© gira 20131 global sheepmeat and beef market developments presentation to mia, b&l conference,...

68
© Gira 2013 1 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 [email protected]

Upload: kory-matthews

Post on 23-Dec-2015

213 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 1

Global sheepmeat and beef market developments

Presentation to MIA, B&L conference, AucklandJuly 8th 2013

Richard Brown+44 1323 870144 [email protected]

Page 2: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 2

Optimistic agenda

1. Global all meats outlook2. Global sheepmeat outlook

EU and UK focus (GMC) China (GAMC)

3. Global beef market context EU beef market situation (GMC) Indian beef outlook (GAMC)

Page 3: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 3

2012/13 total meat consumption growth rates lower than historical average due to higher prices (higher production costs … and

caution)

51 958 51 884 52 023 51 13951 058(-0.2%)

51 224(+0.3%)

8 277 8 263 8 318 8 219 8 261 (+0.5%) 8 425 (+2.0%)

93 227 95 939 98 600 97 88299 123

(+1.3%)100 619(+1.5%)

74 679 75 037 77 818 80 71182 043(+1.6%)

83 360(+1.6%)

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

200 000

220 000

240 000

260 000

280 000

2008 2009 2010 2011 2012 2013

('00

0 t

cw

e)

Fig SYN-GEN World Meat Consumption, 2008-2013(f)Poultrymeat

Pigmeat

Sheepmeat

Beef & Veal

Total: 240 mio t (+1.1%)

Total: 243 mio t(+1.3%)

Page 4: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 4

Higher producer prices: Apparent 2012 price downturn for pork is heavily influenced by CN price

90

100

110

120

130

140

150

160

170

180

190

200

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Pri

ce

in

dic

es

, c

on

sta

nt

pri

ce

sAll meat producer/wholesaler price indices, 2001-2013(f) (2001 L.C.)

Including China

SHEEPMEAT

BEEF & VEAL

PIGMEAT

ALL

POULTRY

Source: GIRA GMC 2012

Based on 2001 producer prices

Weighted (consumption) averages

Page 5: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 5

Excluding Chinese influence: sharp price increase for BF, PK & PY since 2009 … but SH down (consumer resistance?)

80

90

100

110

120

130

140

150

160

170

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Pri

ce

in

dic

es

, c

on

sta

nt

pri

ce

sAll meat producer/wholesaler price indices, 2001-2013(f) (2001 L.C.)

Excluding China

SHEEPMEAT

BEEF & VEAL

ALL

POULTRY

PIGMEAT

Source: GIRA GMC 2012

Based on 2001 producer prices

Weighted (consumption) averages

Page 6: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 6

(Incl. China:) Meat expenditure was strong in 2011. Slowing down in 2012 for PK but up for all meats in 2013

70

100

130

160

190

220

250

280

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Ex

pe

nd

itu

re i

nd

ex

, c

on

sta

nt

pri

ce

sAll meat expenditure* index, 2001-2013(f) (2001 L.C.)

SHEEPMEAT

PIGMEAT

POULTRY

ALL

BEEF & VEAL

Source: GIRA GMC 2012

Based on 2001 producer prices

* Expenditure = producer/wholesale prices x total consumptionWeighted (consumption) averages

Page 7: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 7

(Excl. China:) the meat expenditure trend is strongly upward … mainly reflecting higher meat prices

70

100

130

160

190

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Ex

pe

nd

itu

re i

nd

ex

, c

on

sta

nt

pri

ce

sAll meat expenditure* index without China, 2001-2013(f) (2001 L.C.)

POULTRY

ALL

BEEF & VEAL

PIGMEAT

SHEEPMEAT

Source: GIRA GMC 2012

Based on 2001 producer prices

* Expenditure = producer/wholesale prices x total consumptionWeighted (consumption) averages

Page 8: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 8

Unemployment rates EU, 2012(e) High rates, and getting worse in most MS’s in 2013

Unemployment rates within the EU, 2012(e)

Source: GIRA from European Commission

Page 9: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 9

Not surprisingly, EU per-capita meat consumption slowly declining since 2007. We forecast -1% decline in 2013

Per capita Meat Consumption, 2000-2013(f)

