Zenith Report on

UK Bottled Water

April 2011

© Zenith International Ltd 2011

2011 ZENITH REPORT ON UK BOTTLED WATER

CONTENTS

UK BOTTLED WATER MARKET COMMENTARY

Introduction 1

Brief Summary 2

Research overview 4

2010 UK bottled water market 5

Market overview 5

Economy 5

Weather 7

Media 8

Sector performance 9

UK packaged water 11

UK bottled water packaging 12

UK bottled water distribution 12

UK bottled water companies 13

UK bottled water groups 15

UK bottled water producers 15

Bottled water exports 16

Bottled water imports 16

Still water consumption 18

Packaged still water brands 18

Carbonated water brands 19

Retailer own label 19

Mineral water consumption 20

Spring water consumption 21

Glass packaged bottled water 22

Plastic packaged bottled water 22

Plain vs flavoured water 23

UK water coolers 24

Bottled water consumer 25

Bottled water value 26

Ethical waters / Ethical initiatives 28

Key developments in 2010 32

Industry developments 32

Company developments 35

Brand developments 39

Ongoing challenges 43

Environmental 43

Carbon footprint 44

Water footprint 47

Lightweighting 47

Recycling 48

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Tap water 49

Consumer confidence and education 51

Retailer perception 52

Stock control 53

Price pressures 54

Industry consolidation 55

Portfolio diversity 57

Legislation 58

Forecast to 2015 61

APPENDICES

APPENDIX 1 - CHARTS 63

Market overview

1 UK mean temperature, 2005-2010 63

2 UK sunshine hours, 2007-2010 64

3 UK rainfall, 2007-2010 65

4 UK packaged water vs water coolers, 2005-2010 66

5 UK bottled water packaging, 2010 67

6 UK bottled water distribution, 2010 68

Industry structure

7 UK bottled water industry consolidation, 2005-2010 69

8 Top 5 bottled water companies, 2005-2010 70

9 Top 5 bottled water groups, 2010 71

10 Leading UK bottled water producers, 2010 72

Imports and exports

11 UK bottled water exports, 2005-2010 73

12 UK bottled water imports, 2005-2010 74

13 Leading UK imported waters, 2010 75

Market segments

14 UK still water consumption share, 2005-2010 76

15 Leading UK packaged still water brands, 2010 77

16 Leading UK packaged sparkling water brands, 2010 78

17 UK own label water consumption share, 2005-2010 79

18 UK own label water producers, 2010 80

19 UK natural mineral water consumption share, 2005-2010 81

20 Leading UK mineral water brands, 2010 82

21 Leading UK spring water brands, 2010 83

22 Leading UK companies in glass, 2010 84

23 Leading UK companies in plastic, 2010 85

Bottled water market in context

24 UK plain vs flavoured water, 2005-2010 86

25 UK still vs sparkling flavoured water, 2005-2010 87

26 UK water cooler market, 2005-2010 88

27 GB bottled water consumer, 2005-2010 89

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Value

28 UK bottled water market value, 2005-2010 90

Forecasts

29 UK bottled water market forecast, 2005-2015 91

APPENDIX 2 - TABLES 93

Market overview

1 UK bottled water market, 2004-2010 93

2 UK bottled water types, 2004-2010 93

3 UK bottled water: small pack vs cooler, 2004-2010 94

4 Total UK bottled water: Per capita consumption, 2004-2010 95

5 UK bottled water packaging, 2008-2010 96

6 UK bottled water distribution, 2008-2010 96

7 UK bottled water packaging, 2010 97

Industry structure

8 Top 25 companies in UK bottled water market, 2009-2010 98

9 Next 25 companies in UK bottled water market, 2009-2010 99

10 Top 25 brands in UK bottled water market, 2009-2010 100

11 Next 25 brands in UK bottled water market, 2009-2010 101

Market segments

12 UK top 10 carbonated water brands, 2009-2010 102

13 UK top 10 packaged still water brands, 2009-2010 102

14 UK top 20 mineral water brands, 2009-2010 103

15 UK top 20 spring water brands, 2009-2010 104

16 UK top 10 own label water producers, 2009-2010 105

17 UK top 10 water cooler brands, 2005-2010 105

18 UK top 10 companies in glass packaging, 2009-2010 106

19 UK top 10 companies in plastic packaging, 2009-2010 106

Production, bottled water consumer, imports and exports

20 Top 10 UK bottled water producers, 2009-2010 107

21 Top 10 UK produced brands, 2009-2010 107

22 GB Bottled Water Consumer, 2005-2010 108

23 UK top 10 water export brands, 2005-2010 108

24 UK bottled water exports by country, 2005-2010 109

25 UK bottled water imports by country, 2005-2010 109

26 UK bottled water import sales by brand, 2005-2010 110

Value

27 UK Bottled Water Value, 2008-2010 111

Ethical Waters

28 UK Ethical Waters, 2007-2010 112

Forecasts

29 UK bottled water consumption by segment, 2010-2015 112

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Bottled water market in context

30 UK bottled water in context, 2005-2010 113

31 International bottled water comparison, 2005-2014 113

APPENDIX 3 - LEADING COMPANY PROFILES 115

AG Barr Plc 115

Angel Springs Holdings Ltd 117

Aqua Direct Ltd 119

Berrington Pure Spring Water Ltd 121

Black Mountain Mineral Water Company 123

Brecon Mineral Water 125

Britvic Plc 127

Coca-Cola Enterprises 129

Coca-Cola HBC Northern Ireland 131

Cotswold Spring Water 133

Cott Beverages Ltd 135

Culligan International (UK) Ltd 137

Danone Waters (UK & Ireland) Ltd 139

Decantae Natural Mineral Water 141

Ecopure Waters Ltd 143

Eden Springs UK 145

Fonthill Pure English Spring Water 147

Godlingston Manor Springs Ltd 149

Highland Spring Group 151

Hildon Ltd 155

Iceni Waters Ltd 157

Kingshill Mineral Water Ltd 159

Montgomery Spring Water Company 161

Navson Ltd 163

Neptune (UK) Ltd 165

Nestlé Waters UK Ltd 167

Princes Gate Spring Water 171

Princes Soft Drinks 173

Purely Scottish 175

Radnor Hills Mineral Water Company 177

Shepley Spring Ltd 179

Swithland Spring Water 181

The Natural Mineral Water Ltd 183

Villa Soft Drinks Ltd 185

Waterbrands Ltd 187

APPENDIX 4 - UK BOTTLED WATER MARKET IN PERSPECTIVE 189

APPENDIX 5 - DEFINITIONS AND SYMBOLS 196

APPENDIX 6 - TARGET GROUP INDEX (TGI) 199

Zenith Report: April 2011

© Zenith International Ltd 2011

UK bottled water

2011

Introduction

This is the twentieth Zenith Report on the UK Bottled Water Market, and there is now a diverse range of

other emerging markets covered by the Zenith Report series. With each our aim is to make contact with every

significant company active in the relevant sector and to produce as complete a picture as possible at a price

accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2011

Report contains up to date profiles on the industry‟s leading bottled water companies, while text, charts and

tables analyse recent developments in the UK market. An historical perspective is again provided in Appendix 4.

The report represents exceptional coverage of the UK bottled water market and we hope that you continue to

find them useful in your business planning. As our research is updated on a regular basis, we always welcome any

comments or suggestions about possible improvements.

Karen Wells

Senior Consultant

Zenith International

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