1026 beverage co / somewine crowdfunder pitch deck

Investor Pitch Deck

CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.

Makers and Marketers of

Wine Consumption

CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.

Sales of CA

Wine Equaled

$38.1 Billion in

2016Wine Sales in the US were $58 Billion in 2016, and have grown 5% in 2017.

Wine Consumption in the US has reached it’s highest level per resident ever at 2.94 gallons per resident per year.


.

Disruption

This is the most disruptive time since

Prohibition in the wine industry.

The creation and marketing of brands

has dramatically changed.

Retailers and wineries struggle to reach

and retain the largest group of wine

consumers…

Millennials


The Disruptors

Purchase Influencers

ConsumptionPatterns

Brand / Packaging

Product Preferences

Brand Connection

Social media

networks, online peer

reviews, social media ads,

real-time

Regularly,

informally, in more places and settings, reflect their

dynamic lives

Unique,

authentic, fun, connected,

mobile (screw-cap, box, can)

New, different,

approachable sustainably made, new

and unknown regions

Transparency,

interactive, stories, all sharable

online

Expert

reviews, friends,

received when

delivered

Less regularly,

more formally, more

occasion or event based

Established,

prestigious, classic quality

ques in packaging,

even in everyday

wines

New wine from

known names, quality of

region and winemaking, appellation,

CA dominant

More one-way

regularly-timed communication,

product info more than

stories.

Mil

len

nia

lsB

oo

me

rs

Sonoma State Univ. study

Millennials Find, Buy, Share Wine Differently

Social media is the hub of the millennial wine world

0% 10% 20% 30% 40% 50% 60% 70% 80%

Social Media Circle

Online Reviews by peers

Social Media Ads

Purchase Decision Influencers

boomers millennials


One of the biggest and most loved brand in social media for nearly 10 years

CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC

Do not copy or share with anyone.

* The Whip is a leading auditor of social media activity and research

The biggest social media brand

in the US (10x bigger than Coke)

Posts seen 500,000,000

times/year.

Top companies like these

advertise with Someecards in

order to connect with millennials.

The biggest brand in social media



http://blog.newswhip.com/wp-content/uploads/2015/08/Social-engagement-performance-by-top-brand-publishers-on-social-media-in-July-2015.png

A Unique New Brand

Immediate brand awareness with approximately 30 million wine drinkers.

Established millennial consumer social media reach bigger than top wine brands.

Larger audience than The Oscars, College Football National Championship Game, NBA Finals, and the World Series.

Hyper-targeting of messages (Someecards fans who drink wine, by zip code, etc).


Funny… but not a gimmickThe humor and authenticity of SomeWine resonates with

consumers, creating deep bonds and loyalty



So Far

2017


2016

Form 1026;

create

SomeWine

brand &

product

2015

Launch

SomeWine;

make first

shipment

Broker and

wholesaler

agreements

in 23 states

Four major

regional

chains

commit to

Q1 2017

launch

Launch in

chains with

in-store &

online

marketing

Case Study-MeijerMeijer authorized 30 new sku’s of Chardonnay 750 ml in April 2017

Nielsen 12 Weeks Ending July 15, 2017TAMeijer Total TA

OV

ERA

LL

RA

NK

PRODUCT DESCRIPTION Dollars Dollars CYA Dollars % CYAShr of Ttl Dollar

Chg

28 MENAGE A TROIS CHARDONNAY CALIF STATE 750ML $48,810 $48,810 0.0% 21.49%

65 SOME WINE CHARDONNAY CALIF STATE 750ML $22,057 $22,057 0.0% 9.71%81 TALBOTT CHARDONNAY CALIF STATE 750ML $9,959 $9,959 0.0% 4.39%

82 HAHN CHARDONNAY CENTRAL COAST RG 750ML $8,940 $8,940 0.0% 3.94%

85 KENDALL-JACKSON GRAND RSV CHARDONNAY CALIF STATE 750ML $7,514 $7,514 0.0% 3.31%87 FOWL AND FEATHER CHARDONNAY CENTRAL COAST RG 750ML $6,345 $6,345 0.0% 2.79%

88 DUCKHORN VINEYARD CHARDONNAY NAPA VALLEY RG 750ML $5,801 $5,801 0.0% 2.55%92 BENZIGER CHARDONNAY SONOMA VLY RG 750ML $4,307 $4,307 0.0% 1.90%

