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• MASTER OF MANAGEMENT STUDIes ( M.M.S.)FIRST YEAR - I SEMESTER

1) PRINCIPAL OF MANAGEMENT

,"

managementfunction

contineous

ofco"

Prasentat ;on,

Understanding the basic concepttechniques with rafrance tomanagement.Project Assignment,assesementthe scope and view of the paper is important

METHODOLOGY

OBJECTIVE

Defining cleary1. Managerial function and activities of management.2. Concept and practice.3. Application of the practice to all functional areas.4. Management concept and practices and its application to India.5. Management as a profession.6. Evaluation and management thoughts.2) FINANCIAL ACCOUNTINGLEVEL OF KNOWLEDGE BASIC1. Financial Accounting - Scope and Importance2. GAAP. Conventions and Concepts

(,•••.3. Sa 1a,:!ceSheets And ra 1ated Concepts.;: 4. Proflt and Loss accounts and ralavent concepts.~5. Accounting machanics : Basic records Understanding of

transaction and related documents Process leading topreparation of trial balance and Financial statements.

6. Revenue recognisation and measurement - Revenue vis Capital( Receipts and Expenditures)

7. Accounting methods - cash, Accural, hybrid

3) COST ACCOUNTING

Di reet MeterialBehaviour othermanagement.

~?ECILISED AREAS OF ACCOUNTING ~ Finance, cost andAccounting :~ aims and objective of cost and manegerialIipart of management information system.

COST CLASSIFICATION - The elements of cost ~Direct labour, Direct expenses: Overheads, costmethods of classification to suit the requirements

manegerialaccounts as

FACTORYOrganisation

ORGANISATION in eonjuction withof cost accounts works department.

Costing system

,

•

•

•

ACCOUNTING OF COSTS

MATERIAL Purchasing procedures; Organisationstores records methods of valuing material issuescontrol procedures.

of stores,inventory

LABOURremunarat ionof differantpreparationlabour.

Engagsment, Time keeping and Time Booking offactors influecing the wage sattlements - Tratement

items included in the compensation package for labourof wage sheet and payment of wages-Accounting for

4} INDIAN ECONOMYOBJECTIVE TO familirise tne students with

economic variables that influences the defferantIndian Economy.

TOPICS National Income, savings and investmentPoverty, unemployement, Developement & Planning.Population and Agriculturo Rural developement.Industrial LabourB<lnking trendsRo 1e of MoneyInflation,Monetary policY,Fiscal Policy objective &Tre:1ds.

Ccntr",-state financial"relationshi'p.Black ~~oney

5} ORGANISATIONAL BEHAVICUn-I, '

Inc reas irig, manageri a1 _ :offe'ct'iv~r,esslmderstandlng of self & other.' .

Syl'-abus: The Individual personal'ity~perSonality' and' behaviour-personality-structure ability and emotion-personality andenvironment-psrcoption, learning, interest, attitudes and-values,motives,frustrations and conflict - Adjustment, adaption andinteg rat ion of persona 1ity - Management .of one to one r_e1at i.ons_~Jp.6) STATISTICS FOR MANAGEMENT1. Basic statistical concepts2. Summarisation of data

- Fre~uencY!dlstribution- Measures of contral tendency- Re 1at ived,i spers ion skewness

3. Elementary probability theory:Relative froquency approachAxiomatic approachSubjective prob~bilitymarginal & conditional probabilityIndepenaence/Oependence of eventsBayer's TheoremChebyseleff's Lemma

4. Elementory Stastatical Distributions- Binomial,_ Poisson. hypergeornatrfc

••

•

7) BUSINESS LAW - IOBJECTIVE

CONTENTS

To Expose the students to the objects and broadframe work of legislative, enactments within whichbusiness operates.a) Indian Contract Actb) Sale of Goods Act.c) Negotiable Instument Actd) Salient Features of Companies Acte) Restrictive and unfaired Trade Practices

( instead of monopalicies And restictive tradepractices)

v

8) INTRODUCTION TO COMPUTERS ( INCLUDING LANGUAGES )1) Introduction to computer terminology2) Centralised data processing systemHardware Types of Hardware configuration peripheral

etc.

•

overheadaction-

control-steps insystem-computer

activity planning-for decisions-relevant

FIRST YEAR-SECOND SEMESTER11) BUSINESS ENVIRONMENTOBJECTIVE: To understand.the businessscene & factors & trends forstretagic policy formualtion ~TOPICS Social Political Issues

Ecological IssuesBusiness ethicsSocial responsibilitiesEnergy ManagementsIndustrial Units, Joint venturesTechnology,transfers multinational corporationAdministrative pricingBusiness resourcesEconomics trends

,12) MANAGEMNET ACCOUTINGCOST AND MANAGEMENT ACCOUNTS as tools for Control and decisionsdistinction between methods and techniques.Cost Behaviour and Classification to suit Decision making process.MANAGERIAL COSTING- Classification of costs into fixed and variablecoets-contribution-sales ration, break-even point.Graphicalrepresentation-application of marginal posting in decision making_eUDGETORY CONTROL-Definition of budgetary control and a budgetforecasting-preparation of budgets-relationship between corporateplanning and budgets-budget period-key factors-functional budgetsand master budgets-operation of budgetary control system-flexiblebudgetary control-continous budgeting-trends in budgeting.STANDARD COSTING-Definition of standard cost-general principles ofsetting standards-material, labour and overhead costs-the standard

hour-variance analysis-calculation of material ,labour andvariances-reasons for variance-interpretation and remedialtreatment of variances in cost ~ccounts_PROFITABILITY-The key factor-level ofcontribution and key factor relationshipcosts for decisions.SEGMENT PERFOMANCE- Centralisation and de-centralisation-responsibility centres-divisions-approaches to evaluatingperfomance (return on investment residual income segment marginanalysis.Transfer and product prlcing.Accounting systems for management planning anddesigning cost and management accountingappl ication.

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13) OPERATIONS RESEARCH1. Introduction to or: Concepts,genesis,application potential todivarse problems in business & industry,sco~@ and limitations.2. Assignment problem: (AP) Concepts formulation of model hungarianmethod of soluation maximisation/minimisation balanced/unbalancedprohibited assignments problems.3. Transportation problem(TP) :Concepts formulation cf modalso1uation procedures for ifs and optimality checkbalancad/unb31anced maximization/minimization-cases of degeneracy-prohibited routing problems post-optional sensitivity analysis.4. Linear programming(LP) : Concepts formulation 6f models,divers problems Graphical explanation of. solution

Maximisa~ion/M1nimisation Simplex Algorithm 'USa ofalack/surplus/artificial variables big m methods/ two phasemethod - interpritation of the optimal tables (uniqua optimummultiple optimum, unboundness, infeasibility and redundancyproblems.5. Oigital Simulations Concept - araas of application random

digits and 'method 'of generatimg probability distributionsapplication to problems in Queueing, inventory new product,profitability maintainance etc.

14) MARKETING MANAGEMENT

could Ilelpcompactive

OBJECTIVES '-1. To familiarised student to tha basic concept and

making processes involved in marketing management.2. To develope the analatical skill of students which

them to evolve corporation marketing strategy in a

decision

environment. This course aims at highlighting theconsidering markeing mgt. as an inte!ral part of the

importance ofcorporate mgt.

CONTENTS: .'1. Introduction to marketing concept, its relevant in India,marketing mix, marketing structures and systems.2. Marketing information system3. Marketing r<:38search4. Marketing Planning5. New products developementa and management6. Prici~g polocies, structures and methods.7. Performance and control - marketing audit

15) FINANCIAL MANAGEMENT

flowcashDiscounted1. FINANCIAL OBJECTIVES ~lhe ROJ concept in financial planning ~

contrel2. CAPITAL EXPENDITURE PROJECTS

technique and its applications.3. Concept of company's cost capital and its apllication capital

budgeting discussion4. Basic Valuaticn Concepts5. Inflation and its impact on corporate finance.

DIRECT AND INDIRECT TAXES

layouts , types1ayouts. grou;:Jor optimising

•

16) HUMAN RESOURCES MANAGEMENT(Personnel management industrial relations)OBJECTIVES . Understanding ad personnel policies and practices

for effect iva u~ti1 ; sat icn of humanresou rees. .'SYLLABUS . 1. Personnal Management - Its scopes, relatlonshlP

with other social science - inter_decplinarilYSpproach .2. org~nisaticn of personnel functions - Personnal depar~ment.ltaorganisation, policies,rcsponcibylities and Pl~ce 1n th~organisation3.Intrcduction to human resource Developement.4.Labour Law and practices.e,jectives Broad understanding of policies procedures re-non-managment for effective utilisation of Human ResourceS.

17) TAXATION

OBJECTIVESCreating awarene~s of the existing Tax laws in Indian viz.

Income tax, Sales Tax,excise duty.

CONTENTS1. No emphasis on case Laws2. Definations clln be covered up wherever possible under

differant heads of incomo.3. T~achining methodology will be lectures and examples.4. Provision with respect to the assessment year in fource in the

year in which it is thought.

18) RESEARCH METHVDOLOGY1) Relevence and Scope of Research in management.2) Steps involved in the reasearch process.3) Identification of research problem.4) Identification and Types of research variables5) Resea,ch Design.6) Research report writing.7) Computer aided Research Methodology.19) PRODUCTION MANAGEMENTt) The production function - nature and scope. interface with

order functional areas lik.e marketing, Finance,personnal,materials. -2) Types of production systems - job, batch and flow systems,assembly lines, process plants, intermittant and continuousproduct ion.3) Ele~~ntory knowledge of manufactring prQcesses Assembly,Fabrication, forming and heat treatment, we-lding, machining andsimi lar processes.4) Plants Layouts - Objectives, symtoms of poorof layouts - functional, line and st"tic productlayouts, factors influencing layouts, techniqueslayouto.5) Materials Handling - objectives, principals and methods ofefficient handling, introduction to material handling equipments.

•

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20) ORGANISATIONAL BEHAVIOUR

OBJECTIVE ~ Improving organisation~lunderstanding ef group dynamics, teamprocess of organisational change.

effectiveness throughdevelopment and the

.,

.",

SYLLABUS Group ~ehavi~ur in the organisational environment _defining environment - organisation structure, the Organisation as~ ~tructural ~roup - team developement - formal and informal group

individual mctives and group goal role .concept, roaldyanamics leajershi~ and su~ervision. leadershir styles andeff~ctiY~ness- commmunication in groups, structured situationsOrganisational ~tructurc and human behaviour - Management sources,uses and applications of power - Group - Dynamics - Organisationalchange. .

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SECOND YEAR - THIRD SEMESTER

21) MANAGEMENT INFORMATION SYSTEM,'8.Design.a) Structured systems Analysis

b) ToolS 8.techquies.c) Documentation.d> Detailed SAD proceduree> Design od commercial systems

22) PRODU~TIVITY TECHNIQUES.

•

•

•

DARSIRI andand process

1> Concept of productivity - application in manufacturing and serviceindustries, application in different functional areas.~2> Measurement of product1vity - partial ,-Multifar:tor and Total FactorModels, sumath's Total productivity model. Sink!s multifactor model.Productivity centre models.3> Approach to productivity Improvement - Classic ILO approach, modernTQC approach. Sumath's 5 pronged approach - product based, technologybased ,technology based ,people based, material based and task basedtechniques.4> Value Analysis and value engineering Job planimplementation phases, practical application for productdevelopment and cost reduction.5> Learning curves . The concept of learning curve itsapplicab~lity, barries to its application, quantitative estimati'l:n1mpl1catlon of the learning curve, practical application in industrY-l

6> .Job Eval~ation - objectives and need for job evaluation techniques -pOlnt ratlng~ factor c~mpanion, job classification and rankingsystems. Relatl0n between Job evaluation and rational wage structure.

23> DECISION SCIENCE

uncertainty1. Decision making under certainty, risk and undersituations.1.1 Decision tree for decision making.1.2 Bayesian approach in decision making.1.3 Breakeven analysis under uncertainty1.4 Investment analysis under uncertainty

(e.g. Hertz and hiller model)2. Cometitive strategies3. Single equation models with one and two explanatory variablesANOYA in regression analysis.4. Statistical forecasting techniques.

plus

-17--

• OPTIONAL GROUP - MARKETING

24) ADVERTISING AND SALES PROMOTION MANAGEMENTOBJECTIVES ;

communication

them topromotion

advertisingconceptual

ofthe

aM

copy

Brand

1. To expose students to the principles and practicesand sales promotion and sales promotion and developabilities in this functional area of marketing.2. To develop the skills of the students Which will helpprepare effectively. for a carrer in the adversing and salesfunction of any company or in the advertsing agency.1. communication process - communication models for ruraland urban communication.2. Advertising ~ organisational structure of advertising agencyits functions. Evaluation of agency functioning.3. Advertising objectives with specific reference to DAGMAR,objectives and consumer attitudes and mark structures.4. 8rand position and brand image strategy development.5. Persuasion and attitudinal change through appropriatedevelopment.6. Copy decision creation and media research.25) MARKETING RESEARCH08JECTIvES :

techni~ues through classroom teaching.to concepts andassignments.at the end.

!"' .. 1. Use of MR as an effective tool in marketing decisionempahsis on MR concepts.CONTENTS :1. Fitting MR into marketing frame work.2. What is MR and is not MR.3. Designing problems and structure of survey.4. Primary data/secondary data collection.METHODOLOGY :1. Introduction2. Projects and3. Presentat ion

making with

4. Continous evaluation based on projects, assignments and termexamination.26) CONSUMER/INDUSTRIAL BUYER BEHAvIOUR08JECTIvIES :.1. To understand and analyse psych010gi7al aspects of c~nsumer decisionmaking processess including the industrlal bUylng behavlour.CONTENTS. .,. Introduction why consumer behaviour lncluding economics ofconsumer behaviour ?,. Social psychology and its impact on marketing.

. . e"tel '"d individual3. Influence on consumer behavlour, enVlronm" "determinats ; organisational influence ..4. Models and theories of consumer behavl0ur.5. Consumerism in India.METHODOLOGY :Teaching/case study/presentat~ol\/projects.

-- ~----

27 a) RETAIL MANAGEMENTCOURSE CONTENTS :

f R 1 t" in the marketing Mix1. Place 0 e a lng2. Trends in reta; 1ing3. Retail Economics4. Retail Merchandising and shop displays5. Retail Advertising and sales promotl0ns d moitvation6. Managing people at work - Recruitment an7. Communication and customer relatlona27) b) SOCIAL MARKETINGOBJECTIVES:1. Sensitising the participants toa) The social issues in India andb) The dynamics of marketing these social issues.CONTENTS :1. Rational of social issues on the Indian context.2. Attitude formation and change.3. Marketing of family planning.4. Marketing of liberacy ,health management.5. Small savings, afforestation.

