100930 outsideinsights brisbane-executiveclub-socialmedia
TRANSCRIPT
Jen Storey
QUT – Business Executive Club
30 September 2010
SOCIAL MEDIA
OUTSIDE INSIGHTS
JEN STOREY
17 years interactive/digital experience
Leo Burnett, ACP, AOL, McKinsey startupincubator, ourbrisbane, Suncorp
Find me:www.outsideinsights.com.au
www.interactiveminds.com.au
www.twitter.com/JenniferESt
au.linkedin.com/in/jenstorey
WHAT?
Media for
social
interaction
using highly
accessible
and scalable
publishing
techniques
BIG NUMBERS
Total: 515,617,460 (20/9)
– 70% retention rate
CheckFacebook.com
Mashable.com, Mar 2010
BIG NUMBERS
MySpace
66 million members (June 2010)
– 70% retention rate
Mashable.com, Mar 2010
BIG NUMBERS
190 million
members sending
65 million tweets
each day (June 2010)
– 40% retention rate
~1.85 million
Australians in Aug
Mashable.com, Mar 2010
BIG NUMBERS
YouTube
Exceeds 2 Billion videos viewed per day
– 46.2 years of video watched each day on
– 5.6 years of video watched each day on
– 24 hours of video uploaded each minute
– 70% of traffic is non-US
– Average person watched 15 mins per day
BIG NUMBERS
70 million members
– 1.3 million Australians (June 2010)
650 million Groups on LinkedIn
BIG NUMBERS
Blogging
126 million blogs (2009)
81.9% of videos in blogs are from YouTube
BIG NUMBERS
Photosharing
4 billion photos on (Oct 2009)
2.5 billion photos uploaded to each month
30 billion photos uploaded to in 2009
GETTING BIGGER
Tumblr
420 million impressions per month (Oct 2009)
1 billion impressions per month (Feb 2010)
2 million bloggers per month
– 40 million posts per month
– Post text, photos, quotes, links, music, and videos,
from your browser, phone, desktop, email, or
wherever you happen to be.
GETTING BIGGER?
foursquare
3 million users worldwide
15,000 users being added each day
15,000 venues
– Friend finder
– City explorer
– Game
AND THE REST
PERSPECTIVE
90 trillion emails sent on the Internet in 2009
247 billion is the average number of email messages per day
1.4 billion email users worldwide
100 million new email users since 2008
81% of emails that were sent were spam
24% increase in spam since last year
200 billion of spam emails each year
WHAT?
WHAT?
WHAT?
WHAT
WHAT
Grill’d
Grill’d
Grill’d
Nando’s
Grill’d
JEN STOREY
Contact me:
www.outsideinsights.com.au (consulting)
www.interactiveminds.com.au (events)
www.twitter.com/JenniferESt
au.linkedin.com/in/jenstorey
OCTOBER 2010: Marketing to Women OnlineDate: Wednesday 6th October 2010Time: 8am thru 10:30amWhere: Grant Thornton, 102 Adelaide StreetCost: $49.50
Our Speakers
• Linda McGregor, Business Principal, All About Eve
• Yean Cheong, General Manager Digital, emitch
• Rob Pyne, Head of Client Media Strategy, News Digital Media
• Nick Coster, Director & Founder, Brainmates
• Yvonne Shepherd, Marketing Director, Curves Australia/New Zealand
NOVEMBER 2010: Future TrendsDate: Wednesday 3rd November 2010Time: 8am thru 10:30amWhere: Grant Thornton, 102 Adelaide StreetCost: $49.50
Our Speakers• Brad Howarth, Journalist & Author• Paul Ting, CEO, Feedia• More to be announced
IXMAS PARTY 2010Date: Thursday 18th November 2010Time: 7pm thru 10pmWhere: The XXXX Alehouse, MiltonEarly Bird Tix on sale now IM discount code: INTXmas