20 year marketing plan by raymund pinon

Kingdom CaravanKingdom Caravan20-Year Marketing Plan20-Year Marketing Plan

Raymund C. PiñonJune 2012

Servant of the KingdomServant of the Kingdom

Taking the good news of God’s kingdom to the worldTaking the good news of God’s kingdom to the world

Daily Rounds Mission-Vision Roles and Goals Marketing Plan Metrics

End in Mind Servant of the Kingdom – Superlative recognition

from my King



Glorifying God and Advancing His Kingdom

Mission-Vision My purpose in life is to glorify God and advance

His kingdom. I do this by obeying the great commission: “Go, therefore, and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you and lo I am with you always, even to the end of the age.”



I align daily…

Spiritual

Child of God, servant, steward

Family Loving husband and father, faithful son, good brother

Social Loyal friend

Professional Helpful and reliable colleague

Personal Caring for my spiritual, intellectual, social and physical well-being



Winning entails integrity – Being who you really are in whatever role



Loving Husband



Loving Father



Faithful Son



Good Brother



Volunteer Church Worker



Helpful and Reliable Professional



Loyal Friend

Servant of the Kingdom Servant of the Kingdom Raymund C. PiñonRaymund C. Piñon

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MMoooon+dn+duuServant of the KingdomServant of the Kingdom


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FellowshipFellowshipLos BaLos BañosñosJune 2012June 2012

C.C.

1. Developing strategies and plans

What is God’s will and plan for my life? “Lord, teach me to number my days that I may gain a

heart of wisdom.”

2. Capturing marketing insights Man is not a physical being having a spiritual experience.

Man is a spiritual being having a physical experience “Lord, even before I was born, You knew me…And in

Your book they all were written, the days fashioned for me, when as yet there were none of them.”



Marketing Management7 Tasks of Marketing (Kotler and Keller)

3. Connecting with customers

Who are the people that I care about ? What do they value? How do they see the value I try to add to them?

“The harvest is plentiful but the laborers are few; pray the Lord of the harvest send laborers to His vineyard.”

4. Building strong brands What strengths should I capitalize on? Business analysis,

marketing, events management, social entrepreneurship, product development, communications, brand management.

What weaknesses should I try to improve on? How do I present myself to the world? What do people gain

from their association with me? “I can do all things through Christ who strengthens me.”



Marketing Management7 Tasks of Marketing (Kotler & Keller)

5. Shaping the marketing offer

I work to provide for my family’s needs, spend time with them, communicate, express my love for them, help them in times of need

I work with church volunteers to feed street children, teach them God’s word, tutor them and assist in helping their parents start livelihood programs

I am a volunteer worker for NGOs that espouse the cause of poverty alleviation and social entrepreneurship

I spend time in prayer and meditation to connect with God and strengthen my relationship with Him. I drink plenty of water, exercise, eat a healthy diet, manage my stress, get enough rest and study MBA

I use social media to keep in touch with friends, classmates, former colleagues, org-mates, acquaintances




6. Delivering value

Being there at the point of need; Being accessible and available Delivering tangible contributions; Making and keeping promises Articulating my vision and values “Not by strength, nor by might, but by My Spirit says the Lord.” “Trust in the Lord with all your heart and lean not on your own

understanding; in all your ways acknowledge Him, and He will direct your path.”

7. Creating long-term growth Not being afraid to face the unknown “The fear of the Lord is the beginning of wisdom.” “For the Lord gives wisdom; from His mouth come knowledge

and understanding.”




Today 54 years old Wife and 5 kids Nearing empty nest MBA to prepare for

second career after retirement

Volunteer for church and NGOs

End in Mind Successful

businessman Consultant Teacher Social entrepreneur Expanded church

ministry locally and globally



Journey and Destination

Being proactive Beginning with the end in mind Putting first things first Thinking win-win Seeking first to understand before being

understood Synergizing Sharpening the saw



Metrics for success

As a servant of the King, I succeed as God’s

purposes and plans for my life are fulfilled. The closer I walk with my God, the more blessed I become. My relationship with God sets the tone for my relationship with others. I can love God only because He first loved me; and I can only love others because I have received God’s love first. In the end, as I serve to glorify God and to advance his kingdom, I look forward to the day when I will hear my master say to me: “Well done, good and faithful servant. You were faithful over a few things, I will make you ruler over many things. Enter into the joy of your Lord.”



Success is being faithful in the little things

Kingdom CaravanKingdom Caravan20-Year Marketing Plan20-Year Marketing Plan

Raymund C. PiñonJune 2012



20 year marketing plan by raymund pinon

Career

good news of gods

good brotherservant

marketing managementservant

kingdom raymund

kingdom mission

advancehis kingdom

kingdom spiritual child

marketing insights man