© 2010 ibm corporation ibm application performance monitoring & management services tivoli live...

© 2010 IBM Corporation

IBM Application Performance Monitoring & Management Services

Tivoli Live - monitoring services

July 29th, 2010

Craig Battleman

IBM Global Services

Sales & GTM

2 © 2010 IBM Corporation

Discussion Topics

1. Tivoli Live Overview

i. Tivoli Live monitoring services Overview

ii. Value Propositions: BP & Customer

2. Next Steps

3. Backup Materials – Sources for additional information


IBM Tivoli Live – monitoring services Overview

IBM Tivoli Live – monitoring services provides a flexible, affordable suite of infrastructure health and performance management services based on out-of-the-box Tivoli monitoring software and ITS server resource management.

– Enterprise class monitoring solutions at mid – market prices

– Secure service - No VPNs required and the one way data flows are encrypted

– Pay for what you use

– Multi language capabilities


IBM Tivoli Live Monitoring Services – Offering Highlights

DistributedMonitoring

Agent-based monitoring of OS and Application Resources (ITM and ITCAM) for deep metrics

Self-install Agents

Event Notification

Internet Portal (Tivoli Enterprise Portal)

Best Practices

$58/month/service

Touch-lessMonitoring

Agent-less Monitoring of OS and network devices (ITM) for basic up/down status

Self-install data collector

Event Notification

Internet Portal (Tivoli Enterprise Portal)

Best Practices

$44/month/service – OS

$16/month/service – network device

PerformanceServices

Historical reporting and trending analysis for capacity planning (GTS Asset)

Self-install Agents

Internet Portal (will feed into Tivoli Enterprise Portal)

Best practices

$15/month/service

IBM Tivoli Live Monitoring Services consists of three services; clients can consume these separately or concurrently

Single monthly price, inclusive of service delivery and use of the software

Minimum of 25 monitored services, maximum of 500 monitored services, separate maximum of 400 network devices once OS minimum is met

One-time on boarding fee ($6,500)

24x7 phone and email support

Terms of 90 days, 1, 2 and 3 years

Entitles client to the IBM Tivoli Live service (not IBM Tivoli perpetual license software)


Tivoli Live Asset Management Services

(IT Asset Management based on TAMIT)

Tivoli Live Service Request

Management

(Service desk based on TSRM)

Tivoli Live Monitoring Services

(Based on ITM and ITCAM)

Tivoli End User and Transaction Monitoring

(Transaction and end user monitoring based on ITCAM)

Tivoli Data Warehouse

Tivoli Live Discovery Services

(Automatic discovery and configuration drift

based on TADDM)

IBM Tivoli Live The Vision

Integrated Solution

An Integrated set of solutions represent the full management of

data, processes, tooling and people

Common Data Model

The core solutions share a common data subsystem for simple data

sharing

Processes that Work Together

The core solutions share a process workflow automation engine

No Rip and Replace

Leverage existing investments in IBM and 3rd party IT management tools

Lower Cost of Ownership Lower infrastructure and training

costs, simple upgrade model

Tivoli Integrated

PortalCognos BI

Tivoli Live Performance Services

(Based on ITS Server Resource Monitoring)

• Tivoli and GTS will offer a suite of IT Service Management solutions available from the cloud.

• Each service can be deployed separately or as an integrated solution to meet client’s specific priorities.

Tivoli Live Business Service Management

(Real-time business service dashboards based on TBSM)

Note: This view is provided for discussion purposes only, no commitment is implied and subject to change.

Best Practices & Methodologies


Internet

Application Stack

TCR

ITM Warehouse Proxy

ITM Summarization &

Pruning Agent

DB2

Tivoli Data Warehouse

TEPS

TEMS

NodeWatch Notify

RedHat V5 Advanced Platform w/ Virtualization

IBM PremiseFuture : Leverage common cloud platform

ITM

ITM

ITM

CustomerCustomer

Customer Premise

System x PlatformSystem x Platform

Architecture View

Agentless

• No VPN required

• No traffic initiated into customer environment.

• All traffic is initiated outbound from customer network

• Target 1 week deployment


Business Partner Value Proposition Large world wide market $8 - $10B by 2012 - Business Partners primary channel

Offering that is aligned to customers that do not want to purchase or own enterprise licenses

Lots of opportunity to add value Business Partners maintains customer relationship Transition Services during on-boarding Custom configuration services – reporting, alerts, notifications, workspaces Local support services and advanced on the ground management Custom follow-on services – custom agents, logical dashboards, managed services Leverage IBM’s brand as a Service Provider

Discounts –25% for Tier 1 SPs, 30% for Distributors

Uniquely differentiated offering Broad resource coverage from OS to Middleware to Packaged Applications Leverage agent-less technologies for extremely simple deployment Minimal upfront costs and low transition times Globalized software Quicker sales cycles

IBM Support to make BP Successful Enablement Lead generation Marketing co-investment


Tivoli Live is an enabler for growth

Discovery, Monitoring, Management, Performance, Provisioning, Assets, Reporting, and Business Visualization ...