94 THE BACHELORETTE CHARDONNAY CALIF STATE 750ML $3,809 $3,809 0.0% 1.68%105 AVA GRACE CHARDONNAY CALIF STATE 750ML $2,418 $2,418 0.0% 1.06%

113 GAME OF THRONES CHARDONNAY CENTRAL COAST RG 750ML $1,705 $1,705 0.0% 0.75%

115 TORMARESCA CHARDONNAY ITALY 750ML $1,308 $1,308 0.0% 0.58%137 SHOOTING STAR CHARDONNAY NORTH COAST RG 750ML $457 $457 0.0% 0.20%

141 LANDER JENKINS SPIRIT HAWK CHARDONNAY CALIF STATE 750ML $417 $417 0.0% 0.18%

149 ALBERT BICHOT CHARDONNAY FRANCE 750ML $280 $280 0.0% 0.12%

156 LA CREMA CHARDONNAY CENTRAL COAST RG 750ML $213 $213 0.0% 0.09%161 WHAT YOU SEE IS WHAT YOU GET CHARDONNAY FRANCE 750ML $161 $161 0.0% 0.07%177 LA CATRINA CHARDONNAY CALIF STATE 750ML $82 $82 0.0% 0.04%

178 EVE CHARDONNAY COLUMBIA VLY RG 750ML $81 $81 0.0% 0.04%

180 CATENA ALTA CHARDONNAY ARGENTINA 750ML $79 $79 0.0% 0.03%

185 B.R. COHN CHARDONNAY NORTH COAST RG 750ML $65 $65 0.0% 0.03%

192 PATZ & HALL CHARDONNAY SONOMA VLY RG 750ML $36 $36 0.0% 0.02%193 AU CONTRAIRE CHARDONNAY SONOMA VLY RG 750ML $34 $34 0.0% 0.01%

195 CASTLE ROCK CHARDONNAY COLUMBIA VLY RG 750ML $31 $31 0.0% 0.01%

200 GALLO SIGNATURE SERIES CHARDONNAY SONOMA VLY RG 750ML $25 $25 0.0% 0.01%

209 BLACK OPAL CHARDONNAY AUSTRALIA 750ML $16 $16 0.0% 0.01%

211 KUNDE ESTATE CHARDONNAY CALIF STATE 750ML $15 $15 0.0% 0.01%212 GALLO FAMILY VINEYARDS SNMA RS CHARDONNAY SONOMA VLY RG 750ML $15 $15 0.0% 0.01%

213 FAT BASTARD CHARDONNAY FRANCE 750ML $15 $15 0.0% 0.01%

216 HANGTIME CHARDONNAY CENTRAL COAST RG 750ML $9 $9 0.0% 0.00%


Next Steps


Q3 2017 Q4 2017 Q1 2018

In-store and online

marketing to drive

takeaway

Launch new

varietals

Secure long term supply,

lower COGS

Expand into all 50 states; begin

exporting brands; profitable by 2020

2018-2020+

Launch 4 labels per case


TeamJohn Ormiston A connector of people,

brands, and ideas with 30 years of distributor

and national chain account management for

some of the biggest brands in the alcohol

beverage industry including Gallo, Benziger,

Brown-Forman and others.

Tom Lynch A builder of successful businesses in

digital marketing and wine importing, and

award-winning brand and campaign

development for Coke, Mentos, Kraft and

others.

Duncan Mitchell Co-founder of Someecards,

former creative director at MRM/McCann,

TribalDDB, and graphic designer at Clorox

company.

Brook Lundy Co-founder, Editorial Director,

Unpaid Intern of Someecards, former Creative

Director at Razorfish, TribalDDB, Modem Media.

A unique blend of alcohol

beverage industry and

digital marketing success.


TeamAshley Burnette A long time industry executive with 25 years of distributor management and operational experience.

Willi Bickmore Advisor

Owner of GrapeVine Compliance. Willi has

been a compliance manager for some of the

world’s largest wine, spirits, and beer

companies for more than 15 years.

Ken Rode Advisor

Partner at G&J Seiberlich & Co. specializing in

winery accounting services.

Sean McBride AdvisorOwner of Winery Management, a leading

wine industry support organization.

Operational and financial

expertise

Contact

John Ormiston

[email protected]

Crowdfunder

https://www.crowdfunder.com/1026beverages/invest

1026 Beverage Company, LLC



mailto:[email protected]

https://www.crowdfunder.com/1026beverages/invest

1026 beverage co / somewine crowdfunder pitch deck

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