06/04/2016 welcome to… · track the roi of your linkedin activities? conduct a short linkedin...

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Welcome to…

The Social Media System 2016

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Linkedin’s Worst Day Ever

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Is LinkedIn worth the time and

effort for your business?

100 YES!

Core Benefits of Linkedin For You!

PROFILE CONNECTIONS CONTENT COMMUNITY

Ideal platform for

showcasing your

personal brand

Establish credibility

and social proof

through

recommendations

and endorsements

Show off your work

(projects,

presentations)

Get traffic & leads

Ability to build a

targeted base of

prospective clients &

customers

Able to email up to 50

connections at a time

Able to export

connections to get

email address

Get introduced to

people you wouldn’t

have access to

Show off your work

(projects,

presentations)

Get traffic & leads

Get visibility for your

blog posts, videos

and other content to

add value and

establish credibility

Curate relevant posts

your audience will

enjoy

Constant reminder to

your connections

about your presence

Establish credibility

through Linkedin

Pulse

Show off your work

(projects,

presentations)

Get traffic & leads

Great place to build

targeted relationships

with prospective

clients

Get traffic to your blog

posts, events & other

free content

Ability to learn from

other colleagues and

experts

Show off your work

(projects,

presentations)

Get traffic & leads

Linkedin is ALL Business!

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Your Pathway to Success in

LinkedIn

Develop Your LinkedIn Strategy

Create Engaging Professional Profile

Publish Relevant Content

Build and Connect with Your Base of Targeted Connections

Promote high-value, free and paid offers

LinkedIn Pathway to Success

PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE

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Create Engaging Professional Profile




Step 1: Develop Your LinkedIn Strategy


Step One

Develop an Effective LinkedIn

Strategy

LinkedIn Purpose

Assessment Action Plan

LinkedIn Purpose

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Conduct a short LinkedIn Assessment / Audit

Purpose:

• Do you have a clearly defined purpose for WHY you

are using LinkedIn?

• Have you created specific and measurable goals to

track the ROI of your Linkedin activities?


Presence:

• Do you currently have an engaging, relevant and up-to-

date Profile?

Quality headshot

Effective sub-title description

Custom URL

Compelling Summary

Multi-media (video, PDFs,

Presentations

Skill endorsements

Client recommendations

Concise work experience

descriptions

Groups

Education / Volunteer experience


Presence:

• Do you have a well-designed company page to

showcase your business brand?

• Do you moderate or participate in targeted LinkedIn

groups?

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Publish:

• Do you regularly post relevant status updates to your Linkedin

connection?

• Do you receive engagement on your posts (likes, shares, comments)

• Do you publish discussion posts in targeted groups?

• Are you publishing relevant articles to Linkedin Pulse?

• Do you create Slideshare presentations and connect to your profile?


Participate:

• Are you active in engaging in other’s content (posts,

group threads, pulse articles?)

• Are you an active participant in target groups?


Promote:

• Do you post and promote free events and offers to your

connections and groups?

• Do you connect “individually” with connection to build

relationship and potential business opportunities?

• Are you currently using LinkedIn Ads to reach your

target audience?

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Assessment Action Plan

LinkedIn Purpose

The Social Media System 2016

SM Channels

SM Actions

SM Strategy

SM Outcomes

LinkedIn Action Plan

Purpose Statement

Outcomes

Actions

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VAClassroom LinkedIn Purpose

1. To build a strong personal brand and

credibility as a leader in the Virtual Assistant

Training Industry

2. To build connections and relationships with

Virtual Assistants and introduce them to

VAClassroom Programs!

Define Linkedin Outcomes

ACTION GOALS

(Lead Indicators)

OUTCOME GOALS

(Lag Indicators)

• Post two quality status updates

per day

• Update Profile Summary and

add new videos

• Spend 30 minutes per week

focusing on one targeted group

• Write one weekly LinkedIn

article

• 15% increase in status update

engagement

• Add 100 new event attendees

in the next 30 days

• 300 visits to your blog posts

• Add 150 new email

newsletter subscribers

Action Task #1

In your Linkedin Planner Guide…

1. Complete the LinkedIn

assessment.

2. Create your LinkedIn action plan.

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Create an Engaging Professional Profile




LinkedIn Pathway to Success


Let’s get honest for a moment…

My LinkedIn Profile…UGH! My LinkedIn Profile…YEH!

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Step 1: Design a quality background

Best Resolution: 1400X425

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Step 2: Add a Professional Headshot

Step 2: Add a Professional Headshot

AVOID:

• Pixelated or grainy images

• Black and white images without

reason

• Selfies

INSTEAD:

• Use natural lighting & a quality

camera

• Use a clear light colored

background

• Relax your face and expression

and smille!

Step 3: Create relevant & captivating headline

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• Showcase your primary passions

and skills

• Clearly define your primary role

• Utilize relevant keywords

• Remember, the headline follows

you everywhere in LinkedIn!

Step 4: Customize Your Public Profile & URL

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Step 4: Customize Your Public Profile & URL

Make Your Profile

SUPER visible to all!

