X

    ',kZzgz{6,gnpX;"55 JGEY 65 x6,*/7,Y%ZzgZyx~X6,*Y~ZL{z0+bzc*zVzggxICZzg"Y+ZY7

    Xz{6,*Yg^zzgpZkic*{p**zwg~

    92

  • Zzg~Xz{ZC**zw_X*ZF,+~ZL**zwd$gzX

    ______________________________________________________

    LLZg(Y0*zg;kzZz}x6,*Yz{Zzgg]7g7^YYXz{g]

    XZk$+zg](,f !* WKW^gwkC+Zq-7g~tWXx6,*Ygnp

    o(xF,',ZggppaZV V"$%aggXZaz{g]~6,Z~

    Xx6,*Y&+c6,z/ZV ;a7g~b^zsZhJiZZ+angXgu/VyZy~

    !*gzZZ_XZyZK y Z+Z:wZ y g]~ZteZb].h+g]@*g~(,ZX 2 &+c

    N*G+______________________________________________________

    6,*Ywxv)xZx&AgnpXZaz{v7g6,z/ZV~5i}pZzg4+Zzg7gaZ~z^sgTXxYp!tYCz{.VZLB5DZzgZhgDXx6,*YZVfZCZzg&zgZ:i0+~x!ZVgTXz{)bm:gZyK,XZLZ0+gZq-z!Zzge$aZ,tZX

    93

  • ZkW\ZCxaZ**AXLLwq7X~vfXt

    Zk7,@*X@*XzuzVW(,"aW\7g~zZzgic*{Ea**X

    LLZz]Z#W\i0+~Y@*W\ZyWc*W\ZkZIc*7Xt]/Zg@*

    qzVa]/Zg**ecXg}zZ+ZE+{ XX ig}aZDZkZ0+Zi{7Mha6,*Y Entrepreneurs F,5+k,Z6,e],i

    Zq-gzVwwgnpX),7gzVF,ax6,*Ygz!*g~ZzgfZCi0+QwtgVX

    7gaic*{ZtCbq]~X 5YXZ#-0YDGgh

    94

  • g~pVtWC

    6,*YWWKCY[Dx!ZVfZyZp~g:

    /'i0+!*g}~NqtZ#W\ZkW@td$CXZLzZ),zq!*g}~ZyIV=tg{c*~ge~Z%k~Zh5i#zqzVZzgZLzZ

    gz!*gZ(gwwwzVXpZ[Z# ~&8VZLZk6,pCk@*VXg|D7gaZCZ#W\**ZLZ0+gW

    zZgKWzZi[ZzgZk_.,XZ/J~W(,{Jw**ZX

    /'Zq-gzBgz7%Ygz9ic*{CXqW\Qc*zgZV$~Q 5 zZ

    z{WQZWYCX}w~ZkqgDZKDX/'Z(7C!*gXi0+~{DX~W\x[DZzg~**xXx!AplVpZu6,Zg:,XZ/Z(,W\**sY'X/'!*ZOvI~gTX-g\~Zh6,KqDuz}zgZytH7gaic*{Tq

    95

  • zg]Cz{tCbq]~5YXZ#-0YDGghXc*gOCq44HYYXt

    ^**xXZ#zq]ik,ZW,OatDxZVDto!*]CX/'ZyZsz7X*~x

    pW\pZk**XZK g Y zgZy(,fZZg,Xt7pZqz{Zp7Zyy

    aZEwDZqg}z{gLgLZqwDZyKYDX

    /'Z#ag~pVtWCXZkZKg!*CqqDpC76,

    ZzgzuzV76,** S **Zh!*]7XZY7XCz*!*g}~vXC!*g4!*g}~vXZb)biaZL

    ZL{**f)Zg~X

    96

  • @*g(,ZrZh-Y),jAZzgf;-$#

    97

  • 98

  • M`R,g~i0+CZz0[ZzggL(,}SMZEwMhpR,ZXZZV~gqwZ+:XQkzR,,^Zq-#}',Z',ZzgSk

    ZEwPmVJ-zXSk!*]g7HYYtxVZEwq0YX

    (z{T6,R,g Steve Jobs -Y),)Xc* ge R,J- gszZc*ZzgxV

    w/~ZLz-zi( 21 Y~ 1976 -Y),BR,zZvZ9MiZLyZ`HXQk

    (*(,~(Yvc*XM`Qk APPLE Z9) Y~S%(,~v 2 0 1 1 teZX 3 5 0 gLz=

    M*ic*{z=Z"5 GEvWZZi MobilExxonqZXZhv6,R,R,zJZzg+-%Zz

    ZzggLzZvXSk=w6,Ze~!5GEN*lR,iM7eMyZzgMbX

    XY), Z9ZZigZ-Y),xVZ*ygLgD**]ZzgK"Vw&AgrXz{Z+6,ZetWc*em,ZZzg].]~zuzV!*i~"C{=q2wJ-qXY),Z(8ENTiuzm,!*b4,Zzg@gL$+wgc*XZkZKC6,Ze

    Zk]V!*] Bei0+5~X

    99

  • XZZk tyz~(YZ&+7~~].]%/c*.y Microsoft Zi+DZzg{~geZgc*HXMz

    ZkZ+Z:&6VZZsHZzg7g!*],-Y),(,Z**xX

    Zk Y),i0+Z*ygZZzgjAZ*yXXY), "$Zzgq]~ZC^zqHptZLgZ5p@*H

    xVZk^~Wy~]w@*g;pZk~Y~z{ 2011 z{ZKvTyg;Zzg56,ZegszZ@*g;X

    *^X Dg %nY~yZ~aZZXZkZ%M 1955 Y),

    ZzZ&+7~%/tyz~~/gZXY),zqZz~w8o- FFXZk~Zq-ZzgL1V6,xtXZkxNY),gDyZz~(,kHXY),gK/~%FNZOXZ#z{W^,))~Zq-iz{r6,xg;XZZq-6,i}zg]CkZk

    q-!*z@y6,gZHX HP czsWKv4J-Zka!*]ZzgZ/6,i{c*XZkB 20

    ZkY),ZKv~x]}~XZLzzi(Y),5];jw~zgZy

    XzVZZZz*yZN7,JXzVZK]~ZDgXZ4VZy5]Ic.

    "554jHGEGIEZzgZkZq-Z(W!c*T)g6,

    100

  • jwY$XtW!g|Zq-ZzgZkrZ+Z#ZyLd$Oc*Y@*~w**eY@*XY),Zzg

    zi(Zk"554jHGEGIEZkW!*g}~]ZXZzgZL

    DZgeZ 6 Z**Zzgz|#**zqc*XZLZk"z{ 6,g~x[X

    Y),gi+Zq-ZKZg~ghZyZY]1eZ ~XZkwtPZzgd$zZ+6,

    Z/ZV/g@*XZ/pz{gr[pZkZKpzzheYg~g3XY),atz

    XZk0*kg1::Xz{z2V#zV~l6,z{u{1Z@*ZzgZzZ:zZ3ag @*g;XXCZZggZ]z{]aw^Zq-'.5

    HFY@*V Z@*

    Q~Zq-yZY3**Y@*XZkY),ze-SzZvZN*g~~

    "554jHGEGIEx

    zqc*Xi0+Zkzg~z{ZLZ0+gZq-Ckg;Zzggzq|XlZZ&+c*XZKi0+!*{~z{$+|#OW,g;X

    Y~Y),ZzgZkzR,'X 1975Y),'ZV~p8g;X'Zq-g~Y),!*g}~Cc*Y),C(@*ZzgC!*]Gg@*XVzi('z2VaR,c*XY),zi(B

    Y~ 1 9 7 6 ZgL~6,z/Zxc*XZkbzV

    101

  • v**xY),ZL (WiHX APPLE eZZ9v) 1300XZ9v**x)gzZYZ

    +C42.E

    EEGJZkzZK Ih+{V**x?g30VgsewijZzZDXY),g

    R,zVWgeghe~x[HX 50 sz~:gR,Z9zy**xc*HX

    Y),Z9zyqzZubR,4zgjyY~ 1977 aZEwHX6R,Z9I**x5XZ

    g*R,~7HHXt8R~R,&yh+Zge"wZEwYXzg:Zkyh+ZgR,Z{ph**7,DXZ9IW6,R,gDy~Z

    eZJ- 600 Y~ 1981 eZ z Y~Zkz|# 1977 Xz~XZ9z{ 500 Y~Z9gay 1983 VX

    vZ~Zkz~Xg^aHVZk!*C6, Xerox Y~Y), 1979

    R,XZk`c*YYZzgZEwzZZKeZZzg6,z/ZVWy^~NYX

    Y~ZLx@Z]!*g}~:LL=kV 1995 Y),Z0+gtZ0+Zi{HWzZz~R,Zg]~tZNX

    Y~Z9!5GEN*lR,gszZc*Xz&+zi!543 GEGiZzg 1984kS:]zzZZEw**WyXY),Zk

    R,pzg].$Lt:WDZ/ZkZ~gi+~

    102

  • /Z:'X!5GEN*lR,tWZq-w(vWc*ZzgZZ9r Sculley z{j)

    Zhc*XQkjZ9~W6,W{a(,~?ZK!*/0*&~s**eTc* pzg]?m,~:LLH

    X *psaWi**eTjZ9~W**Y),aU*"$ZXZkR,

    6et~Y),XZZ~!5GEN*lz|#-kgXZ~v)bDgXrZhjZzgY),]~W@*HXtZZ]tWY),W%Z:aZzghV~

    Biqic*{(,J1geWs CEO gztvvyg;XeZ],IY),vgrc*X

    Y),atz(,Z1{Z#ZZKvz{!*i0+WgZx/ZgY _7,ZXY),ZkzZq-ZWX

    X-k pZkZyZy~Zq-56,3HZI(**x Next OZk6Zk**]?XZk)

    Zq-5R,vWic*XtvR,Z&+7~~(,Z**xaZ:Y~ 1990 m1WzZz6,ZkZW,Z]}U*"$X

    Zq-6,z/Z%Zq-%/~6,xDzg(zgjygHX WWW zZzd$)

    Zq-wY),6gzZgeZ],I/Z/z\yh+1X***xc*XY),z*yZyR,Z ((((Pixar )))) Y),Z&h Fg

    103

  • fg)WzZ_`X:e-&h FgxR, ((((Annimation))))Z;gezJg**XZk:e-Z%M~Z&4-.3 HGEEH(,}**xei

    Y1995 ZzgFzu}GiZEwHXY),gZ~Zk:e-(c*Vx!BXt!*W~6, Toy Story ~IZ:g~)

    eZ~x[XZkW~egwpY), 362ZLV-:c*XZk:e-Y),Zg[0HX

    (qKX:e-R,Z Oscar Zk:e-FZOZ-Zge)gzZ`c*&*aZzg(,}IX

    Y),Zq-c*Vx!ZkzBZ#Z%MZ&4-.3 HGEEHteZ~Y),Zk:e-yh+1XZk 7 (,}ZZg}ei

    ~z{zZei(,Zg0HXY),YZ9vizZwsYX.y

    ZCvMz~tZKCYgXZ9ZKF,a57.GLiF,KMbzqZkv6,7,~X

    eZ~yh+1XZkbY),Zkv~ 400 Z9Y),vzZ:WHTCZkpgXZ9zZ:WY),T

    -ZV0*{6,z!*g{ q;Bc*Zk**c*XZkIX 1Z[z{weMh

    Z9zZ:WZk4em,Z6,ZetZKgzlBB7?

    EF8-W,a82. FGEEzu}),

    6,z~Xt$Zk**V5XY), ProcessesZ9c+-%Zzshc*XZkyZy~5xV

    104

  • ZkXY),L6,ZxV6,):ZzgZLVgrXZ9Zq-.5ixCc*Z#Y),Z9~

    zZ:Wc*vc*~e_5FagZq-6,ZZ9XzyR,z;VUc*HX

    gszZc*XtZ(iu)T iPod Y~Z9 2002g@QD}uZ0+ZiMhXW7e

    (iTunes =qqXZkx!Y),Wk4,):gWiHXZkWyuzkg@iueZyeMhXW7eZzgWk4,*iuZ&+7~$+wgc*X

    Z#Z9em,ZW7ezgjyY),3c*Y),t(,ZXZbZZnDZk,^(Y7{ZzgZ'h+gN***e7XZkZ0+gZq-DZgMhXY),t!*]ZL~VJ-HZzgZkzgjyZk~Nc*Zzg0*WzZVsZg{DZyC@*ZZk,^(,ZZzgZ'h+gN*HYYX