EU average consumption per capita 2012 and % changes

12/11 and 13/12

─ Beef & veal: 15.4 kg-3.6% in 12

-0.9% in 13

─ Pigmeat : 40.7 kg

-1.5% in 12

-1.8% in 13

─ Poultry : 24.5 kg+1.3% in 12

+0.2% in 13

─ Sheep : 2.1 kg -4.9% in 12

+ 1.2% in 13

─ TOTAL : 82.8 kg• -1.1% in 12• -1.0% in 13

Source: Gira

0

10

20

30

40

50

60

70

80

90

100

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Meat

co

nsu

mp

tio

n (

kg

/ c

ap

ita)

Sheep

Poultry

Beef & veal

Pigmeat

Page 10: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 10

2012 price increases, especially for BF&PK 2013: big PK price rise, BF&SH prices down (Wrong!)

EU Meat Producer Prices (2000 EUR/t cwe), 2000-2013(f)

Note : wholesale prices for poultrymeat and producer prices for other meats

Source: Gira GMC Dec 12

1000

1500

2000

2500

3000

3500

4000

4500

5000

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2000 E

UR

/ t

cw

e Sheep

Beef & veal

Average

Pig

Poultry X

X

Page 11: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

70

80

90

100

110

120

130

140

150

160

170

180

190

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Exp

en

dit

ure

ind

ex (

2000=

100)

co

nsta

nt

2000 p

rices

Beef & veal

Pigmeat

Poultry

Sheep

TOTAL

11

EU expenditure increase in 2012 & 13 for all meats excl. sheepmeat.

EU Meat Expenditure Index, 2000-2013(f)

Note : wholesale prices for poultrymeat and producer prices for other meats

Source: Gira GMC Dec 12

FMD

BSE

HPAIAI in the NL

GFC EU inrecession

+feed priceshock

Page 12: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 12

Optimistic agenda

1. Global all meats outlook

2. Global sheepmeat outlook EU and UK focus (GMC) China (GAMC)

3. Global beef market context EU beef market situation (GMC) Indian beef outlook (GAMC)

Page 13: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 13

Sheepmeat Net Production by Country 2001-2013: Small upward trend but more of a long period stability

Page 14: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 14

Sheepmeat Consumption by Country, 2001-2013:Supply & price constraints…

Page 15: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 15

Sheepmeat Consumption per Head by Country, 2001-2013:Erratic movements in export-oriented countries... Difficult meat for many

young urban consumers... But ethnic demand

Page 16: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 16

Lamb Importers: Trade moving upwards, with declining prices... More to MENA, CN, North America... EU demand enough to raise imports?

Page 17: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 17

Lamb Exporters: Increasing from the main shippers from Oceania South America remains constrained

Page 18: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 18

Sheep Producer Prices (USD/t cwe), 2001-2013: After a decade of upward movement, a pause??... Amplified by stronger USD

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

9 000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Sheep Producer Prices, 2001-2013 (Current USD/t cwe)

EU (light lamb)

EU (heavy lamb)

NZ (lamb)

UY (lamb)

AU (mutton)

Page 19: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 19

Sheepmeat producer price trend: downward trend after 3-4 years growth linked with supply constraints… EU flat… RU further growth

Page 20: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 20

Sheepmeat demand: long term demand trend dominated by CN … and illustrates a problem but not a disaster in EU

?

Page 21: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 21

Trends in Trade Prices Sharp declines in both Oceania exporters

50

100

150

200

250

300

350

400

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Trends in trade prices. Sheepmeat, 2003-2013 (Legend values for 2011)

AU chilled lamb; 11 000 USD/t pw

NZ lamb FOB; 7 924 USD/t pw

NZ mutton FOB; 5 179 USD/t pw

?

Page 22: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

EU production stabilising? … almost? due to higher pricesConcerns over demand

EU Sheepmeat Balance 2001-2013f

0

200

400

600

800

1 000

1 200

1 400

1 600

2001

2002

2003

2004

2004

2005

2006

2007

2007

2008

2009

2010

2011

2012

2013f

'000 t c

we

Consumption

Net production

Imports

Exports

Source: Gira

EU15 EU25 EU27

?

