20 marketing tips in 20 minutes jan 2014...email marketing tip 11 – think about how your email...

www.ThePartnerMarketingGroup.com

20 MARKETING TIPS IN 20 MINUTES

Michelle Glennie

Cheryl Salazar


SOCIAL MEDIA MARKETING


Tip 1 – Know where to distribute

posts

LinkedIn is #1 at 91% in terms of the percentage of B2B marketers who distribute content on social sites, followed by…

– Twitter (85%)– Facebook (81%)– YouTube (73%)– Google+ (55%)

Value: Distribute posts where your readers go, but also build up a following to where you post the most.


Tip 2 – Employ the 80/20 rule for

your social content

• 4 out of every 5 posts should be value driven and can be content that is not yours (ex: Entrepreneur Magazine, Nonprofit Times, etc.)

• 5th should be educational and original content

• Then, your 6th post can be sales related and contain an offer

Value: Thought leadership will be noticed and these

influencers are most likely to say Yes.

Source: Andrew Davis, author of ‘Brandscaping’


Tip 3 – Search what is being socialized

on Twitter with Topsy (www.topsy.com)

Value: You can see what others are posting, retweet, or develop your own messages.


Tip 4 – Post frequently on your

social sites

Value: Drive the right audience to your company by

following a regular posting schedule.

Source: LinkedIn Corporation

Companies that post 20x per

month reach at least 60% of their unique audience.


Tip 5 – Know the correct graphic

size for each social media site

Social Site Logo (pixels) Cover Banner (pixels)

LinkedIn 100 x 60 646 x 220

YouTube 25 x 170 2120 x 1192

Facebook 180 x 180 851 x 315

Twitter 73 x 73 1200 x 600

Google+ 84 x 84 2120 x 1192

Value: Having the right size image for each social media site will create a professional brand.


Content Marketing


Tip 6 – One piece of content can turn

into 269 pieces of content!

Value: Just in case you

didn’t see it the first time –

one piece of content can

turn into 269 pieces of

content!


Tip 7 – Blog posts & articles that

include images perform 94% better than

those without images.

Value: Visual content is processed 60,000 times faster

than the written word, allowing for better retention of

information.

Source: Skyword, 2011


Tip 8 – Have industry specific, relevant

and not overused general images

Value: Overused images will be glossed over, shows lack of attention to detail and thoughtfulness when it comes to image selection. Generic images show no relevance.

No

Yes


Tip 9 – Assign someone in your

organization the task of staying on top of

industry/popular news related to your

business

Value: By having others curate the content you will have the time to categorize; assess; and determine how you are going to use it. You may want to do this too with your social media.


Tip 10 – Do away with DEAD words

They are old, they are overused – we are ALL guilty.

Value: Doing something different helps you stand out from

the crowd. Your copy will be read and remembered.

Greater Productivity World leader Mission critical Award winning

Improve customer satisfaction Market leader Value add Best of breed

Cost effective End-to-end solutions Increase revenue Best in class

Reduce costs Competitive advantage Reliable Best

Business solutions Innovator/innovative Manageable Unique

Microsoft CRM CRM software Great

Microsoft Dynamics ERP ERP software Innovative

Microsoft Dynamics

GP/NAV/AX/SL/CRM/XRM

Business software Powerful Exclusive

Better visibility Powerful Easy to use Scalable


Email Marketing


Tip 11 – Think about how your email will

look on a smartphone.

Value: 64% of decision makers view email on their mobile devices.

Consider using a template that is no

wider than 600 pixels

Source: Marketo, Mobile Email Marketing Tips 2013


Tip 12 – Don’t put too many ‘Call to

Actions’ (CTAs) in an email.

�One is best

� Two is okay

� Three + = your click-through rate goes down

Value: You will get a higher click-through rate if you have less to confuse your reader with.


Tip 13 – Your CTA should be in the

first fold of the email in bold colors or

bold font

Value: Direct readers to what you want them to do, increasing your click-through rate.


Tip 14 – Use a tool like www.Litmus.com

to perform spam filter tests and preview

your campaign on different email clients

Value: You can see how your email will look on all platforms before sending it out and potentially losing readers or getting caught up in spam filters.


Tip 15 – Email open rates and click

rates fell in Q2 2013

Value: Understand where your rates are and how they compare to industry averages.


General Marketing


Tip 16 – Find broken links on your

website with www.brokenlinkcheck.com

Value: Content brings readers to your website.

You do not want to lose them with broken or

dead links.


Tip 17 – Use Keyword Spy

(www.keywordspy.com) to see trends on

keywords, pay-per-click, and organic

searches

Value: Understand

what the

community and

competition are

doing with

keywords in order

to spend your time

& money wisely.


Tip 18 – Make sure you have page titles

and they are 70 characters or less

Note: Do not stuff with keywords, but put your selected keyword(s) towards the front of the 70 characters.

Value: A compelling title tag will pull more visits from

search results. This is your first opportunity to make an

impression.


Tip 19 – Post presentations on

www.Slideshare.net and embed them on

your website

Value: Showcase your

knowledge in an

industry or on a

product. Think of this

as YouTube for

presentations.


Tip 20 – Use LeadShare functionality on

a SlidesharePro subscription. Follow

step-by-step:

www.slideshare.net/marisa/slide-share-

university-17464442

Value: Using this lead

form tool within

Slideshare will allow

you to interact with

those viewing your

presentations.


Bonus Tip – Set up a Meetup group

(www.meetup.com) in your area

Value: You may get in front of new prospects in your area that you didn’t know about before.


Marketing Questions?

Michelle Glennie –[email protected]

Cheryl Salazar –[email protected]

Download the ABC’s of Content Marketing & The Year of Content eBooks

(www.thepartnermarketinggroup.com/greenhouse-marketing-ideas/dig-deeper/)

Free inspiring ideas for you and your team to share!

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20 marketing tips in 20 minutes jan 2014...email marketing tip 11 – think about how your email...

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