28) SALES AND DISTRIBUTION MANAGEMENTOBJECT!VE OF THE COURSE:

To develop the conceptual plans of students in thealso make them acquanted with the latest developments insubject is being divided into two parts, part willMANAGEMENT and part two on DISTRIBUTION MANAGEMENT.number of sessions required is 30.CONTENTS :1. Sales organisation and its evolution job andmangagement in organisations.

subjectsubject.

be on

hole

'",dTM

SALE

sales

2. The selling f""cLi,,"s 't,I'8imp<.wc,anceof selling in cOlltcIlIl><)rayenv ironmentTse 11ing serv ices ,servicas as oppo,;ed t,<>""11 i"9- of tang Iproducts- se11ing process.28) b)DISTRIBUTION MANAGEMENT

of,"Road

Techniques of modern physical distribution mangement logisticsmangement Distribution as a service function measuringdistribution-Distribution Budgeting and control systems DistributionBudget as a basis for management control- key Rations -Standard costsand control of key activities Desingning a distribution system.Road transport Freight rate structure and suitability for movementgoods -Operation of a Road Transport organisation Route planningvechicle scheduling for optimal results productivity studies forTransport operatons.Rail Transport - Freight rate structure container service Door deliveryand pick up service marketing of Rail transport services. Transportingby Air ,air cargo tariff structure cost benefit analysis - Air cargoTariff structure cost benefit analysis air freight Handling by INdainAirlines system improvement.

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•

•

METHODOLOGY1. To make th course effective, this course will be split up in twopats viz.1. c~ncptstools end techniques.2. seminar led by students on the basis of project work done by them inproduct management area.PART I :1. Role of product management in marketing and its interface with othercorporate functions.2. New product development.3. Brand decision and legal aspects determining brand and proudctsdecisions.4. Strategic portfolio analysis5. Product launch strategy.OR 29) MANAGEMENT AuOrTExpose students to following areasOperational AuditStatutory AuditSocial AuditDecision AuditFinance AuditOR 29) a) HUMAN RESOURCES PLANNINGCOURSE CONTENT :UNIT IThe pre-raquistes for manpower planning: Manpower planning as anintegrated part of business planning setting manpower standardmanpower forecasting for managerial staff, technical staff office,skilled and unskilled labour. Integrated Budget for manpower planning,system an analysis approach to manpower planning, system and analysisapproach to manpower managemnet controlling manpower costs.UNIT IIQuantitative and qualitative approaches to manpower economy.Mathematical models for national manpower planning Demo graphic and

ecologicalfor staffanalysis ;for trainingprogrammingplanning.

models for staff structure planning Mathematical modelsstructure evaluation; management science and manpowerMarkoy chain models for manpowe system network modelsand recruiting deci. to in manpower planning A stockasticmodel for manpower planning A simulatic model to manpower

--_.

OR b) HUMAN RESOURCE AUDIT

OBJECTIVE Auditing of Human Rsource for optimumorganization profitability, growth and productivity.Audits of Business Goals and plansAudits of Business AssumptionsAudits of Business personnel practicesAudits of Business human resource utilizationAudits of Business productivity formsAuditing of Industrial RelationCost involvedCompensation planning

utilization• eo'

OR 29) FINANCIAL PLANNING AND CONTROL SYSTEMS

projectinternal

sensitivityhierachyanalyticalintegraingwith MBO ,,"

J

Financial goal setting - Analysis of incremental ROIanalysis - developing financial goals along organizationalconcepts and technique of responsibility budgetingframework for developing responsibility budgetsresponsibility budgets inegrating responsibility budgetingsystem.(lnQMIJ7AILONAI r:mOWTH : Re~ponsibility centres and profit centresIdentification and creation of profit centes. Profit centes as acontrol system - De centralisation and profit centres.CONTROL IN SPECIAL SECTORS : Scrap control control of R&Dcontrol Administrative cost control Audit efficiency auditaudit govt. cost audit mRnagement audit.financial reporting to manAgo>"c"r.,,,,derconditions of price levelchange ohie<-Lj'_'t>""d ",.-.r.!,od,.logy.

29) FINANCIAL SERVICES

LEVEL OF KNOWLEDGE DetailedPART ALeasingIntroductionTax legal and Accounting AspectsFinancisl Evaluation: Leasor and Leassee points of view.Qualitative FactorsLease structuring lease agreementfunding leasesPART BMerchant BankingManaging of public Equity issueManaging a Debenture issueMobilising Fixed OepostsArranging Inter-corporate loans

,

-1.-

•

•

PART COther Financial ServicesHi ra PurchasaFactoringConsumer FinancePortfolio ManagementAssets crad; t

SO a) MARKETING FINANCE

SALES REVENUE as an integral elements of cost investment framework byrei management of slaes revenue analysis Of revenue byproducts.Territories channal customers ordersi4B etc,Analysis ofmarket; ng costs in terms of engi!leered costs. Capac;ty (Fixed) costs andmanaged costs classification of marketing costs by function marketingcost allocations and its limitations for managerial decisions.MARKETING INVESTMENT' Managelllcnt of accounts receivables andinventories credit decisions and crodit policy special promotion andmarketing research expenditure its marketing investment and theirevaluation using the probability theory and dacisions trees evaluatingreturn on marketing investment developing and,launching new productsand the ""onceptof investment in 1ife eye1e of a product app1ication ofdcf to evaluations of investment in product development marketingproduct mix and linear programming.Policy decisions and marketing finance pricing of joint product andapplication of linear programming pricing of new products under roiconcept bayesian desion theory and pricing government price controldual pricing approaches of government bodies to development fair pricesubmiting tenders applications of dcf technique.Export Marketing and finance financial incentives export coats andexport pricing export credit tax concessions.Application and forecasting techniques to daveloping marketingbudgeting developing sub-budgets by marketing segments advertisingbudget budgeting sales force efforts optimum level and allocation of

selling

-1')-

,

30) b) PERSONNEL FINANCEJob evaluation as the basis of wage and salary adminstration financialimplication of wage terms negotiated with unions cost of living indexlinked wages and its implications payment of commission based onprofits payment of bonus under bonus act - determining optimal fringebenefits and salary executives in relations to profitability and sizeof operations of a Company using DCF techniques developingsUperannuation benefit schemes and early voluntary benefit schemespayment of salary free of tax compensation to foreign technicians.Cost analysis for areas such as labour and executives turnover. coat ofrecrUitment training snd development cost of employee benefit programscost of commite management cost of srikes lockouts and gheraos.Human Raources aCcounting - motvational aCCounting developing personnelbudget perSonnel cost audit.

31) a) QUANTITATIVE MODELS IN MARKETING1-2.3.••5 •s.

The place of models in marketingDecision making theories like the haysLan deCision theory.consumer begaviour models, Attitude ,perceptLon brand switch.Organisational buying models .New product design.Media models.

31} b} MARKETING STRATEGY

1) components of the competitiv7 marketing strateg~2} Generoc competitive strategLes _ cost leadershLp.Differentation and focus3} Product strategies4) pricing strategies

24) TAX PLANNINGOBJECTIVES :To develop theincidence of taxlaws.

students prudence and planning abilityto a minimum within the frame work of

to keepprevalent

223

2

,SESSIONS

3

studies.on case laws.examples and case

KNOWLEDGE :Expert knowledge.

CONTENTS1 ~hoice of entity .• " . tnership,fLrm, co.

sale propr~etarf' paIary implication to employer2. Tax piann Lng 0 sa1 . Jointand emp oyee. . collaboratLons,3 Tax aspects of foreLgn

v~ntures. royalty paymentsd of lossesff d carry forwar4. Seto a~. amalgama~ons .5 Tax implLcatl.on of. t .01 undertakings. f new Lndus rL6. Incentives or

COMMENTS :1, Emphasis2. Lectures

'\":•

--- --:=- ..

pr"jectinternal

sensitivityhie racilYanalyticalinteg,-aingloIith MBO

•

•

25) FINANCIAL ~LANNING ANlJ CONTROL SYSTEMS

Financial goal setting Analysis of incremental ROIanalysis - developing financial goals along or-ganj2Rtionalconcepts and technique of responsibility budgetingframework for developin.g r'esponsibi 1i ty budgetsresponsibility budgets ineg'"ating responsibility budgetingsystem.ORGANIZATIONAL GROWTH : Responsibility centres and profit centresIdentification and c,-eation of profit cen"tes. Profit centes ascontrol system - De centrali,,',ation 8nd p"ofIt centres.CONTROL IN SPECIAL SECTORS, Scrap control cont,"ol of R I> [)control Administr1'ltive cr.>st contl"oj Audit efficiency audit

audit govt. cos.t audit manage~""nt audit.finane;ial reporting to manF.lgementunder conditione of price levelchange objective and methodology.

C 08JECTIVES ,

fa provide the studentc:orpo,'ate entity.l.:ONTENTS :

1:0 BUSINESS LAW - [I

with th'O in deptll knowledge of law governing the

COMPANY LAWNO. OF S~SSlONS ,19

IN(;ORPOARATIONOF COMPAN1ES: Preparation of memorandumof associationn;;lme of the co. j-ts regis-trF.ltion at"ld pr-oc'Odurcd fo'- changing the namearticles of a""sociation. alterl1ll,'tion of dr-tioles membership of co.cot"ltr-aots.deeds.,investmeflts and <,.e'-vice of documeflts legal provisionsrelatiot"lg to heldit"lg companies private co. ut"llinlited companies.lSSUE OF CAPITAL: Drafting of prospectus registration of document",com~lision and discount on issur<." of capital i""su,"e of shares. anddebentures l"ights of shar"e holders p,'ovIsions r-ela-ting to payment o-fdividend payment of inter<;lst out of capital fixed assets.HAISIN(~ OF LOANS: Provisions relatIng to debentures ,'egi,,-,tration ofcharge inter co. borrowings

RECORDSholders

RETURN ACCOUNTS AND MEET 1NC:; :IUHlOJal retu,'ns and p<?t"lalty

l'Ie<Jister of ~""mbe5and debenturesfor failul"e t() submit I"",-turns

--13 -

meeting statutory .,nnual genenl1 ""d extra ordinary general meetingquotum prexi"",.votin\J procedure. Kinds of '-esolutions and recording ofminurtes bOOKes of a(O<";QtJrlt,.-. to be kep't arid inspection appointmen-t; ofauditens additing of c<>E,l i'lGcd'.mb\ inves'tigation<\l power-s of go'.'t.

RUT!" A(;INw.U~ $~S~~lUN3: 4

Rl:;;::;TRl('lllVlc AND UNl'-All, TRADE PRAC11CI':8 A[;l , Investigation bycommission registr-atioll of agreements relating to restrictive t;radeprac:tice pr'esUl~ption as or public InterN;t (e5a1e price maintenanceoffences "-nd penalties under the dct procedures to (~ompiled with unfairtrade practicf's.

•

L practicalempnasised.2. importanceact.

COMMENl'Sapplications of t,tle v""rlous provisIons

cas", laws to be discus"",d pa,-ticuiarly under

21) MUNEOYANlJ CAPll'AL MAf<Ke:1S

should be

companies

L Ihe Indian financial system, An oyerview public ownership offinancial institutions investor pr-otec-tion pllrticipation H1 corporatemanagement.2. Reserve batiK of india and the regulation fo thE' money marketsinstruments of meonetar-y con"n.Jl and their effect:ivenes».

0>. I"dustr-ial f:lnance r-ole of i,westrnent. trusb, unit t;r"ust of india LIC,GIG "-nd nationali",ed bank",,;; mutual funds oper-atlons of theseinstitutiurl<" in the mowket ''l<Jvd,,-tage5to "Hmll investor-so4. DevelQpemel'1t banks I'he rOle of tr,es., in,~t:ltutions in mobilisingresources and in a"sisTing induc.-tr"VClndag'-icultu"'" to .;l brief accountof tne conr:ribution of ~,a(;b sud, ins.-tit.ution dur-ing th" past decade.

:.::e) LN'ERNAI10NnL I-IN(.lNC[; ,

To unde,'sl:Ia"d the me"hanics '1nd appli<.;ation of i"ter-national financialsystems.FOR(;-IGN [;-XCHANGEfiAT.,:; , OJ,,- ovb "",,,,,iDns " )Theori., •• of exchang., rates P'.",;h"",n:] POWl"'parity theol"y .I.!elflandsupplyarid ;>lasti(;ities in toreigh ,"xch",ge r-ate determina1:ion.8Illal1ce ofpaymel'1ts theory.Historical perspective on exchaqe rate.Gold standardll'1te war instability.Bretton woods,fixed exch"ge rates fluctuatingexchage rates .Cae fo' fix~d or fluQtuating exchange rates. rehcha"ging nature of world rnQney.-llv~ rise of private worldmoney.O;LlrOCurrencies. louroaOllars. t;.u,-,'pean currecny uni t c. R.U thier"mechal'1cis and impact. iNter-natiunal capital-flo!'_'\> and shocks.lntewnat:ional ,jebt pr-oblem it-" o,"igin history and status internationalliquidity and ~URS.

•------ .-..-.-----------

-.• • ,

,

policy

organi.;wti.onreco'.Jrces

•

BALANCE OF PAYMENTS (Str-uctL.J,-e and equilibrium)Balance payments definition .component of balacne of payments currentaccount,capital account balance of payments models.Basic balancedisequilibrim n balance o'f payments meaSUI"esto corr<!!ct disequilibriumin balance of paymen.ts.MECHANXC$ OF FOREIGN E:XCHf\NGe 11ARKETS :COl1trl>cts, credits, and dQCu"'~~,~.i'tionsale_ aD<:Lp.urs:hAS.e...c.ontracb5- _ri:f>l~in i'nter-nati oniH" .trai","olot ions -i 'leote'-ms the i r importance, and thei rapplicabili"ty.Paymli'nt under tn\de contl-ac-ts documentary credits typesof cr-edits important cr"edit diauses p,-ocedure for ~l5tablishing credits.Documents in foreign 'c,-ade -financial commerc.lBl transport insurance andother documents arpit'-ation and conciliation.INDJA'S FuREIQH TRnD~ ~ PROMOTION AND CONTROL:India's economy in global pen.pe<.,tive .India;s external debt exportpromotion str""tegy and policy.export promotion measures commercialpolicy Nonresipent: invEl>;t;m<;"Lsand ,~cco'.Jnts",The export bank of indid it's T'.Jnctionmanagement and cur'r'ent opel'atlon.Exporty creciit guarantee corporation{ECGE) - its function,management. and current openltion",Financing of for-eign trade. 'lypes of credits.guarantees. bid bonds etc.machanism of opel'"a'tions.f-'oreign exchange controls objectives exchage managel~ent and controls. inIndia. FERA ,'1nd its" impol'tant provisIons. Import expor't policy andprocedu res.

29) ElTHt;R - PROllUCT/SERVICES MANAGEMENT ;

08JECTIVE :L To develop concepts. tools and techniques which could help

take decisions in pr"oduct managemtn area and thus make themeffectively.

students'function

METHODOLOGY

..\,,'

~. 1'0 maKe the course effectIve. thIs cour".e will be split up In twopats viz.~. concpts tools and techniques.2. seminar led by s":udents on the basis ot project ",arK done by them inprod'.Jct management area.

PART I:1. Role of pr-oduot management: in mar-keting and its interface with otheroorporate functions.2. New produot development.3. Bnmd decisi,;,n and legal "speets de't<ll"mining brand and proudctsdecisions.4. StrateQic portfolio an~lysiss. Product launch ::;ctrategy.

