1 vistaprint – draft in progress – 25 april, 2006 –page 1 web sites ii...

$: 1 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 1 Web Sites II Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_a$
VistaPrint – <project>DRAFT IN PROGRESS – 25 April, 2006 –Page 1

1

Web Sites II

Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_and_Services\Auto-Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt

Team: Jeff Suarez; Elise Rhoads; Catherine Bassett; Jonathan Habeski; Marco Lara; Kishore Narra; Jason Rowe; Jennifer Hood; Gavin House; Kirk Doggett; Rohit Mathur

Purpose: Identify new pages and interaction flow for new product option - Web Sites

Description:Screen shots showing areas to consider. Page descriptions are listed with each page.

Creative Issues:• TBD

Graphics• Any new assets will be provided marketing or Dave Ball

Copy• Specific page changes pages will require new copy from Marketing

Continued…

Initiative: Web Sites II Author: Rohit Mathur

Magic # Creative Time Estimate: Due 4/5/07

Date: 5/28/06 rev. 0.0 Code Freeze: 4/25/07

Project Manager: Jay Suarez Internal Launch Date: NA

External Launch Date: 16.6 - 5/8/07

Version Date Edited by: Revision Summary / Requestor0.9 3/5/2007 R Mathur First Draft in progress

Version Log


2

New Page List

Web Sites Phase II Page Status OwnerCreative kickoff- wireframe review 2-Mar

1 Home page Existing Emily/Marion 5-Apr2 RC Home Page Existing Emily/Marion 5-Apr3 My Account – My Logos New Satish 5-Apr4 My Account – Delete Logo New Satish 5-Apr5 Logo Product Page New Marketing Services 5-Apr6 PBC Product Page Existing Marketing Services 5-Apr7 Gallery Page Existing Satish 5-Apr8 PBC A/B page Existing Marketing Services 5-Apr9 Step 1: Enter Company Name & Select Icon New Marketing Services 5-Apr

10 Step 2: Font New Marketing Services 5-Apr11 Step 3: Text Effects New Marketing Services 5-Apr12 Step 4: Color New Marketing Services 5-Apr13 Logo Gallery New Marketing Services 5-Apr14 My Favorites Functionality New Marketing Services 5-Apr15 My Favorites Gallery New Marketing Services 5-Apr16 Studio Existing Satish 5-Apr17 Studio – Add Logo New Satish 5-Apr18 Studio - Customize Existing n/a 5-Apr19 Studio – Matching Backsides Existing Content/ Satish 5-Apr20 Select Options - Qty Existing Emily/Marion 5-Apr21 Select Options - Stock Existing Emily/Marion 5-Apr22 Select Options - Accessories Existing Emily/Marion 5-Apr23 Select Options - Matching Existing Emily/Marion 5-Apr24 Cart Existing n/a 5-Apr25 Help Page Existing Marketing Services 5-Apr

Due Dates


3

Contents


4

Purpose and Benefits

Purpose:

New Web Site rollout.

Benefits:• Web Sites leverages matching technology.• Expand VistaPrint market into promotional apparel• New Acquisition product

Risks:• Web Sites which requires all-new inventory and production process.• Web Sites may not resonate with our established personas

Target Customers:

Howard the Hurried

Patricia the Perfectionist

Lee the Loyal Customer

Nancy the Nervous


5

Web Site Interaction Flow (template)

Home page(p 6)

Web SiteProduct page

(p 28)

Web SiteGallery page

(P 34, 42)

Sign-InNoSigned

In?

Studio (p 48, 50)

1/25

Returning HomePage(p 8)

Yes

Large PreviewPopup

(p 36, 38, 40)

PreviewPopup(p 36)

Logo Gallery(p 26)

Specials Page(p 10)

Other pages

Quote Calculator - 1

(p 16)


(p 18)


(p 20)

Quote Calculator

PDF Proof(p 60)

Sign-in(p xx)


(p 18)


(p 20)

FastPath

PackageOptions

Web Address

Confirmation Billing

Has Gold Package / Firsttime customer need a

web site

Has a current web siteand need another

web site

Has a current web sitewhich got cancelled &need another web site

Update toGold

Package?

Yes

Please updateTo Gold Package

No


6

Home Page


7

Home Page

User Experience DescriptionCustomers who want Web sites can easily find them on the Home page

Functional Requirements Web Site links to product pages

11/10

Customer Goals:See the link for Web Site

Business Goals:Show Web Site link under main heading.


8

Returning Customer Home Page

User Experience DescriptionFirst-time visitors can see the design website in the “My Portfolio” as well as a link to configure the website in “My Account” section.

Functional Requirements On Clicking the “Configure” or Edit link user can customize the site in Dashboard section.

Next Steps:

Creative:• Melissa - consult with Molecular on taxonomy• Dave - mockup final page

11/10

Customer Goals:Learn about the website sectionAdded in their accountLearn how to configure or edit it

Business Goals:Show Website details in the customers account


9

Specials Page


10

Specials Page

User Experience DescriptionCustomers can see the option for web site on the same product page.

Functional Requirements

Next Steps:

• Need designs and final creative– Graphics – Kirk & Web Team– Copy – Joanne Vignos

11/10

Customer Goals:Learns about custom web site

Business Goals:Show Web Site features available for the customers


11

Web Site Product page-V1

User Experience DescriptionCustomers can see the pricing details, the website packages being offered and the various website samples on the same product page.