    **xZq-g^y iPhone Y~Z9Wy 2007gszZc*XZk!*b6,g@Rzc*ZzgZ,MZEwMhXY),w~7-1Zq-zWzZZ#Vv!*b6,

    Z,MZEwgVXZ/pWyWg^4,ZKh+].]!*)!*b iPhone {=wp

    gL~*g~x[ZXY),@sttLz|# 11.6 Z~z|#pv 10~ 2008

    105

  • -.$J- 90 YWyJ-Zkz|# 2010 ~x[Xx!^~Y),ZLg6,@*:HX iPhone VX

    ZkZkyzzgjy**gKX g~ iPhone!*by*~WZ9R,v:gXZkZL

    0X Apple Inc. **xR,wc*XZ[t(**x!*bR,t iPad Y~Z9Wb) 2010

    W6,R,gzZgHXZk!*bR,g@1Vgbzm,iuSZzgZ,M]J-gqMhX

    ZEw~WyZzgZkC~em,ZIHHX iPadWbtW7g~*Zq-6,WZKpZ[sU*"$HX

    Y),Zq-Z(ZbR,Z0+gY}ZzgZ(Wg

  • 6,Ze7"54hHGEIaz{gzZhVOZLZ0+g

    gszZc* iPad Wg

  • 7,~pz{)b:eXZkFg~!*zz{WyJ-vw CEO Y~QkZ9 2011 5]8g;XZ~

    Z}c*XQkZL~:LL~Z/Z(zMc*Z#~Z9rZhwZKfZgc*VZzgpzZhu]7g~:e~p

    Z', Sk!*g}~VM{zVXM`z{yMHX ~z{%n3Sk*^X

    Y),]tZwtWc*Z9Y),C7gzxZKxV^Yg~g0*XzZeizZwg^:giZzgWX!XZ*(,~|VZL!*7gzVY)bDgNXHZ9~Z,vY),].]IZzg`P]qZ:aWYX

    w/~}0*kZq- 23 Y),Zq-6,w 25 eZ`Zzg 10 w/~}0*k 24 eZXY~ eZq[pt}aZ7 100 /~

    Lz7X-Eg;9V[D Stanford Y),

    Q7!*px,XZ(x&z{wI,ZCg3pNXSki0+ZDtc*gOSk*~szzMX

    w~Zq-k!/gZZ/M\C 17 LLZ#~/yZ,/Zg,tM\My~yZq-yM\GSkA

    108

  • ~FU*"$YNX~SkOW,ZXQkyM`J-w~~t]g~gziZ:MNWt9Z 33

    Z/M`~i0+My~yH ZLM\tZw@*VXZ#FySkZwZ[ ~z{x**eV=M`

    7~M@*~Y@*VZ[$+%zg]X LL}4,q-i0+0(,}~zZZq

    Y]tzuzV tc*;Sk*Y**u]ZzgZZi!*'qc***psq,"pZzg

    ~&V HYCXszq,!*gSwZVXSkeg~}#V#Vqzx:YV3Z

    itc*gZq-y=Sk*Y**XM\;B{Zzgzz7ZLw!*]:YX

    Y),Z~z{Z+i0+/Zg**eLQk*~(,~p~MYZzgQkZK

    X 3 !*]s

    109

  • 110

  • Gy{y{yZOjZzgg~N/

    111

  • 112

  • vYp~Zi"zq!*g}~!XxVi0+~4~ZzgWYpzbpsZzgZh:**ZZ,1V6,gzX{y

    !*ZKZ,) ZOx!Zk!*]o]Z#Zq-X _.xZV8Zkg}gZ5plZg

    Y~ZX 2006 Gy{yZO)ojZZg{Zk*CjZzgg~**XGyZp}aZLipgkgeKZzg9VaZZ,M6,

    zi_X 3200 c*XZ[Z,M6,Zyj(iZt[@*g+d~YD]Zzg

    R,bp}6,XGy{yZ%k~aZZXZkZ*WK-Eg;[

    (ZzgZpZb8-ZzgR,b~!ZZzgZ*Z BS ~!Z)(e/c*VqXX MS)

    **tZ%k~, {yZO^Zq-ywzqZX))~7,fXZZrZK~7MgXZkZL/yGy{ywz{Zk}XGyZCZ*!Z}[X

    Zk~_Zzgz{1V~5i#g;XZkZKz^5]zzqHZzg**tyZzgZ,Mfg)7,JX**tZZzgZgyZkkz0XGywWc*YV:Zyigkge1YZzgZyZ,M6,gc*YXZkb

    113

  • GyaWaZz{ZK_.gkge8ZzgaZK_.zZyiZ,M6,NMhz{Zy!*g!*gZLZ]ic*{4Z0+Zi~MhX**tZZzgZgy))ZzgzZyiZ+{ZVXFjwZyheX

    GytiZLgL#}~gkge@*ZzgZkY~GyZ#WyzqH 2003 0*kzbzX

    (**{y Ann Doerr (YW`ig7XZ+ezZgg)DZgeZZZka(,~U*"$X 10

    ~Gy+~ZKN*Y[gh~Zzg Y2009ZK~ZO~feZL7,JaZzgt7g~bZCHX

    Zyi=q~ZZ&ELZh!55 GEHZy&+ceZZyH@*'h+ 2 eZZZBXQ 1.5 s

    (igKYNZzg*(,~i!*V~ZyF,HYX*(,~-Eg;Z*WKzi+-iZ,M6,7[

    pGyiZyic*{=wXGy{yi-k[6, 3 !*gAX 36 !*gAY`Z*WK 140

    DZgiZZ+v{yZOzd$V$6,ZLZ.$gnpX 20Z#kZZg}ZHZ%kZzgZiV~Zk(

    ZWszgjyg@*z;VxYnXW,F,+ZZz~ 100 Gy{y**xN*G+

    114

  • GyZkwZ*WKZzggZ-Eg;~9V HX[aHHX

    GyZ0+ZigzZZ@*Zk~Gy{yn{37XZ(4DZLzBq

    4zgZ6@*XZki 20D15 Kg;XCtqf~gr a1g7DXz{Zyh2$7q

    !W^nX:{mg~@*X 7 t!*'Zq-4 10 Zkg~tCqpZhb&T~

    MhZzg7gZXaGyz{gLgLy@*XF

    ZE+{Z0+ZiX.yZki!*g}~LLGyTb]@*tOW,ZzgZq-Zp}7,Jnt!*]=ZyCX

    GyZ(IwgszZc*TZE+{VgY,^{MhXz{xMhVXzi+-iBZzgZVZ[bXGy{yZyzi+-i~paZXVZhg6,7ZXTz{pBZK~z^sgTX

    {yZO6,ZZnHYg;tgU]j,ZZgpGyIaZ#iy6,NfeZjw~WgFSZzgVW!u/Vaic*{zY@*X

    115

  • DZgzi+-igZkZzgV]~ 2[b(YZzgZb8-z{vp}6,ZL{y

    ZOzd$V$fg)VJ-6,NXGy{yZ*WK-Eg;9VH?LLW\~D!*C*~xgOZzg

    !*C*W\gic*{)dw Zy%:g{XW\Cs-oZzgN ):Zzg(~

    vWNXZkz0Y**N**Zzg-kY**WypZ(**W\ZLaZzg*avy{XZytV*~azrZKZzgZL8[Vp~Za~!*'h+W\agWU*"$VX

    LLCWiZq-Z?B,etp6,i',4XuZ0*Z?F YV:7,}XZkW\p~Z

    CZL3ZKW\VZLVZLn}ZL$+yZDX

    ZyV~$W\ LLZ**ZzgZyu*FXXZ#W\~qq,c*,c*gOZy 4W~,

    ic*{Z7XW\ZigZzgZx[Zy~~qzVzw7X

    LLZ#W\x!p~ugV?(sYNXZC**x{ZK>,XZLW\z{W\g6,XZ**]~Zq-Zk!*]a]/Zg

    116

  • td$izgZg}n{ZJ-pXLLW\@*gZh6,9}XTqaF

    VZzgVzg]CZ[ZZzg_."ugPvZLgL#}~gTMhX~VwZ+X

    ZKZkk,~Gy{yi0+DzzVpgppw/g`ZzgW\ 50 aNtg{c*Xz{g;n,

    }~Z4_XW\WgZx{(6,ZLJ 70 /xV!*g}~!XZL{0+ZyZzgz2VB/g}Ziz!*g}~!XQW\ZLDzzV!*g}~Wl~ZLVBic*{z/ZgZ@*X&GL]ic*{ZgH@*XZLzZ+ZCc*@*~ZyX@*VX~ZK&6V*ZYaic*{4

    w 50 Z0+Zi~ZEwH@*XQW\MW\zZ:q~WYDXZ[ZLQkzDzzVtgOZzgi0+Z,7gZ0+Zi~/Zg,WzZDzzV$X

    Gy{ygZ-Eg;9VH?LLg~Z,)ezYV:QyVuZxZzg

    X{lZyZiV ZyecZYxg:gZt,XZkb7g~*~ZyVaW*VaZ'X

    Zkk,6,GyZKZ+ezZgg**{yp

    117

  • bZk{yZOz~ZCxYg~g3X

    x[gz!*g~ZzgY#k1VgZwZ(,&W\yZzgZzq !*g}~Y@*LLXvZkxZBZzgZk~zyMh ~@*:,

    W\J-pVYNXGywZZk|6,grX

    _______________________________________________________

    LLx].zVbGy{y*$+%a7Xz{ozu}~ZK/yZrZ~g;X'yz~ZLgL#}Zk[bZzgzu}p}6,0+ZgWyigKZzgZ(DZk#))gZzg*$+wgc*X

    {yZOCajZzgg~bXZkDZgiZZ+iVZKggpHg 3 zd$V$6,

    DI~X}VZkWyZOZ+{ZVc*X~qp}~Zk,kZzg]

    Wy&ApZyZVX).yq-!*Mz(

    ______________________________________________________

    118

  • Zz!](Y(,ffg)DF,zWy**e

    119

  • 120

  • pZ[W\Z!spZ[gLZzgz{pZ[)ojZZg{"5 HMGH W\zuzVB|0Y@*X

    Y~Z# 1984 (*4~aZazr}g;X TED)Zq-g6,ZkWiZZk(YZzgem,ZzZhVZq-(Z**XW`ZkZ],{g~zW_ZzgZkgx6,),bZzg@)bjZ!*]CX

    !*gCX~*ieiZzg 2 Zki%GLZxw~+[]~YCXCtZKi0+c*g[

    4~7gZ**@*X 18 g3Y@*&ZkZZg}uZkZg]Zgnp

    XtZq-Z(8-;k gz-Vi0+7VZzgWyg*$+w,(0g;V*4++ZCDW Clearinghouse)

    ;NXVZq-Z(/z{tWZkDZzggZ]aBBW:~a,X

    ZkgxW\b(Y),ZzgvVC+NZzgZz!]GgMX]ZuZg6,{ZVg;g7gq6,Wg;XZbx].h+V_.$+Y?Zkgx6,ZkjZ

    Zz!]YMhX@ZaHZZx**/k,?jwnXc*Y?gZ0+g0*YzZ]*X]Z0?ZPV~uy%n6,uJ-10*c*Yn?H

    121

  • 4}bczVfg)-ZgzV6,m|?gz1^ZKn}_.!*]Zg?gz1^6,0+zVbQh?Zy"gZk**]ZzgZVZ[ZkgxW\MhXti',gZ]g~zzZK7"54h HG

    EI1V0*t

    J-ZzgZzg].]I~asDXZkgx6,.ZxqzZF]ZL]Zg

    _XZy~]~.ZxqzZe&45 GEGy(ZzgzD~ZxqzZ8-, EGEzZ? Daniel Kahnman)

    X(~Zq-DZg Springtime g~zZ)

    Hg+[DZzgCHgZk 50 y~ 4 iZZ+vq-DX4bYDX 18 aZZzg**zwgzI

    z{wTzW[*xZZ`ic*{!g@*XZkgxZ,]l.Cw\L/~e^C~CXZk~@

    )b6,ic*{z~YCXZ[Zk:RW_ZzgF0+Zg1VX

    ( TEDtalks v1V~zi+-zd$V$N*)(Zzg:6,Z,^X TEDX Zo)

    Zk~+ zi+-zd$V$/N*=wX]zi+-^~Wyg~*VJ-

    122

  • YCXeZ^x6,N*Zzgvzi+-ijYCXZkz

    iZZ+N*ZzgCZy~Z@*gL 900 Zkzd$"3 JGH6,iZZ+!*gY[zZVZ~ 500 XZ

    Zg;XZZg{ZKzi+-izu~i!*V~F,ZWZxg;XZka*ZggzV&6VZ+{ZVc*Y@*

    DZgF,3`X 21 XZ[J-Zxc*CZk tZZg{CwZq-Zq-eZZxX

    Zk gZKZq-Z+pZ7g~@*T*~4p~W$XezzFZi"zqKXZkZxg(,JZq-

    Y2005 ( Bono (ZzgYg1) Musician eZ~Xg)~tZxqHXz{*ZzgSZi~Y**Zu"$ZzgFg~

    (Larry Br i l l iant {8ag;XeZ8~',&43 GGEH)(jZZLxa Smallpox Y~D) 2006

    (Neil Turok ZxqHXbZzgxau/xBgZu)(a( Mathermatics ~ZLxZzg!Zi~gc*)

    Y~ZxqHX 2008 ZZg{6,Y~tZxqHXz{*~ 2011 ZWg

  • ZZZzgzyY4XZo6,z/Zxfg)ZZg}ZzgZZc*Y@*

    XZmZq-ZzgN/Xg@ Event 6Zkzd$V$6,(zi+-izu}VJ-D;aZEwMhX

    W`(Yg~i0+7V!~$+wgXxV(Kz~ Mass Media (YJ-g~Zg;Xkzc*)

    ZzgZgZ]~Zrq-@*pW`Zr^gi+-ZgZ](zZu} CD G+m77Kz~_]45 GH"3JGHe~)

    zi+-SR,!*by@*ZZ,MZzgg^yJ-V[Xzc*8-*aZc*X

    Z[(YF,$+zxvzbBZK!*]ZLwzu}VJ-WgXZbZyZN[ZzgZKgZWiZ~~Zg;XZ,MZZ,Pgx~psY@*VvZNDZq-zu}!*]FgZzgp~ajZ!X

    v,MzgZq-nXZkfg)**y8ZZ156 Z,M6,ZK%ZZ,M6,7MhXW`*~

    /0*YDXZk~zZVZzg#kxzZVa"DZg/Zg;X 120 gZk**]XCgzi

    7efg)g@Z,MZ,zi+-ZnD(HYg;XZkz7e Update &!*Z\ef$)

    124

  • X*ga4(azg~ 20 g@(Y(,fDF,zaZEwHYX

    Zo6,z/Zxfg)F~vZkgxF 130 (gXZ[J-* (Events ]

    zV~Z+]_Xg};VSkgxa 1200tgnpYp~axHYYZzg(Y$+zxVSk~q-HYYX

    tZZg{!~Zq-Z+@CYg;VCZzgZ,vV*4pwZzg%FNZ(**eTX

    WzZ%FNxVgN*/z{7g~*$+wY c*gZzgg|*~CZhp~Z,MX

    (gx TED P])LLZ/W\VZL0*kZkagOz{W\ZZg}~5i#z{gZW\baxgDp

    Z/W\Z,VZL0*kgOZyZZgZzg6,gnpX6,W\vW\axDZyZzgWW\aDX

    (( Simon Sinek )7gCZzg'd-. GE)LLZ/W\**xp{gW\Zzgq7

    qX(Ken Robinson )'ZzgCgz&4j E

    EE)LLpZKfZ]'ZzgZk!*g}~Y'Zzgp4

    125

  • ~gxZhpVX(Shimon Schoken )R,b6,zWZzgCd-.