;. 2.,

~XPose students to following areas ,_Operational AuditStatutory Audi tSocial AUditUecision AuditJCinance Audit

OR 29) a) HUMAN RESOURCES PLANNINGGOUR:>E COenEN-] ;

UNIT J

The pre-requistes for manpower planning ; Manpo~$r planning as anintegrated part of busines~ planning setting m~power standard ,manpower foreoas1:ing for managerial staff, techr.ical staff office,skilled and unskilled labOur. Inte>grated Budget for manpower planning,'$yst~m an analysis approaC'h to manpower planning. s:!stem and analysisapproach to manpower managemnet cont'-011ing manpower co.ts.UNIT II

Quantitative and qualitative approaches to manpower eco~my.Mathematical models for natiol1al manpower- planning Derlo graphic andecolo9

ical models for staff structure planning: Nath""matical models

for staff strtJctur-e evaluation; management SCience e.nd manpoweranalysis Markoy chain mOdels fo,- manpo,,"e ",ystem netw-:;Irk models fortraining and recruiting deci. to in manpower p)annin!41 A stockasticpr-ogramming model for manpower planning A simulaf;ic model to manpowerplanning.

0R b) HUMAN RESOURCE AUDIl

OBJECTIVE , Auditing of Human RSource for optimum utilization andorganization Profitability, growth and productivity,Audits of Business Goals ana plansAudits of Business ASsumptionsAudits of Business personnel ~;••..acticesAUdits of 8usiness human resource utilizationAudi ts of Business P'.oducti vi ty formsAuditing of Industrial RelationCost involvedCOmpensation planning

,•

• •

29) FiNANCIAL SERVICES

LEVEL OF KNOWLEuGE : OetailedPART ALeasingTntroductj onTax legal and Accounting Aspe(;:t'(',Financial EvaluatiOl"I , Lessor' and Loassee points of' view.Qualitative FactorsL.ease structuring lea""e "g,-eementfunding lease.:;PART 1':1Merchant BankingManaging of public Equity issueManagin<;l a O::obN,tun" issueMobilising Fixed [1l"POS1;SArranging lnter-C~'I'pora-te loansPART COtl1er Financial ServicesH-ire PurchaseFactoringConsumer FinancePortfolio ManagementAssets credit

30 a) MARKETING FINANCI:'

SALEs REVENUE<ISan integri'll elements of cos.t investment framework byroi management of siaeo; ,'evenue analyt;is of reVenUe bypr'Oduct:s.Territories channel cu"tomers ol'dersize etc. Analysis ofmarKeting costs in te.rms of engineered costs. Capacity (Fixed) costs andmanaged costs classifica'tion of marketing costs by function marKetingcost ailocations and its limi'tations for managerial decisions.

MA~KET1NGirlVentories

INYESTMENT: Management of accounts receivablescredit decishms and cn"cJit policy special promotio",

Mdand

cmarKeting reseal'ch expenditure its marl",rting investment and theirevaluation using the pr'obabil ity theory and decisions U-ees evaluatingretu'-n on mar"Keting investment developing and launching new productsand the concE'pt: of investment in life cycle ()f a product application ofdcf to evaluation» af i.nvestment: in product development marKetingp,'oduct mil< and linear' programming.

-i"olicy decisions and marketing finance pricing of joint product andapplicati<.m af linear- pl~cgramming pricing of new products under rQlconcli'pt bayesian desion theory and pricing government price controldual pricing approaches af government bodies to development fair price~ubmiting tenders applications of dcf technique.i::)o;port Mar-keting and finanef'. finllncial incentives export costs andexport pricinQ export credit tax concessions_Application and forecasting techniques to developing marketingbudgeting developing stlb-budgets by marKeting segments sclvertisingbudget budgeting sales force efforts optimum level and allocatIon of",,,_11ing effort among dealen, developing compensation plans for salesforea - budgeting samples"Ioiare',ol.;.sing decisions T,-ansaction decisions delivery route decisionscost- analysis for switching over from .sole selling agency to directselljng to trade-channels economics of direct raating by manufacturer.

- -30) b}.PEW$ONNEL FINANCEJo~ evaiu~tian.a& the basis of wage and salary adminst-Tation financial

__i",pl.ir.ati.an of wage terms negotiated with unions cost .of living indexlidk ••" wages and its implications payment of cammission tJased ~onp-of; payment of bonus under bonus act - ~etermining .optimal fringeb,..nc., -~ts and salary executives in '-elations to profitability and sizeof "pe'-ations .of a campal'Y using DCr. techniques developings"pe'.'lf','u,.tic.n benefit schemes and es,-ly voluntary benefit schemesp"'yro;,-<ltof ",alar-y free' of tax compensation to foreign technicians.{~o"t.,\t,alysis for areas "uch as labour and executives turnover" cost ofr","'r",.,tment trai.nir,Sj ilnd development cost of employee benefit programs(, ;;.t "",' commite managem~nt cmu: of srikes lockouta and gheraas. •.•••Hl,m~"1."solJrce.,-.accounting - motvational accounting developing personn">"lJ'''"••t person!'el cost audit. --'

_.1) QUANTlTAT I Vic. MODI:'L~ _IN MANAGERIAL ACCOUNTING AND FINANCEOPERAlluN~ RESEARCH APPLICA1(ONS

(;U~,l .;" •.•LY,jfS FOR PROFJ:T PLANNJ:Nr, :Application of learning curve models to profit planning.volume costanaly~is the multiple l'egre'Ssion analysis approach.rorecasting and measuring with correlation analysis"

Prof-it mea3urement through statistical correlatian.capacity utili sat ian and eont.-ibution margin.~ppartvni~y cost an application of mathematical programming.~~OFlT PLANNING AND BUDQ~TINQ :Kreak ."ven analy.sls -and i'ihear" programming.Applicatian ot c:.lrvi linear break even analysis"Pr-ob••bj 1i ties profit budgets_C;<ht "olvme profit analysis under conditions of unoertainty"l;.<ud'.1etingwith network analysi"i.'LRTcost;.COSTING AND PRICING:i:<?le of cost in pricing joint products.~ul~ip10 product casting and multiple correlatian analysis.';pplic1ltiofl of L P to deter-mine profitability of praducts involvingj"ll1". c.o;;ts"

•

•

• •

COST Of-'CONTROLE.valuation of trainillg expensez.Management Accounting for research arid developement.Applying linear pr-ogr"mn<irog to pay struc.ture_Hodel for- human reSOUI"ces IJ-till",a-tion.Oi-'110NAL GROUP PFflSO~IN",L

24) HUMAN I~E30UI,CES DE::VELOI"EMENT

INdianre,cent

development1earinging

i,sect"r

efforts,corpor,1t",

appr-a:isa1 career developmerltand development recruitment. and

and Hi'lL>i.n Indiar.

potentialtrai.ning

08JECTIVES =The purpose of this couKrse -La expDse studentstc the recent advances inhuman resources develop",m<mt (HRl!) and to tr-ain t;hem to design andimplement HRDf",ystems in 0,",,).COURSE CONTENTS ,UNII' 1 INTRrj[)UCTIONConcept oc.COPl? sig"i7icance,companies. TnV;,grated HRO systemexperiments in Indian compa~ieGUNn 2' , HUMAN RESOUI<CFS POLlCYHuman resources pL:tnnIr,g r.ole analysis all<:l b,ssis for- HRO s-ti'\ffing forHROresources for HR[Ja<;tivit.ies formulation of human re,"oun.::es policyUNTI 3 HRC!Mechanismsperformance appraisalperformanc"e _counsellingselection.UNIT 4 STRATEGIES paR HRC!Individual learning group lear-ning organIsationalIransac:tiona1 analysis 8eghaviourla modeling self di'-ec:tedExclusive development prog,-ammes trainIng methods.

25) 8,,-HAVIOUI~AL (J'r'NAMICS IN ORGANllAlIONSOBJECl ryES =

10 gain understanding of the impact ()f soc:iopsychologi<;al proces5es onindividual and group vbegaviouJ" in the organieaticnal context.INdividaul lea,-ningGrouP lc'lrning0.0.T,-ansactional analysisBehavioural modelling

c::5 Hanpowe planning prac.cises4 Management of compensation

Sensit1veityMOTlUN.l!UNIl

training PE-']

in lNDlAN INDUSTRIESfor variQus employee group~.

26) INDUSTRTAI_ I<c-_LATllJNS ENVIRONMl':NT ANI) MANAGE-MENl

Industrial riC_la.tione role of en1ployer employeesaepiratione of ""ork f",-ce_ . . ..collective ba,"gaining conciliation ad.1udlcatlonvolun.tary arbi U-ation.Gtrike lockout public" utility stu'viceerole of trade union~'

gOl/t. changing

•

-2S-

•:.<7) ORGANILATIONAL IHE()HIES STRUClURIO I>. DESIGH

OBJIOCnVES : 'To help the student in understanding the role organisationstructure in changing corpor-ate €nvi,-onment.SYLLABUS :Organisation struc;ture and t:hRi," i~lI-'ilCtS"

Assessing the existing organisation str,-,c.tue arid its effectivenessdetermin",nts of stru"tLJrestructure technology envir-onmE-"tpeople relationship

2B) ADMiN, DTfil'\T1\II /f.'i.:RSDNNEL PRACTICES

Ul;;lJECTI•••.1i:. To acq"ant s-tudent. witn a.dministrll.tlve practices whichpersonnel managers ofV"n have tQ handle"CONTlONT office ",ystme6 dl'1<;l pn:>cedure facilities management andtechniques. office costs reduc;t:.iun i wastage office layouts and designoffic,," o.f the fvture.:j~:cl.lrit,y ma"w]e~,ent ",_,,11Inq of administrativetservices Quantitative and financial a"pects of administration ,"orkscope design legal F""mework and its implications.

~9) l::liH€R - ~RUUU~1/8ERVICE$ MANAGEMENT

•

08JEC! 1VE :1.. \0 develop concepts, tools and tecrmiques which could help

take decisions in product managemtn area and thus make themeffectively.

studentsfunction

\\

Ml::THO(JOLO,,"Y ;~" 10 make the course eff~ctive , this course will be split up in twopats vi;z.1.. con~pts tools and tecl1niques.2. seminar- l ••d by students on the basis of project !<Iorkdone by them inproduct management area.

PART T :

1.. ,",ole of product management in marketing and itf_ interface with othercorporate functions.2. Newproduct devC'lopment...3. 8rand decision and legal ac_peets determinil1g brand and proudctsdeci,~ions.4. Strategic po~tf~lio analysi~:.. >--'1'odlJctlaunCI1 str.ategy.

OR ?9) MANAGe MeN I AUUll~xpO$e students to following area~ ,-Operational AuditStatutory Audit:3ocia1 AuditDecision AuditFinance Audit

•

•

•m, 29) a) HUMAN RESOURCES PLA~INING

(;OURSE CONTENT ,

UNI1 1The pre~requistes for manpower planning, Manpower planning as anintegrated par-t of business planning setting manpo",er standardmanpower forecas:ting for manager~al staff. technical staff office.s-killed and unskilled labour. lnte"wated l3udget for- manpower planning,system an analysis appt-each to manpower planning, system and analysisapproach to manpower managemnet controlling manpower costs.

OR b) HUMAN HESOURCE AUOn

UNI1 11Quantitative and qualitative approaches to manpower economy_Mathematical models for nil-tiona) manpower planning Demo graphic andecological models for staff struc-CLwe planning: Mathematical modelsfor staff structLH-e evall~t~tlan ; manilgement science and manpower,'lnalysis ; Markoy chain model:;; for manpowe system netwar.k models fOI'training and recruiting deci. to in manpower planning A ".tockasticprogl"amming model for manpo~!er planning A sLmut"tic model to manpowerplanning.

OBJECTIVE : Auditing of HumanRsource for optimumorganization profitability, growth and productivity.Audits of Business Goals and plansAudits of Susine.:-.s AssumptionsAudits of Business per-",onnel prac.ticesAudits of Business human resour.ce utilizationAudits of Business productivity formsAuditing of Industrial RelationCost involvedCompensation planning

utilization

level

projectinternal

sensitivityhierachyanalyticalintegraing",ith MBO

Financial goal setting - Analysis of incremental ROIanalysis - developing financiai 90;<,ls along ol"ganizatiollalconcepts alld tecl1l'1ique of respon[,ibility budgetingframework tor- developin<;J responsibi I i ty budgetsresponsibility blJdg~ts inegl-ating I"espollsibility budgetingsystem.ORGANIZATIONALGROWTH: Responsibility centres and profit centresIden.tification and cr"cation of profit cer.tes. Profit centes ascon'trol system - De centralisatIon and profit centres"CON11,OL TN SPECIALSECTORS: Scrap contl"ol control of R & 0control Administrative cost control Audit efficiency auditaudi t govt. cost audit manageillent audi t.financial reporting to management und"r conditions of p,-icechange objective and Inethodology.

OR 29) FINANCIAL r'LA~,NING AND CONTROL SYSTEMS

c.

•

•29) ~\~ANCIAL SERVICES

LEVEL OF f;''lClWLS'[JSEPAl'll ALeasinoI n t,'od~'.<:t lonTeX leo ••.l and A,~<;DuntlnCJ :';s,"",cts;F,nanc,al Eva!wat,on : Leasor and Leassee DOlnts of View.Giualit"tive FactorsLease structurinCJ lease aoreementfundi"'" lees",,,

:':0 a) MARKE.YlNG FINANCE

PART BMere-han, Ban",,,"ManaOlnq of public Eouity issueManaoino a Debenturti Iseu ••Mob,li"'''o Fixed Depostsf',1','an",nQ Int",.---c:c,roo,-"te 10,"""c""RT COther F,n"nc, •••1 Se,-"i<:"$t-l, r •• Pur<:h ••.s ••F"c;tcrlnqlelr.Su""'r '",nan" ••Portfol,Cl M"",a",,,,,nentAssets credit ~

SALLS i":EVENUE.as an ,ntem'"l ,,>l••ments of cost lflYestment t,'amework bv1'01 manaoem ••nt of 51aes ,',",venue anal""i.. of r ••"em.'" byo,-oeluet s. T••,_,"i i;o'" 1es c;hanne I c:'_'.s tome "£ ''''d", 1'£i z'" e te •An'"1\('3i !I ,""f",,,.,'lce,,,n" c:osto; in t ••rms ","f enc,l,-,,,,ered c:ost".Cc<oc<<:itv (Fi~ed) <:ost" and",,,,.,a,,md Losts c:las"lf,,:at,on Df m••,-ketino c:oo;ts by fum:tion ma••ketin",c:c."l ".llo" ••t'.on" ",no its 1im,tat,wns f"r :'1••.""."e,-i ••.1 dp.ci••ion".MA"':kETlNG INVESTMENT !1",,,,,,oem,,,,,t ",f ",ceounts rec:eiy"b1e5 andin."entor,e", cr",d,t dee,s,cns •.nd c;red,t oLlli<:y so"", ••l o,'omotion "ndm"rl<etino::. reseal''''' e""end,"",',-e l~S ",,,ri_et,no inve5tment and theire,'a1uation usina th", D,-ob",bil,t,. th"ot'\( 2nd dec,,,ions trees e\(",lu••tinqreturn en m••rketlfH, lnv"""tme"t je,-ei'lOina •..nd 1aL",,,hino new oroductsand th~ concept ef ir,""sl,""nt ,n ilfe ",,,cle Llf " on,duct "ooii""tion "fdef to ev",lv"ticJ"" o"f lnve ••,me"t In orcdcLct devejoomen~ mark"tinoo"'Oouet mlo' ancJ 11n,,~" or""~",mmln,,.Poiic\( "e,;,Slons ,,-c,dm••rf'et,n" fi"""r:e "rieina cf joir"Lt prLldu<:t "-,,daO.,llr:",ti"" of li"",,~ or"er","''''''''' p,-i<::lnQ ,,-I' new orodc<cts ",,,d,,r rOl<:"nL,,~,t b","",'"'''' de'slcn th ••o('~ ",nd ",,,,cino qove,"nment ;:"-~,,e co"t,-cl_~u••1 ""''';'''' ••poro"c" .••••o~ clc:"••rnm""t b",d,,,,s to c::""eloom""t. "f~ir price ~"ubmi~tn.,. t",nder<;"<Lobli;o",tl<Jnso'f ,kf technioue.<::"o,-wt Marketinq ••.nd !ir,,,-n,,e f,nanc:ial in"entiv",," "xoort costs ••nd"",'c.cwi: pri"in'~ e,."QPt .~t'",dit t •.,. "",,,c,,",,sions.