Page 23: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 23

EU ‘heavy’ lamb prices reflect supply tightening again: ‘light’ lamb a S.EU problem (of economies)

4. News

250

350

450

550

650

750

| 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |

€ur

o / 1

00kg

Development of the EU average market price for Heavy and Light Lamb carcases

Light lamb

Heavy Lamb

Page 24: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 24

EU production seems to be stabilising @ lower level

4. News

98

5

98

5

97

1

1 0

21

94

9

74

8

71

7

73

0

70

7

71

4

179157

178178 178

75 73 6872

7860

5959 54 51

27

8

25

6

26

3

22

6

22

6

22

2

17

5

15

5

11

1

11

1

5.0

10.0

15.0

20.0

25.0

30.0

35.0

0

250

500

750

1 000

1 250

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Sh

ee

p C

arc

as

e w

eig

ht

in K

G

in 1

00

0 T

on

ne

s

Sheep and Goat meat supply in the EU2003 = EU 15 2004 = EU 25 2007 = EU 27

sheep Non official goat Imp - Exp (Pw) Cw Heavy Cw light

Page 25: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Sheepmeat Net Production: UK 2012 climate impact but price stabilising key producers except ES

25

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013f0

50

100

150

200

250

300

350

Figure EU-SH 1: Sheepmeat Production (Net), 2001-2013f

United Kingdom

Spain

France

Greece

Ireland

Romania

00

0 to

ns

cwe

?

Page 26: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

EU per capita Sheepmeat consumption Stabilisation at EU level? Further declines in ES

26

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

f0

1

2

3

4

5

6

7

8Figure EU-SH 3: EU Sheepmeat Consumption, 1999-2013f (excl. GR, CY)

United Kingdom

Romania

France

EU-15

Spain

EU-27

Bulgaria

Belgium/Lux

Italy

Germany

kg.

per

capi

ta

Source: Gira Meat Club

Page 27: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 27

With weak GBP, UK prices are more motivating for producers … but a concern for retailers (and processors)

4. News

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

*Av

3...

0.00

1.00

2.00

3.00

4.00

5.00

6.00

UK Livestock producer prices, 1990-2013

Lamb

Lamb (pre '01)

Moving average (Lamb (pre '01))

Steers

Pig

Chicken & other table fowl

Moving average (Chicken & other table fowl)

Liv

esto

ck p

rod

uce

r p

rice

s (d

ead

wei

gh

t £/

kg)

Source: Gira based on AHDB & DEFRA

Page 28: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 28

UK BF producer price rise … but still respectable cash ‘margin’ for retailers

4. News

1990

1995

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

*0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

UK Beef share of revenue

Processor & re-tailer share

Producer share

Fa

rm t

o r

eta

il s

pre

ad

/kg

)

Source: Gira based on AHDB

Source: Gira based on AHDB & DEFRA

Page 29: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 29

Similar story for UK lamb … and the cash ‘margin’ should still be attractive for retailers

4. News

1990

1995

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

*0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

UK Lamb share of revenue

Processor & re-tailer share

Producer share

La

mb

fa

rm t

o r

eta

il s

pre

ad

/kg

)

Source: Gira based on AHDB

Page 30: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013GAMC: Singapore Feb’13 30

CN Sheepmeat – A Textbook Case of Supply and Demand

Domestically focused industry

Sustained by traditional minority preference & culture …─ Main meat in NW China─ but spreading to wider China

Per Capita consumption ~3Kg/hd

Degradation of grassland leads to stagnation in production

Imports increasing─ Volume is internationally significant

Chinese Sheepmeat Balance

Page 31: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013GAMC: Singapore Feb’13 31

Retail prices for CN mutton at record levels

Prices have been rising since production stagnated in 2007 Price is getting higher relative to other meats

─ March 2004, Sheepmeat traded at a 34% premium to pigmeat─ By July 2012, Sheepmeat was trading at more than 100% premium to pigmeat

Chinese Retail Meat Prices (US$/Kg)

Page 32: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

CN sheepmeat production has grown from West to East

GAMC: Singapore Feb’13 32

Top 5 by size

Top 5 by growth

Page 33: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

… but can China increase production and meet the demand?

Land – But there aren’t any more provinces Seeds – New grass seed varieties could

restore clapped out grasslands Farmers’ switch – Some small dairy

farmers may switch to sheep Finish sheep on concentrates (expensive) Genetic improvement – increasing live

imports from Australia Infrastructure improvements

It won’t be enough!

