zsn webinar slides with notes 2013

7/30/2019 ZSN Webinar Slides With Notes 2013

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Ourcampaignwasconceivedofatatimethatsadlybroughttheissueofviolenceagainst

women(VAW)totheattentionoftheentireworld.TheattackagainstMalalaYousafzaiand

thebrutalgangrapeinIndiamadeittonewspaperandTVheadlinesalike.Thetimeisright,

andthetimeisnowtoincreaseoureffortsandraiseourvoice.

Thesmallpicturesof1BillionRisingeventsshowthepoweroforganizedaction.

Thecampaigncolors black,red,purple aredisplayedthroughtheclothesthe

participantswear.

Anessentialelementthatweshoulduseinourowncampaignaswell.


4/15

AsanongovernmentalorganizationwiththeUN,ZontaInternationalhasalwaysworked

closelywithitsvariousagencies. Infact,ourthreeZISVAWprojectsthisbienniumare

managedbyUNWomen.

Giventhisspecialrelationship,ZontalookedmorecloselyattheSayNOUNiTEcampaign

whichwaslaunchedbyUNWomenin2009. Thatcampaigntitleandtheirproclamation

thatthe

25th

of

every

month

be

called

Orange

Day

to

recognize

the

issue

of

violence

againstwomeninspiredtheZontaSaysNOCampaign.


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ItwouldbegreatifpicturesfromtheentireZontaworldshowingorangeandblackandthe

[email protected]

demonstratethatZontaisunitedbyacommongoal.Asmuchasweappreciateour

diversity,ifwewanttobeperceivedaspowerfuladvocates,thisunityhastobeshown.


6/15

TheZSNlogoandthecampaignvisual,whichisthelogo+thecloseupoftheeyephoto+

thestrapline(orcampaignline),canbedownloadedfromthecampaignwebsite. Also

availablefordownloadisthepdffileforZSNbookmarks. Thebookmarkslistour

internationalserviceandZISVAWprojectsforthisbienniumalongwithabriefdescription

ofthecampaignandaninvitationtojointheeffort.

Asyou

create

your

marketing

and

publicity

materials,

remember

that

the

logo

and

templatesonlinearetobeusedascreated. Donotmodifythesedesignsasthatdilutesourmessageandgoesagainstourgoalofestablishingabrand. Thisisthetimetoshowthe

powerofoneZonta. Ifyoudohavequestionsregardingtheuseofthelogoorwishto

requestthelogoorvisualinanotherfileformat,[email protected].

Createpostersusingthevisualstopromoteyourinitiatives. Placetheminlibraries,police

stations,etc.

Showthebanners,distributebookmarksatyourevents.


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Inadditiontobanners,posters,bookmarks,etc.otherimportantmarketingtoolsarethe

orangepinsandwristbandsthatareavailableforpurchasethroughtheZontastore. You

canfindalinkontheZSNwebsitefortheseitemsaswell.

Thestrikingcolor,logo,andeaseofwear,makeapowerfulstatement.

Having

had

the

opportunity

to

sell

the

pins

and

bands

at

this

months

North

American

InterDistrictMeetinginCanada,Icancertainlysaythattheresponsetothecampaignand

tothemerchandisingitemshasbeenoverwhelming. Zontiansinattendanceboughtallof

theinventorythatIbroughtandwerelookingformore. Manystatedthattheywouldbe

givingthemtotheirclubmembers,districtconferenceattendees,Z/GoldenZstudents,

guestspeakers,andparticipantsintheircommunityevents.


8/15

Weoftenreceivequestionsastowhatittakestoparticipateifaclubcannotplanabig

event.Well,anyindividualorclubactionthatisbrandedbyourcampaignlogoispartofthe

campaign.


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10/15

ThispastApril,TheZCofTrentonMercer,NJD3USAorganizedits13thannualRapeand

ViolenceEradicationWalkorRAVEforshort.

Thiswalkdemonstratestwothings1. thedifferencethatwecanmakewhenwereachout

tocommunityorganizationsandpolicedepartmentswithinourowncommunitiesand2.

thetruthinthesaying,Ajourneyofathousandmilesbeginswithasinglestep.

In2001,theclubsStatusofWomenServiceCommitteewantedtostartaZISVAWproject

withintheircommunityofMercerCounty.

ThecommitteeconsultedwithWomanspace,anonprofitwhichprovidescounselingand

servicestovictimsofdomesticabuseandsexualassault. Aftermeetingwitha

representativefromalocalpolicedepartment,theZontianswereinvitedtoattenda

meetingofthenewlyformedDomesticViolenceVictimsResponseTeam. Thatteamof

volunteers,whoaretrainedbymembersofWomanspace,meetwithvictimsafteran

abusiveincidentinspeciallyequippedareasinlocalpolicestations.

Proceedsfrom

the

walk

support

Womanspace,

the

Response

Team,

and

since

2004

the

SexualAssaultSupportServicesAdvocates.

Inthelast7years,morethan$46,000UShavebeenraisedtosupportwomenandchildren

victimsinMercerCounty.


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TheZontaClubsofAlessandriaandCasaleMonferratoinItaly,District30,exhibited

womensshoestorepresentvictimsofviolence.Thisactionhasalreadyinspiredanumber

ofclubsinotherpartsoftheworld.InGermany,weknowofatleast15clubsthatare

planningtomakeshoespartoftheirNovember/DecemberZontaSaysNOevent.


12/15

Aswelookatthispicture,theideatoprepareaflashmobcouldcrossourmind.Organizing

aspectacular,funeventtoraiseawarenessofaseriousissue.

IfwehadthetwoUNiTEbannersexchangedagainstZontaSaysNObanners,theaction

documentedinthepictureabovewouldalreadybeaperfectexampleofwhatclubscould

do.Wearingorangeandblackunderscoresandstrengthensthemessage.

TheeventwasorganizedbyZandGoldenZClubsofSt.MichaelsCollegeofLagunainthe

Philippines,District17.


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IfyouhaveaZ/GoldenZclub,takethisopportunitytoinvolvethestudentsinacampaign

activity. Allowthemtodeveloptheirleadershipskills. Askthestudentstoreachoutto

theircampusnewspapersforeventcoverageaswell.

As

your

actions

unfold,

remember

to

keep

all

of

your

members

informed

and

involved.

Reachouttocommunityleaders,politicians,themedia,etc.togetthewordoutthatyour

clubandZontaInternationalareworkingtoendviolenceagainstwomen.

Dontforgettoshareyourstorieswithyourgovernors. Postthemonyourwebsitesand

socialmediapages. Sendthemtoyourdistrictwebmasters. And,inspireyoursister

ZontiansaroundtheworldbyclickingontheZSNShareyourStorylinkonthatwebsiteto

submityourstories.


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Asyouworkwithlocalpoliticians,highrankingofficialsinyourcountry,CEOs/board

membersof

amajor

corporation,

or

high

profile

individuals

in

your

communities,

ask

them

foraquotewhichcouldbeusedinyourprintedmaterials.

[email protected] andyoumayseeitlistedontheZSNwebsite. Soon,you

willbeabletoreadquotesfromUNdignitariesinsupportofourZSNcampaignonthat

website.


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zsn webinar slides with notes 2013

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