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Applic:ation and for<>c:astino techniou"s tco d"velopinq m«.,'ketln<;Jb'-,uo"tino d"""lopino 5ub-bc,do"ts bv ma,'ketin", ,;",aments adv •••..t;s;n.;.budqet budgeti.r,,, sal" •• 10""", effo.-t5 optimum 1",,,,,,1 and "110<:,,,tion ofselling effort ",mono decler", develop;no compensati"" pla,,,, fo,' s<lle=for<:a - budget;n", samoles.Warehoc'.sinQ decisions Treo.nsa<:tion de;clsions d"I;"","v rout •• dec:isionsLost analysis for switc:hinq0""'"from sole sellino agen"y to dire"tselling to trade c:hannel" ""conClmic:,;;pf di.rec:t rO'"'tirHl bv ,naIR!facture,".

30) bl PERSDNNEL FINANCE

Job evaluation as the b••.••is O'f '""'y" and =?la,')' ",dm;nst,'ati,m finane::i",limolic:ation of W5.o" t.w",,, n",,,,,ti<lt ••d with uL~ions c;ost of liv;n", inde~lin~ed w~ges ~nd its imolic~tions P8vment of commission based onIlrofit5 p"ym",nt af banus und",,, bDIOUS<!ct - det",,-mining olltimal fringebenefits and salarv executives In ,'elaoion,;; to profitability and sizeof ope)'ations of ~ coompany us,ng l'CF techn.oues develooingsuoerannu~tion benefit sch"mes and "!ariy volunt~rv benefit schemespayment of s~lary free of tax compensation to foreion technicians.Cost <,.nal"sis fm' at'eas ,;uen ••.s iabour "nd .,xec:utives turnover. <:pst of,'er.,-~,itment t,'~inlnq and develm,m",nt cost of employ",e b"n.,fit pro"rams."st of c:ommitp.man~gement c:ost of sr.ikes loc:kouts ",nj qhe,'aos.Hur;::" Rso'.,rces ac:c:ounting ~ motva.tional ~c:c:oLlnt;n9 develooin", oe,-<>onn,,1budqet pe,",,-onnel c:ost audit.

:'" 31> QLL~nti ta t i v" techn; oues inhuman ,."SQurc"'.'",man8gement

\,... Princ:ipip. of Indiviidu~l Diff"'-enr.,,,s - Q,-,antit~tive ApP'-oac:hesto Me~<>urementof individ,al Differ"nc:,,~.Cha,-ac:t~ri5tic5 of "'c:;"'ntifi<: ME~5u,'ement Tec:hniou"s

I'~ali"billity. V",lidity ~nd St~nd~,'di~~tion.Test Const.'uc:tion P"Llc:edL,res and Sr.alinlJ TEChnique=.;.Administr ••.tation p.,Us"g!? of ObJecti"",_Test for Me",sur.n" I'lot,t~lde. Altitud",. Int"lli""'nc:,,, 80<:i.<I Ski.lls!!< Creativity.Quantitive As,;"'ssment & M<>ti'.'ation & meJt'"IE.Quantitive Techniouetor person~1 Assessment ~ Fa<:tor An~lY5isiAn~lysis of Variance ~ Reqressl0n.HPproac:hes to objectivity 1n Fersonal interview Assessment.5ettinq Sco"ing Patte,-s," - usin", test.Sr.:or!i1sin "'inal Evaluation ~ Viei"hted 8100'-"';.Desi«nin", AOlllication Blanks ~'.Pe,'f",,'m~nc'" A,;0,',,-is81 Sv••temsDeveloo;nQ oersonal Information Sv••tems.HumanResources Audit.

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OPTIONAL GROUP - OPERATIONS24) MATERIAL MANAGEMENT

Ori~in and 8asic: c:cnceot of mater;als manaqemnt.Profit "enCl-" c::onc••"t of ,oater""l mana ••,"m••ntinter<;i,-ated c:onceot of materials manal'>ementSTORES Ml'lNAGEMENT ~objecttve/tvpes etc.layout systemsstorape m2thods/,ssuino/pre~ ••rvationsto •.k ya,-iticatlon etc.PURCHASE MANAGEMENT ,Objectives/profit c:on;:eot/func:t.ons etc/E'i ••entials of p,-",":""5ePu••ehase poltces/orocedures etc.purcha.". <:",,1•••make or ouv decisionsINVETORY MANAGEMENTcomput"r applic:atios In m6terlals manaqementevaluating materials manaoement functionsType", of ,nventori ••!>N••eds of Inventory Lontro.Factors influ •.•nr;ing Invetori ••sE.O.O .• E.P.,".

25) QUALITY MANAGEMENT

Total Q'.la1ity manaGement (TQM)App,'oach ..::ome••n" ••id •• auality ••.",s,.\ran.::•• and ma.na,,!;'m••nt 'Qu",l,ty plannin ••Q~,"li tv conformacn •• Qual i tv adh"",ence. Qual i tv ••ssur ••nc•••andQua.1ity mana.gemnt functions.C"nt""l .::he".ts ",nd ••11ied techniques'COncect of Quality a.nd me",ning of contr"!. Conceots invenlibilityof " ••.raiation - chance ans assigna.ble, cause~ pattern 0 fvariation,princiole of rational subQrouoin~. Chebycheff"s l~mma as a basisfor three "i"ma limItS on c:ont,'oii cMarts.Diff ••r ••nt t"t, ••" of contr",l ch••,-t".p,np.c,u,o.u,"-'- ano " - I><charts. c"ntroll charts for Indivldu ••ls •••lopinq controi chO'l't". cont.-<,i ch",-ts for eccentric:ity,medianand mlo-r",oo'" chart.,; and "ro~'•• control charts.conceot ",,,d cCl",putaticn of orClCI!'SScaoabilitv al>d its camparision~,ith des,,?n sP"l:if,catio,",s. Ec:onCl",ic,,"centrlng of O"oc,"ss. sPiln,,1an m••thad.

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3J A<:<:epting Sampling:Be"ie:: on samplingSampling insPE>c:tidn '.1<;1'5'.'5hClndr"d pel'cE:'rlt inps""tc:iGn , ba<;ic:L:Dr;c::eptsof at-titut",d ",nd v"-"i,,bles "ii<mpliny plans, DC curve,P,'ocEdures an,j Consu",,,,,',,. '-15k P;)L,RQI_, IQL, AOOL and AOI.S"mpling plan fm' attribu.tes.Single and doubl'" sampling. ac::c:",ptance - rej",ction andacceptance-rectification sampling plans. Use of published samplingplans for attribu~es :Is 2~(l"j, part I (1973), Dm:lq,,-Romig, Phillill" st",ndard 3ndMIL STD 1(\:';'"

4. I"dustri"l ""pe,-i",,,nt".tions, r.,tiona1 ""Dbl,,",,, solving t""hniQues4.1 Logie5 of experim"ntationsconcept" "t treat",,,nt. "'''I'""rime',tal units ~< re""Gnce", disir"bilitiesof a good design randomi"""tior, ,'eplic<ltion ",nd 10c,,1 cont,'ol.4.2 B",ci~ Designs,c"mpletEly randamise, Fi'andomi",,,dblock, l ••tiL" SQUa"E, gra<:E l",tin soureand nosted designs,5. L1fe testing'Est1mat1on of averag'" I,fe- fixed and without t'epl",<:ement ca5E tornegative e~poneti",l feilure mode.

6. R••••.bility ••.nd ,-",l.,ted ",twd,,,,,, ,Com:epts oand commpc\itations for reli ••bility, m••,nt"",n ••bility and"vailability ,,,.• "'YStE"'5 with indEp,=dent pat't7. Man"g"ment and "",ganising cr quaiity ,Beh"vi<>u,'al ".spects of qu"lity c-o"tol wod'ings on quality circies "ndtl111i,' sucees in indi ••n indL(5tri"s. Quality cost, Quality policyobj"ctives. invitition of leadership in Quality.

26) PRODUCTION PLAI~NING & CONTROL SYSTEM

1. Rol" of "r'.Jducti".n pl"nn",ng ~, cont.,-ol In diffe",,,nt ma"c\f",,"cturingsy",tems- m"'''.nin') of F'f:'C ••.nd its object,,,,,s. f'Jnct.ions of PPCest,m<lt,ng.2. Plant lay~ut d"te,'min<>.tion- ~bj ••ctiv"s, f"x'cto,'s, ""ffecting layoutootimisaiol"l, US" elf tr"""l ch""d. US" of I:ompute'" modEls lik" CRAFT,3. n"cum",nts u,""d 'n P,'oduction F'l",,,niny & ContrQI i~"C?d fordocumC?nt"t'OTl. ef'f"c:tiv •• use 0+ document". 1'~ENBANsyst ••ms4. Role "f I:omputer in pr"ccl~ctiLln planning and c" •..•tt'ol - ootimis"tion0".clo:ages•

27. ) . COM~'UTER PROGf':AMM I NG t.: LANGUAGES08JECTI \'ES :

To preop •••r" "t'"'dents desi,'.,~,,,, .~f cQmp'.\t",r <:<1"""1'5 by~dv<lnc"d f"atures of computer l""nqu""ges,

- ..,"iting & testing pr<>g,'••ms om <:ompuh,,-.

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28) COMPUTER SCIENCE

To be renmed as informat,on teehnc10qy

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OBJECTIVESTo help

softtare.

,.tudel'lt~apprOPc::iate int,"ic:ac:ies of comp •.,ter hardwaser

-Understanding fundamentals of data base management.

291 EITHER - PRODUCT/SERVICES MANAGEMENT

OBJECTIVE'1. To dev••lop concepts, tools and teGhniques which could helptake decision~ in product managemtn area and thus make themeffectively.

stud.mt",function

METHODOLOGY I1. To make the co•.,rse eftli'ctive ,pats vtl:.1. concpts tools and technioues.2. seminar led by students on thep,'oduct managem••nt a.'ea.

PART 1 I

this course will be split UP in two

bS\Sl" of project we••.•1<done by them in

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1. Rol" 01 product manaqement in ma.'-r:eting and its interface ",tth other~orporate ~unctions.2. New product development.3. Bra.nd decision and leg<,1 aSl:'e~tsd••termlning brand ",nd proudctsd"cisions.4. Strategic .,ort~olio an<!.lY'Dis5. Product launch strategy.

OR 291 M~NAGEMENT AUDIT

E~.,ose students to follow,ng areas ;-Operational AuditStatutorY Aud i tSocial AuditDecision AuditFin"mc", AUdit

OR 29) a) HUMAN RESOURCES PLANNiNG

COURSE CONTENT ,

UNIT IThe pre-requistes for manpower planning , Manpower planning as anintegrated part o~ business planning setting m",npower standardmanpOWer ~orec ••.liitlng for manag9rial staff, technIcal staff 01~ic9,skilled 1l.ndunskilled labour. Integrated Budget ~or manpower planning,system an ;onalYliiis••.pproa~h to manpower planning, system anO analysisapproa~h to manoower managemnet controlling manoower costs.

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UNIT IIQuantitative and qualitative approaches to manpower Economy.Math",matic".l models for natic;fl",l m",npo"",- planning D"mo ,;waphic: andecological models for ,;;t.,ff ",t'"Uc:tU"E olanninq: Mathem",tical modelsfOl" st",ff struc:tw'e' evaluation; managEment science and manpoweranalysis ; Markoy c:~'ain rne;de15 fot' m"'''powe system "",twod, models fort,'aining and ",,,,,,'ulting d"Cl. to in manpower planning A stol:kasticp"ogl~ammH1Q mod!!l for m",,,oow,,,' plar,ninq A "im,datic: model to manpowerplannine,.

OR oj HUMAN RESOURCE AUDIT

08JECTlVE I';uditinq of H""nan Rsou,'<:•• fm' optimum utili~",ticn and<H'gC'.nizatic;n profitability, gt"ow"th and prcdLlet,vitv.Audits of au«i"""", Gc.als and pli,n ••Audits of Busin~$$ Assumpti~nsA'..\dits ~f BuS",im=s$ porso:,n"",l p,'"c:tic,""Audits of Busic,ess human ,-'esa~,,-<::ec'.tilizaticmAudits lOf Busin""s p"ClduC:~l'.'it)l formsAuditing of Indwst"i",l Rel"ti<:.nCost involvedCompensation planning

OR 29) FINANCIAL PLANNiNGANDCONTROLSYSTEMS

\,.... Financial goal s"tti"g - Anal}'sls of incr"ment~.l RDI s.msitivityanalysis - developing finanClal goals along organlzational hierachycon<::eDts and techniqL\'" L'f l'"sPL>nsibility budgeting analytic",lf,'amewm'k fow d"v"l"ping ,'o;soonsibility budgets inteq,'aingr",sponsibility budgets inegl'ating responsibility budgeting' with MBDsystem.ORGANIZATIONALGROWTH Responsibility cent,-es and pl'",fit <:entresId,mtific".tiCln and c,-eatiCln of o""fit centes. F'l'ofit centes as acant.l'ol sy"tem - D", c"nt,-alis".tio" and O,'of,t cent!'es.CONTROL IN SPECIAL SECTORS ; Sc!'ao cont!'ol control of R&D projectcontrol Admini"tr'at:v" cost cont~'ol Audit "fficiency "l.le!it internal<.Iue!i t govt. cost auf:!1t m".n"'gement <.Iudit.financial I'eporting to managem"l"t und",,, <:",nditior,s of ol'ic" levelchange objectiv" <.Indmethod~l"gy.

29) FINANCIAL SEPVICES

LEVEL OF KNOWLEDGE DetailedPART ALeasingInt!'od'-'c:tion'fa" legal and Accounting flSp,=ct<;;Financi,,<l EV<lll.l«.tion ; L"","o,- ar,d L",""ssee point'S of vieW.Qualitative Far-torsLease stl'l\<:te'l'ing I ••<,s" aClr••ementfunding leases .