    IGE)LLZLw~&/ EGqW\ZLa1{B

    zu}g]z{q:,X(Karen Armstrong )'PyWgx7Z8-)

    xVZz6gkzJ/u,MzgZzgZ,M

    gZzg), jwtF,F(,~Vvy(Zzg*5F,KM}gXZyxV

    gX gZZzgZK!*])Eizq-(

    126

  • 6XXX! T ZK,x~ZEyZzgpaZK,'zg~

    127

  • 128

  • i0+Zq-ZZLngxc*cZN[ZzgxZK,'Xi0+~ZEypZzg gZN[n

    x!nzg~ZK,_.ZLxZN[,XZK,Y?ZkjZczsC;]Yy;C

    (Zq-0+Zgt7HXZkb_.C~ John Holland)9CXxjwZ4/zV 6 g6,,

    C '!*t (~HYYXCn~Zzg Categories)Zzgn!*V47CXteM\ZybV~FVB:_gnpVpC~g6,M\zc*&Vic*{_gnpVX

    CzuzVZ@*XZk|heM\(ZyZysMDZzgQZK, Strength ZK/)

    KMintti',XZkb(Mg

  • nZb8-MggwZzgVV~Y**ic*{izV@*X(Investigative X') 2

    Z7gzzZY@*XtxagnpZy~tZzgx@{&ACZyyZyZzggc*@*XbZzg[)bi~pfeZy~zg|gDy@*XVb**Zy~l_./aZ**Zyn@*

    (ntvZi7DXZ,ZZ Lead ]c*7)b[zDMg45? GHFZzggVnizVDX

    (Artistic XMg

  • (VnizVDX Sales zguZzg)(Enterprising X') 5

    tZK`P]q~zzzuzVZDXtp(**ZY4 Lead ZO~}DXZ7V7)

    Zy~VbZzgZy~lz!aZ&ACXabZzgx@}~ZZi7DXtgMhZzgi~~wgnpX,nz(),

    (ZiU*"$DX Selling Zzg_55 GEY)(Conventional XgzZ') 6

    Z,VghV6,**My4ZnZ7ZnqzZY@*XZ7Zyezgu/xVZh@XZ7

    (Bx**My4Xt Numbers (ZzgZZzg) Data e)(u/VzgMXt&A Unstructured )zZ)

    ic*{ZEw7DZy~!aCX7gZynCXJu$k,~M~zgZzgZ&43 EHEH

    (,ZknmgnpX Accountant)ZLnZ,xc*ZN[,T~M\ZK, Z

    (Zg Values (ZzgZZg) Skills XZK&6V^E) @NXYVZg]~M\ic*{x[Zzgti0+/Zg,X

    131

  • 132

  • x[,ZKygn7!*zgi0+/ZgnaZHH

    133

  • 134

  • sZy!*g}~Zogx 3 LLZpZLeYZpg}n|0YDtCM{Cx!c***tZe7-g}{~7~YCtzV

    ZLMZ:qc*Xx!Zzg**ZKZKZzgMU*gDXx[

    zZVPpVCZ7**xzZVZCXtZ7Zk.Cz{i0+~MzZgzIVX V pVZi]g_.!*Ci0+~Zq-ZiZygOplgZzg

    (q,X Goals ZLZ@Zs)q**eTZ/ZkZq-zZk,g}t

    Zq**MyY@*XZ/gZN*gt4Cc*ZKZ&btZq-)zZnXg}tZiyZzgx[,zZ{**eX

    (ZK{Mt MAXWELL MALTZ eZmzs.HE)[r$&45

    EGH~x[,n]pVzg~Zgc*t]pVg}ng0$X

    oZ@Zs**g~i0+ Xx[,n XZ@Zs: 1ZypZ1VZzg1VM(,fXtZ@ZsZ,eg}zZzg9$+wVXZq-!*zgi0+c*yyX

    i0+'ZZ~g}0*kzZZ@ZsVZzgQZ7qnZl,~aKizg,:gh,g~g~

    135

  • &&ZztMCZ#g}0*kZdc*Z@ZsDXZq-xx@{vg],4bbFg-VDgYDZzgi0+g],YDZkzztCZ[Zy0*kn{m7@*XZZ@ZsZYYX0*kn@*z{6,ZygTpZ[X"DZzgMgTXZ/i0+Zyw~Yz{**g{YCZzg-Zzg]s(,"@Xi0+~bb"DXi0+?ZzgM*Vq!*g}~!XpZyBBg}

    (Z(**eg~fZ]n:Zk Goal 0*kZq-@s)fg)ZLV>X~b"$zg]q**Y>V~zeZZzgZb"gZ@ZsZ,zuzV>nMhX

    Xx[,zu~p!AYi Xgw': 2!*g}~zu}$ EG0K0XZkp!ZK]~(,~ZXZz]zuzVgzb',}XZyg]qwc*A7XtKYDzu}c*zztgztZCgZzg*Zzg

    ntgXqZ(7@*XZbZK MiZgtt:**5]Z{X~vZ,DZKt7MCXZ7ZKtZK@*t**ZY74X

    136

  • ZK]~gZwt**etZ7~y9tZH9?

    x[V~tp!Cz{ZKtZC]gtfeZ&bDZzgM(,_X

    XZ@Zs87~`P]Zzgj,** Xj,: 3eYfg)pZ1VZzg1V|c*YYXgzZzg)bp{XZ/Zyzqc*YtZ(gfeXx[Zzg**xV~&6Vt7@*jAZzg`P]t@*Xj,Zzg`P]yZykB~zg**3**7xi0+!*ZW,nj,Zzg

    X zg]CZ/M\ZL"6,xMi7DM\ZLps~

    ZDgX4+ig]qwt,ZzgT!*]6,ZEyYZkgZ5ZN[1YXM\gZ3Z(gBpZk!*]f~gOM\V,X**VW\zZ7,}X

    ~xZJY**4OZkM\ZK(6,gg*~2w!*g}~;7ZY$X

    gK(,~xVZkbgheq'X(,}(,}gvZKg~i0+Zzg"D~/ZgZzggLgL)b3YDX

    137

  • x[vzuzVZZxDXz{ XzuzVZZx:X 4zuzVZKbZKyBXZ7ZLZ+}nZEw

    7DZyzgc*]Zzg)bZXx[vCZKy}.Ztw],ZgBXtZq-;C

    |g}ZL!*g}~z{Z]VzuzVgz7M\ !*g}~gnpXZ/M\zuzVHBM\

    ZKzV~XtZq-|W\Zq-EJ-VZLp:nZEw7MhX

    4+g]VzZ5 GGSg,Zk!*]f~gOxZKy}.ZtXx[vZgu!zuzVZ]HXZy`HXZyzg]ZzgpZH

    z{HeTX

    Xi0+~ZLnZq-Zc*/JZkzg X]: 5DZ#p)ZfeXZL!*g}~tgZ8

    Zq-tXpZKzV~diWnZLfpg{Zzg"wZKygXZ}.ZtTg`e0+*g}tx]X

    Zkx]~Zdc*XZk{Zq-ZzggMc*Xt|g~wZKzV~Zz(,fZ#zuzVgDZ7ZKy

    w.ZZxBX

    138

  • XZ#ZKyx~x!q8Zk~ XpZO~: 6ZOM**zqY@*Zzgz{ic*{Mz{x4X`**k,**c*ZzgxXZy~ZOZbMXgKgKx!(,~xVCkX

    gLe6, pZO~aZixZk~x!AM(,JYXpZO~nZq-Z2t~zZxVc*g3YZzg**V>c*YX

    pZkZDZzgZKpZO~n{feX**xVc*gnpZzgxV>X:s**xVc*gnpZ7ZLf6,DgTXZ_.!*C

    5#XWDDp W\ L g8-ZzgpZZgX

    ~M\Xi**xtc*gppOtc*gOM\Xix[XZ6,z,Z6,vX0ZyZq-x!

    !*g**onggLZzg** 99 qtZ(g7z{Z"]}c*ZkZ**zb}X

    ogzt!V5YZzgZ7fwc*YZzg~M\xVqgZ7c*HYC

    q~L:Lzgx[Z@*X : SZ#M\*xzq'~q

    zZx!c*,ZLZkzZ]c*,tzg~7tx!(,~x!X

    139

  • ZLg~]c***ZObwZYiXvZKP**VzzZKg~Zhc*zV>Xc*Z~Zi]@*i{Dgg}jAZzg~

    Z@*X;]ZyZk6,?6,izgxVZzgg~]Z,c*HYM\tZq-Y0+Zgi0+7gk,gzYXZ(**ZkzZZ#M\pZO~~ogVX

    pZKfZ]Jw**x!c*pnpZKfZ]Jw_5G **zg~Xg}f~ZCZq-oZzg|IZ:

    (**zg~XZk]Z0}XX Self Image Z)pJwZKxpVZzgo6,UVt**

    ZzgZbZK{xV$zgc*VVt**Xc*gOZKi0+~ZKg~&V7g~bZEw70*@*X'h+I'h+Zhg3c*ZCgzt'h+4RgS

    (7Cp**xvZk!*] Perfection XZKV~$3GG)ZgZu7gnpZzgp]X

    pJw

  • Dc*ZyK|#%zzg_7gBbXvpgDz{L-#c*gLZnz{ZZzg"7X

    (7@*~Zzg$zgc*VC Perfect )x[pH~gz7Zzg}0*k~Zx8X

    ZyV@*t7Xx[vp(,ZBZzgQZU*"$Dz{fzg7Dz{zZzgZOxfeZzg}.Z~&6VZEw~7g~Z**sDXx[vpJwDZzgi0+~M(,_X

    x[,Zkgt!*]zZZ/ZLZ0+gtaZZ}.Z4+tsZzgZk}.Z~&6V7gjZEw**Zk;B]Zzg

    (zgMY@*X Source *)

    141

  • 142

  • z^c*mXXX?m_./aZazuzVx!6,EpCk,

    143

  • 144

  • ZKi0+ic*{!*zgZzg6,ZW,**pg}Z(g~XZ#M:~XZq-zu}n>ZzgsZgDpZZ(@*tZgg@*zK@*Zkm

    7@*XCgzig}0*kZ,FZDpZz^xfepZ/ezuzVcpZCZgMhXZZ(@*C!*]gDXp|tC

    Zk!*]6,fgZz7}gDXZk!*]K7DsZK!*g~ZOggDXg}Z0+gZKZ**gZic*{@*!*CMzZi7X

    Z(@*!*VZ[Z?}gD1tZ?CXZbVpi7DZzgZ/L,w7DXZ(@*z{gVtg{}gVc*ggVZzgtd$Z7@*XZz]g}$!*Zzg.