GAMC: Singapore Feb’13 33

It won’t be enough!

Sheep herders in Shanxi Province

Page 34: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Sheepmeat imports rising (steadily?) … before 1Q13 boost

Imports dominated by ─ NZ: 62% of market, up 53% in ’12─ Australia: 37% of market, up 18% in ’12─ Uruguay: sneaking in

GAMC: Singapore Feb’13 34

0

20,000

40,000

60,000

80,000

100,000

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

11

*

20

12

*

Imp

ort

vo

lum

e (

ton

s p

w)

Others

Via HongKong

Uruguay

Australia

New Zealand

Source: Gira from trademap

Page 35: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013© Gira and Asian Agribiz 2013

Storechecks reveal high offal prices and added-value

Fresh Pig Liver Price Chart – January ‘13 Store Type Store/Loc Brand Rmb/kg USD/kg

BEIJING High-end Solana BHG 158.00 25.16BEIJING Mod retail Huapu Pengcheng 39.60 6.31BEIJING Mod retail Wal-Mart 32.60 5.19BEIJING Wet Market Jinsong Pengcheng 20.00 3.18SHANGHAI Mod retail RT-Mart Ai Sun 71.60 11.40SHANGHAI Wet Market Pengpuxincun Ai Sun 59.60 9.49NANJING Mod retail Carrefour Hefei Chunran 27.60 4.39NANJING Mod retail Suguo Sushi 20.00 3.18NANJING Mod retail Suguo Tianhuan 24.00 3.82G'ZHOU Mod Retail Park 'n Shop 23.80 3.79G'ZHOU Mod retail Trust Mart 27.00 4.30G'ZHOU Wet Market Longkoudong 30.00 4.78SU-Anhui Mod retail Suguo 17.80 2.83Average 42.43 6.76Source: Gira survey

Branded fresh liver at Beijing Huapu

Store Type Store/Loc Brand Rmb/kg USD/kgBEIJING Mod retail Huapu Wufu 75.60 12.04BEIJING Mod retail Huapu Tianfu 73.80 11.75BEIJING Mod retail Wal-Mart 71.60 11.40G'ZHOU Mod retail Trust Mart 59.80 9.52SU-Anhui Mod retail Carrefour 36.00 5.73Average 63.36 10.09Source: Gira survey

Cooked Pig Liver Price Chart – January ‘13

Solana BHG Premium Supermarket - Beijing

Page 36: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 36

Optimistic agenda

1. Global all meats outlook2. Global sheepmeat outlook

EU and UK focus (GMC) China (GAMC)

3. Global beef market context EU beef market situation (GMC) Indian beef outlook (GAMC)

Page 37: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

2Q13 update

Weaker CN growth rates: but BF demand surprisingly robust Feed cost high, but softened … with better global harvest prospects: still high risk Lower PK producer price rises than expected … but at the high current levels

─ BF: prices firmer than expected – reflecting supply tightness, even with horsemeat scandal Diseases threaten to be more disruptive:

─ Chinese H7N9 is bad: undermining consumer demand for PY: hence lower imports & lower prices … but possible demand transfer to PK, which should be helpful to exporters

─ Mexican H7N3 apparently contained more quickly than Gira expected. Had potential to boost demand for imports from US, and boost US prices

─ Russian ASF situation: contradictory but not clearly under control─ Egyptian H5N1, FMD: situation deteriorating: boosting local prices

Slightly negative political developments : ─ US fiscal problems persist … but economy growing faster than expected ─ Middle East: Syrian civil war worsening─ Eurozone: Cyprus saved from the brink … and contagion still a major risk (but seems better)─ Russia: Ractopamine bans: another NTB in a long line … but in response to weaker RU prices

Smithfield : Shanghui takeover saga: after pressure from ContiGrain: an important, frustrated shareholder seeking break-up into 3x parts, to create more shareholder value

Spectacular Vion retreat from UK … Marfrig retreat … but JBS still buoyant

37

Page 38: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 38

Monthly Futures MATIF Prices (€/tonne),

Jan. 00 – Apr.13

100

150

200

250

300

350

400

450

500

5502

00

0

200

1

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

201

3

201

4

(€/t

on

ne

)

RapeseedWheatMaize

Source: GIRA from HGCA

2012/2013 Main Assumptions: High feed costs1Q13 prices have softened more than Gira expected. Still risk

Page 39: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 39

Cattle Herd by Country 2001-2013: Global flat to slight trend down except in India, AU & AR …. BR cycle turns down?