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PART aM•••••c:hant a",nkinQM~naglng 01 puolic Equity issueManaging a Debenture issueMobl1;,,;ng r-ixed Dep~5t5Arranging Inter-c:orpor",te Io",n"PART COther Fin ••.n",a] Ser'vicesHire PurchaseFactoringConSLtm,,,,FinancePortfolio ManagementA"sets cred i t

30 a) ~lARI;E:TINS FINANCE

SALE.S REVENUEas em 1'1tegr."l e lerr,ent_:; lOt co'" t ,nvestm"" t t ram ••••ork b:;I'D; mClnagement of 51",,,.. ~eY••nu.. "'''c.ly''';.. of •.••venue bypn:ldLu:tS. Territct'ies chann.,l CLtS'tomers o>'d"'-slze et<:.Analysis ofmal'l'''t,ng costs in terms of ••nqine~'red cost ••.Caoacity (Fi,;ed) costs andmanaged rosts classification of ma,'h.ting costs by funct_ion m",rketingcost allocations and its iimit",tions few m"""'9",'1,,1 dec:i5ions.MARkETING INVESl'Mnn , 1'1"'"""~gem",nt"f ~!:counts receiv","bles andinvemt",'iE'5 credit dE'cisi"rls and l:"".dit p"liey sp",c:ial promotion andm••rk ••ting r"'s ••••,.c.h E'J<p",nditL,re its marketln,,! investment "'nd thei,-evaluation using the prob",b,lity t~eory and decisions trees evaluating,..••'our'n IOn marketing inv ••stment developIng and l",unchinq n"w productsand th9 l:onc:"'pt of investment in lif" c:yc:le of A prClduc:t ",pplic:ation "fdc:f t" evalu",tion5 of inveS'tment in product devel"pment marl,etingprOduc:t mi.x and linear p'"Clgramming.PCllic:y decisi"ns and m",rketlng finance pri!:ing of joint product and.lpplic ••tion of linear p"oqramming pricing of new products under ,"oicClncept bay"sian deSlon theory ••nd pricing g"v",rnment p,"icE' controldual pricing "ppro","ches of g(]vE'rnment bodies to d"velopmE'nt fai,- p!'l!:"submitlng tende!'s applic:",tions of dcf technique.EXPCll't Mal'k••ti~g and finan!:e fiGan~ial lnc~ntiv~s e~pClrt costs ande"port prlclng export credit t ••." c:"n!:E'$Slon5.Applic::••tion and fO'"E'castinq t"c:hnique5 to d••v"loping ma"ketingblldgetlng d""E'lOpi'l<;l sub-budg",ts by m"'rketing ""'gments adv••rtisingbUdget bLLdgeting sal,!';; for,:e "ffCll'ts optimum level ",nd ••llocation ofsellil1g E'tfort among de",l ••,'S developing comoen",ation pl ••.n.,; fa," s<llesf"rca - budgE'tinq samples.W••r~housing deLISl"nS Tl'ansactlCln decisions deliv ••ry !'oute dE'ci~ionscost an,;.lysis for ",wit<:hl"<;1ove'. from sol", s",11ln9 agency to dlrects"'illng to trad", cl-l",nnels ecor,orr,I<:Sof direct ro",tlnCj by manL,f",c:t~••.E"'.

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301 b) PERSONNEL FINANCEJob Evaluati"" as th" b",s;<;; LIt 1""9" and <;;al•••ry ac:iminst,-",tiLln fin",",ci",1impli<:ation of "fag'" t ••,'ms n"'goti2ted with ~<nions .cost o-f living indexIjn~ed wages an~ its implicationspayment of commission based onprLlfits payment of bonus ~nd",,- bon,,,; ",c:t - determining optimal 1"'"9'''benefits ",nd s21"H'Y """cuti",,,,,, in relations t" profit<>.bility and sizeCIt Cll'''"'-''"tions of a comp''''y u'Sing DCF technIQues deVe!lopingsupEr ••.nnuation bEnefit schemes and e••.,'\y voluntat'Y b",nefit schemesP"y'T1,,,,t "t sal",..y fr •••• of t"H <:ompensation to foreicm technicians.Cost analysis fo,- a,'eas such as labour; and ""ecutlves t'-','nover. cost of"e>c,'uitrl'ent t"aining and d"velLlpment CLI"t Llf "".,,,ILly,,,e benefit P'"Llg,'amsl:O"t of commite manaoement C05: of 5,-ikes lockoLlts and ghe,'3.o".Human f;-source" ,",cCLlunting - motvati,:mal accQunting dev"looing pe"sLlnn",1budget personnel cost 3.udit.

31)QUNATITlVE MODELS r1>1OPERATIONS

LinEa'- p,'og,-amminq to,-mulati"Jr' <:f I_:>F'> modles sensitivity analysis.o,~'"'ametric p,'oqramming ind'.\st,;ial applic""tions t.-ansl'1ipment model •.•nd

gen ••,',,"1 i sed tl'ac.spm-ta t i em model capac i ta ted tri'HlSpDl'tC't i on mod••I •Go"l p"LI",r",T,mlng cLlnc••pts fOl'wlation of multiole gLIal model 9.0alseqLla11y '"«"ked p"io,-it:>, r",nkirl9 ,,,f goals i non conflict-in 90a1scOrlflir.ting g[;)als) weight ••d pl'i"rity l'",nki"9 "f 9",,15 computation"lapp,'oaches to 9"al p,"ogrammii1y C'",~iir.ations g.o<ll o,'ogl'ammi01g_Waitin" line models sinqle serVe," qu,"s in sel'ies and oa,-",ll"l fol'••rlang ""••,'vH:e"5 time dist"ibL,ti"ns mult, se,'yer oc'es in s ••,-, ••s ando",,"allel for neg",tin;; ""pLl,.-,ential se''',i",,,, time dinite qL<eing tabl",s fo,'p,""",ti",,,l pl'obl",",s non oc-iason inputS and GutPL\ts and tim'" dependentQL<eues ",aste stuui",s.PERT/CF'M- Distl-ibution of job dLll'ation basics tOI' the formula used inestimation of job dU,"ations 3.nd ~i"din9 ya"ianl:c. of thE> estim",tesL<nl:el't<lin du,'ation and pe,-"t "'.n"l""",is I'esou"c'" ",llocaton and l ••",st co ••tpl ••nl'1ln9 in ••tallation'"etvJc.rk sy"stem '::""'5 studi;,-s.Ioteg.e;r' o,'or;ramming fOl'mL\lc<tioi1S"of i 0 models g,",omLlI'Y c<lgOl"ithm fe)l'th""a}. intg"," o,-.obi",m "lcJori~h -fo'- mixed int",,- ",ontinLLoLLs variable ••

'; ~ero on •• p,-obl",",,, i,."pl'LCt "'''Inw'ate •.•lgO"ltnm ,"pplicati"n .

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Second Vee•.•• - Fou •..th Semest ••r.'

FOURTH SEMESTER CORE COURSES (INTERNAL ASSESSM£NTJ--------------------------------------------------32. BUSINESS POLICY (CASES & PROJECTS

OBJECTIVES •To use c:se studies On a croSS functlonal Basis.To undewst",nd the dynamH:s of GrowthCh•.onge and l'ut'n Ar and forTo apply Extstlng ModelsPltch,io" M.kinqCo,'pore.tion Planning

33. ETHICS IN BUSINESSEvolution of thoUQht of Ethics in Business - culture and Ethic:s-

Ovltrvi.••w of value syst •••';;, AttitudE''', Belief,S Life Patteorns- Soc'ial ",ndEconomic: l,I••lu •••• a'ld Re••ponsibilitle's, T,'usteeship Mana""ment- Gandhi"nPhilo,"ophy of wo;>alth mgt.. Ethics and Indian Managem••nt, B.u.icFram.work of Norm"tiv ••Ethics.

OPTIONALGROUP- MARKETING

34. INTERNATIONALMARKETING

Flnalcial tran~ction$_ b~tween eHporter and importer opel'" AccountDIP, b/A. Letters of Credit etc.- E~,chanQe cont •..••.t'e<;oulations regardinQexport and foreign exchange e~p.nditure on e~port promotion, Pre-~hipm••nt and ~ost-shipment finance from banks - policies of ECBD.

DeCi~ion and need to enter Into Internat.onal Marketing Organisationproblm'll Inte,'national Mark••tin", environm",nt. !nstitutions in theworld ec:onomy, GATT/UNCTAD- Trad •• groups diffe,'ent countries - L~lenv1t"onflH2nt of International Marketing- politir ••l ••nv;....-v'....,n1; .CuI tura 1 envi ron~t Economi c envl ,"onme"t - 1nd ia . s ,::,-••de r.l ••t i •.••••••ith oth •• countries ~ 13ov''''~l_t.••••"';<;to",..•• fn •••• "port.

3~. ETHER- INTERNATIONALBUSINESSOBJECTIVES: To famil ••.rise the stcldents with key variables which applyto 5ucce ••••fu 11y condc<ct i ng.

STRUCTURE, Stl'ucturl" ef i"t ••'.nation ••••l business - their mission II<valu..... Diff ••,-ence between NNG'I<1nter'national c:ompanie •••--Starting of -'resources 1n inte,'natienal cempanies, Res ••arch and development,Marketin~ ",tl-"tegies in Internatjo",n1 busin ••ssD",••ling with eC',"QmlC and p"",ctic",l stress

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•or 35 ENVIRONMENTAL MST .

A) E:nv:l,l"'cnment protE!cticn, ct:msewv ••tiDn. F'reserv2tion and d~"El"pmE,.,t.b) behavioural dimensions of Environment mgt.

cl Thq ~pEcific areas to bye studies include, intE!rnalia.Envircn'llental polh,tion- Noise. ai,- a'1d "'O'.te>".dJ Social forest,"y - issues co~c:er'ninq def"",.,st ••.tion and af,'"r",st",t.ion.e) enVir<lnrnent",l Law/Leg.;>l B.Sp"c:ts and constjt~\tion"l ;;.,-cvisionsavail ••ble for prl'!servinC,l t~•• "nvin:mmemt.

ENVIRDMENT MGT.

Significance of environment ManaQnement - Brode outline ~_ nationalenvil'onment POlICY Def:niti"", of E:n'.ir'onment with f"",,-ticula,-reterence to mgt. Environment,d iss~,es •..."l"'vant to lndi.",. F'resentstatus cf of Environment m",n"'g"ment.

OR 35. MAN~GEMENT OF CO~OPERATIVE

t.1 OEcJECTlVE , TQQPet'ative mgt.

acquaint the students with prQblems ",r,d p"act,c:e Qfin confit'mily with i:Q-OQ,H'••tl.ve priom:iple ,~ '-~_w.

00-

1. Histo,'ical persopective Qf c:o-ope"",tive movemtn. Diff"" .••t-,t type ofcO-QQerative credit COnSLL<nerS.A",'o p,'-oces$,n", food D"Qcessir.g.Indust"ial ~ Housing ••tc.CommQnality of apP"oach 1<" "'espect Qf c"rporat •• & Q<,'sl'bg ••t<:.CQmm<:>nalityQ-f app"Qach in n'spect Qf corpQrate & cQrr;'r.J,'",tE,""",tQ"S &specif1<: problems "elated to co-operatives.

,bR 35. enterpreneurship mgt.

Qbjective ,To equ.p the parti~ipdnts with t~e skills ofand m",n"ging C\r.enterprise in ciifie,'ent environm<=nt.

o,,\' ••lopm.mt

SYLLABUS =

•....1...-'

1, Concept of E:nterprel'1oLlrship and em"'",!",,",ceof ente"pre""ul'i,,,l cl ••~s;Theories of enterp,'e'leurship. Characteristics of er,t21'pl'eneurialleadership, .-isk tal'in!;!_ dicision t.:.king "nd business olann'''g.2. Analysis of buniss apportltniti"s E."lvironmental sc:oronlng, 5"0::0"",1st\.ldies. pt'00::••5S o'f generC\tin"l bu"i,,8SS ideas, sc:r-"E'nirl:;t "'Old s"lec:tion.

projectdeta, led",tudi"'S Development

dev••lopmel'1t_techno ec:onomio::s innov"tian and

psyc:hologic",l factQrs 1n11u••ncing

3. techno econQmic feasibilityreport for implementation,4. Training for ent"rpreneurship5.Enterp~eneurial behaviour,enterpreneurship, SOCloenterprel'1urship development.

,,

36. FINANCIAL SERVICtS

A) MA~KETING AND PROMOTION "l~ S~SSIONS

1. Th•• destil'1vtlve f"'''t •..•r''''' ,,1 t,,2 Tlr,a"Clo.l SE'-'vlce 1~,G._n•••.•.."••tlng D""'Sp",c.:tivE'.2. :QITl>;e'tition, tt••• en,'lrOn"'''''I"'t, ,-,,If'va.nt 1"qIS12il_=,'demoQr~D~lcs, ton5uerl~m. compDI'1E'ntsof ~h~ng••implicat'(J". Impact at te<:hnQloqy ,,'1 tt.2 m-c;",~""",tlL"-' •..cd3. C~,$t()mer behavio,-,," .••nd m••.rk",t "."'qme"t".t;~". <:01'1"""'<"" t.attitud ••••, type".:>i ,1l<,,"k..,t s ••gf'leroi.,tlU'-', imul"="ti"",, ,,~ ,PROMOTION ,

f~,,,;:~of(;tr.~egic,-,,",,'-s.lCjU~ ",,,c1

ne ••tlCln.

full

,::>wbl.i" ...•..."",-SUS

fi""",c;i"l ""Lc"'-b"""'''9 inter"'",' ,Jr- •• l

anCl """vic ••"p ••,'" c.nali SEd

5. dlffer ••"t 1n5t1tutlons1S,.;ue5 - <:r",ditca"ds- ATM -dom",st',c;.6. Mana";,n,, th", ••dvertl,.;,lgSerV1C;'" Adve,-1;,sln;;> ",'~""c.y'.

1) Ad"",,rtisin<} and l:<:lmmunic",ticll'l - ",dy",.-t;"'i;;9 <:1"',"""15, r.oP"""tlh"l sellir,g.2. Back<;W<lund,,1 T<"ld",,,'s ",et'.ert,,,,,r.c.- RQ1,,~ of I'dve,.t'''i''',SPlI-"'l.>, Targ"" mArket",\) - ;JG51tlCl"'"'' $••tJm"n~"t"ln.4. ;"larketln9 s,ervlC:es"- ,nta"':Iloll.ty ",,,,'i:ohab1:it..-b••t •.•eem p.-dLh~ts and s",'"i~r<".

EOl PORTFOLl 0 MANAGE:MENT ',tHEOR Y OF d I VERSI I" ICAT ION

.0.1PORTFOLIO MANAG~MENT (Tf1I'OOF'"{Ol~ tJIVE;f'6IF1CATlfJN,

PO" fHJL I U M8T. 1N THEORY

R1Sl' an'':: Rete"",, -t ••turCl ",,,d ",:;;1' fw- "' sir'';ile secw"tyrete<rn 10" a .H:,,'t10110 Q+ ",,,'url'o;,,.. P"tn<::iP,es L~<::onst<'uction- rancio'll ",aile th""wy and "toel, p,",ce - Th" c .;:,p,',nri"Q model sy",tem••.tlC: _",oj Ur.system"t,.;: f':,sid, ~er", f 1C" t i om

",,,,k "ndP",,-foliD

"10,,1 '-1s5etE~f\eler.t

P[IRTFOLIO U.ALY5lS

ScoP" "' man:O"lt~ thot'Y - E;ffl'-''iintT"OIynow rnd,,~ - i ilu ••tr.•••.ti on.

i="ORTFOLIiJ MGT. - SOME F'RAC.rCAL ASF'ECTS.