    Zp"YyZzgDZKtZZs t PDX]8c*t8-83zZ@*XZk^ZzgA6ic*{ZCvyDXg}Z0+g;CI^Y^zqYCXgZf6jy4XzuzV^1wMhpp7^1wMhXg~!*e~45 GEY^~gZB7Xg}w~H6,z{(,ZzZ@*XgZZCg}^4ZzgZk6,g~Zl@*X

    145

  • zuzVnZLw~pjy]pF,Zzgi0+zu~zVpZggZpg~i0+ic*{pZg6,ZW,Zzg!*zgXfgZg
  • YXZk]Zzgzg~Z!*)0YXZknj,c*Zy0YX|uZ,ZrZ~0YDZzgQiZK**g~DgTXic*{c*>;DZic*{tg}0*kzZ:MCXic*{pDZic*{zVZzZQXZLnxMhz{tzuzVx!ZzgF,6,EpCk,Zzg

    ZkZgDgXDg}Z0+gZm_./aZ@*XZ#g~aZpZzggz-V~mY@*pg~7ZKzV~(,|YCXic*{!*ZW,0YDXZLnic*{>ZZzg0+Zg]g~i0+pZgX

    6,zi0+~mgztg}xM@*X[Z+[~Zk!*]6,izgCTM\!*]AZZYX7ggzbM\VF,~pfeXZM\gz7(,fM\VomCz{M\!*]zFgZzglZzg_."M\nxDX

    Zm_."i~zZZ,3pDZzgZk]7sT~!*ygnp`zZZ/^g~_./gr!Y@*XZb7,Jc*H$g}f~Y@*X

    ZKVZzg$!*',@*x8-SpzgC

    147

  • yH$!*yw!*rDZzg$!*y]a,X$!*yZpYwDZzg$!*yZqwVZL!*rwgOZpgzvkYk0*ugOZzgZg`gz$!*y/VZzgZqw,Xi0+~CgziCZN[c*gDi0+g}hV0*CXZ/ZKaVZzgZpt'Zzg

    ZL]~z^Omxhe'tZN[g~i0+~0+Zgp~MXMi~`P]Zmh~**@*QMMtg~]0Y@*Xxg6,zuzVZYZzg|ugnpXZzg$!*ZC

    U ZhezZZkZiZCDXz{>~zZWXZgw**"54 JGHE5

    YGX

    vM\BZY',@* tgzt:ZCNM\ZOgDg,M\pZYgztZCBQ}a0*kZOg:,

    Y6,Zk~ZgeZBXxZV V M\J-/zZM\pFX

    148

  • p]ZCXXX!

    plgxZhi0+wfg=

    149

  • 150

  • plgZK]d$gxXZ#plDf6ZzgKg6,pZ**CkDXg}W&Aic*{4Zzgg~g~ZY@*Xpq~g}-ZIic*{4xDXg}GgZzgCk&A(,|YCXtU*"$[gZn{wZzgzu}x

    ZIZkzic*{ZYxDZ#plzyxDXZK[ (Maxwell Maltz) czsC;]mzs.HE

    r$&45EGH~p]ZCjZ(,}Zzg.

    ]7KXWZy]Z+{ZVMhplzyxgltKlgZzg]/Zg~n0*i~ZzgZh X

    i0+wfg=Y@*X`xZzg**plggxyZq-m0*c*Y@*XZq-[Zipl!*lv$+~c*',ZzggTXZq-~tHVZq-(,~ZZ,yZVmgBbpzxVg$zgX

    **plgxFFg-V!*)CXZq-CC6,ZygzZZzgplzyx),}k,gzU8z{**ZygzZ),}ic*{x[gLX;]Zy**plgZq-(,Z:LtvZL0*k]Z0+zi7Dz{wzZZOg~gTZ#Z7#Vx!Az{ZzplVXplgxZq-f6gztM\ZL0*k]~plgxGXpl!*CXiB7hZY

    151

  • YXZ#Zq-XiY@*Zk(Zq-zuZX8Xi0+~)bgLXZ/M\pl**M\

    ZkMi**XZ',ZnXLLic*{F,vZplDAplZrVH@*Xp{g}Z0+gnZkm!*Cjw7tg~aZzgg}gz-VgX

    h+xzpl7g{YpZLz(,Zzpl!*l/ZgMhXgzi%{i0+ZyzZu]Zzgq]!*g}~Zq-ZaZCMh**plDX(,~uJ-

    bC{DX g !*V6,mV**gZWc*"Zq-EZkwgDZzgtg~]0Y@*XzZu]ZK]6,feX!*]gVZ}Zzgg~!*]6,z:}g;XgKgK!*V6,VZzg"bC{T'6,Y**z{Z/4YXZ#!*glzzgZ6,z/ZxcYXZ#}zg~)ZzgR,gz^o**7,}X

    Zz]ZLrT$~ZKtazzZfeXZq-),}Z/Zq-(,}vytWZki0+n{

    z',!*tatXvyZq-|pZkzZti0+n{z',!*ZkZKtgZXZLX~ZKtgZZk~Z7**eXZ/Zq-Dd${0+ZymgrZknZKYg~gZg%Y

    152

  • pZ/z{Zktwz{LeZc*Zb70YtZkZKtgZX"gvq]DZzgZLn0+ZgxVX

    ZKgZLZYi]:,z{tg8-}XvplgYz{q]~6,jygTX@*gx].Zi+DplgY}XZq-!*gZk8gR,~~MvZzg8gR,~VgZ0Xt(,ZvyVZk7YvgZHZ[?Hz?Zi+DZ[8gR,~yz!*g{Mi,Xvy!*zZkgztX6,.yOZkXis(,"HX

    pZzgjynZ,gzbzg]CpXWOZinxZVBXYgq:Z0+ZiZCNZzgZL"ZLyZLpZ1VZzgZ@Zs6,z%igOXczsC;]

    (ZL!*g}~~ZKi0+ZyV~ Maltz eZ.HE)ic*{plZ#~zDD}q]ic*{Zi7X6,?ZZV~~/gg=F!*g

    ]x@*X=D:@*yZt 12 gx7,@*X~y~h+ q ZZ?p}0*kZq-@sX~Z

    pZgrX~6,xZzgZL@ss(,|g;X)]ZzgYgq:Z0+Zi~o,e

    YZLZ@Zs:UNXCbg]qw~Z0+ZiZCNXZL~Zk6,?,pZg~ZzgZ0+Zi~

    153

  • ZCXiDBXpZC@sqDBXp gzIVDB:Z(gDX~

    6,?M\nZg]qw~U*"$XplgxZq-]ZzgZk]ZCMhXCyZhq,CZzg',~X**ZgzZu]6,zc*pZg!*V6,zXtng}ZLZ(g~@*X**ZyZzgi{gxc*6,ZyZzgplgxXZkp**X

    pZzgx!]g}n(,}ZDXZq-*~ZL3Wq,CgSZzgi~Z7ZEwCXpZzgx!]ZbZ+{ZVMhXz~ZyMhZ7c*MhX

    ZLfgzZi{vy{Zzg**ZgaVnMhZzgZKzpZgaV6,%iMhX

    Z/gziZ:zgilbpZgc*zV@*i{**ZCwBZq-{Z0+g~]Z0p~MYZzgp4Ck

    z]6, 95 'Xg}gz-VZ]Zzgg@*X!*]6,bg~Zl)g(**Zka

    7**7,@*ZK]_.g~ZlDXZ/tgtg~Zl**g~,nvy{g

    g)eZzgOegZgzt**eXZkb !*V6,mV**gZWc*"gbC{7,X

    plg]ZCYZknCpt

    154

  • ,M\4Zzg6Z0+Ziy/Zg,Xptz{,'~AeeZplgVX 1

    (gX Friendly 'ZzuzVBgztz*:) 2'~zuzV6,WZzgNzVXzuzV{VyZVZzg 3!Vnic*{',ZbC{zVX

    '~VJ-eeZkbaVZzgxzVx[** 4}nHY[XZzg~ZkbCkwzV~z{,0[V~CeLVX

    '~ZKgZZYi]7zVz{tg8-}X 5'~y~&!*gZzVX 6'ezZ7M~6,jyjZzgfZg~g 7bC{zVX

    6,Z'5'ZCMhZzgZKi0+6,jyZzgpZgMhX

    155

  • 156

  • CZ'!i0+c*hng}ZLZ(g~@*

    157

  • 158

  • *WyxZKzZzg**f)Zg~zuzV(W]7,YCXi Victim 6,eZwbXx)

    **g~****Zq]gz**gzDgxWy4XZbZL{0+ZyZLzZ+Zzgjw]gzZgBgxg}aWy@*

    XgziZ:FDgLZzg(,}XZgDc*hDXic*{F,vi0+ (g~i0+ Choices)

    f)Zg~pJw7DXZyf66,z/Z/Z+gCZ7ZCZ(g}7W@*z{p"'Zzg6gBgTX

    vi0+f)Zg~JwDz{ZKaVVZzggz-V/DgTXZLaDZzggnpxg]Zy}XZkbz{ZKi0+~pVD

    gTZzgZKpVpZzgxVZV~ZDgTXZKy0*k(,~z{ZLgZN[pYZzgZkZN[ZKi0+$+wYXi0+~FqzV6,gZNzw7@*p"gq,pNzwMhZy6,ZW,Z0+ZiMhZzg4}qMhXaZ**gZZN[7@*pi0+ZN[a"gZXZLZgZzg,!*g}~pMhXZLZwZzgZZgpMhXzuzVB',@***Zk~WiZDXZKf6gzqZzg_.!*Ci0+z!*g}~pMhX"ZzgWzZg{i0+ZN[MhZzgZL

    159

  • tZq-4zn,yZzgZdgMhX|t0MhZzgz{0nT WZIZk

    XZ#W\i0+f)Zg~JwDW\ZL ZIc*HgL(,}xhV~ZoDXW\t@*txW\i0+6,ZW,eZBXCW\i0+4@*X

    (**x Choices (Z) Shed Helmstetter eZo45 XG]42. HGH)Zq-0+Zg[Zq6,ZLhVfg)ZK

    i0+pDX'w~gLgLhVZZ7g|tZDXi0+~vgut!ZygLgLZLZW,Z]3DXWi0+hV6,eZBZzg`P]q~Bi0+f)Zg~Jw,XW\VBic*{z/ZgD?HW\7,_?W\HZD?oW\HCkD?

    (ZzgH? T.V W\HKz~)W\xH?HW\zg]ic*{cD?zg]qyZ[YZZD?gZ]Xk,J-YMgT?W\f6zt?

    160

  • HW\7gWc*cz~D?W\ZL{0+ZyBHz/ZgD?x!*g}~W\X!*gc*;zZ7,C?Z#W\W~VW6,yqz~@*?Hic*{6,.yD?',Z~?zuzVp~?W\!*V6,W@*?HW\Y>V~zfe?W\VpD?y/ZgD?

    (BbHzg~B? Trend gzl)ZL)b6,W~HzsD?

    (? Upest vc*!*'W\6,.y)(gT? Calm HW\6,jy)

    xZ#zZ:yWDW\Z]HD?Z/W\tYHgztZCD?

    Z#ZzgtYW\gztH@*?gZ]z6,HagD?W\XWD?W\HplgT?

    161

  • 162

  • ]/Zg~''!Zq-Yz]ppZzgxV~ZC

    163

  • 164

  • ]/Zg~ZL0*kzVg**xX]/ZgZKyZk!*]6,grz{VZzgzbgrz{4~ZzgF,sYYXz{i0+~eT%6,z{p6,ZzgZLq]6,eZmZZL0*kezV?3ZzgqZZOZtaZzg}De$gzbXC

    (Vibration Xz{pHZzg"77&X]/Zg~Zgl)gBbXZkzzW\ZKs]q,Zzgvzfe

    ZLf6gzbZq-F]q8Zzg X]/ZgZKpVpZzgxV~Z4XzuzVZi]8X'h+qazg~@*?W\0*kZygYX}De$Dp

    Z/Z]1YZKy4+jw~pl7g{YX]/ZgZKyZLf~Zq-Z+$!*y]ggrZk

    0*ZZkby@* x!ZzgF,~aCzgXZ#qqzqx]Zk

    ZpZKF, ]/Zg]~ZzZWCX zy0YCX@*Zzgz{zuzV7@*ZyF,pl@*X

    ]/ZgZg~gztZC ZL]/ZgCX ~ Z]/ZgX4+at 8z{zuzV;B@*ZzgZ7x!~

    D vW\F,Zzgx!~zyWW\aW*VaZXZygYZy]tZZHYXxC;]z@8-, EGEH

    ZKy(,~pZtCLLZuZ;YZ#W\zuzV

    165

  • uZTgZZ7'h+ZYWMXx[Zzgtv]/Zg~zwDXtgzt

    Zyi0+~c*V@*Xvx!Y6,ZyVmYDZyF,~ggDXz{pn0YD

    X F,gZi]/Zg~ XtgztZyF,gzuX(Z*W,F,+ Host (Z%OKz~czs!*y) Oprah Zz6,Z)

    Z+q, 5 pZ&~gHY@*XZkILLz{gziZ:ZKeZ],~~wYg~g;Xz{9Z 10 Xaz{]/ZgCXZktw

    gziZ::Z(zgY@*Taz{]/ZgnXZ/W\0*kCW\^QMhXZzggzig?W\Zya]/Zg**ecXZbW\{0+ZyW\zZ*W\a0+Zg?XZ/W\0*kpZ[pzZzgW\ZK&6VW{t]/Zg~DX

    )]i0+zCZ#W\ZyDZzgZKZ#W\ &6VgW\F,Zzgx!zqY@*

    ,Zyq]~]/Zg~gztZC**W\ZfZzg-q]~g~gzqZzg_.!*Cz w8Xtc*gO

    X]xZq-x{yg6,c*HY@*XFg~ 7gjCel,|w/~Z)ZzgCzxc*XZy$zg-V!*zZk7gi0+/Zg~Zk',s6,r5Zzg/Zce/~qXz{**Zg

    ZzgmzgZZaxCgZzgFKXz{]/Zg~Zq-VwXz{Zq-(9LL~ZVZ/CZKyPyawg]Zzg)zxYtZka(,~XZ0+J6ZZkz{ZK&Aa]/ZgZzgZ6Z2

    zJvXZy [ Zq-x 37 WzZi,Nh/H6,]X}

    166

  • (**x Rework VZKx!!*g}~Zq-0+Zg[g~zgu)zb**W\F,gZ{~gz7^ XZy/C@*

    X CXZqtxHY]/Zg~!*g}~Y@*tZq-Z(Yzx3

    {mZzgjkyyZVzX~HZ/W\C~]/Zg~ZCBZk~p

    (Zzg S e r o t o n i n ZzgZEymgppzZzI)(lZg~ZY@*ZzgZk!*]Zky(,| Dopamine ez0*)

