1 chapter 5 evaluation of tourism resource. outline 5.1 purposes 5.2 content 5.3 criteria 5.4...
DESCRIPTION
Purposes Determine the Value and Goals of Tourism Development Decision-making of Scientific Development and Management Determine the Dominant Resources and Development Objectives, Scope and Sequence Determine the Marketing Strategy and Target Market, tourism image design and planningTRANSCRIPT
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Chapter 5
Evaluation of Tourism Resource
Outline
5.1 Purposes 5.2 Content 5.3 Criteria 5.4 Principle 5.5 Methods
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5.1 Purposes
Determine the Value and Goals of Tourism Development
Decision-making of Scientific Development and Management
Determine the Dominant Resources and Development Objectives, Scope and Sequence
Determine the Marketing Strategy and Target Market, tourism image design and planning
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33.2 相关概念 Basic Physical Attribute Attractiveness Functions Conditions of Source Market Regional Environment of Tourism
Development
5.2 Content
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5.3 Criteria
Professional Standards 专业标准 Tourism Development Standards 旅游开发标准 Market Standards 市场标准
5.4 Principle
Practical and Realistic 实事求是 Scientific and Normative科学规范 Development Oriented 面向开发
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5.5 Methods
Qualitative Evaluation Methods 定性评价方法 Quantitative Evaluation Method 定量评价方法
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National Standards Evaluation System
Investigation, Classification and Evaluation of Tourism Resources[GB/T18972-2003]
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Tourism Resource EvaluationEvaluation System Two Levels Dimensions Factors Three Dimensions Value of Tourism Resource 资源要素价值 Influence of Tourism Resource 资源影响力 Value-added 附加值
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Five Factors
Value of Sightseeing and Recreational Use 观赏游憩使用价值 Value of History, Culture, Art and Science 历史文化科学艺术价值 Degree of rare and strange 珍稀奇特程度 Scale, Abundance and Probability 规模、丰度和几率 Integrity/ Completeness 完整性
Value of Tourism Resource
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Influence of Tourism ResourceTwo Factors
Popularity and Influence 知名度和影响力 Appropriate Travel Period or Scope of Utilization 适游期或使用范围
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Value-addedOne Factors
Safety and Protection of Environment
环境保护与环境安全
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Scoring Method
Value of Tourism Resource + Influence of Tourism Resource =100 Value of Tourism Resource 85 Value of Sightseeing and Recreational Use 30 Value of History, Culture, Art and Science 25 Degree of rare and strange 15 Scale, Abundance and Probability 10 Integrity/ Completeness 5 Influence of Tourism Resource 15 Popularity and Influence 10 Appropriate Travel Period or Scope of Utilization 5 Value-added +/-
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Grading of Tourism ResourceFive Grade System
≥90 Grade Five 75 － 89 Grade Four 60 － 74 Grade Three 45 － 59 Grade Two 30 － 44 Grade One ≤29 分 Non Grade
Superlative level of Tourism Resources: 5Excellent level of Tourism Resources : 3,
4 & 5Original level of Tourism Resources: 1&
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