Timing of ,nv ••stm,,~t d••~lS'0~5 ln~s~~msnt te~h~loe<"s"n~blue ~hip ••••.nd growth stoc;ks 0"""$0""1"' \nve'5~m••nt t.,,,,'p",rso" ••.l po,'tfolil: strat'?<;l'i- in",t~twt,"~nal ':'Llr1;fol", '"qt.b•••.". t. LIt".

: ';, ~udes, ,"e1">'en"e-e:0(1""-.,,,,(; i a 1

-------------------------~-------~-------------------_.--~ .-

,PORTFOLIO SELECTION AND INT~RNATIONAL DIVERSIFICATIONS<:op~

frontiereffici",nt

types of lnvestars - findin" cutand pc••.tfa! '" selectic", - bot'rowingft"C:lntie,'

off Rate- efficientand lending factor and

TECHNIQUES OF F'ORTFOLID REViSiON

Scope - to~'mula plan,,; - con",tant ("upee v"I~le- con5t"nt !'atio- """riableratio- ,'upe", co~,t aV81'«91"9.

FLEXIBLE MODELON INtllVIDLJAL

F'm'tfoltt> mix ".ne! an opticm".l pn,t.folio rIli".b) INVESTMENT ANALYSIS:

NATURE AND SCOPE O~ INVESTMENT MGT.what is investment~ fin~ncial and economic mean,n~ of investmentinvestment, gambling and "p.,e:'.ll"",t-,ion - why investments ~\l'e important-features of an investment P'",,,,,.,r••mm&.

INVESTME~H OBJECT!VE AI~D RIS~S

objective of investment - forms of investment

EVALUATING RETURN AND RISKrisks of ;nstment.

\.....~h"'t is return?roturn e>'pectedcoefficent,

arithmeticrate of

<lver.,ge l'",tw'nev",rsusl'eturn- risk - types

9",ometl'icof risk

ave"agebeta

INVESTMENT ENRICHMENT

suggestions and Guidel in"s fGl' ",ff"'ctive lr,vestment few aInvesto,' - step'" to b••come a p,'''',,,''nt investot' for co"po,'atemeaSU,"e for promotinLj h"",lthy sus~",ined developm"nt of thema,'ket.

37 ) SF'ECT I AL STUDI ES/DEVELOPMEtJT r IN t1AR1,ET I NG) (PROJECT)

OPTIO~AL GROUP - FINANCE34. DEVELOPMENT BANI,ING

successfulser.u,'ltes -investment

C..-.L The concepf. of developm"nt bonking '"s distinguished f"om commercial'banking evolc,,,,t,on of developm"nt bank;'!'!", 8"d growth .••.nd structure ofd"'velopment banking in",tituticns ir, India, Hole' ot development b".nkinginstitutions in fOl'mul"tion oT aoprooriat", action orient",d prOgrammesto achieve natio~al dev",lopment objectives.

- ..~.._---

•

-- ...

•2. Aoora;';"-l forprOJl'ct aoppra.",alfinancl~l aspects

term lend.nq consideration ofvu:. d",mand and a.arket analy",.",.

vatiou~ asp&ctc oftechn.cal asp",ccts,

:S, Ol'velapment of",,,ail,,,ble fa,., settlng"cowht centres.

bac:l;ward iH'e,,-d • vari<Jus flnanC:Ial,'0 01 lnduS~"l"S in bac:kw".,'d ",reas and

inc:",ntivesconcept of

4. Persoo~ctive pI ••.",.""" In d",velopme"t banks.

TEACHINGMETHODOLOGY,I.•e,.tur",,, ",nd CI'-ClL'P••.sslqnments.

35) EITHER - INTERNATIONAL8USINESS

OBJECTIVES: To tamilat"ise ~he stt.,dents w,th key """rico.bl,,,s which "pplyto successful'y c:onductlng.

STRUCTURE , Structure of ,nt"rnat,onal bLl""ines~ - the,r~",ILLe"".d'Tfe.'enc:e betwe",n MNGt. international compar,ies -reSOu""eS In intel"nat,,,na! c",mpan"',, hesearch andMarketlng strate",e", .n Int""n,,tlc ..,al Ousi"es,;;.

mis"ions 1:-stat"tiny c,fj ev", 1opm••n t .

OR 35. ENVIRONMENT~LMGT.

"-) Env'ronment Protection, cons""."O>.tian, Preervatior-, and developmentb) Behavioural dimension"" of Environment Mgt.c) The s"ecitic: are",,, t" be stud,,,,, inc:Jude, inter-alia.d) Social to"estray - .Ssues c:oncern,ng dedo,'estation an atforest".tion.

ENVIRONMENTMGT.

8ign,1i<: ••.no:e of envi,'onment mgt. - B,"oad o,Ltllne, Nat.ion",1 envi,'onment- POlICY definition of environment with poa,-ticu]ar t'eferenc:" to m'lt.Environment is~u",s .-elavant to IndIa.P,'esent statu"" of Envlt'onme,.t mgt.Major i~sues, sc:ope 01 environm"nt TI9t. Role func:tlo~n of the goernmentas ••.plann,ng

OR 35) MANAGEMENTOF CO-OPERATIVE

OBJECTIVE To acqualnt the student" w,th p,'oblems and practic of <:0-operat,v", mgt, in confirflnty wlth co-opel"at,v" 1:",inc'l)le & Law.

1. Hlstorlc:al pe,'spec:tive of e:<:l-Ope,"",tiv<"movement difte.'en'\: typ"'s ot<:a-operative c"edit conSLtme", Ag",=,DrOC."'Slng, faod orocess1nq.

2) FUnc:tIQnS <:>fca-op"".",ti...-eThro\.\9h co-operativ", c:red,t St"l,e:tu,"e and oth.", institutions.

t,nanC,ng agenc.es. Rol", 01 R8I NABARD1DBI

-

•

OR 35 ENTERF'Fi'ENEUR5HIF' MANAGEi'1ENT

OBJECTIVE To equip th,.. o"'""t.icipant,. witt-, the skill" d",v" ~"'.ll""t ",,,dmanaging in ent""'p"'i.,;,, in dift ••"ent "Clvi"pnm",nt=c.

SYLLABUS

1) concept", Of ente"Pt'en"'L<rship "rid em""'gEne"" ent",rpr"'n ••,_,Thear iO!s ••." terr."''''''!? •..sh ip . ch"'ra'c te"sh ip. 0''' te.-p ren2(W 1oil"lsk t"'king, deci"ion takinG and bu";,..",,,,.? pla"n;ng.2. Te~hno "conomi~ feasibility studies Developing detQJreport for implemEntation.

3. T"aining fo,-' enterpr1E!r,ew'<;hip do;,v",lopm"'nt.

36. F1NANCIAL SERVICESA) MARKETING AND F'ROMOnONMARf<ETING :

.;;;1""5;- :;",'-"I"o'P':>,

1) TI'l. di$tio1vtive fe"ltures of the finan";,,,) ""'-Vices indL'~, ',' fl'D,n ama"keting pe,'spective.

2, CUstomor' behavOLw end m<l1I'ketsegmentation. <:onSL'.mer o"_r.,,;OI.'" ",ndattitudes, typeS.:;f ma,'ket 5.,,~emet.,tion.3. D"qanL,ation st"uctclre around ke', makets, b"ar.<:h \00" ~H", ;>nodist>'ibution.4. Produ<:t dev"lopm~nt and pri<:inQ.

PROMOTION ,

1. Advertising c:ommunic:ation - adve,-tising eh"'.n...•"'l"', r",r~rrpersonal Selling.

2. Baekgrou"d of Today';; adve,'tisln" _ "Die of advertisinQ.spi!"al.

3. Ta'-yet m""'keting - F'ositi.:>noing _ segmentatIon.4. Marketing se"vlC:eS - ir,tangibility_ F'e"ishab;litybetween D"oducts and se,'viee;>.

.,,, . ,,"'0" """"lt "-I

OR 35) ENVIRONMENTAL MGT.

1. Enviromnet protection, Conse,'vation. P"ese,'vation de'velG<:,.,,,,t.2) 8ehaviou'-al dim!?n,,;ons of envi,'onrr,ent mgt.3. The specific areas t", be studi",s include, inte('-"llia.poll\!tion- •..•o;se, Ai" and ",,,,ter

. "0 ~~~M'nr, defc",""static", ••nd aff<:r"~t"'tic,,,.4. SClcial fClrest,"y - l"SUes ~ n~~."•• .,5. GILlbal1 internaticm~l "nvi"L1nmental issues.

.- ---~----._------ --

•

•

ENVIRONMENT MANAGMENT

'.,',lg,<:anc:e of Env,ron",,,,nt mgt- B,'oad oC\t1ine, N"ti"H'1al fiC' -,r.:>nm",,,t-"o,-,ey ~••finitj\Jn of envirunment w,th lJ",rtic:ul",- r",fI'H"enC:E~' '\'It.~r,,,,ronmE"nt issues ,'elav"nt t" India,-' ',,,;r.'nt 'Status of envi,'onm.mt mgt.C-": .. ~. M~NAGEMEN7 OF CO-OPERAT I VE

'JBJl';CTIV•. ; To acouaint th", students with ;'••.."blems ""d r.wact.,',A'." "tiv •• m,~t. 1n confirmlt" ,-nth ",pet'at,v", prln<:.pl ••'iO~< IJ

",t <:0-

"i tat-' :l,~i\,p"t-sopl><:ti"e ~f '-"-<lpA'-at,ve movem"nt,; _o-'~peratlve L:1'edit <:onSume;,r Ag"c r?,'oc,,"s<>J,r.'),~rl<'''$tl-ial housing etc. i

• fJefh-foo(,

t types'ce••sing,

C<...mmon••.llty of apllroa.ch in '''espec+. of corpor,;o;te I:ot-e-orate sector S,,,'ec:dic I'I!'oblem6 related CO~Cll:ler,".t,ve.,.

G~ ~~) ENTERPRENEURSHIP MANAGEMENT;['CT~VE

'~ '1'1op1n9To eQu'p the pa,-t,c:ip",nt wlth

C'.nd manag1ng an <rnterp"lSE> ,n d,ff"renceen,,). r"nmer, ts.

Sl.ills

,_'LLA8UE II'T ~,< t'P,-enue ria!

'.e "P ,'eneu r , a 1

conCEpt of Ent",rpr'eneu,'ship o;nd "'i1"rl;lenc:e,c:lass; Theories, ente"pre"ectr$hip, Ch",rac:->~,'istics,lea-de"ship. risk taking, dec.sian t ••.l-:l"q ano bc'sin"",

b.,ha\- >DL'" 2ndseq me" t"'t iOn,lQC,,"10n and

'""n"'9','maly",s "f buniess opportunIties l'::nvlrcmmet"'.l scannlnq.Tec:hno economl<: fe.:o.sibllity' studi"" developme"t detaile,j proj"t

_.•p.Jrt ~or Implementation.Tt'ain,nq fot' enterP""''',"ut'"hiD development.

,~,,' :-"INANCIAL SERViCES

~) MP~KFTtNG AND PRO~OTrON"1{1RI'ETlNG1) The di$tinvtive features of the fi"anCH\i se,'vices industr, from"1<.rketing p"rSQec:tive.~. Su;otomer b",h",viour <lnd ma,'k ••t sl?gment",tiGn, COnsume,':,tt,h<des, typ ••s of ma)'ket segment",tion, imolic:,;>tions of

Urg ••.nlsat,on sh'c'cture arouno key m"',-kEts, br".nch[ ,st"lout,,,n.1\) "'''.'''d'.lct devo=l"pm ••nt ",,,d oriC:lng.-

.r~------==="",=----,_,-= ~ _- .~j.'

< PROMDT.ION ,

1. Advertising and communicatiLl,lm a<lve,'t,sinq "halln"l5, prClmotionsand personal selling.

• 2. Background of Todays Adver-t;:"ing Role of Advertising, Advertisingspi"al.3. Ta"get M""-ko,,ting - Dositioning-segmentatlon.4. Ma,'ketlnq "e,-vices - [ntangibility P"r'ishability Diffe,'enceB"t •.•••",n P,'oducts ••"d ."""";0:"<>.B) PORTFOLIO MANAGEMTN Aj~D INvESTMt::rn ~IANAGEMENT

PORTFOLIO MANAGEMENT IN THEORY

Ri"k and '-"'turn - •..••tw"r, ",nd ,-isk fel" " sin"1,, se'cut'ity- risk and returnfor a s,,"curities - D,',ncpl"s of D"rtfol;o const,'uctlon - •..""dorn walktheory and stock D~'i<:es-the caDit".1 A"set PriLlng mod,,1- systematic ,",sUn"ystematic: ,'i5k

PORTOLIO ANALYSISScope - M••rkovitz theo,'y -T"<lynor I ndex-lll US~"<ltion.

Efficient frontier - Sharpe idea index,

PORTFOLIO MANAGEMTN ~ SOME F"RACTlCAL ASPECTS

Timing of investment decisions- investment techniques attitudes - blue"hips Clndg"Cl••th stCl"ks- pe,""on",1 invl"stmemt - Risk preference-Person",lPo,'tfolio str<ltegy Instih,tional Portfolio m",nagement - Comme""i••.l Bank& Insurance company - Investment t,'uS1;<;;-DI"v••lopm••nt Banks.

PORTFOLIO SELECTION AND INTERNATIONAL DIVERSIFICATIONScop••-Types of InvP5tor,,-finding Cut-off Rate-Efficent f,'ontiel' andPortfolio sI"l ••c:tion -BOrt'Cl",ino l ••nding <:1actor and ••ffic:i,mt frontier.

TECHNIQUES OF PORTFOLIO REV,SION

Scope - Formulation plans- c<onst,mt RuoG''' v"".lue- C"'rlst R"tion- V"ri"'bI"R••.tion- Rupee cost av~raging_

FLEXIBLE MODEL ON INDIVIDUAL,

Par1;folio ••i" and elM"ptimell Pc",tfolio """.,.,~" b) INVESTMENT ANALYSIS

------ --------------

NATURE AND SCOPE OF INVESTMENT MANAGEMENT

Wh~t i~ ~nves~ment? Fln~nLlal and econom,c Measing 01\Mv••tim.nt-InveEtment, G~mblinq and SOtcuiation-Why investments-andimportant ~ Features 0-1 ••.n In'l",s1Oment Pro';l"amme - Inv",,,tment Managementra.mewori< - H05to~i<::al Devel"pment "f Inve<;tment Management.

INVESTMENT DBJECTIVE:" AND RJSKS

ObJ"c:tive •• of Invp.stment .. I'orms Df '::nvestment - Ris~(s of Investm ••nt

EVALUATING FETuRN AND R1S~What i5 retwrn ? A,'ithem ••tie 11'.'''''ii\QeRete'rn "en'us g,=,ofl,etric Avera,!"R"turn-E,:pect"d Rat •• OT n:;t •..wr,~Ri"f and th" RIsk ~Return - T,"ad•• of1 - M""5urin9 FIsk - Type,,; ;:;f R,sk- B••ta c:oeffi<:ient.