    Y@*tZZg~W\]/Zg~J-YXZbtHvZL0*kzVpc*;ZDgTz{ic*{plgTXW\ZLRm,f~NZzgvW\ZkaHgZzgZk6,vz{W\aHHg;XeZkzuzVZyq;BWYX;]vtZ0+Zi{auJ-]/ZgZktZkbZ]gnp

    (~i0+~Z+q,Xa~]/ZgVX 1)(Z/=ZyxqzVz7,}Xa~]/Zg 2)

    Vz{sX(Z#*6,zhZ@*V=Z+q,3 3)

    Xa]/ZgZYX(~"gV]/ZgVX 4)/~ZBBZyVq]ZzgzZu]a~ (5)

    X ]/Zg~~Z@*g;~~i0+zgZyZ]Z[W\ZK]/Zg~Z0+ZiMhX

    ]/Zg~]kVZq-T~Zq-aNj]/Zg~~YCZY@*z{Zq-pzg]^XX

    167

  • Z[CZkq!*g}~dZq[jwzZ+Zzgzz){ZzgCqaZL{]tZZ}XvZkZY|uDZy]tZZ}XZkpzg]^Xhez{]/Zg~$J8ZzgCzplgLX(,}Zkab]/Zg~JMhXZ/z{Z]/Zg~^XBXZkZygZypZg/g}X]/Zg~Zq-YzZ#tg~fZ]z0YCZq-0+ZgZzgpZgi0+/ZgX

    168

  • _.!*Cf;-$XXX&W`x!axf;-$ic*{ZY@*

    169

  • 170

  • YZKxZzgZ*y~Zq-Zy 1953#29DZg*(,~aK.$ 29 g6,c*g3Y@*XZky

    ZuzZ**xuZi+r45. XGG~XZkZK Z-guXNhu7D Zk].z4!*g}~Zq-]LLZ~

    pZCW\uDXts(,~x!qXZCj,g Z,F%WDZ#p-X**@*

    @*ZzgU*"$xgx@*ZK[~uZi+rLLtx!}nWy7XZkn=p6,**7,~Zk

    pz{**xHX',6~ Y~ZkaKu 1952ZkZZi~Zq-d$@*ZkuZ;YXZ#

    Zkf~twWc* @*CV~z{n6,[nZz{Zq-**xZzgZ;g7$eXtaz{%[Gnzg`HXZk-Zg6,zzZ-gk,sZg{H

    i=}~pZi~ ZzgWzZi~LL?zV?A**1pZ(,ZYg~

    Z+x!nKZzgf6]B_.!*C]ggCZ/uZi+r;gyC*Zx

  • ]N_.!*Cf;-$XZ#_.!*]jZ)ZiyYDpZEyzxX"jg~fZCZzg6,zi0+F,~gz^0YCXZ"ZE;CZzgKZ%Zng]~_X

    *x[V~xf;-$ W`tt1HXJ~F,jZgzZ O_.!*Cf;-$ic*{C

    (Zzg8^EO_.!*Cf;-$ic*{ZY@* IQ f;-$WY)Zz]ZZZkzzF,70*DYZy~ X

    _.!*Cf;-$CXZZgzV~Zd7ixV6,xzZZZXZK_.!*Cf;-$ t_.!*Cf;-$@* 90 Zzg!*ZZ~

    4MhXpZknoxggXZkntGpZL0YDZzgZL_.!*]ZLs

    ZEwXW@*ZkZgDp!*]6,W**eZzgHW**eZZkjZZo7gTX

    V!*g}~Y@*Z#z{V~V0*YD6,10***_.!*Cf;-$XZq-C;]V6,10*nZq-Ntg{c*XZkIZL0*kZq-gN*Wsg3,Z#WZk~ZK^BXW\ZK^',~3}Y^hXZZgZ]~Z+,WC#VZy~**6,pc*zu}vyXt_.!*Cf;-$XZ/W\Dzu}7gZhqz{eW\}c*:}X_.!*C

    172

  • xZiyDgvzuzVZkht7DXvZJyc*psu6,ZgfeXzuzVtWc*n6,W
  • zZvZrCDZK!*]Wzu}Vc*~xD X6]WfeXT(

    z;VZLBxzZVzyWXx7feXti]i~ zuzVW(,kZNplD

    CDXZzgC7g ZZgzVF,~7gZZgZZC

    XZ!*)z{Zq-zn,y (,~zZk_.!*Cf;-$CtgrZzgZZgzV)(,~xVsY@*XXV~_.!*Cf;-$CZyf~V~ZZq-aClz{Z,Dc*Zyi0+7V~Z/(,Z4@*z{Z!Z/ZyY+zZ(,}zV6,DZ/z{pl^DZ/

    z{(,}y~aZDZ/Zy~Zh(CW`Zyq]4DXtpnDsZCZ+{!XzuzVDXZgyZ7',Z4YZ7

    Zkyz!*g{x6,Y**@*XXV~_.!*Cf;-$ic*{Cz{ZL!*g}~Zh

    gZgnpXt]zggTT!*]9BZkfeXCA~Zk!*]6,zZ{7DvH} Standn

    ?ggZ:VnggTXZ\L7DX6,b~1?bC{7DXCZYHgi0+ZZ%~',ZHgg;@*XCZYzZL',ZzZg;@*t**izVc*4+h~i~Wig;@*ptvHgTZzg

    174

  • Zq-yZL~wqfeX_.!*Cf;-$nZ(Z#_.!*]ZK4~nZEwW~W@Zzgg}ZEyZzgp~Z4X

    175

  • 176

  • ]H0MhZzgHMhZk

    Zk!*]@*gZZL!*g}~Hg

    177

  • 178

  • ~Zq-,xWg
  • zZhDXZLf~px[@*XZkk,f~7ZzgQZLxZzgU*"$ZK2wq

    xvp6,ZO7gnpN*wwxfe feXXz{WZzg F,ZZzgq]igZOgDgT

    KYps~2gTX**vaz{ZLZ@ZsnngppX

    g}Zg/Z+F*VX~VZLf~V~ZLa4+gZ]KZzgQZ7q1XZ+VB),Wg^b(Z[ZzgV~X*

    Y~Zq-gKR,vXZk 1925 czsR,vW!Z*}Zkv**xBZDZc*Xz{ZZq-@vpZ[Ng;XvZytgKv@R6,ZK|#$XpN*zZ?ZLpZ[|~x[HZzgW!Z*Zq-@v0X

    Y~ZKZq-7geZzgZk6,Zq-& 1890 eZ&,J

    VzZ*g{c*XZkZ7z{Zq-(,Zx}Zzgt*g{ZkTyXZkZK!*]s3XZkZLzB *Zq-(,~v%m,CgZzgz{*g{ZkTyX

    R,W`g~i0+ZzXZkZXZZV~Z(g7ZxvZEw,X.yZ(e3c*XZ#z{-Eg;Dz{ZLf~Zq-z*k,c*@*TxvR,ZEwXZkZK

    180

  • Zkf6k,6,vHZzgZq-Z(z*~x[HX.yczsvMzCgXZkg*W,F,+ZZ~HY@*X

    !a!*wxh~WpZ[ 10 Y~Zq- 1957Xz{d$zZ+gCV!*)A-VFg~DgZXtZkzZq-(,}h~W',ZyYayXZk0*k]yh+ab7pz{:bZk(,}h~WI/Zshe~x[HXZkW',Zy~Zq-yvg}xgkgehzVXZk**xZzZ\)4j FEZzg

    Zq-yZkW',Zy9gkgehXZbZq-ZzgZq-D!*g}~Z#Zk

    -Eg;~Z1Zk0*kZq-J]KyXz{ZkCzZLf~gr1Zk!*g}~!*]7@*X-Eg;~(^Z!x6,Z4+DZ-Zgec*HXZ#z{Zxzwn6,Yg;z{KyZkA~XtKyg|ZkZ-Zgews6,XtDg}(^~tc*@*g;Zk(,ZZ-Zgeq**X

    Z#tZ0+Zi~x@*s6,.yDZzgx**tfeXZ#Z0+Zi~x@*pZ[(,}"Dp(,~u]zZhDZzgXxZKF,i~Xj,vZLf~Vgz\DZzgQZ|

    181

  • X"gZXZ]?z*6,ZeZzg&]Zj"Vgz\g}f~A g}tWCXc*

    X ic*{zZZq**ZWyY@*x[ZKyZLf~pzg]Zzg]Z0k,,

    ~^zsgLXz{0g8z{ZCq[c*ZK2w6,V[XZkf~zZk,,Z!x@{zZCZkpZ[|0[XZkWc*i',}aZ[c*Zk6,Zx![X

    W\W\fZC/{XW\VV!wMhpgZ5~WzZgzg@*ZNMhXZk/{~W\Zk**]|CZNMhXWg45 GHHZLf~qg]{@*Z6,v@*ZzgQZq-yz{qg]|0YCXFZ,!{34 E

    EGEZLxWi~0g

    ZK[=qq@*ZZzgZq-yz{ZK*tZq-**gWg

  • DXu]ZVc*CZ7q]**Zzgx!q**X

    vZLo[~gTz{Z(_DZy~x!qlaZ@*Xz{Z+k,zVZzgWg1Va,ggZ:x VXY

    AZJw,ZkW\u~ZZzgW(,"ZX

    Zq-x[z*ZbCgZrVZKii0+WiZq-Y^nggZ:xHXZy!*z2Vwj~x**7,}TZ+{7Apz{zU*"$

    z*ZbggZ:xHXDZ7Ziz Zzg1%&&z AZzgz*Ziz2zZxX

    Z+pVXW\ZL,Mzgu~ZMhXAZkzgZ+{ZVNZzgZLz2V~Z,XZb

    190

  • (interests d$~k,Azg,ZkW\ZL)VMhX

    VZZ7LH: ,MzggzbAV!*g}~Zh Y3Zzg:"],

    !*],Z7uZZzgp,XV~|7"54hHGEI6,gOX

    (v!*e~;uZq-pzg]i!*]@*z{H Visa zm,Z)VZygz-VzNXoW\**7,ZW\',}VXW\LBz{gztZ(g:,XQVZygz-VzNW\ZiVzuzVBZ(gztgOXtiW\,Mzgu~Z!*)XvZLD&6VzbZzg"zuzVggZ:nggTz{ZLnx!Zk**]gzfeX

    191

  • 192

  • **Wg^**V%x!q7C

    193

  • 194

  • **]DZx!BXCeD**XYXpt!*]Zq-|i0+~0*n**Vo**7,@*XZy

    **V%x!q7CX**V/g}%W\L7Yy0*NW\/ZyZyKXg]W\&6VZiZXW\6,zZiuVJ-ZzgW\HMhXZ/W\6,zb~P**Vf7ZkW\

    ( EXPLORE zg]ic*{ZoW\p7g~bgc*)7HXZ+i0+Z**lZzgzzxCX

    sZq-qZ+pZ[ x**zwg0*zIw**eCZzgz{**psX**ps~2vi0+~ZLZ@ZsZL7"54h

    HGEIngnpz{Cg]~**eTXz{qeTeZknZ7ZLCpZ[SnZg**7,}X

    |t6,zZzgfZCi0+~ic*{0*nzg~pZ!*],Xghen

    .E^izy!*C3Zk^ ggZL.E^izy!*CX~$45 GGGESV,X**xVg}{~WNp

    i0+~.fqnZyg**Vng,XZq-.:e.$Zh Celebrate gxecXZy**V

    5i#q~**xgXZq-C;]ZkW5

    195

  • ZkcCc*z{**ps~2Xz{Z+(5i#nZ7gVZgZ0+6XZ/pz{ZL(^~

    pZk**x**75Xq 0+ZgbC{CgX ZkgZ5gz^0g

    /V',6~]]Zq-jw~**oc*HZE+{ZzgzZ+ TVf~V**psX

    VZK**VZE+{VCc*z{**eTXWiZ~,gBZzg!*]:

  • ZyqzV6,gqfeXZ#(,}Dzg]ic*{ZoYDxnZq-ziDZzg**

    W\gZ5 g]~gZ3$+wfeXx!W7Q~gzWCtgZZyVgZ3gz1nC

    ZLZzg_."~F7DX),*vZk!*]l!BX **xVYVZ

    (*czs),}Zzgutgz{eg Branson ugle',&4j GEE)V6,zgX/z\!*Zzg}Zkw~utgZy),Vx~ut~ic*{pfeMV~zc*&**VoHXZy**Vz{v!*ZzgjAzZZzgw~ggzIV&Agnp

    (&i Entrepreneur XZq-_.Cx[),})**x@*Zy**Vz{Zq-x[),CX

    x[ZZg}ZK**Vb6,gnpZ/tbz{YDz{9R,q-6,7Qz{`Z]q~Xz*|VZ#ZK6,ZegCgZHY@*X6,ZeZyV~F!*g>U*"$C

    ZkZbuhZzgZy{VDXZ7zgHY@*QZ7gL~c*Y@*XZKnZ(Z#J-

    0*DX V p!*]7/ZgDZkzJ-x!cZ`J-7W\GZ,"gx[ZzggV!*g}~MVZZ~**VoHpz{eLgg**6,ZrV

    197

  • p**x:Zzg!*yx!qXzu}vW\!*g}~HtZZ7Zt

    W\pZL!*g}~HpHu]gnpXZK4nW\XMhX*(,} Skills

    m0*gueiCCgppzZzZeiZg5i#wc*HXZHZk~!&AXz{F!*g-ZDZZkZC^Yg~g3XW`7g~*eiCCgppzZZbXF!{34

    EEGEZ,X1VZ)nc*Hp!*syz{

    w 27 Xx7g q NZzg=q~~/Zg}Zkz{!Zi~ZN!*]fg)g

    XZK{V~Zy0*kz@ZgZCZk Wy~^

    ~ZKk,{V~ZKgzbIV

    q]nZ+aZzggz)GOzg]CXx[vZk!*]6,gnpZywZyZL;V~z{zuzVZZxOZK6,zDZzgx[IDXC**:JMhY@*

    X**V/g C**~g~x!@7{@*(WDXW\x!q Tools W\;B~Z,I)

    0*DX!*g!*wxh~YgeyI~i0+~F!*g**xZVXZzz~W`x[VX

    198

  • Z#ZLZ@ZsZL7"54hHGEIngnp:sZL

    BD}Zi6,z4k5E

    GIEE].zV),V!{34 EE

    GE

    ZzgWgQVzxXW\*GeTZK&6VZgeTZLpZ1VgZ56,eTZq-xR(,|i0+/Zg**eT`Z]qZ:aZCNXZL{**V/g,**:ZzgW(,_gW\0+Zgx!d$DYNX

    199

  • 200

  • fgZe7-}zZ**g(ZzgZdwVW@*?