Increasing Customer Value

Increasing Business Partner Value

Increasing IBM Value

Tivoli Software Sales

Project Based Software

Implementation Services

Tivoli LiveSaaS

Managed Services

Project Based Optimization

Services


Client Value Proposition

Access to enterprise class monitoring software for a low monthly fee delivered in a SaaS model

Lower operational costs with minimal upfront costs

Single monitoring system that crosses multiple technologies Networks, Server, Storage, Middleware, Applications, & Platforms (IBM Systems Director agent)

Both non-intrusive agent-less and robust agent-based deployment models with minimal transition times

Improve infrastructure availability with 24 x 7 proactive monitoring

Provide real-time reports, automated notifications and alerts

Manage on-premise and off-premise resources with a single console

Visibility Control Automation Availability Optimization


First WinsLarge Transportation Company (Mexico)

Part of Remote Managed Infrastructure Services (RMIS) / BCRS engagement

112 Touch-less windows images

Six year contract

Channel Direct

Large Consumer Products Company (United States)

Client originally looked at on-premise ITM purchase, but looking for lower cost service to help organization increase event management maturity

Client was using Nagios, an open source, less comprehensive monitoring solution

Client using IBM Systems Director and wanted integration between IBM Systems Director and the enterprise monitoring solution

400 Touch-less OS instances & 300 network devices

ITM 6.2.2 upgrade and network device agent primary pilot functions and IBM Systems Director integration

One year contract

Channel Direct

IBM Confidential


Contracting The service is purchased via GTS SOWs, not SWG PPA

Template GTS SOWs have been created in Remarketer mode

GTS and Tivoli are working on a Prime Bidder model which would enable a BP to purchase the service from IBM and then create their own SOW with the end Customer

Multi Tenancy Dependant on Prime Bidder contracting model

Single VM / Tivoli Data Warehouse per BP

Customer monitoring data commingled in single BP VM / Tivoli Data Warehouse

Potentially customers might not have access to the Tivoli Enterprise Portal

Potentially BPs will be required to perform managed application performance monitoring and management services for their customers

Revenue Tivoli is working to ensure that their sales representatives are compensated for reselling the service –

they receive SW services revenue credit

IBM Client Teams receive full credit for all services sold

ITS and Tivoli split the revenue on the back end in IBM’s systems


Next Steps

Confirm commitment to resell the service and perform the value add services

Determine if a demo is needed

Determine if an internal PoC is needed

Identify additional sales collateral requirements

Identify customers, make sales calls, and close deals!


Back Up Materials

SaaS Market Dynamics

Example of Tivoli monitoring a virtualized infrastructure

Where to find more information

Tivoli Monitoring and ITS Managed Services Portfolio Segmentation


What is Software-as-a-Service (SaaS)

Software as a Service (also known as On Demand, or Application Service Provider [ASP])

An application owned, delivered and managed remotely by one or more providers

Where the provider delivers an application based on a single set of common code and data definitions, which are consumed in a one-to-many model by all contracted customers at any time

Software that is available on a pay-for-use basis or as a subscription based on usage metrics


15 IBM Confidential

SaaS Revenue By Client Company Size

Source: IDC, 2008

52%

40%

45%

50%

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

2006 2007 2008 2009 2010 2011 2012

1–99 empl. 100–999 empl. 1,000–2,499 empl. 2,500+ empl.

Revenue ($M)

Overall 2006-2012 CAGR: 33%

SaaS spending grows 4x faster than “all applications” spending

Worldwide Software as a Service Forecast by Customer Segment, 2006–2012


Host OS

Application

running on

Host OS

Hypervisor

Application

Guest OS

Virtual Resources

Virtual Machine

Application

Guest OS

Virtual Resources

Virtual Machine

Physical Resources

In the VIRTUAL RESOURCE?

Or in the PHYSICAL RESOURCE?

In the HYPERVISOR overhead?

In the HOST OS?

In the VIRTUAL MACHINE sharing the same physical resource?

End-to-End Monitoring: Tracking and DiagnosisEnsure High availability of the virtual environmentWhen a Virtual Resource has a problem, where did it originate?

The are no “virtual performance problems”, only very real performance problems manifested in a very complex consolidated, virtual environment.


Where can I find more information

IBM PartnerWorld - Tivoli

– https://www-304.ibm.com/partnerworld/wps/pub/overview/B7007PW

IBM PartnerWorld – ITS Server Services

– http://www-935.ibm.com/services/us/index.wss/offering/gts/a1031834

IBM.com

– Tivoli Announcement for Tivoli Live monitoring services

http://www-01.ibm.com/software/tivoli/solutions/tivoli-live

– Tivoli monitoring software capabilities

http://www-01.ibm.com/software/tivoli/products/monitor/

http://www-01.ibm.com/software/tivoli/products/composite-application-mgrproductline/

– Tivoli Open Process Automation Library and Best Practiceshttp://www-01.ibm.com/software/tivoli/opal/

– ITS Server services monitoring services

http://www-935.ibm.com/services/us/index.wss/offering/gts/a1031834

http://www.ibm.com/services/tivolilive


Tivoli monitoring software capabilities

http://www-01.ibm.com/software/tivoli/products/monitor/


Tivoli Open Process Automation Library for partner integration and best practices: http://www-01.ibm.com/software/tivoli/opal/


Tivoli and Systems SPL (GTS) Product & Services SegmentationTivoli Product Target Market Applications Monitored Primary Capabilities

Foundations Appliance Lower end of Mid Market Less than 100 Up / down

Tivoli Live – monitoring services

Mid Market 25 – 500 Comprehensive monitoring, historical analysis, predictive analysis, some event correlation

SW License Sales – ITM and ITCAM

Large end of Mid Market and Large Enterprise

More than 500 Comprehensive monitoring, historical analysis, predictive analysis, some event correlation

GTS Service Target Market Services Primary Capabilities

Tivoli Live – monitoring services

Mid Market Access to monitoring software

Comprehensive monitoring, historical analysis, predictive analysis, some event correlation

ERMIS Mid Market Light monitoring and management services

Services uses global delivery capabilities

RMIS Large Enterprise Enterprise class, comprehensive server monitoring and management services


MSS Large Enterprise – Strategic Outsourcing

Enterprise class, comprehensive storage monitoring and management services


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