•Category management specialist in syndicated, panel,

demographic, and store level analytics

•Expert in analyzing and making actionable recommendations

•Experience in driving sales and analyzing business across

channels in Food, Drug, Mass, Food Service, and Walmart,

while leveraging Nielsen, Homescan, Spectra, and Retail Link.•Over 7 of years experience in

category management:

•CrossmarkKey roles and accomplishments in the following disciplines:

dbui72@yahoo.com

Rogers, Ar 72756

David Bui’s Profile

•Crossmark

-Business Analyst

•Nielsen

-Nielsen Associate Client

Manager

-Spectra Client Service

Manager

•Bimbo Bakeries

-Texas Category Analyst

•Acosta Sales & Marketing

-Category Analyst

Key roles and accomplishments in the following disciplines:

•Segmentation & Clustering

•New product introduction, new distribution, & product

reinstatement

• Client consultation & category advisor

•Strategy and tactical recommendations using analytics

•Plannogram and space planning

• Presentation development and report creation

•Training and development

•Business Administration: Double Major in Marketing &

Management –University of North Florida

Some Of Testimonials From LinkedIn……………..

“David Bui represents the future of analysts that provide insights to suppliers for Walmart to develop new business and

nurture existing relationships. His research and analytics have helped a variety of manufacturers across multiple

categories including perishable food, dry goods, soft lines, and hard lines. I met David in 2008 when seeking an analyst

that could handle the demands of a broker organization's clients and provide more than data pulling. David impressed

me with his knowledge of non-Walmart accounts, as well as his thought leadership around telling a story to develop

business. David's performance always exceeded expectations and he left no rocks unturned and no task incomplete. He

is a gentlemen and wonderful personality to have on a team. David will do great things for years to come...will it be for

you?” December 6, 2010

Kristopher Widener, Division Manager, CROSSMARK

managed David at CROSSMARK

“David has been working on my product lines since 2009 and he has delivered above and beyond my expectations. His

detailed analysis has allowed my company to regain distribution at Walmart. Through the use of Homescan and syndicated

data, David developed meaningful insights aligning our consumer to Walmart's core shopper. All recommendations presented

to my buying teams were acted upon. David has the ability to listen to my needs and create a working template that we to my buying teams were acted upon. David has the ability to listen to my needs and create a working template that we

collaborated on to come up with the best positioning for my brands and Walmart.” May 31, 2010

Top qualities: Great Results, Expert, High Integrity

Robert Blake

hired David as a Sales Analyst in 2009

“David is insightful and diligent and strives to help create insightful answers, not just data tables. His people orientation

makes him effective across multiple departments” May 5, 2009

Top qualities: Great Results , Personable , Expert

David Garrett

hired David as a Business Consultant in 2006

“David Bui is awesome! When he was my client service manager for Spectra/Nielsen, he provided excellent service at a great

value. He was extremely creative in being able to get us the information we needed within the limits of our contract. To top it

off, he is the type of person that gets along with everyone and is a joy to work with.” May 5, 2009

Top qualities: Great Results , Personable , High Integrity

Lola Copeland

hired David as a Marketing Analytics in 2007

Promotional Display Monitoring

•Created new template to show

execution, velocity by item, &

shipment to sales gap

•Utilizing Retail Link to monitor

current display volume and sell thru

by week

X

XX X

X

Retail Link Analysis Examples & Application

X

X

X

Test Program Evaluation

•Created: WM program analysis, in

the absence of year ago sales and

coming into peak season that

nullifies any prior period analysis

•Growth gap between groups going

into peak season on another slide

Traited Distribution Gap

•Created chart to visualize the gap

against the top traited item for a

brand block across all items

•Close gap vs all other stores not

traited from the most distributed

item

Maximizing Opportunities With Retail Link

X

Recommendation Of Stores

•Rank stores with target index of top

Retail Link stores and Spectra profile

of category or national brand

demand index

•Map stores and bucket opportunity

stores by Walmart DC

Brand Hi-Med-Lo

Recommendation

Brand Hi-Med-Lo

Recommendation

•Created slide to show the Walmart

brands comparable Rest of Market

performance to classify brands for an

assortment mix recommendation

•Recommendation is to eliminate

brand duplication & up new products

Making Recommendations

Clustering Stores To Target

•Store level recommendation from

Spectra and national brand profiles

•Works best with categories and

brands with distinct demographics

attributes based on ethnicity, income

extremes, and niche products

Finding Opportunity vs ROM

•Created very complex excel

workbook to benchmark RL brand

performance vs brand & category in

Rest Of Market

•Traited vs remaining WM stores in

each market and classify markets

Incorporating Nielsen With Retail Link(RL)

Assortment Mix

•Created: Defining highest

opportunity and assortment mix

using Nielsen volumetric data

•Use to show that Walmart is

disproportioned to Rest of Market

sales

CDI, BDI, & DI Market Class

•Utilized for strategic market

classification for expansion,

marketing investment, and retail

support

•Compliments volumetric market

rank

Strategic and Tactical Spectra Application

Defining Best Store

Characteristics

Defining Best Store

Characteristics

•Utilizing Retail Link top sales stores

with Spectra to find the most

common traits as a cluster aggregate

•Create a target from the key traits

to benchmark each Walmart store to

find additional distribution

X

Demographic

•Utilize Spectra and MapPoint to find

stores with the highest

concentration of Hispanics for

product

•Overlay county density vs store

location

Evaluating Stores Based On Spectra

Evaluating Over vs

Underperforming Stores

Evaluating Over vs

Underperforming Stores

•Map unit sales by county and

classify Walmart stores by target

index from top selling stores

•Create a quadrant as next steps

•Perform proximity report for

competitive retailers, 5mile effect

Walmart Shoppers Share Of $’s

•Homescan report to show the

allocation of Walmart’s category

shoppers across retail competitors as

an aggregate

•Resonance very well with Walmart

buyers that I presented to

Making It Relevant To Walmart Buyers

Competitive Retailer

Comparison

Competitive Retailer

Comparison

•Created to show the importance of

a segment within the assortment as

it relates to competitive retailers

•Benchmark own Retail Link $ share

assortment to show where Walmart

business is lacking