    201

  • 202

  • agZy;BZq-Yze!WXe!.zqc*ZzgagL1V~psXVp{OZkgqwZ0+zi**zqc*Xz{]Zq-zu}spZyZ]WiZkzZZ#z{!*C!*r~X

    ZgLgL7}(,}3}gXZq-eZyNh#3}g;Xz{Z7Z',~]VJ-a"@*[XZ#z{9}Zk]Vi!*ye^gZyp1::g;XCqZya$+w_Xz{qzV

    Z,UNgxi0+~ZyZzgTX!*rZyVatNpZk~(,zVapyXtg~z5c*!aZsCXZ#qzVZ,UNgDxi0+~ZzDZK!&AZEwgDXZ#ZKZk&AxfegZg};B~Zq-Yze!WYCX

    fZZzgZg@*W~x[YZkxYXZLZg/W zZph+ZzgZKu/$

    zZg~ZKF,gZZ,!wVeX,Z[Wg^bg}g**qzVZZzg4Z0+ZipZXZ/ZK!axBZKfZCi0+~"g

    203

  • pZgpVMhXzuzVZL]4MhZzgZLxc*gz!*g~!~F,MhX

    @*gxqgIxaWg

  • z,~~aZzZ].h+ZYV!*Z 19Zd$,KVZq-(,}Zd$ZWattg{c*ck-V~YXZq-.`zZXz{"zu}.`zZV63}pQQkzJ-ggZ#J-Z*x.`zZVZ,g6,:NX

    ]BBZK]~ZD SpecificgXv6]l~DZyai0+Cg8-

    ( Scrapbook (grXW\Zy0*khx$,-) Fascination)WT~ZgZ]ZzgGeVF,ZWNXZk~z{ZLgzi%{x@Z]^DXZy0*kR,gT~W\

    (ZzgWg

  • %~*wl~"Zzg-F!*go**7,@*pZZJyt-XYZzgYg~gYXZ/

    f~**wWZ1YX}%~W\Zig~Zzg

    Zf!*CwX6w|Zk%~uGgc*ZhYDXz{~[ZVMhc*7,"X

    Z/W\ZyV%V/g`a%plW\tXtZkztWZ#Zk!*7gVXD.DXZ#W\7g~bZg:Vc*WSgZ]zXEHZCf[zoDgc*HXZiZg^_.3oDc*gZ]ZywV~Z#c*:Yn]Z!~f~WD

    (f~gz Helmholtz W\pZX`0ZyZzg)wZq-pZgyNh~6,m_%ZgZXZ!*g}~uzZe^ILL~ZCgzwJ-qVX

    Z'VZzgzV!*g}~Y@*z{ZzgZLu;gDXz{ZLB]ZgDZzgQZfeX6w!*g}~c*gpp!*]tt)VYZzgxguYZzg,ZzgQzZ:WNX

    Wy~%~ZL]**CXZ]Zk%6,YDX4ZZL0*k:g3Y

    206

  • zuzVZk~q-HYXz{Z,UVK0+Mhh+W\Z0+ZibVX

    YLW\VpZ[ZLzzZk!*]ag3Yf~W

    Zk6,eYZzgWa{m:HYXc*YLW\VpZ[~w`7XZz]].ZLWc*iZLpZ1VfeX

    Zi+D!*g}~Y@*!*w8-;V~ZK6,Y@*Zzgh~k,a@*Xz{Z+

    Relaxed q~@*WJYvg;@*ZzgWJc*Z@*XZ#z{Y@*!*w8-n/YvY@*Xz{ZiSy]8pZ[q~Zkf~Z4X

    (Alice in wonderland) VZZyz&+gCZLyWJ**eqzV!*g}~XZLfSOQOt,ZzgZLfz{xWc*iW,z{aYXZy~Zzg5&MhXZLgk,aw

    ]W~x[YD 100 YNXZ/W\ZkWzZg{/~~ZzgZy~Zq-Wc*._QW\z7ZX

    *wc*DDz~W@*byZy~Zkx@{(,~WHYYXEH0ZV

    +V6,9} Giants !*g}~z{/g}(,}V

    207

  • DXZi+DZXZ]zu}VZXZ]~pV(gc*6, Structure ~tWNXe~Z+Z}|#)

    .ZxqzZZ1q-Zzg8-, EGEe~zZ?ZLxCz.EEZzg"1 G

    EE6,gX_.!*Cf;-$gae&45 GEG=ZLK;]ZVxZ+{ZVc*X

    ZZwqgzfsX 3 a(Unconventional X6]ZKpp)gzZ) 1

    DXZg~c*g~g6,!*c*Y@*Xzq~ZyW~(:BZtWNX Evaluate Y,^{)

    XlZggsYNXg}tZ,]WD 2Z/YZM 6 W~DXczshVsYp ZEwHMhgZf 100

    WW)czshVsW'XXzgu:ZZ~g6,WZ+zVZg7p^ 3

    Zz]ZVWgZYGgQXW\g7 ~xgDX ZiaZUV

    Mzg^a[.&h4 EHEI].]ZkztWCZ#^~xHYX~Zq-Wc*6,gzpnHYZk~Zq-0+ZgWc*YX

    (Techniques qzVZZ0+Ziatj)gWMh:

    208

  • z\**(Role Playing)

    Z/W\Y'eTzu}vW\6,ZeBg**zuZHd7@*XZkazg~

    CkHYXZkfZW Role zu}MX

    pw~g(Thinking Backward)

    Z/Zq-q_pw~gnptvZkgz~Z4YXZkW\ZW~QX

    Z#:b6,(Devil's Advocate)

    pZLWc*6,W,ZzgZ,Z]vzu}Zk{VZzg@*V!*g}~MhX

    gZ{~Pgzt$X**ps

    !u/gZ{~ZgzIV~Zq-**psghe6,W{7DXqc*vaZC@sWygfeX

    ZOhZyZz]X!*Vc*c*]9BZya9}

    209

  • p{YDX@*g~FZ,].X#pz{ZL6,eLgZzg*FZXZ]j}X

    x'ZYZ/gztW6,;gyBZKt~

    ( Frustation **xgX!i~**W)"WgZZzg"o**7,@*X

    Zi+DZL"g!*]~**Vo**7,Zpz{Zy(aizV Filament -k7ZXZu#4)

    ase&+~z{DZg%**xZpZkItIzX

    Wi Fail early, fail often I IDEO em,Zx~**x**ZzgF!*g**x**ZYU*"$@*XZbgeZ3^

    **%x!7X A gZ* F Wsem,Z'4-GGk, Explaining Creativity C;]Zzg

    (_.!!*g}~t.xZq- Keith Sawyer)wYzj]6,}6,Ze7-%Zg@*XU*"$HZ#W\!xDtg~gzi%{a

    Zf67@*Xgzi%{i0+~R,guYZzgW\gZ3e&+DX!iZ(@*X

    g8ZXW\"gVMhXZk~w`Z/W\W 7Xx,!aYyX

    (xZOg~gYz{qL Inspiration)

    210

  • X :0*NMh]]q

    Z(qaW\Lq:HW\Z(**ecW\L:HXkZ}ZhZ*-Eg;

    ;]6,zW-y\.-G_.Z#ZKgzDZkg}tFZk**]WYDX

    ZZLZWc*ifZLz2Vmu~DXZkZq-Zh8zxYDXZz]

    Zku3Z(NY@*Z0+Zi`DXvW\zDgnpW\tZ(igMhW\ZyYX

    Z/W\gziZ:Zq-(gTW\!Z**0+7,!*C*~k,zV7zV1VV[V @XW\Z(JMhTW\!Z**~ZY

    c*] XsZ+]~pfeg}_gBbVXZ/W\Zq-bZgZ]Zzg7,_Lw?ZZgc*[7,zq,!*6,[+Zyg$h4- GGFV6,[ZVYpB7X

    W\k~ZMhc*_5Ge-C6,GgYMhXWyuaZfg)5zd$V$e&+

    zi^MhXZLc*6{6,z/ZxNZzg

    211

  • Zk!*g}~]ZXZq-czs'ZKf6gz^zg!*g}~q

    (o**7,@* Mental Block ZZz]=f6gz^)XZY^g;@*Ze7-~cZ/Zs6,guY@*VZzg

    ZkW7YYX~ZqVp=z{ZY74p~Zk470*@*X~Zz!*g{qV1t6Y@*X

    Zkz~aguYCZzg~aZky70*@*XZkZq-x`tz9HYZzgq6,xHYXhZz/gW\ZkZszZ:WNZX

    ~ZkZZq-Zzgji@*VX~Zk!*g}~WzZip@*VX~ZLW~gzZi{8VX~7eL=ZkbpDAX~SOQOOZzgpZk6,!*]@*VX~Zk6,g@*VZkcZ/ZsC~NHX~Zk~gZHIeLVX~pZk!*]Z[ZWzZiVzu}Cc*Y@*XLL~Z~tIe{g;VXZzgQXiY@*XWzZi1Zkgz^zgZzgZpZZ0+Zi~tWXqDzs#~Z(YV@*X0ZVtYy1i!*yZzg1i!*y6,rZhVx@*XtzVZEgZ4,uCX

    p!aa(,~ZXpNtxc*tXW\iMhXGW\Zkie&+~x[YN

    Z/W\oZgZ}BB!&A~Zag XYNCgz^gY$X

    212

  • !&A~Ze ';w/v I n n o v a t o r ' s D N A

    !azg~Zy Skills _. (HALGregersen)tX Skills C~ 0* ~z-Y$Xt

    1XZwZV**X2XgK]^**X3XZ/Z&+gppzZVZGX4X6Wc*WiDgxX

    ZVmgppzZZV Associational Thinking 5XMc*i~g*e&+8X YVZzg

    _____________________________________________

    ZKgz1XZLZc*iZ,Y+zZB,Zdc*C:X2XG+ZVZzgZkWg

  • 214

  • ZKf;-$$+mgg}*Y+ZzgKZ0+ZiZq-zu}ZMh

    215

  • 216

  • V!*g}~Y@*z{k,zV~!Xz{( Images /zZ,CDZk~zk,)

    (,}zZZ0+Zi~fDXtvn{ZKc*Z~pfepZ{Zk**x>VXzk,~Of;-$Zq-NUtHY@*X

    ZKF,BBZKf;-$gzWg;Xg};Vf;-$!*g}~0*c*YzZgzZgzXz{[[~Ci!*yzy6,ggrc*xgZ]WYfY@*Xpf;-$Zkz{UZZ0+ZibYDX

    iC;]gege3,f;-$NZzgzWg7HXZkZ,VZzg(,zVfZgc*Xf;-$g~f;-$%zz

    ZZlxC 8 ge3,w~f;-$ pZCXX XxZZ~tf;PZlZg~0*YC

    ~vu~CDXw{hezZ*VMhXV~ZKf;-$;ZDX6VZOBXZzgW6zfeXZKfZ]

    ZgaegZZzgfeX/z\^~x**IDZ!x**IDXApZ[,MhXtZ0+Zif;-$zWgzYDX

    f;-$tg(yZy~ZgrXZ/x

    217

  • ~f;-$xUVZYZ,!*&AVzYXxg6,f7Y@*XtapZO~ZK&6VF,}Xt**ecz{ZZ0+Zi~qzV!*g}~I~g~}XZE+{ZLi~uWg^u/xVRzc*_Czg}gz]eZic*{W,MhX

    M\f?g}}Zzg(ZZgzV~ZkZwZZwZ[bXW\ IQ Z~YCXf;-$gzZ

    qzVc*5]~f;-$gnp?tZwg};VzY@*XZz]g]sf;-$Z+^~Qf;-$gZpZCpi0+pzgCZ~g]ZkgYZzgZ7g~z}ZK,gZYX

    ZVmgppzZ7Vf;-$gMhXW6/~(,Z0ZyZgc*Y@*XZbiZg^@*gW,F,+igi~g@*XtzVfpZyyZyZq-zu}].ZXW6Zb*~#c*XZ].h+!*Y@*XZk)zZ]

    *=w)zZ]YCXW6/~ E=mc2~b~p8zq~ZzgZewZzgW]XiZg^

    /~ gK w 35 w/ZLbC{**zqHX 4ZLFc*g%KX

    f;-$n: X1

    218

  • nf;-$i!*ygZEw f;-$Zlx~&A0Xtf;-$gppzZGgZzg1%Zh'g'gnpXtvW\*VZzg`DWDX**VV@*g:VZhc*ZgnpX7,_/VWg

