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TRANSCRIPT
1 | Weatherization Assistance Program eere.energy.gov
Weatherization Assistance ProgramCommunications Projects Update
2010 NASCSP Mid-Winter Training Conference Tawanna Holloway
US Department of Energy
Susan Gardner ZartmanSimonson Management Services (SMS)
February 24-26, 2010
February 2010
2 | Weatherization Assistance Program eere.energy.gov
• Communications effort lead by DOE Headquarters and maintained by SMS
• Purpose of Close Ups is to:– Highlight the positive impacts the state or territory has experienced as
a result of the Recovery Act (ARRA)
– Showcase new initiatives or projects as a result of the Recovery Act (ARRA)
Recovery Act (ARRA) Close Up Project
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• A Close Up will be developed for each Weatherization Grantee.
• To date, 8 Close Ups are complete:• West Virginia• Ohio• Colorado• Idaho• New Mexico• Montana• Washington• Puerto Rico
• All Grantees have been contacted, except for the US Territories and Tribal organizations.
Recovery Act (ARRA) Close Up Project
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• Each Close Up will focus on:• How is the Recovery Act Stimulating the Grantee’s Economy?• Local Job Creation• What’s Next? • Key Measurements:
• # of jobs created or retained• # of homes weatherized• # of people trained
• Consistent layout but allows for customizable facts, figures, storylines, imagery
Recovery Act (ARRA) Close Up Project
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• Will continue to develop Close Ups as information is submitted by each Grantee.
• These Close Ups will be maintained through the end of the Recovery Act – March 2012.
• Final Close Ups will be provided back to the Grantee to use in their local public information campaign efforts, as well as:• Posted on WAPTAC site• DOE will use Close Ups within internal and external communications
activities
Close Up Project – Next Steps
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• As successes are achieved and goals are met, the Close Ups will be updated to keep them “fresh”. Goal is to update at least twice a year.
• Close Up information should be submitted to Susan Gardner Zartman; [email protected] or 718-499-0490.
Close Up Project – Next Steps
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• Tremendous amount of media focus on the Weatherization Program.
• Need to have consistent messaging about the Weatherization Assistance Program across national, state, and local entities.
• A lot of misconceptions about what Weatherization is versus “do-it-yourself weatherization” your home.• Winterize vs. Weatherize• Weatherstripping & Caulking vs. Weatherization• Realized Energy & Monetary Savings from “do-it-yourself” activities vs.
professionally installed Weatherization measures
Media & Communications Tools
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• Updating and creating new materials to assist Grantees and local agencies to work with local media and other entities• Need “ready to go” materials you can provide to media, etc.
• Current focus is to update and provide:• Weatherization Assistance Program Facts & Figures• Weatherization Assistance Program Talking Points• Weatherization Assistance Program Talking Points Grid• Weatherization Assistance Program FAQs• Weatherization Media Kit• Weatherization Myths & Facts
Media & Communications Tools
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• What other materials and resources do you need to help communicate your Weatherization message?
• Video Clips• Images• Press Releases• Technology Fact Sheets• Others?
Media & Communications Tools
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• Contact:
Tawanna HollowayUS Department of Energy
Susan Gardner ZartmanSMS
Questions?