Page 40: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 40

Beef & Veal Net Production by Country 2001-2013: further US & EU decline – for different reasons

Page 41: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 41

Beef & Veal Consumption by Country 2001-2013: Continuous declines in key US and EU markets

Page 42: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 42

Global Beef & Veal Imports2013: further growth for all major importers

Page 43: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 43

Global Beef & Veal ExportsIndia fills the supply shortage (from other key exporters)

Page 44: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 44

Global Beef & Veal Exports: Higher export prices (than domestic) motivate Indian exporters

Page 45: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 45

Exporter Demand StructureOnly IN (and MX, UY) able to increase significantly their export share

Page 46: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 46

Producer Prices in current USD/t cwe: General increase (not in BR) but nothing like 2011. Upward 2013 price trend

Figure SYN-BF 9a Cattle Producer Prices, 2001-2013 (current USD/t cwe)

0

1 000

2 000

3 000

4 000

5 000

6 000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

US

EU Male beef R3

RU

EU Cow

AR

UY

AU

BR

Page 47: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 47

Trends in Beef Export PricesStrongly up in 2011, easing in 2012 and up in 2013

020406080

100120140160180200220240260280300320340360380400420440460480500

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Trends in Trade Prices - Beef Exports, 2003-2013 (legend values for 2011)

EU ch./fr.; 6 023 USD/t cwe

UY processed; 2 871 USD/t cwe

UY fresh/frozen; 4 014 USD/t cwe

BR fresh/frozen; 4 810 USD/t cwe

BR processed; 5 990 USD/t pw

CA to US; 5 677 USD/t pw

AR fresh/frozen; 5 822 USD/t pw

AU FAS to US; 3 942 USD/t pw

NZ to US; 4 294 USD/t pw

US chilled average; 5 755 USD/tpwAU FAS to JP; 5 628 USD/t pw

AR processed; 1 684 USD/t pw

Page 48: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 48

Trends in Beef Producer prices: 2012 prices increased again after a strong increase in 2011 … tight supply

80

90

100

110

120

130

140

150

160

170

180

190

200

210

220

230

240

250

260

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Pro

du

ce

r p

ric

e i

nd

ex

, c

on

sta

nt

pri

ce

sBeef & Veal producer prices indices, 2001-2013(f) (2001 L.C.)

CHINA

RUSSIA

WORLD

SOUTH AFRICA

USA

E.U.

BRAZIL

AUSTRALIA

Source: GIRA GMC 2012

Based on 2001 producer prices

Weighted (consumption) averages

Page 49: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 49

Trends in Beef Expenditure: good increase reflecting increasing prices rather than consumption increase

Page 50: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 50

Changing personal farm revenue stream, with changing politics, prices and evolution of the business

4. News

0%10%20%30%40%50%60%70%80%90%

100%19

91

1993

1995

1997

1999

2001

2003

2005

2007

2009

2011

2013

Pro

po

rtio

n o

f re

ven

ue

Revenue segmentation from a mixed English Downland farm

Other revenue

Environmental subsidy

Arable subsidy

Arable Sales

Sheep subsidy

Sheep sales

Cattle subsidy

Cattle sales

Page 51: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 51

Personal switch from the traditional steers (@22 months) to young bulls (grain fed)

14-15 month young bulls, in standard barn, UK £50k capex cost for barn

45-50 cattle spaces @ 10m2/hd

5-6 month winter Straw bedding Rolled barley & wheat

with soy/rapemeal, molasses & mineral

Young bull:─ 300kg lw weaning

weight @ 8mo─ 650kg lw @

slaughter─ 180 day growing &

finishing─ Implied 1.95kg

DLG─ 370kg cw, 57% kill-

out

Page 52: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 52

… development of Brazilian feedlots, as a part of their slow intensification

‘Backgrounded’ young Nelore bull, Goias

300m away …the feedlot, 20,000 young bulls

Page 53: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 53

… and so what does this mean in BR? Opportunity … but still mixed confidence

24 month young bulls, on feedlot, BR Optimistic global meat and beef demand outlook

In a world short of beef, with competition for BR land

Scope for increased production and meat quality ….