    Cross words ZZfeXt)i!*3WJfeXIDX(+ZVg~Zd$Zi+i Puzzles Zzg

    zF,zZZf;-$xfeX

    f;-$zu~n: X2xZzg!f;-$ZZzgZzgxgZ]4Z0+Zi~K

    &AmgBbXZ#!*g}~tZkrR,bx@*c*z{ZLf~MahZ[gU8tgZZk!f;-$sZg{@*X

    tf;-$gppzZZZ)Zzg5]~4DXqzVxzs#e&+Dq,xCX[Zy0ZyZbeZZ&43 EHEHh~Z+f;-$gnpXW6Zzg.yZkf;-$c*VVBX

    f;-$~n: X3c*u~pgppzZfV~gMh

    XtvW\uFgiDZzgDWNXtuzVplW}F,KMWc*feXtvxDuZ0+zigDXZigZf;-$)bC{DX

    219

  • f;-$an: X4ZZ~Kw]zZi]mgppzZf;-$0*

    YCXtZLw]'g]BNzw&Agnp(gxIDXtgxQZzgp Active Xdw)

    qzVI]gnpXZLxzgZyWZzg;Bgxy4+WbC{DXZih~g

    (ZZgZf;-$wDXZyZZ~ Craftsman)~zhezZ GumnasticJogging Z HikingSports

    DXZL~'g]gppzZ(,zsigi~Zi%}~WDX

    f;-$0*v,n: X5ZZ8g FILgqzVF,KM~'g]gnpX

    Think in Zy!*g}~Y@*z{k,zV~!)XtZL ZKri!*yzk,~O (X Pictures( Sense of Direction /z7WZzg)

    &AgnpXtZzgegZ~ZL]Zg~ Images CkDXtvzZu]g7g^DMa p ,yg]gnpXZbu7,")(Mazes (ZzgwpV) Jigsaw Puzzles (f6V) Reading

    ~g3e&+~CDXtvWg45 GHHigZCergzgem,ZIih-Vgz\~ZK&6VYzDWDX

    220

  • f;-$n: X6f;-$Zq-nbCg]mgBbXZ+f;-$zZ

    ZZgCoIDXm@*]W:~Z%]KZzg+&AgnpXZbYgzV~pgnpXt T~p^feXtZ[]abCg]

    jWl~Y**IDX!*ygDg~ZzgZiZf;-$ZLx44DXZ**]Zzgm@*] Chefs_zZC+Zf;-$ZEwDX

    f;-$,n: X7ZZ6,f;-$%ZtZLW\ZL_.!*]eZzg

    pZ]BX,;]ZzgyZy~xzZ(,}**xZ#y 2 ZZZZ6,f;-$gnpXZf;-$jZ

    ZzgZgTaYMhXtf;-$gZyH**eTDZzgZLg Self Starters Zk!*g}~W**xXtv

    6,txMhXtvZLZ@ZsHgZzgZyY,^{he~CDXZKIZzg**I!*g}~(,}zZDXZKpV

    (X Diary %FNZODXeZ],~) ~ Zzg{V!*g}f;-$W^,n: X8

    Z6,f;-$%Ztzu}VmgnpXZyBXZyBxDZzgZK!*]QkZ0+Zi~DZ77WnX

    221

  • tZZzuzVBYW~pgnpZzgZmGg ` HZu/V~plgTZzgzuzV

    DXZ+f;-$gppzZZZY]~**IDXzuzVZ]!*g}~W&Agnp

    (~tf;-$zZ Counselor XZq-Zi),}6,Zzg)lZg~0*YCXZb(+ZygZZzgZE+{Zf;-$bC{DX

    ZkgZ+{ZVDZKi0+7VZZ0+ZiN6,ic*{z7 Potentials MhXtYyMh~

    zu} Self improvement }0*XZgwxZzgF,}MhX Potentials 6,z/ZV~fg)Zy

    tg]ZLZg/Z,!*&AVZXf;-$WYYiYzZf;-$ZCXtvZV~0*YDXZZZgzVw]zZi]fg)ZrDYYXtYYCyZ]i!*yxZEwi!*yXZXZkx@}

    Z/ZK&6VZhb g}xZzgI~4~WXTyBg}I4YZzgy~Z0+Zi~}axMhX

    222

  • &+] 0*&ZKrZ/ZEw@*gZkg(,fgS

    223

  • 224

  • Vf0Zybx@*Zy]~ZLjwKZzgY+h+pZCXZy~x@}]Z0&ACt0Zy66!*]DgTZzg*!*g}~ZK]~ZDgTX

    M\el,|c*zwa{n,z{LM\9s#zZ:7AXZ^k6,ZL!*]zq}

    8gR,~ 3 z{ZMhAZkasXz{ZZL~YZzgZkfZBsB}z{Z6,gZzg

    ZLZk6iuZ0+ziXZ#ZkwZkYz{ZknN}Zzg5qBZL!*]zq}XaZLrZEwDgTX55q,HgTX

    ',+bCCrAic*{ZEw@*gZkgZ(,fgSXa*I~ZnZiDZy0*kZq-Z**r@*XZy~(,}*I~ZZi7DYZy0*kZq-Z(r@*MgZx@*ZzgZq-D]Zg7,Z@*XVZ/igjwAZyf6zYg~gSX"gvZV~ZLDZzg'g]zz**gWZy.e$izVjwMX

    (',+b*Z**x john medina 'Yyzb)(~ZLVfH Brain Rules XZkZK[)

    225

  • ZkzZ{Zq-0+Zgjw~Zk6,zglXz{HZ#~/&w}Z0+geZg!*g}~Y+taZH~zZ{~p7g}yjw$+wc*X-ZgzV6,((6,eZgk,,,IXy~eZg1VeHXx36,eZgpgZu!*g}~!*'DXeZgMzZi,%DgTZzgQXk,gTX

    QZe7-~p$+wX}Zq-z(gzVh-V!*g}~Y+taZH=q,Zh'X~zZ{ZkxZOggZrV(,~!~Zzg7g}yjwQ$+wc*X-ZgzVeZ"gzZk,,Z@*gIZzgZy((gzVZzg]45 GHV$k,zVX~VpsCgZzgyuZy_.$+mg;X=-**Z:~'{MyjwZo9Lpsc*HX=a~

    w 9 c*8 ZhCsa~ZDwM'XZ#~/~ZLyuZKpZzgt_.p$+%HX

    'wZKyr]Z0qZk~"C{&A0*YCz{g~5]Z,zZ@*yx~%{~A9zCYXz{Z+!*g}~C@*

    A6,qMahZ9[$Zzgz{ 20Zq-bw!*g}~C@*ZL;BZ0+Zgk,

    $T6,Z-k,y@*XZkIVrh+ZZx:YpQt)@*X

    226

  • 0ZyZKr!*g}~Z]DgTXZk]Z0ZzgN*gszZDgTXZ/r&0*&+ziygppzZ]Yh+:Xrt]Zq-

    DZgw 3 tV6,Z/Z71YNZk~zXZkC3Zq-4R,bx@*Xrg}g}VNzwg;@*Xg}pZ[9OQ**Zkzze@*X

    rZk]Z0~BZzgQZq-ZLgz-VZzgZV6,eZBXHZLVZ(jwIZzgY+nigXHpZKf6zfeXVzq2YDgR/i+ZJyZzgZXVY+pZ6,zZymJ**Zk6,z7CXZLap7^DZ/ZkpZkjZgzwewc*D7X:Zk6,!*],:Zk_.yjw$+B:ZZh[,XaKz~gIVg3zx6,ghbMypqZzg!*c*pfg)Zkf6zwgZq-xX

    pZLnZ+i0+ZN[1@*T~rMgZx]7,YCT~r60Vo7**7,@*XgZ*Gc*7,s6g~g]~@*Xg}0*kZ(tc*r7@*Tn7,"c*5]Zzg]XM\vZ,MNZLt{

    227

  • z*e-Zi!*yc*'g]IJwgVXxg6,(,~/Vc*ZZzgzu~&&OW,@XZkZq-(,~zzgZf6g6,NZzgZgY**@*XrZEw7@*z{MM**g{Y@*XZnr!*g}~Y@*ZZEwDgzg:Zk;BX

    'g~5]DZzgzD~ Brain rule.ZxqzZzxZKVzZ@*XZyzV/,+A.FFGwd$pZk/~z{Kg6,g],eZzg:f6g6,XzV0*k8gR,c*VVz{z^sgTXZM:~XZzg6,lZ0+Zi~Zq-zu}ZK5M{DX

    ZKrC/~Z**Zzgqg{YZzgg}nF,Zzgx!zZk**]aZYXZknZLnZq-Z+i0+ZN[**T~IYg~gX

    228

  • ;%x!7Q=w**zwgZgz#**x!Z%w$5?

    229

  • 230

  • *~"gv**xi0+HVZka/ZggDz{FVZgDXz{L70*Dz{HCeTc*i0+Hq**eT?z{ZK2w!*g}~ZxDgDZzg

    Zyw0a)zZCZy&6V7@*X|tZ#J-ZL@sZzg!*g}~zZ

    Xz{vpW% a7ZCDx!zgLgSLZq-yZy~izgWigDZzgLzu}yZy~z{~F,~**xgTXz{vpWzwDZ#7g}wBZKx&6VBZq-yZy~ZF,YDZyx!Zk**]ic*{DX

    g~ZzgF,M~t2c*Y@*Z#W\g~VVW\Vb(,ZgfeXx[V!*]tCDZ#W\4ZzgpZO~Zzg%~WDW\x!Zk**]DX

    *~C~zbvDZq-(,~Ze$ZyVC4ByZyc*%~WigDXZyf~V~zZ3"^gDz{agDZ/tx^Hzg:ZzgsYNc*z{tagDt/c*),x[HZZ(gBzg:ZzgyZy~Wi,X

    zu~sz{vDZK&6VY,^{feQ

    231

  • Zq-ZC@sfeZzgzZ3gZ2V0Ovx!qDX

    *~Zk"gVB;ZzgzZ@s V(,~(,~xVqXX',~**zwgZgz#

    (VwZkjZ(,~c*VXZgz# J.K. Rowling)*=wF,+1Vm,~7R,"**xc*XZkm,

    iZZ+z|#_XZy1V6,x[` 4 Z[J-0_XZgz#*ZZzgW,pZ&~gHY@*X

    Zgz#ZC^"$zqHXz{**zwgCeSZkxZ**VgcZkxshc*Zzg*~ZCxc*X

    Zgz#zZ+)c*CZzgZrVZKg~/"$~/Zg~z{eTZye/q}@*z{pZhi0+/ZgnXZywZ/z{Zkz{ZzgyZy~Yg~/)]~/Zg}XZgz#/

    (ZK Mythology Zzg-**$4- GGY) Classics Omp"g1XZk**zwgW1XZki0+~Zq-zZ(Wc*Z#ZkzZ+}.]gU*"$X]wz{**QCk,0_XZk~Zk0*k5i#7XZkZq-eT6,zglf)Zg~Zk6,X

    Zkgw~Zk0*kZq-WBtz{DzzVBi0+/Zg}XpZkZKZk**x!C1X

    232

  • Zk;HZzgZKxzZkx6,ZIXZkp**zwgz{Zzggzw~Oc*X

    Zk7g~ Zk**ZpWzwc*Zzg;ZL**zwg~y6,xzqc*X**ZkZ(Z%w$5h+Z:2$XZkZU*XZq-(,ZWc*Zq-6,Z**N*U$gZZzgoxX

    Z+VBCCpZ]OzZZ@Zsx[vV~OyZy x!hgDX

    XWZzgg**Zy7h$X ~ZF,Dz{p)]aggnpXz{kBzD

    XywZyZY]ZzgVZyag6,p{zZDXptx)]Z7pWZzgpZO~sY'Xz{ZKx&6VZLoZk,c*~x

    z{feZ_OgO;Z7Z+{}ZzgZy DX **ZyV~**L

    yZy~ZzgLyZy~WiDc*ZKi0+Zq-x**Zzgx[CXZk|ZkVwc*Y@*

    ZZz]DgDg~}Y@*ZkzztCDg~DgZq-Zg;@*ZzgZkf~t@*tDgHzg:ZzgDgzVDgZKzZui0+avg;@*ZzgZK7g~YyZ@*X

    233

  • ;x[Vf6ZCZ[XCXz{gzIVZ+qzV6,WOZ 10 OZk**]6,gpp

    Z+qzV6,zZ/YV 100 /YVx7}z{x[gXZq-[g`VZq-(Z}WvZ,x[vZK;x!x

    zbZNfeZzgZLa.gi0+DXZ#W\;ZCxzqW\Z,fgZ

    Xt6 SzqYCW\zzy~7D6Z*c*g^~$X

    x,Zypzg]Zp~ZksZg{HW\Mhc*pZgnpZzq,XtxZV**t`Z]ZLB)/YzZzgWZkaZLxWi~k,:,X

    *Zk**]~Zzgz{g}gTXic*{F,vt70*Dz{i0+Hq**eTXx[Vi0+HVCgi0+pZ]ZzgDzzV**x7Xz{CgZ#;BZCx,x!plg~s(,"X

    Zgz#~g}axZkgZ3q7gzu$T@sZkV~zZX

    234

  • kZ]LLZKDZzgF,gZiZkZw7{&A

    235

  • 236

  • ZKyZ#Zk*~W@*z{qzV!*g}~Y+h+pZBW@*X|t^*!*g}~Y+ZKaZzqXQ*~WYz{ZKCffg)*K@*Xz{0Zybjw~CqB!*]**eLXZ#z{1%4ZkZ]:zZzqY@*XWyg8-8YV?0*VW@*?gZ]zg`V`Y@*?Z]7{

    ZkD~Z@*gLXi0+ZZV~g}f~V~D:1zZ\k

    p(,}BBg~Y+ZzgZw7{&A C*(,}ZzgxV!*g}~Y@*z{ 0+7,@X

    g~i0+gTZzgZ]7{ZzgY+Yg~gnpX tp!ZxViC

    g}ai0+ZtZKZw7{&AZEwDgZzgZZ,Z0+Zi~F,,tg}aZ+{qU*"$CgX@*g~)!&AgppzZV~Zq-c*V**xC**gezeZzXz{Zq-xqgBBZq-.

