IGNITING THE MOBILE REVOLUTION IN MENA

Strictly Confidential

ALZWAD Mobile ServicesYalla Startup WeekendBeirut , 13th November, 2010

Introduction

Ziad W. Aly Founder & CEO of ALZWAD Mobile Services (ZMS)

25 yrs of experience… and I De-learn and Relearn every day

Serial Entrepreneur Fashion Retailing IT Services Restaurants & Catering Furniture Manufacturing Many, many more

Senior Positions in Several Multinationals IBM , Aramex & Vodafone

Mobile Trends

Maturing Users are ready for new services

New Trends in Fixed have exploded Social Networks Music & Video especially User Generated

content e-Commerce Cloud Processing

High Speed Mobile Internet (eg. LTE) enabling many new services

Location Based Services are gaining Mobile Advertising will follow the eye

balls

Mobile Will Be Bigger Than Desktop Internet in 5 Years … for MENA its sooner

Regional Trends

200m Users and growing Mobile Broadband 3G is in almost all

Markets Competition is increasing in Mobile

eroding margins Arabic content is still very poor Mobile Operators Revenue Sharing

Models are 50:50 Credit Cards are not widely used and

e/m-payment is not yet regulated Friends & Family / Social Network is

important

7

All Stake Holders are Unhappy

Customer Unmet Needs

Entrepreneurs,Apps & Content

Developers

Competitive Mobile

Landscape

Serious issues are blocking the Mobile Revolution

Decided to sacrifice the Fat Paycheck to Start a Revolution

ZMS founded in Feb 2009 Experienced Board Members

including 2 VCs Sawari Ventures (Ahmed Alfi + Hany El

Sonbaty) Mena Ventures ( Fadi Ghandour & Arif Naqvi) Ex. Senior Vodafone Group Executives (Devin

Brougham & Ziad Aly)

.. and world class management team Challenging the Status Quo

ZMS Challenging the Status Quo and Going where No one has ever gone

We’ve Established The Cookie Cutter

ME is Completely FREE to the User

Developed in collaboration with Leading Regional Companies

Partnered with many Content and Service Providers (eg. Rotana, Americana, etc…)

Launched with Mobinil 10 Wks ago.

Introduced new Brick and Mortar Go-To- Market

Approaching 150K+ Users

Our BHAG 11

Achieve target of 3 million subscribers in 5 Markets by 2013

Talent Magnet• World Class Mgmt• Outsource Dev. to

best in breed partners

• Empowering early stage Entrepreneurs

• Incubate young Talent

Regional Expansion• Already moving to our

2nd Market by Y.E. 2010

• 2 More Markets by end 2011 & 2 by end of 2012

• Localize content for every market

• Develop Local Sales Team

Long Tail• ME is just an example• We will Open up for

Others• Focus on a wide variety

of Genres with LBS and Social at the Center

• Encourage and Enable Publishers

• User Generated Content

Where to find “ME”

www.me3almobile.com

Me3almobile - Facebook

@Me3almobile -Twitter

www.me3almobile.com

My Message to You

Explore , be Curious .. Twitter, Mashable, Tech Crunch, etc….

Follow your Passion Have Courage , its always brighter on the other side

Be Flexible – Like WAER … The end is not in mind!!

Expand the box – Use as many friends as you can

Create a TRIBE … have a FOLLOWING

Be Paranoid - Expect Failure and learn how to avoid

Prevail , Persist, try Hard, Keep going ….You will get there

Enjoy the ride

Yalla StartUp!!

Thank You