Step 5: Create a relevant and engaging summary!

Mission / Purpose

Experience

Passion

Social Proof

Call-to-Action


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Address WIIFM right away. States passion Role Practical benefits Call to Action


• Offer an engaging and professional summary

• Speak the language of your “target audience” and seek to address how

your skills will help them

• Use targeted keywords that people may be searching for

• Include small, easy-to-read paragraphs

• Highlight your special skills, experience and accomplishments

• Sell the benefit and answer the “WIIFM” question for clients

• Include some call to action

Step 6: Incorporate Multimedia into your Profile

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Slideshare

Presentation


YouTube

Video


Pulse Articles

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Step 7: Add Skills & Endorsements

Be sure to clean up your skill endorsements to ensure they are relevant!

Step 8: Add Relevant Work History & Media!

Step 10: Give and Ask For Recommendations

Important to “Give & Ask” for

recommendations in LinkedIn.

Recommendations are a perfect

way to instantly ignite your

credibility.

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10. Regularly update your profile!

Company Pages

Refer to Company Page Tutorial

Action Task #2

In your Linkedin Planner Guide…

1. Based on the 10 steps discussed,

review and update your LinkedIn

Profile to better engage your

audience.

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Step 3. Publish Relevant Content


Three Ways to Publish on LinkedIn

Status Updates Pulse

Articles Group

Discussions

Status Updates

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What to Post on LinkedIn

• Business how-to videos

• Practical blog posts

• Quick inspirational photos

with business quotes

• Infographics

• Industry News

• Slideshare pres

• Polls and surveys

• Free report, guide, course

or white paper

• Thought-provoking

question

• Amusing biz-related

content

• Events

How Often to Update Status in Linkedin.

Linkedin Pulse

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Why LinkedIn Pulse

• Functions almost a “shared blog”

• Enables you to significantly expand your

reach and following

• Ability to tag with targeted keywords

• Ability to add rich media (images,

videos, cover photo)

• Opportunity to build “Follower Base”

• Add links to website & Social Media

Pulse Pointers

• Write an amazing headline to hook your audience

• Re-purpose your blog content and post a variation in LinkedIn

• Share everywhere – Twitter & Facebook

• Closely monitor views, shares and comments to see what might be the

most popular.

• Research other content in your industry to see what topics are hot!

• Include links to website, blog or free offers

• Add rich media to enhance the post

LinkedIn Groups

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LinkedIn Groups

New LinkedIn Group Features

• Simplified the group options: Standard which show up in Search Engines and

Unlisted which does not.

• All groups are now private (not public posts in groups)

• Content Moderation: Discussion posts will automatically be posted in

community (without moderator approval)

• Improved filtering of spammy content

• Removal of Promotions Tab and sub-groups

• Post media/images in group discussions

• Ability to mention a group member in a discussion just like Facebook.

Refer to LinkedIn Groups

Tutorial

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Action Task #3

1. Practice creating a short blog post

in Pulse.

2. Determine what your publishing

schedule will be for your LinkedIn

status-updates (Connect it to

Buffer).

3. Review Groups and see if there is

one that you can really participate

in and join the conversation.






Step 4. Build Your Base of Target Connections


1. People You May Know Feature

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2. Seek Introductions in your target market



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3. Make Connections with Group Members


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Personalize the Message!

• Find common ground (Group)

• Reference something

complimentary about website

• Mention “mutual connection”

• Clearly state the “WHY for the

connection!

4. “People Also Viewed” Feature

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5. “People Similar To” Feature

Screening Your Invitations

Five Ways to Engage Your

LinkedIn Community

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1. Share & Comment on Posts in Your Network.

2. Share or Comment on Targeted Posts in Pulse.

3. Actively comment on discussion threads in groups.

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4. Connect directly with NEW Connections.

5. Respond promptly to invites and direct messages.

Action Task #4

1. Using the strategies discussed,

add 15 new targeted contacts.

2. Respond to 5 targeted posts in

Pulse or a group you belong to

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Step 4. Build Your Base of Target Connections


Create your LinkedIn Marketing Funnel

Linkedin Pulse

Profile

Status Updates

Group Discussions

Blog Posts / Website

Opt-in Page / Squeeze Page

Free Offers (Event, PDFs, Videos)

LinkedIn Ads

Email Leads

New Buyers / Clients

Linkedin Ads

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1. Select Currency

2. Create Campaign Name

3. Create Ad Copy and Add Image

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4. Target Region, Industry and Job Title

5. Set PPC bid and budget.

6. Enter Credit Card information

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Action Task #5

1. Set-up your LinkedIn Marketing

Funnel

2. Check out LinkedIn Ads

Module Two Resources

Company Page Tutorial

Groups Tutorial

Slideshare Tutorial

LinkedIn Planner Guide

Linkedin Service Checklist (Daily, Weekly, Monthly)

06/04/2016 welcome to… · track the roi of your linkedin activities? conduct a short linkedin...

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