More intensive breeding─ grass management─ X-breeding

More intensive finishing

Responding to the varied demands of a portfolio of customers─ Deaf:mute giant!

But … conservative

Page 54: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 54

EU market context: beef and sheep are minor meats compared with pork and poultry

EU meat production 2001-2013f EU meat imports from 3rd countries 2001-2013f

Eurozone wobble but not crash … and EU enlargement Common Agricultural Policy (CAP). … getting there. overall EU figures mask the dynamic changes between Member States and more

importantly, companies: processor problems, Vion … Doux, BM … Imports from 3rd countries slightly increasing again. Intra-EU trade is much more

important. WTO Doha Round threat disappeared. Some progress on Free Trade Agreements (FTA)

create selective opportunities and threats. Horsemeat scandal

0

10,000

20,000

30,000

40,000

50,000

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

e

2013

f

Prod

uctio

n ('0

00t c

we)

Sheep

Beef

Poultry

Pork

Source: Gira Meat Club, Dec 12

0

500

1,000

1,500

2,000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

e

2013

f

Impo

rts (

'000

t cw

e)

Pork

Sheep

Beef

Poultry

Source: Gira Meat Club, Dec 12

Page 55: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

EU Beef Balance: declining consumption and production … in spite of the higher producer prices

GMC : December 2012 55

Page 56: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 56

EU Cattle prices continue at record levels … helpful for farmers … but tough for processors

Short supply has been dominant story of 2012 prices ( €/t cw) Strong demand for cow beef

GMC : December 2012

Page 57: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

In fact EU prices continue to firmIn fact EU prices continue to firm

200

250

300

350

400

450

2007 2008 2009 2010 2011 2012 2013

A R3

C R3

D O3

E R3

Source : Member StatesLast Update : Week 19 - 2013

Page 58: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

550

600

650

700

750

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.00

0 T

on

ne

s

2 0 1 1 2 0 1 2 2 0 1 3

Beef & Veal Production (E27 Slaughtering) - Tonnes

Source : EStat-Newcronos

EU slaughtering supply is tight … tough for processors

Page 59: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

441

154

132

500

105

89

0

170

342

1,854

1,886

1,414

441

622

238

87

470

40

0

200

558

170

400

450

416

200

355

353

20

2,525

2,040

1,546

941

727

558

497

487

470

450

416

410

362

355

353

0 500 1,000 1,500 2,000 2,500 3,000

VION (NL)

Danish Crown (DK)

Tönnies (DE)

Bigard Group (FR)

Westfleisch (DE)

LDC (FR)

HK Scan (FI)

Veronesi Group (IT)

Cooperl (FR)

Doux Group (FR)

Plukon Food Group (NL)

Terrena (FR)

Irish Food Processors (IE)

Moy Park (Marfrig) (UK)

Two Sisters Food Group (UK)

Total meat production (' 000 t cwe)

B&V

PG

PY

SH

Source: Gira compilations and estimates

59

The top EU processors are large … but (very) long industry tail … and all face margin pressure

Top 15 EU 27 meat companies by meat production volume ('000 t cwe) - 2010/11

2. Executive Summary

Page 60: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013 60

Top EU processors only just feature in Global top 10: a list which is changing … and not entirely for positive reasons

Major Global Meat Processors

0 2000 4000 6000 8000 10000 12000

JBS

Tyson

Cargill

Smithfield

Marfrig

BRF

Vion

Danish Crown

Linyl Xincheng

Yuron

Next Ten

Approx primary processing volume '000t cwe

Bf

Pk

Py

Sh

Source: Gira '09/10 volumes

adjusted for M&A BF PK PY SH TOTALTop 10 share 23% 14% 13% 1% 15%Next Ten share 4% 3% 4% 0% 3%

Page 61: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013GAMC: February 2013 61

India- Buffalo Export strong growththe mega story of Asian meat exports!

National herd: vast … but growing ─ Buffalo growing at ~3%p.a. (dairy industry)─ Cattle herd growing at 1.8%p.a. despite religious

constraints.─ Ultra-low offtake-rate even allowing for live export

Farmers encouraged to produce better male calves for feeding.. Improving yields

Buffalo is the lowest priced protein, eaten globally by poor.

