10 COMMON SEO MYTHS

“Google just

fig-ures

it out”

“You only

have to do it once”

“Link penal-

ties don’t exist”

“I only care

about be-ing in

the first position”

“Social media helps me rank”

“Can we just do

PPC and get

better rank-ings?”

“We would be asking for a

penalty”

“We know all the rankings factors”

“Let’s just

create con-tent”

“SEO is dead”