20 big data ecommerce hacks
TRANSCRIPT
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20 Big Data - eCommerce Hacks
Britney Muller | 2016
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#RetailGlobalUSA @BritneyMuller
I’m excited to be a new addition at Moz!
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#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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Forrester Study
44% of people start their product search
on...
#RetailGlobalUSA @BritneyMuller
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The Problem:
How The F@#$ Do You Compete With
Amazon?!Amazon Study
#RetailGlobalUSA @BritneyMuller
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We Have 2 Options
Amazon Study
#RetailGlobalUSA @BritneyMuller
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Google Search Results Have
Changed...A Lot!Britney Muller | 2016
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10 Blue Links?~3% Of Search Results
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
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Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
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Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
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Britney Muller | 2016
#1
Where Are Your Competitors Getting
Traffic?
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Britney Muller | 2016
#2
How Have Your Competitors Optimized
Their Website?
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#RetailGlobalUSA @BritneyMuller
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Site:example.com
#RetailGlobalUSA @BritneyMuller
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Site:example.com
#RetailGlobalUSA @BritneyMuller
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Britney Muller | 2016
#3
Structured Markup!
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#RetailGlobalUSA @BritneyMuller
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Builtvisible Microdata Resource#RetailGlobalUSA @BritneyMull
er
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#RetailGlobalUSA @BritneyMuller
Data Highlighter
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What Keywords Do Your Competitors Rank
For?Britney Muller | 2016
#4
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#RetailGlobalUSA @BritneyMuller
Moz, Ahrefs, SEMRush & Raven can all do this
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What Are Your Competitor’s Top
Pages?Britney Muller | 2016
#5
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#RetailGlobalUSA @BritneyMuller
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Be Aware Of Keyword Trends
Britney Muller | 2016
#6
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Google Trends Is Great For Seasonal Planning!#RetailGlobalUSA @BritneyMull
er
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How Do I Do Keyword Research?
Britney Muller | 2016
#7
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#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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Upload Suggested Keywords Into A New List At Moz
#RetailGlobalUSA @BritneyMuller
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Can Do This In Keyword Planner
Read: Google K
eyword Planner’
s Dirty Secrets!
#RetailGlobalUSA @BritneyMuller
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Moz Keyword Explorer Presents Bigger Picture Data#RetailGlobalUSA @BritneyMull
er
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More Accurate Search Volume Data#RetailGlobalUSA @BritneyMull
er
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Additional Keyword Suggest Filters#RetailGlobalUSA @BritneyMull
er
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Are You Ranking For Coupon / Promo Codes#RetailGlobalUSA @BritneyMull
er
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How To Rank / What Is Quality
Content?Britney Muller | 2016
#8
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Go Outdoor Gear Lab?!
#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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thenorthface.com/xps#RetailGlobalUSA @BritneyMull
er
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None of their images are optimized!?#RetailGlobalUSA @BritneyMull
er
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FAQ Page Hacks = SEO Gold
Britney Muller | 2016
#9
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What are specific product questions?#RetailGlobalUSA @BritneyMull
er
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AnswerThePublic.com#RetailGlobalUSA @BritneyMull
er
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Genuinely Help People Out!
Britney Muller | 2016
#10
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Help People On Quora & Reddit#RetailGlobalUSA @BritneyMull
er
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\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
RegEx Gold
#RetailGlobalUSA @BritneyMuller
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If You Don’t, Someone Else Will#RetailGlobalUSA @BritneyMull
er
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BEWARE:Britney Muller | 2016
#11
On-Site OpportunitiesMISTAKE
S
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DO NOT DO THIS!
#RetailGlobalUSA @BritneyMuller
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Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
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What Is Your Visitor’s Intent?
Britney Muller | 2016
#12
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What if we knew what websites our traffic visited before and after they landed on our site...#RetailGlobalUSA @BritneyMull
er
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hindsight analyzes your audience’s off-site behavior and providesactionableinsights.
#RetailGlobalUSA @BritneyMuller
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Rockerbox.com#RetailGlobalUSA @BritneyMull
er
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Know What They Engage With & When#RetailGlobalUSA @BritneyMull
er
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Beef Up Your AnalyticsBritney Muller | 2016
#13
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#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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GA is getting much better at this! Woohoo!!!#RetailGlobalUSA @BritneyMull
er
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Page Speed Matters!Britney Muller | 2016
#14
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#RetailGlobalUSA @BritneyMuller
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AMPBritney Muller | 2016
#15
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“Later this year, all types of sites that create AMP pages will have
expanded exposure across the entire Google Mobile Search results page,” -
Google!
#RetailGlobalUSA @BritneyMuller
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Google Search Console Is Your Friend#RetailGlobalUSA @BritneyMull
er
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URL ParametersBritney Muller | 2016
#16
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#RetailGlobalUSA @BritneyMuller
Sort=
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Do a quick check here
Search Console URL Parameters#RetailGlobalUSA @BritneyMull
er
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Take A Peek Under Your Competitor’s Hood
Britney Muller | 2016
#17
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BuiltWith.com#RetailGlobalUSA @BritneyMull
er
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What’s Your Competition’s PPC
Strategy?Britney Muller | 2016
#18
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Moat.com#RetailGlobalUSA @BritneyMull
er
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iSpot.tv#RetailGlobalUSA @BritneyMull
er
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SSL (HTTPS)Britney Muller | 2016
#19
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Google Prefers SSL Websites#RetailGlobalUSA @BritneyMull
er
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Machine Learning & Data Science
Britney Muller | 2016
#20
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What Is Machine Learning?#RetailGlobalUSA @BritneyMull
er
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#RetailGlobalUSA @BritneyMuller
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Product RecommendationsChurn PredictionSentiment & Trend AnalysisFraud DetectionInventory ForecastingDynamic ContentPricingAnticipatory Purchases
#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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Other Resources:
Amazon OptimizationRCS [video]Digital Body Language [video]How To Research The Path To Customer PurchaseMachine Learning - 1 Mill Hotel Reviews
Britney Muller | 2016
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Britney Muller | 2016
If You Can’t Beat Them... Join Them!
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#RetailGlobalUSA @BritneyMuller
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On track to do 160 million in revenue (via Amazon) this year:
Inc. Article
#RetailGlobalUSA @BritneyMuller
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“My advice to sellers trying to build a reputation online is to tackle one project at a time, and master it, before you move on to the next. If you do that, your reputation will naturally build. If you try to do too many things at once, and aren't the master of any of them, that's when you'll fall behind. “ -Pharmapacks Founder, Andrew Vagenas
My new friend Brad!
Inc. Article
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You Can Find Successful Amazon People Easily Online!
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Questionable, right?!
#RetailGlobalUSA @BritneyMuller
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So I did what any normal person would do...
#RetailGlobalUSA @BritneyMuller
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#RetailGlobalUSA @BritneyMuller
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I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted my negative review (test). :) Go Pharmapacks!#RetailGlobalUSA @BritneyMull
er