─ Little / no processed margin possible─ Consumption falling, better prices at export

Export Buffalo strongly up at cost of local market─ Excess sold on domestic market─ Exports will be limited by supply… NOT YET.

Exports price increases as they move better markets & beef prices increase, lifting ceiling…

─ Main destination now Vietnam 28% (269kT pw) of exports… Grew by 164% in 11-12!!

─ Middle East Market slow due to recession, but growing...

─ Other Asian regions increasingly important Soon to be biggest Bovine exporter …. by vol.!!

Indian Bovine Balance

Page 62: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Indian bovine slaughtering rates very low

2 key issues with Indian slaughter data:─ It can not capture all informal slaughter─ There is no accounting for live grey

exports to Bangladesh… Cattle protected by Hindu law makes this

very complicated… Buffalo offtake rate is also surprisingly

low… given; ─ High value export markets, ─ Worthlessness of male buffalo calves─ Not protected like cows

GAMC: February 2013 62

Indian Cattle off-take 2000-2013f

Indian Buffalo off-take 2000-2013f

Page 63: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Black market export of live cattle to Bangladesh is big business on the 2,400 mile border

Cattle smuggled to Bangladesh are thought to be worth US$920 mio / yr

¾ of cows slaughtered in Bangladesh are thought to come from India… ~150,000 t cwe of production!

Discussion now in India on legalising trade…

BUT strong opposition from Hindu lobby means that there is unlikely to be a change…

In the mean time high numbers of human deaths continue

GAMC: February 2013 63

Cows from as far away as; Rajasthan, Haryana & Punjab

the cattle markets of West Bengal state

Organized gangs buy the cows

Smuggled live to Bangladesh

Page 64: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Buffalo Balance: The bovine meat that was the export story of the world in 2012

Buffalo exports have been at the expense of domestic consumption

Pulled by high export prices, which have increased rapidly

The BIG question…

is India running out of capacity to expand Buffalo exports ?

or

can they grow production? There are clearly buffalo calves that

are not making it into the export system… or registering in statistics…─ Potentially 4-5 times the number

recorded in slaughter figures…

GAMC: February 2013 64

Indian Buffalo Balance 2000-2013f

Page 65: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Indian Buffalo export prices now ~US$2.90/kg

Value increase driven by price and volume…

Should be capped by: ─ supply ─ Br Bf price

Prices up 200% in 10 yrs Still Cheaper than Brazilian

beef… Exporters gaining access to

higher value markets

GAMC: February 2013 65

Indian Buffalo Export Price 2000-2012Indian Buffalo Export value 2000-2012

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

F. Year

US

$/

kg

Page 66: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

Indian Buffalo Exports have grown rapidly to a very wide variety of low value destinations

Strong demand in Muslim countries for Halal product Vietnam exports are for China via the grey market … at higher prices

(US$3.11 in ’12 up from US$1.52 in 2007...)

GAMC: February 2013 66

Indian Buffalo Exports, 2000-01 to 2011-12 (t pw)

Page 67: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

NZ – terrific 1Q13 growth of NZ exports to CN

GAMC: February 2013 67

NZ red meat sector exports to CN

0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

Val

ue

(NZ

D)

12 Month period to

NZ Meat Industry Exports to China - Rolling 12 Month FOB Value - by Product Type

Beef

Beef offal

Sheepmeat

Sheep offals

Tripe and casings

Tallow

Hides and skins

Source: Compiled by MIA from Statistics New Zealand overseas merchandise trade data

Page 68: © Gira 20131 Global sheepmeat and beef market developments Presentation to MIA, B&L conference, Auckland July 8 th 2013 Richard Brown +44 1323 870144 rbrown@girafood.com

© Gira 2013

NZ BF exports dominated by US, with new CN volume substituting for ID+. More balanced future portfolio

GAMC: February 2013 68

NZ SH sector monthly export vol & prices to UK

0

5,000

10,000

15,000

20,000

25,000

30,000

Monthly beef exports to selected markets by volume (tonnes)

United States Japan Taiwan Korea Canada China Indonesia

Source: Compiled by MIA from Statistics New Zealand overseas merchandise trade data