Functional Requirements Choose a design template and start how to customize the same• Simplify pricing table• Simplify packages offered

–Requests:• Change About Websites page to just have FAQ• Remove top section and samples from FAQ• Need details for the packages table (Basic, Silver, Gold)

11/10

Customer Goals:Learn PricingLearn what’s includedLearn process for creationLearn what’s available

Business Goals:Merchandise WebsitesShow Samples


12

Web Site Product Page-V2


13

Web Site Product page-V2

User Experience DescriptionCustomers can see the pricing details, the website packages being offered and the various website samples on the same product page.

Functional Requirements Choose a design template and start how to customize the same• Simplify pricing table• Simplify packages offered

– Requests:• Change About Websites page to just have FAQ• Remove top section and samples from FAQ• Need details for the packages table (Basic, Silver, Gold)

Customer Goals:Learn PricingLearn what’s includedLearn process for creationLearn what’s available

Business Goals:Merchandise WebsitesShow Samples


14

Free Gallery

FPO


15

Free Gallery

User Experience DescriptionCustomer can see available categories and choose desired design.


• As existing for Galleries• Web Sites Info and Pricing link will take back to product page

Next Steps:• Need the anticipated content categories• Determine taxonomy of content category links – Marketing and Content

11/10

Customer Goals:Browse designs by Styles availableSelect the best designSearch Design by Keywords

Business Goals:Show various styles available


16

Gallery


17

Gallery



• As existing for Galleries• Web Sites Info and Pricing link will take back to product page


11/10

Customer Goals:Browse designs by industrySelect the best designSearch Design by Keywords

Business Goals:Show various samples available


18

BC Logo Tool 1



• As existing for Galleries• Use hierarchical category list for Large Foil• If customer is in Signature Foil Gallery, and selects a design, take them through the upload file path (page 54).• Include cross-links to Small Foil and Date Foil

– links point to gallery pages


11/10

Customer Goals:xxx

Business Goals:xxx


19

Website Pricing – 3

11/1

User Experience DescriptionCustomer can view the basic package details from the given table


Customer Goals:See details for the package.See total priceSee what’s included in packageSee total price to pay

Business Goals:Provide accurate price for package


20



21


User Experience DescriptionCustomer can view the basic package details from the given table


Customer Goals:See details for the package.See total priceSee what’s included in packageSee total price to pay

Business Goals:Provide accurate price for package


22

MPSO - Matching

Back Side Matching Accessories


23

MPSO – Matching

2/13

User Experience DescriptionAs existing for Select Options


As existing

MCR Tickets• # xxxxx

JIRA Tickets• # xxxxx

Next steps

Customer Goals:As existing

Business Goals:As existing


24

MPSO - Accessories

Back Side Matching Accessories


25

MPSO – Accessories

2/13

User Experience DescriptionAs existing for Select Options


As existing

MCR Tickets• # xxxxx

JIRA Tickets• # xxxxx

Next steps




26

Cart

Free Custom

Web Sites


27

Cart

User Experience DescriptionCustomers can clearly see Free custom web site, and pricing for their order which is FREE.


• As shown• Customer can change quantities for each size• Customer can zero-out a size to delete web site

– If zero is chosen, a popup alert will appear asking “Are you sure?”– Deleting a size zeros the associated pricing, but row is not deleted until customer clicks ‘next’– No zero quantity items are meant to show on the Billing page

Next Steps:

2/13

Customer Goals:Ensure order accuracyUnderstand pricing

Business Goals:Show accurate options and pricing


28

Billing - Review Page

User Experience DescriptionSame as existing


Same as existing– Show T-Shirt cart display here

Next Steps:

2/13

Customer Goals:xxx

Business Goals:xxx


29

Billing – Complete Order


30

Billing – Complete Order

User Experience DescriptionSame as existing

Functional RequirementsSame as existing

Next Steps:

2/13

Customer Goals:xxx

Business Goals:xxx


31

Post-Sell

User Experience DescriptionAs existing for Post-Sell / Confirmation Page.


• As existing for Post-Sell page

• Additional Quantity of 4 x 8s will be added as a rule type

•JIRA -26071

•All other offers in post sell will still apply

xxx

Customer Goals:xxxx

Business Goals:xxxxx


32


33

Express Order Interaction FlowT-Shirts

AcquisitionEmail

“Your T-Shirt”Page

(p 102)

NeedTo Edit?

Anythingin Cart?

Edit T-Shirtpage

Yes

SelectOptions

No

No

Shipping

Billing

Confirmation

T-Shirt GalleryPage

(p 36, 38, 40, 42)

SelectOptions

RetentionEmail

“Your T-Shirt”page

NeedTo Edit?

Anythingin Cart?

Edit T-Shirtpage

Yes

Select OptionsYes

SelectOptions

No

No

Shipping

Billing

Sign-inpage

Confirmation

T-Shirt Gallery Page

Cart

Sign-inCreate Account

Yes

Acquisition Retention

Cross-Sellpage

Cross-Sellpage

Cart

2/14

FastPath Documentation is here:

\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc


34

Sign-inRetention


35

Sign-in Description Retention

User Experience DescriptionAs existing for FastPath


• FastPath Documentation is here:


Copy

Next Steps:

2/14




36

Your T-ShirtRetention Landing page


37

Your T-Shirt Retention Landing page





Copy

Next Steps:

2/14




38

Edit PopupRetention Landing page


39

Edit Popup Retention Landing page





Copy

Next Steps:

2/14

