- August 7th Working MeetingSONY PICTURES ENTERTAINMENT

Agenda

• Branding– Brand Description– Brand Image– Brand Guidelines

• Program Inventory– Recommended programs for “branding”– Rough timeline for “rollout”

• Emergency Preparedness Week• Next Steps

– Get crackin’

Brand Description

ProtectSPE represents programs that empower SPE employees and partners to protect the company’s people, information and assets

Brand Image

Branding Guidelines

• “Logo” always consistent–

– Color, font, aspect doesn’t change– Primarily subtle placement

• ProtectSPE is a BRAND not a program• Programs will be “branded” with ProtectSPE when:

– Applies to a significant portion of SPE employee population– Is primarily external to SEHS (e.g., business recovery plans)– There is “ownership” by the business/employee– It connotes an effort to protect assets (either SPE or employee)– It uses “plain English” in title and to describe the program

• Simple NOT Bureaucratic

Important

If your brand isn’t consistently portrayed and communicated persistently and within certain restraints, then your entire brand promise and brand story are compromised. This leads to brand confusion, which is the number one killer of brands…

~Susan Gunelius – author, marketing/branding expert

https://aytm.com/blog/author/susan/

Recommended Programs• Global Crisis Management (now)

• Emergency Preparedness• Business Continuity• Crisis Management

• MySPE – PrepareSPE to ProtectSPE (30 days)• SPEalert (emergency communications) (TBD)• Corporate Safety Guidelines (6 mos)• Content Protection (now)• Piracy Prevention (30 days)• 3rd Party Risk Management (3 to 6 mos)• Anti-Fraud (6+ mos)• Workplace Security (training) (60 days)• Security Guidelines (3 to 6 mos)

– Security Education (6 – 12 mos)

• Personal Information Management PIM (3 to 6 mos)• Privacy Training & Awareness (30 days)

Holidays

End of Fiscal Year

Now

Emergency Preparedness Week

• Week of October 31• Function and layout stay the same• “Subtly” including the ProtectSPE brand• Sign shop make ProtectSPE banner• ProtectSPE give-aways (water bottles, keychains, etc.)