    Zb0ZyZzg].XZkk,zV~ZiVZzgcZ^ZXZ]ZZgZ]XX

    z&AgppzZtWg

  • zZL0*kZq-^,-grXZk~ZL]Zzgx@Z]qgLZk,]]DZgJ-CYDXt,]V X\V**g+Zgo:]ZXZ]1VZ**]m@*]ZgM]VZhZzgqg~]Z:XeZz4,q-f~WzZZ]Zzgx@Z]^Dg(,ZZX

    ZkxWg

  • g} tZ]nMhX1tZ,e20 4,q-ZVZZq-~KZzg!~YNX

    Z] 40 c*30 Z]gUW\f!*CWYNXZW\tZq-F,KMWYyZ]{mqmgnpXzWy~W\t(,~)Zzg~q,

    Z]zYZkz7,Zzg 100 WNXZ#BW\Z]]mgnpXZy]~W\xgz!*g]i0+YX

    ZyZ]~kZZ]BZzgZZZgF,KM},XW\ZZyZ!*]7'ZZ+(

    gBVW\azZ9WyXZK[~'ZV%A$KZ]~

    Z]fZCZ&bF,ZzgZEyq 10t Z]KX 10X'I4Z^,-~ ~W,U*"$Mh

    1YZzgZy6,aXgYg~g3YXtZ]-VX=Ck@*~ZKfZ]Zg0*g;V?V (1)

    ? VZzgV=tZkic*{MZ+q&~W`**gh (ZKi0+4ayZq- 2)

    YVc*T~W`zqYV?(H? Talent (~(,~&A) 3)

    (=xIz{}aWfg=0Y? 4)(~gaVgzweww@*V? 5)

    239

  • (~zuzVb4+Z0+Zi~ZzgZ+{zZ0YV? 6)(}wh+pZH? 7)(ZRzZ$+F,+#Z!*k}a}Bx 8)zZ=ZKyB?

    (g]=i0+zVZiZ? 9)(*~ghY**eLV? Legacy (~HF,) 10)

    ZyZ]6,Waz%g~pZzgZEy~ZXZy6,gZKi0+F,]xVYygZzZzg&AV6,sgXZyYyMhg~/ZzgZqZyZyHXYyzuzVi0+WyaHg?

    ZkaXgZK{xVNMhXZzgaWiMhXYyMhHgZxZKfZ]Zg}g;ZzgHgZxg~pZzgZEy~Zg;XZ]CNHgZW`y/4c*7XZyZ]~g~fZCZ&bZzgF,"gZk**]|X

    240

  • _./}.#Zg,zxZzg$zgV:Zzg"_K%x!7$

    241

  • 242

  • qDc*gzi~n5i#c*),D(zgtgnpXZy Values ZKi0+nPZZg)

    ZZg~zTy]]Zzgf@*X~vZyZZg~}.#DX}.#%ZZyV>n**$+~g}n:MhVX

    DZgzVwZK@*gtU*"$C*~ic*{x[Zzgplz{v7g]s5z{vX0*kzuzVnX

    Gz{Zy.ZLz~ZL6,zb~}zx6>nZKggZ:u/Vfp

    XTni0+Zq-ZZwtz{zuzVnH }g;X

    ggZ:u/V~z8pg}ZLnZ+{qU*"$pZL!*g}~ZYCkDXg~]~ @*X

    Z@*Xt!*]tWggZ:V~zhezZVzuzVZhCXZyZ-

    EGx4@*XZyzwCwgLZywFg-VpgL

    ZzgZ7f6o**7,@*XZ#zuzV>!*g}~!gZZC

    Z# ZkZq-c*VVwX Z+{gDXXZ|s 2DpIM

    243

  • czs{c*Z#-C GEEZ#W\JBZ Zg{D

    X zu}V2NZ#W\YZzuzV,g]Z,ZgSZLz{zuzV

    nX**gzxZkjZZq-Ne$Zq-r#wZq-q~#q0*k/gZZZkqNZ\kZXZk}.ZnZ}ZknYV7@*Z(WzZiW}.ZZkd$q~#gzZnNaZHX

    ggZ:u/xVZh5i#wZzgJ~F,nZh5iVn7gzguW,Zr* WaZCX

    (&6Vzg~Y@*XggZ:x initiative xZV)Zq-f!o~ g~tpVtWCX

    (~ggZ: CV ZZg}5i#zz~) 80 _.u/VZX

    ggZ:VzuzV,MzgZXtZF,sYDX~Czx6 X

    Z/ZKzc*~ZYzuzV >n:YX7MhZLzDf;-$ZzgZLmzuzVn

    Z#W\ZCfBW\}.#/ZgC :zgMhXW\f~GZ]W'XW\Zy]6,

    Z/ WMhXW\5i#c*xOW,7@*X~z&]>VnwnYNZk

    244

  • }~FZhpVMhXZgZ~R,!*bZzgZ,MWzuzV

    }.#"g6Zg}naZX}Y+zZZq-zpD!*bfg)ZVgg;z{Z-Eg-VZZJ**]g~,XZ/W\Zi(ZZg}~7,|gW\z~ZkZZg}~ZhepZqZVjgMhX

    *$h5EEYMhT~W\ZV()b W\

    iMhXZ7CMhz{~Ynic*{izVX~Zq-Z,ZyY}Vz*ZbpZLxBBZkZ,ZVegpynggTXzg]qvZkgZDgTXZy].h+

    fgZYZc*0q6,]ZVJ-MhX

    W\ZK_.ZL~ZY]6,zZgi~MhXZkW\pZZzgW\ZLDZzg"zuzVnFXW\ZK~ZLwz2VBgLgL/z:MhXt/z:grz~Y)binxMhXW\ZLz2VZ+zZuZxMhT~zz^eZ%ZYZ3ZY/HYYXZLgrz~(**x)ojVnMhX

    245

  • Z/~ZO&&zZyF,~YxMhXZ/~g1z{Zyn-gm,8-~zy0YX~&Az{ZyxW,Z0+Zi~}YXZbZyZZgzV

    (x~Y$XW\ZyZZgzV'.4 F

    EHZL Research)

    0*kgMhZzgoz6,Z7ZLY+zZV~MhXt]ggZ:X 20 Z%M~vZZgzVw~

    gLjwc*~Y~}Mhd$a}Mh~$k,~c*Z,M%/~Mhc*z;VzuzVZZLDZ+{MhXZ/W\7gF~pgnpZLd$VcZkyZy~!*g}~aMhXhw~zzuzVn/ZgZYYX

    F,c*C~Zq-ZYgDytZZg}Zzg|VZL5i}j,ZZDz{ggZ:V~zBX

    6,zs9Z{~YCXzJ ZyV 5i}czsvMz5i}Zq-(,~Z)ojZZgzV

    DZg 31 YZ[J- 1983 ngZCXZk5i})ojZZgzVnZq-teZgZ`X

    Z/ g}Y)bZq-(,~zz~_./}.#zxV>ZzgjZOzq,gZ{!~

    tc*g>gN*u F,X

    246

  • "$Fg~Zzg$+Z*(,}(,})bnZXtgOZ#W\zuzV>nW'W\:Z+()ojZZg{$k,~kgzxc*hwzgYW\gKX

    }.#gztpZEyZzgx!sY@*Xi0+ZW@*X+gZjZ~c*ZzgpZ[i0+p**xZ#~Yt0*c*i0+zuzVxW**X~Zk6,HYy1zuzV}.#Z

    qgVc*ZLngzi~~z^sV pXc*gZyV(,ZZzgZZCZ+{9Z{c*o7zuzVnZ+{qCX

    247

  • 248

  • [p~J-_W,a!*Vwgzg~

    249

  • 250

  • W\GZ+F1V!*g}~7,"zZi0+$+wgX7,"7,"zZpZq-4ZKy

    Ck@*XZka~zWCc*z{ZLZ0+gZq-*j,Zzg(,~(,~[ZKy7$+w Zye&+8X|t

    $Z#J-pZkZ0+gZLW\$+%Zzg4pZ:XzZq-[7,_Zq-ZkOW,@*ZzgZKa $+w8zuZZ7,|Z(Ck7@*z{ZLZ0+gp~WX

    KzZNt[7pZKyZLZ0+gp~{ XZ#W\7,"BBgzDZL

    gZ]Y,^{feZzgp$+%nggTsZz[ZCZW,3CZzgW\Z0+gp~ZkyaZ@*X

    Zk%6,~W\z3**eLV~Zq-D[7,|g;z{c*g;1z{Zk7g~bZg3}g;Xz{ZkfgZZ0+zi7g;XZkf6,sZq-psZg:bz{jw~Zk[!*g}~zZ0*k}XZk[~NZgzV

    f[~(egZKW@*ZZyqzVpg~ ] 7XZkn}6,]:z{_.!*

    Xz{sc*g;ZzgzZpsZk6,7g~b!h OX

    251

  • zu}~Zq-[7,|g;X7,"BBZktZKdZKZzg$zg-VuWg;XZq~

    ZkW\VWYg~X[,]4DYgXz{VZZk7Xz{7g~b[~[X[Zq-Zq-@*|ZZzgZkBBz{pZLW\$+%Zzg4n7g~baX

    ~[7,"zZZLZ0+gp~~Zz] **xzu}~[@*|s@Y$XX~ $+%zZZq-gKk,c*k!7,"$+wYD

    Zq-(,}!*g}~}7,Jz{Zq-xXZ}Zq-Z5Zk6,k,Zk6,ZZW,eZZkZq-Z

    i0+/Zg1Zzg(,}V~ZC**xZ~x[HXv1V7,_z{ZKi0+7V~]Z0pV~x[YDX

    vZK1VqzZD$+z!*CWDf6jywDZzg$Fg-V6,10*feXvZ41V$+z-Z0+zVWDZzg

    ZKi0+HV6zZzglB6u}zqDXvZ41VHZKV**ZzgZy}.#**i0+

    vZ41V$+zaZzggZizV ZXWDX

    (,~[g~i0+uJ-OW,$Zk0+Zg

    252

  • wZzgz{Zq-v~z*Zb 22 Vw8X8/XZk5i#Zhpz{Zk5i#~Zk7g~,Zg7g;Xz{jwi~z{ZkZWpZ[[c*ZkRvZZ,g6,9eTXaZZKi0+l6,6gCgSXz{v~ZKZq-{y(,~OW,Zk{y,~Zq-IZZzg

    ZEyZOW,@*X{y8]43HGEEz}[LL6,ZW,

    V]Z]7,"tg{c*XZk[8Zq-ZZ0+Zi2c*c*X]43 HGEEz}

    tg}ZKi0+Zxf~gi0+/Zg~YZz{Zk!*]6,W%vZxV OW,HX

    XZkJ1z{szx}Zk jZc*gOnZXZkZK7g~i0+Y,^{1ZzgZKFpZ]Zzg1VF,uc*XZkZLZ0+gWzZiCkZz*

    ZbOk$CZki0+XWzZ',V~Zk"gVi0+7V~z!lZzgZygzaZXz{ZCCyZkb/ZgCgz{eS*Zc*gX

    8i0+~p~zZ[LL]Z],~~Z1V~gYCXtc*ZgZ:Zzg6,zgi0+/ZgxXczs'ZZgZ),Zk!*g}~t[zgyh+,pic*{Z!*]tZZEw,X(,~[CVZ:tZKi0+6,**Zg@*X]Z]'p

    253

  • ZZgHZKZk[~~!*'Zy6,n=p**7,CXptzg~ZzgZEyjt~i0+pX

    Z#W\7,ZLtzZgOZg]~7,g}nZ+{q@*XesgJZKx[LL6,.y**ghZzgzq

  • Zk!*'7g;XZzgZygzZk\~eeZzq\!HpgzZk~eeZmg;XVJ-e!*C/z{`tW\HgX\![ZzgW\Zk~

    Z#J-?ZLf\{ eeZsYgXgz7z7J0*X

    |*Y+nf{gZ]{**zg~@*XW\Zk!*]6,g,jV

    ZzgV~9VZq-sJ-ZdZ[7,Jc*Y@*XZkt@*z{ii0+~ZdZ[CV;c*[DgXpii0+~ZyZdZ[pt@*z{7g~i0+Zh[w7XZkzZ

    (ZZg}9V Ws6g~!*)7,_XX_W,**ZzgZk 1Vk,0*maZ~**xgT

    i0+4**pg}ZLZ(g~@*XZ/p$+%ng:V(,~(,~g}ng/U*"$7X

    255

  • 256

  • 257

  • 258