;NVEJTMENT ENRICH~ENTSuggesti"ns ",,,d Guid"li"",,, 1<:","-t-t,,ctiv@ In"e"tment tor '" "uc"e",,-t~,1Investor-Steps to b",,,o"",, '" pt' ••••••,.., investor t"" <:<:H'porate securiti""Measu,'e f,:w pr()mLJtlng healthy sst"'lf'Ed development of th •• investm"ntmark"t -SUg9Esticlns felt' bu,ld,,,,. ",n o;:lti",,,,l F'O!"tt"lio mi~ Qu",litiestot' "•..•c:cEsstul ",,"estor- GVldelines to!' B",sic I,"vestment and FixedD,."v",,,tm,," t -eqLJ' ty I;.,,,!;!,,tmen t -G",,'''''''''' 1 Gui de lines.

371 SPECI~L STUDENTS/DEVELOPMENTS(IN FINANCE) (F'ROJECTJ

• •

••

OF', I DrJAL GROUP

34 ORGANISATIONALDEVELOPMENT,

F'ERSONNEL

OBJECTIVE ,unde,"stand In9

D",,,el'1,,rr,er,t ett ••ctl"e "rg",nis",tion"t m'<;lailis",tlLl,.-,,,,1Dvn",m,cs.

through proper

SYLLABUS = Or9anis",tlon",1 ~l"'gnosls - Methodoly tLl assess the stated",xistlng organisat,~n.O'-ganisat'.ol'al c:lirr,ate .- c,-l~'" ..e.O,'gan,<;;at io"",l transtCll'froiltianTh•• "'01•• Llf ,;;e"sitivity "u".ining, transac:tlCln",i ",nalysi", ••.nd gridtr ••in,~,q ,n cu-g••nlst&tioll ••l ue" ••lop",C'"t,

35) ETHER INTERNATIUNAL BUSINESSOBJ~rTIVE To fami1arise th", students with key v",riabl",s wh<:ihappiy to success-tc<ll', c:ondc<c:t,ng.

• ,-

STRUCTURE , Stru~tur~ of Intern~tlonal business - their miSsIons ~valu ••s. lJifferenc::e bet ••,",,,,,, MNGZ, InternatimH.l <::omo",,,ies _ ~.t~rtiI"'Qo:;fresourc::esin international c::omoanles Researc::hana j2~elopment,M$rketlng Stnateqies in Inter'national busin ••ss D••"linc. with "",,nomic: andpr"'c:tic",l stress - Legal iS5ues. "

3S)ENVIRONMENTAL MANAGEMENT

a) Environm'mt PI'otec:ticn, con5ervatlon, P"e ••"rvation and D""",,,loP3'>E'nt.b) Behav iOU"a 1 d imens ions of En"i ron,,,,;),, t ~1",nayS!m",nt.c:) The. sp<1",cific ",re",s to be studies ;nc:ILlds, inte"-alia,.

Envit'onmental popullation - Nois ••, Hi" and W",t",",d) Soc:ial forestr-y-\;;s'.'"'' con<:"'rning. dw,-,pir'9. dispos",) aftc" ,=st",tion.

ENVIRONMENT MAN~GEMENTSignificanceenvironment""f"rence t"i SSLU,!$. .,eopeas a planning,

of Environment man~~ement- Broad outline of nationalPolicy defifliticln of enviF'oF,ment with Cl",,'ticul".t'

mqt. Envlt'onmentc;.l i!5sue;;; rel",vani to Ind,,,,. M<lJorof enVl"QnmenC;mgt. F:ole ".'1d Tu"",ticn ot th", "ove,'r,ment,,"9ani5in9.

,

OR 35) MANAGEMENTO~ CO-OPERATIVE

OBJECTIVE; To ",cqu",int the st~ldents with, croblems and pr",e~'i..:ing 0 co-operative mgt, in conti,'mlty with co-ope,'",tive principal & 1"•..•.a) Historical p~"spective of eo-op"H'ativ," m;;;v"ment ditte,'".,- typ"'" LlfeLl-operative er"dit consLlme,-s, Aqro prLlc,""",in9, food p"C]c:es",ing,industrial hLlU!5ingetc.

Function of co-ope,'ativ" , ThFol.'gh co-oper".tiv" c:redit ",t,-- cn"-,,, andother i.llstitutiGns, fincaneil;g ag~neie$. role Llf RBI NABARf'le'p.I,

OR 35) ENTERPRE~jE:URSHI F' MANAGEME~H

OBJEACTl VE ,and mana';ji.ng

tTa •.,qUip th"an ent~"pris"

pa"ti<:ipa"t.s with th,,, ~kill5 "fin different e:nviro'"TI",nt.

SYLLABUS :1) C"ncept of enterp,-",ne,--""3hip ",,,d emergeee ot el"t~'-p)-",nec\l'i=tl t:1"'55;TheOl'ies C"lf",,,te,'p'-e'12u,,,,,hip. Cr.aract""istics of ent",,-.p,'eneL'."-,,'lip.2. Analysis of business "ppcwtl.'''i U"" E'1vi"onme'1t«l $,;:a'1'1',"",;. !iilS!ctor••lstudies. orocess uf g~ner~ti'1g busiGE5S idE~.

3. Tee•..•no ;;>",on"mi.",te",,,,jbility "t'.ldio!$ d""",lcom ••"t detail",o p,'C>,lectreport TO,' irr,1'll",mp.nt .••t ion.4. T",rcoining feu' ",,,ter,,,, ••neLlt',,hip de'"el"""",,,nt.

36) FINANCIALSERVICES

..~.-

,•

ill MARkl:TING ArID PROMOTION

;'1AI'<I,:£T I NO :

1 rM. C1,stlnvt!vefeatures Q~ the ti~~nCial serV1C~S In~c . fro~ ama,-keti.,g pel'sp"'ctiv".2. -,r,-"n.sC'-tlon 5t,.,-,,,tut'e ""-"<:lund k",'f m."..ket". tl''''"ancr-r lL, ',Ion anadlst"l~ut;(m.;,. l--'",,,duct Llev",lopm••nt a"d p~ici;.9.,01. Ad"erti51n<;; and c:on,murl1c",tio", ••dve~tlslnCj c:i<"",.els, "motions",nd ~'I2,'sor:",lsell,n9'? 8ac;kg.-c'.,,,d of Tode.v s Adve'rtis1I1U Role Go' Hav"," ,singAov""-ti,,,in9 Spr;a!,3. ~arget ma,'k••tiny ~. POSl"'onlnq- "''',me"tation<;.1;.. Marketing ~""""'lce,,- Intc.nqibil,ty - per15:-'abilitv L1ift",n" •.••o b,:,t"'''onproducts and services.5. Cre;otiv",P05J,tilOn,n\l_

;;) L'UkTFOLIO MANAG~:MTN AND INVESTME,NT<lJ PORTFOl.iu T8 MANAGEMTN ( THEURO\' OF IJIW::RSIFICATIor. )

PORTFOLIO MHNAGEMENf IN THE ROY

Ri$~ and I'e~urn - Rete"'n and Risk far a sin",le S''''U.'I';,.(~t,-",.., to.- a PCH'ttOIIO of se"''''~'ltie" p.-inc,ples <-'f

con"t,'u<:;tion - Ral,do," Walk theorv o<.no"teLl<: price" _ H-,e r",,'"p'-i<:U',," MLld••l - Syste11atir: and UnsY"+im ••tlOlr: His;-

FORTFOLIO ANALYSIS

Secp.. Ma'-l..ovit"-ef'flClent F"ant,er'" Sh."'pr;> !di",J -ir,.~.>nde,- - Ill •..•"tt'at'on.

PDRTFOLiw TO MANAGEr'1ENT - SOMS PRA[;T\C"L ASPECTS

: sk ano,o.-t"i ie>

" Asset

'raynor

""im'n\) cf investment Dec''''igns - I'lv,"stm",nt Ter:hr,iQue" "'.ntJBlue Ch,ps and GrLlwth StO(:k" - >"e,'se.n«l !nv,""tment _ RiskPerson ••l <='<.Jl"ttoliou St.-at ••••y. in'St; L,t.ofl",l Pm.~toi i""''''''''''''""i'31 BanK ~. l.1f •• If',"u,'"",,,,", C""'P","v.F.ORH Ol.lD SE L:::CT I m. AND fl\lVTERNAT IClNAL DI V,,""'S I F I CAT! OtJ

At ~de5~',• ""rean<:e-h~',~.'~••mt"

S"'",pe - "i"yp.,,, ot ;nve"tm's - ~i"dlfl';' Cl.<t-.",~t F:",~•• Etf'<:,entand PO,.tfol,o S",J••c:tlon - Borrow'''''J ,",nd Lend,,,,,, F••c:t",r ,mafr-",,,tlE'r - Intern".tions DEV''''S.fic",tiCJ''.

."onti>;r--ffici'i'''t

----",==_0-::"_.,....._ --=-~----:I

, TECHN!QUES OF FORTFOLIO REVISIONS-:opeVari"'bls

Formularatio. constant Ration

FLEXIBLE MODEL ON INDIVIDUAL

Portf<ll In MiN ".nd "'n Optimal Pal'tfol i", Mi".

b} INVESTMENT A"lALYSI5

r,ATIJRE AND SCOPE OF INVEST!'lENT MANAGEMENT

What 15 Investment"" i="inancial ",nd Ee;:momic; Mean;"," of InvestmentInVE'stment, G""mbling ••.nd speculation - why investments "Ire impo,-tantFeature" of an invE'stm"'nt p"'.'\l"amm,,- Ir,v"stmen~ mgt. ft-am"wor!.:.

INVESTMENT OBJECT!VES AND RIBI,

What IS Retw'n? a"ithm"tl;;"C; Av(Or",'J'= Retw,"" ve,'sus 9"om",t,c;RetL",n E"pec:ted R••.tE' of R"tu"n - Risk ano the risk-Returnoff- Me",sL<ring Risk - TyPE'S of Rislc- Beta Coeffl"'i."'t.

INVESTMENT ENRICHMENT

SuggestionE and Guidelines for effective Investment for •• sLLcces",fulInvestor_ Steps to be-LomE'a P""501nt investor fo" COI-por",te 5ecU"iti",s _M••.;ls•..•r •• to" oromotin" hE"'lthy s,-"stained d"vElooment of the investm ••ntma"ket

37) SPECIAL STUDIES/DEVELOPMENTS (IN PERSONNEL) (PROJECT)

OPTIONAL GROUF- - OF'ERATrONS

34) ~ROJECT MANAGEMTN1_ Total project mgt-ott,er o"g"'.nisaticlns,o'-g",nisation.

concept, relationast-,ip with0'"<;janisi"-'9 f.:." projE'ct other function and

mB""'9"m••tn_ mat"i"

c.ndAppris",l, Dem",nd E$tim",tionRaw m",t~ri~ls - technology

scoutinq to,. p'-oject"Ol:)o,'t'.Ini t i "5.

Objectives, factO"$ "'ffecting J"cation,B"'.ckward A"",,,,d, 1"-,CE'"t;.","s '""'",I ",bIe for

2. Projeac:t identi.fic".tion _identifi.cation of investment

Loc"'tio"c.l D"cisionsconcept of 1,--,dustrially"ppropriate lOcation.4. '<:-"oJct APD""""al M",rk••tForecasting rechnical apprais"'lP"oduct mi"-olant C"'pecity.

--------~~------------------------------~----~. .. ...- -.,~~,

•35) ETHER - INTERI~ATlQNSAL B!StNfOS:;

OBJECTIVE , To femil •.•rise the students wlth key vorlables whc:ihapply to sULcessful1y Lond~Lt,n9.STRUCTURE, Stn,c:tw'e elf internation",l !Jusine",,,, - the".' missions &"a IL1"''''. Dlfferenc:e between MNG& int""-nation,,,l c:omo"",,,,, - Starting of'-""<Jure ••" in internatic",,,,l comp••."'"'' Researc:h and development,!1"••.ketiny St' .••.t"gi ••••in lr,ternatlCln",1 busin"",« Deal,ng with eonomic andp,-act,cal St'-"5"" - L"9,,1 issLI"s.

~5) ENV I RONMENTAL MI'NAOSMiONT

al Environme!nt F'rotection, conse"vatlLin, ~'r"servation ••nd Development.b) BehaY10Ural dimen""ons of Environment Mana~ement.c) Th&' ,>" ••"cifle ",.,•••••.s to bE' studi"s inc1 •.•d". ,nter-alla.

"nvlrunment ••l popullatlo,", - No,s", Air and Water.d) Social fo,.~,.try-,ssLle •• conce,-nln,!, dumoing. <lispOSal •••ffo'-est •••tion.

ENVIRONMENTMANAGEMENT

SiQnlf1C •••nCeenvlrClnmentnoterencE' to1ssues, S<:C'P'"•••s •••plann1ng,

of Envi,'onment m,u;"'c;ement- Broad outli"e of nationalPOIH:V def""tlon of en'nronm",nt with partie:'.<la"

mgt. Envi,"onm.mtal issu""s ,-elav",nt to India. M"'jo,-of enV' ,-.",nm",nt mgt. RoIe and func t ion of the gove,'nmen tgrgc.nising .

OR 3SJ MANAGEME"lT OF CO-OF'ERATIVE

OBJECTIVE: To C'.c<:l'.Jaintthe students "lith problerr,s and p,'ac:t,cing 0 c:o-operatIve m(",lt. .n cLlnflt-mi~y w1th CO-Llpe,-ative p,-incipal & law.al Histm"lc:al p••rspectlve ,of co-ope.-.",tive mO'vement ditferer,t types ofc:o--operatlve c,-edit consu!';ers. Agro p,-oce$Sin9, food p,-oces"ing,,ndustr, ••1 hoclSlng ete:.

Func:tion ot co-oOe,'at1ve , Tn,-ou,"" co-ope'-<:Itlve cre'llt st,'ucture andoth ••,. 'rI"t1tutlons. clnca"cl"'> ••",•••"c,,,~, rcole of RBI NABC,HOlOBI.

OH"55) ENTERoRENtl!RSHI~ MANAGEMENT

OB,TEACTIV[,, t70 "",coip tnO' pa"':,cH'ants ,nth th", skills of developm,mt""d m",na"ing 3" ••"t",'p,-ise in dlff •••...ent envi,'on"""nt.

SYLLABUS ,I} CQnc••pt of .mt ••rp •..••neurshlp "_ridem",r"WC:"of ente,'prenl'ut'i",l class;Thea,',O's of ",nt ••rp,'en ••~<rsh;D. C!'O',-ac:t.wistlC:S Qf enterpr",new'ship.2. Analysis of bu<;in••••••op:'orte<n,ties E'1Vi,'onment",l scann,ng. sectoralstudi",s, process of <;len"''''''.t.nq i:luslr .••••s ide"-_

I

----------------------,-,'-'.,',".,. ',;,.:7,','.'.~,''';-;,',.,_'',.c.:-,,;------;, ;'--.::::_:~: ..,.,.',---~,.•. ~:,:.,.;- - -

,.,,

3. Tscl'1no Economic feasibility studIes dev",locme"t det~, ',: p..-ojectrep""t +0" ImCll""",.-,t"'tion.4. Ta~'aininq fol' ente,'pn"nE'urship develLipment.

