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Page 1: journal.jms.ssru.ac.thjournal.jms.ssru.ac.th/jnfile/bookreview2-1.pdf · he Essential Guide to Competition and Strategy ... "Michael Porter" Porter Zipcar, ... Understanding Michae

Page 2: journal.jms.ssru.ac.thjournal.jms.ssru.ac.th/jnfile/bookreview2-1.pdf · he Essential Guide to Competition and Strategy ... "Michael Porter" Porter Zipcar, ... Understanding Michae

Page 3: journal.jms.ssru.ac.thjournal.jms.ssru.ac.th/jnfile/bookreview2-1.pdf · he Essential Guide to Competition and Strategy ... "Michael Porter" Porter Zipcar, ... Understanding Michae

Page 4: journal.jms.ssru.ac.thjournal.jms.ssru.ac.th/jnfile/bookreview2-1.pdf · he Essential Guide to Competition and Strategy ... "Michael Porter" Porter Zipcar, ... Understanding Michae

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