10 SURPRISING STATISTICS ABOUT

MARKETING TECHNOLOGY

Some find that when looking at marketing technology, choosing between the amount of solutions on offer can be a bigger problem than finding a solution. In fact it can be a mountain to climb.

HERE ARE SOME SURPRISING STATS THAT SHOW JUST HOW MUCH OF A MOUNTAIN IT CAN BE AND HOW MANY ARE CLIMBING IT.

561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 561762972378291452370765967252986712803875015 5617629723782914523707659672529867128038750847264927565815...

Marketing technology is growing fast…

...but only a select few are taking advantage.

LET’S LOOK AT THE NUMBERS.

TWO THIRDSTWO THIRDS

OPPORTUNITY: SET A FIGURE Define a budget, and you’re halfway to a solution.

of people investing in marketing tech…

...do not have clearly defined budgets.

OPPORTUNITY: THINK IMPLEMENTATION Think as much about rollout as feature sets.

of people felt marketing technology had been implemented well.

DID NOT.

8%8% 92%92%

40% OF PEOPLE WERE UNCONVINCED

OF MARKETING TECHNOLOGY’S

BENEFITS!!!

+ +

+

+

+++

+

+ +

++

++

+

++

+

++

++

+

OPPORTUNITY: ARGUE YOUR CASE Don’t talk product features - make the benefits clear to everyone.

OPPORTUNITY: FIND FRESH USES There’s more to marketing technology than reports.

of companies used marketing technology for:

Around

email delivery

email creation

web analytics

50%50%

OPPORTUNITY: GO SOCIAL Explore how marketing technology can make you part of the conversation.

(Approx 40% did social media publishing or monitoring)

… WITH SOCIAL COMING UP FAST.

OPPORTUNITY: TAKE IT HIGHER Bring content and campaigns together with marketing technology.

Less than a THIRD used marketing technology for strategic marketing.

BUT...

Just

did content marketing

and

campaign management.

31%31% 31%31%

AND THE BIG ONE…

OPPORTUNITY: BE IN THE 10% Look at every interaction from your customer’s perspective, and see where tech could help.

used marketing technology for managing the customer experience

Just

10%10%THAT’S JUST ONE IN TEN USING TODAY’S TO ITS FULL POTENTIAL.

AND IF YOU DO?• Better understanding of customers

• Improved messaging sent at the right time

• Increased collaboration across the business

• Higher response rates from Campaigns

• Longer-term relationships with customers

Be in the 10% using marketing technology to the max.

CHANGE IS GOOD.

REMEMBER:

Just 10% of companies are using marketing technology effectively Two-thirds of companies don’t define a clear budget for marketing technology 9 out of 10 people felt something was lacking with their marketing technology implementation

Visit oracle.com/marketingcloud

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