36) FINANCIAL SERVICES

A) FMARKETING AND PROMOTIONMARkETING :

1. The distinvtivEl fe'atw'(;<s of themarketing perspective.2. O,'g<",i" ••.t i c.,... 5trl.'l:tl'."~ ".""",,-,,,ddis t,- iblJ t i on.:.;;. PI"oduct dev ••1"Oil'''"" t ",nd p ric 1'19.

i.C::.G'5tion ".nd

1. Adve,'t;sing and t::ommL"1ication - "d-J",,'tizing channelc, promCltionsand persona) selling.2. Backg,'ound of Tod«Y'5 Adv;,;rtising RQle <:if Adv,,",-tisingAdvertisinl;i Spri .••.l.3. Target m~rketing - positicninq-s~gm~nt~~lOng.4. M<lrk~tin9 s~rvi;:~5- !nt~nQibility - p••,-ishability diff""'-'"",, betweenp,-otluc:ts and services.

5. C'-e",tiv",positic:ning.

.::li.",t E1,'ief- AdvertiSi"9 '-",sean:" Resea'-c:h

B) F'CRTFOLIO ~lANAGEl'1TN AND INVESTMEtJT

a) PORTFOLIO TO MANAGEMTN ( THEOROY OF DI'~'ERSIFICATIOI'J

F'ORTFOLIO MANAGEMENT IN THEROY

, Risk and reto."'n - Return ",rodl,i5;- fo.- a single 5ec~witv Risk and.-",turn for a po,'tfolio of SEt:",:iti.,,,, p"inr.:iples ",r pm"coliot:onstt-uction - Random "l"lk th"'ory "nd stoel: P'-iCES - The cF'.<J,t••l Ass",tp"ic;:ing MQdel - System".t,t: "\rodUm,ystim".Li-'lc Risk

PORTFOLIO ANALYSISSc:ope - Markovit.,-effiC:i.",t F,,'ontier- Sh",-'pe ltli ••l -lr,,-,,~. T,'aynor

index - Illu5t.-ation.

PORTFOL I 0 TO MANAGEMENT - SO~IE PF:AlJ I CAL ASF'ECTSFiming of inv~stment De~isinns - Investment Techniques ••."dBlue Chips and Growth Stoc:~s - Pe,'s",n••.l lnvestment _ RiskPet'so"".l Pm"tfolioo Str~.teqy. lnst,tC\1;ir:>n<i'1 Po,"tf"!ioc:omme'"cia1 Bark & Life Insu.-anc:e company.

{',ct-.i hIdes1",-.", fe,'eance-1~"n3.g••'~tn

•

PORTFOLIO SELECTION AND INVTERNATIONAL DIVERSIFICATION

•

•

Scop~ - Types of Inv2stors - Finding Cut-off Rate Effi~JC••ncl portiol", S",le<:tion - 8m"rowing ",nd LenOlnq F.-.cto,- ~frontier_ inter"",t'ons DeverSlfi~",t,on.TE~HNIQUES OF FORTFOLIO REVISION

F I'C'" t '" r

_~filCH""t:

SLep"Variable

r Clt'mu 1.",""tio.

FLE(IBLE MODEL ON INDIVIDUAL

Por-ti'OI,o H,,, "nd an O.,t,m"'l PO,..tfpllO Mi"..

bl lNVESTMENT ANALYSISNATURE AND SCOPE OF INVES-'MEIH

W~,;;t 1$ investme'1t'" (',n,mel"l andinve5tmE'nt, G",_mbling "'.r,d sP"t:ul"tlonF""'hLr"" cf "n investm"nt pr09" ••.,-,me-

I1ANAGEMENTEconom,c l'1<;anir;Cj"f 1,'- why InvestffiEnts dr~I,;v",st",,,nt "'91'. frC'~,e'"

,.",tment"~'ot'tC\nt

,r' ,

INVESfMENT OBJECTIVES AN:::>RIS'-Wh",t "" Return~' ""ithmetl"'" AV,","OlgeReturn versus 9"0"'E't.'_R"tUt'n E"pec:ted R~te of Retw'n - Ri,,"' ••.nd the '''lsk-R'''t,_,.'off Me••.suring Ris~ - Types of R1Sk- Bet •• C""ffiei""t.

INVE:STMENTENFi'ICHI1ENT

Suggestions ••nd GUld'din"" 100' effective Inv"stment fo,' il ""c<:essfl'lInvesto,-- 3tH'OS to "'e::oom",d p,-"""nt ''''''eSt.:" .• f",. <:orpor",te 0,,,,, '_ll'ltle" _Me"''',",-e fo,' promoting he",lthy su"t"'''",1 d"""l"pment of th", .•.•vescmentmad,et

37) SPECIAL STUDI ES/DE\lELOF'MENTS (I N PERSONNEL) (F'ROJECT)

OPTIONAL GROUP - OF'ERATI0I13

34) :-RO IEeT MAr.AGEMENT

1. Tot"l p"oje<:t mgt-"the,- LH'9anis~tlons.o","".n, " ••t ,on.

concept, '"el",t1Dn",sh", ••,th0"gan1s1"" fo," p"ojec:t

",ther I """bon ••.,,"'''''n ••••''','''',,~ mal",i~

2. PrOie.":t ide;ontif'<:<ltionidentif,<:at,on of Inve;ostm~nt

Sc.Llutlnq fot, pr<::lJeo:topoor tLln1t le;oS,

APO"lS",l, D"'m",nd Est,"""t1onP",•••mate;orlals - tectmolo"

Ob.)e;oct,,,",,S, faLtors affect""B«<:k",ard Are;o<ld. Ince;ontive;o5 a,

3. LDo:ational De;o<:lsirmsconce;opt of Industri<l11yapP,'oprl ••t •• loc"t>e'c,_4. ProJct App"",isa.l Mark-••tForecastlhQ Te<:hnic~l apo"aisalproduct mix-plant <:apa<:lty_

;o::"tion,:~bl.. fOI'

•,•

35) ETHER INTERNATIONSAL BISINESS

•

08JECTIVE To tarnilari"e the students with j.("y v""'la.bles whc:ih"pply to siJcoe5sfLlily c:<:mciclctir,,,.

STRUCTURE I Stt'LL<:tl,re of Int"'t"n",tiore<l busi"""5 - their missio".. II<values. D1ff,,'"'''''<:''. b"t"""n Mt,G~, Internet;"n",l l:omp",nies ~ Starting of,'e""u',c:es ir, inten-natior,,,,l Ci:!'"panles Research and development,M",..--k"ting St,-",tegiEs in lntern",tional bU5in,,,;s O",••.I,no;, with e"nomic: andpr<let;",,,,J st,-""s - Le'~al issues.

35) EN'''!IRONMENTAL MANAGE~IENT

a) E•..•vi,-onmer,t F't'otec:t_ion, ccmse"VOItion, P,-es'H'va.tion and Dev",lopment.b) Eeh",,, iour",1 d em••"s ions of E,lVi rem men t Manac,"me" t.el The "pe",cific ",r".as to be studies include, inter-alia.

[Onvironmental popLlllati,~n .- Noise, Ai" and W",te"'.dl Soc:ial fOI'estry-issL'.es conc:",rnin.;j, dumpinq, c'ispo", ••.l af1o"s-station.

ENVIRONMENT MANAGEMENT

Signific:anc:e of Environment m••.nagement- Br'oad outline of natir:",alenvi"'onm"nt F'olic:y definition of envi,'onment with pa,'tic:ularrefet'enc:e to 'mgt. Envi,'o'lment",l '''S>l'es rel ••.vant to India. MajoriSSlles, sc:ope of ••"v i ,-.e>n,,-,en~ IIlgt. Ro1•• and funct i on of the govern mentas a planninq, gt'gan,slng.

OR 35) MANAGEMENT OF CO-OPERATIVE

OBJECTIVE, To acquaint th" students witt"'. pn:lblems and pt'ac:ticing 0 <:0-opet'at;ve IT'i;lt. in c:e>nfi,-mity .Jilh c:?-opet'ative p'"incipal & law.a) Historic:al pel'specti,ve o'f "o-ope,--.",tive mo','emert diffe"ent typ ••.•s of"o-ope"ativ", e:,-edit e:on'Su'"erc;, Ag"o p,'or::~~sing, food pror::essing,indust"i ••.l housing etc .

FLlnr::tion of !:,,-operative : Th,'ough co-op"" .."t;ve r::t'edit st,'ucture andothe'" institutio'ls. fiilc:ar,c:in'l "'g.mcies, ,'ole of RBI I\IABAROlOBI.

OR 35) ENTERf"HENEURSHIPMA~\AGEME~n

OBJEACTIVE, tTo equ,p the p"l'tiC1pant~ ~ith the skills "f developmentand managing an conterpr1se in diff",,-ent "n'vironment.

SYLLABUS ,1) Cor.!:ept at ent",'p,",,;nel.lr'5iolQ and "'!!'lerQ",cnof entet']:lrenew'lal class;"[hom'-;""; af ent'",'prenewrshlp. Ch",'~<:te, 1stlC:S of enterpreneurshlp,

,. t 1 ~"••.nnlnn sectoral2. Analysi.s cd b.,sin ••,;s apportunities nVlron",,,m a ~ ".studie", p,-ocess of Cjene,"atinl:<busH'''ss idea,

3. Te"hrHl e"onomic 'feasibility studies dev••lopment detailed projectreport fo" implement"tlon.4. Taraining for enterp"eneut'ship development.

30) FINANCIAL SERVICESA) FMRRKETING AND PROMOTION

MARKETING'o1. TI'1•• di ••t.invt.ve Te",tu"'''''' of th"marketing ~e""p ••;:t,ve.2. Urgan,sati"fl ",:;ru;:tc,," •• ",,'.ec,'.'r,dd,st"1I:lution.3. Pl-odw:t dev ••lopment ar'd prlL:H\g.

f ir""K ,,,,I 5",rvic:"" ,nClClstry from

•.••y m"'.t'f,,,ts, bcll'an<:h

(

•••

t. Adv,;!<,tisin9 ••.nd c:ommunic"tlCl" - adw,,"tising channels, promotlonsand personal $elilng.2. BQ",I<,;wound 01 Today'" Ad"e'-o';;;;n" R.ole elf AdvertisingI'odva,-tlsing Sp'"l"'l.3. Tal'get m",rk••tin" - posltiun,ng- .""t,mEnt",t,on'So,4. Market;'lg """,V1<:""- ir,tang,b,l,t" - p''''i"h"t111ity diff""''''n'''.'' betweenproduc:ts and ••""vices.

5. C,""at,vepOSition'ng.

c:llent Brief- Advertising re5e&,'ch

B) PORTFOLIO MANAGEMTN AND ,NVESTMi::NT••.) PORHOLIO TO MANAGEMTN i T'-iEOROY OF DIVEf6IFICATION !

PORTFOLIO M~NAGEMENT IN THEROYR'5k ••."ci .'etc'.rn -- f<etlH"n"nO::R1iiV for a sing1" 5"'1:U"itV. Risk ••.nd

retur.n fo,- ••. por'tfol10 of s",L:,_,,"lti.,s princ1pl ••s of p<:lrtolioconst,'uctio" - Ra"LlomW••.l~ theer,- anCl st"ck pr,ces - The capital Assetprl~lng Model - Systemat,c and Unsystlmatiac R,sk

PORTFOLIO ANALYSISScope - M"'rk,witz-ef"ticient Frontier- Sharpe Idial -!ndix, Traynor

,nde" - Illustration.

PORTFOLIO TO MANAGEMENT - SOME PRACTICAL ASPECTS~imlno of investment De~IsIons - Investment Techniques and81••••Chip •••. nd Gro",th Stocks - Personal Investment - Ri5k~'ersonal P<:lrtf<:lli"", StrateoY. Institution ••l P<:lrt1oliocommmrc:ial Ban~ ~ Llfe In$urance Lompanv.

PORTFOLIO SELECTION AND INVTERtiATIONAL DI'JERSIFICATION

Att i tudlll. •Prefereance-Man••qlfmtn -

Bc:op!!l - T"o•••• of Irw••;;to,-,", - F,nd,n", Cut-otf R",te Efficientand portf<:li,o S~le~tlon - Borro""n~ and L••nd1no ~actor ••."dtrontie,. - Intern ••.t,ons Oe"","s,f,catlor;.

Fronti"'-Efficient

~ ..-----------------TECHNIQUES OF FORT FOLIO REVISION

RationconstantFormularatio.

S<;:opeV".riabl"

t

FLEXIBLE MODEL ON INDIVIDUAL

b) INVESTMENT ANALYSIS~1ATURE AND SCOPE OF II'NESTMENT

Wh;>" is L-1',.e5tmer.t~' Fin""'"i,,,l "'OldInv••~tment, 5ambl,ng "I'dsp~r,ulatio"FEature,.; of ?n invest,T,.,nt p,wq,'C'.mme-

MAI~AGEMENTE<:onomicMe~ning of Inv~stment_ why investments are importantInv,"stm ••nt mgt. ft'"_m,,work.. ,

rrNESTMENT OBJECT1'JES ;;ND RISkl••h",t ~s RE"tL,rn~' ""j thm'lti"C: Aver •••.,,;•• Return \{e,'SU$ geoffi"ticReturn ;.:..,po,,~,ed ,:~.~<:'.:;)f Ret'_,rn - Risk ""I'd tr,e ris\I-R"tur'nof1- Me",,,urinq Ri"k - Typ",'" of fUsk- Beta [we~f""i",r,t.

AverageTrade

,"-,,

INVESTMENT ENRICHMENTSugo;;",,,tions ""d G~\idelines fQ)' ",-ffe<:tive Inv",stment fell' c. successfUlInv",sto"- Steo!> to become" present inVEstor fo" <:or"or~,t •• s"cu>'ities -Me8sure for promoting h",~lthy sustained development of the investment

market

37\ SPECIAL STUDIES/DEVELOPMENTS (IN PERSONNEL) (PROJECT)OPTIONAL GROUF' - OPERATlorJS

'.

,

34) PROJECT MANAGEMl'Nt. l'Cltal project mgt-othe'- o"ganisati,,"",argan i sat i on.

<:on<:ept, t'eiatl.<:lneshiP withot'ganlsHlg fo'. p"Qject

othe,' functiQn andm~n~gemetn- matrix

Apprisal, Dem",nd EstimationRa.\OJ n,ateot"ials - t",,,,hnQl"9Y

Objec.tives, fao;;tm"5 affecting 10catiCli-",B"ckw",'d A>-eOld, Inc-enti""s availablE! for~. LocatIClnal D",~lsjon5

conc ••pt of Ir,dustri"llyappropriate location.4. P,'ojct ApprC'.i"aj M",,-k••tFot,,,c~,,,tir1g Technic,..1 "Q[>,'<,,;s5.1prQduct mi><-p16nt C2Dacity.

2. Proj<la<:t identification - "couting fo,' ~H'oJe<:t ideas OI••d pt'omotel's,identificOItion of investm,;mt opo<wtunitieS.

\

"

•~'\ - ,::;Pj - .......!!'.... "I' •••• - '" e