David Kenenth Zuckermanintelligent media solutions

dkzuckerman@gmail.com // 310.985.3594

A los angeles native with a professional background in hollywood, tech-nology, fashion, branding and storytelling - Zuckerman is a savvy new york city-based millennial marketer with a strength in each step along the way of bringing fresh products to the forefront.

Zuckerman is many things: a producer and content strategist; a technol-ogist; art director; a novelist and screenwriter; a documentarian; and media wizard.

He has won numberous awards for photography and writing. He is repre-sented by the Abrams Artists Agency.

The new age requires flexibilty, fluency and an ability to swing it. David can swing it.

Challenge: Everlane was an unheard of start up in 2011 when I came on board. With just a web presence to go off of, we needed to build a story around the compa-ny’s ideals that would appeal to influential consumer bases. Solution: Created with an idea of responsible impact, we brought everlane’s philos-ophy of manufacturing to a challenging level of transparency - at the time an innovative concept. Being transparent about a value conscious product and a fair labor one at that, our manufacturing became a strong stalwart aspect of the brand.

Impact: By bringing a new sense of enjoyment in consumption, everlane has grown exponentially with an even wider range of styles and products. Sales have grown 200 percent in 2014 over 2013. Consumers have voted for simple prod-ucts, smart clean designs, and a sensitivity to the growing concerns about labor, cost, environment and corporate cheating - they’ve voted for Everlane.

Challenge: How could we create a new association with the stalwart brand, without losing the advantages already gained? Nike’s advertising had become a stereo-type of itself, even mocked on SNL, and other brands like Powerade had moved towards the same aesthetics. Nike’s minimalism felt thoughtless and bland, and customer values were too wide to incapsulate purely into font. How can you be fresh when you’re already on top? Solution: Create iconic Nike images which hold the same values prescribed by the brand, less inspired by previous iterations of Nike media, but by its namesake etymology (mythology) and nature’s best atheltes. The slogan “Nike Go Boom” eschews a childlike simplicity and atheltic explosion. Like “Just Do It,” “Nike Go Boom” blasts itself into consumer memory for the action product.

Impact: These retail stores received a vitality inducing quality of cool which elevated high street presence with color rich spirit. Spotted wrapping stores as far reaching as Seattle, Boston and Tokyo as well as online, Nike’s association with nature’s raw power was witness by more people than we could ever count.

(Left)Meow MamacitaGone like a CheetahShe’s gonna eat yaImpatient Impala

Nike Go Boom.

(Top)Nike storms skies; Nature’s darkness, propelled by the ecstasies of strength, smashes the sky like the thundering hooves of Zeus’ chariot.

Nike Go Boom.

Challenge: United Legwear’s Swedish brand of Happy Socks are a premium priced brand with a minimal marketing budget. How could we bring the Swedish joy of socks to the mainstream while bargain options and children’s market offered the same essential value? Socks are mostly unseen, a utilitarian object hidden by the more important shoe. Worse, to create more and new shoots was against the brand’s strict me-dia control. The only other collaterals were flat and inhuman. Solution: Create a suggestive party of quirky adults, dancing perhaps, maybe doing more above the knee than meets the eye. By mixing, adding and ‘shopping the ex-isting individual images, the sock party was invented!

Impact: Published in fashion rags, online and at the Happy Sock’s retail location in Soho, these images invited potential customers to get comfy, do some fancy foot work and dip a toe in something fun - something happy. Happy socks leadership was so pleased that the approach of active and often amorous groups was adopted full-scale and is now part of the essential happy socks brand. Who knew socks could be so sexy?

Challenge: Explaining any new start-up is difficult, but Cosmose - a new player to the ad serving and beacon world - required a bit more instruction than most technology companies. Advertis-ers didn’t understand the advantages and the technology appeared invasive at best, complicated in concept, and purely conceptual. To spread widely, we knew we had to create something easy to understand and pleasurable to sup-port.

Solution: We created easy to read, fun ex-plainers to prevent the sales team from becoming tongue tied. By adopt-ing an aesthetic of graphic simplicity, one most advertisers could get behind, we achieved an insider status. Avoid-ing the technical speak, and instead aiming the nail the perfect customer experience, cosmose came off less as invasive and more as a helpful tool any business could appreciate. With the rather obvious emphasis on mobile solutions - our gateway to the custom-er - advertisers quickly began to udner-stand that we were building a product for the new evolved consumer - the same consumer they want to reach.

Impact: Cosmose launched with its first client as L‘Oreal, a giant of adver-tising and innovation. Accounts were built with pandora Jewelry. We gained extreme interest from many other re-tailers including Versace, American Apparel, j.Crew and the Hillary Clinton Presidential campaign.