2012/ 06/ 02

Overview of EIN BusinessOverview of EIN Business

Confidential

This document outlines EIN’s Business in the market, based on Industry Experience & Market Expertise.

ContentsContents

1/8EIN Strategic Planning Dept.

Company IntroductionCompany Introduction

Market ExperienceMarket Experience

Business ModelsBusiness Models

EIN Radio Module BusinessEIN Radio Module Business

Comparative Strengths of the EIN 2010 RMComparative Strengths of the EIN 2010 RM

Business InfrastructureBusiness Infrastructure

EIN ZigBee ExpertiseEIN ZigBee Expertise

Company IntroductionCompany Introduction

EIN Strategic Planning Dept. 2/8

Envisionnovation was founded in July 2008.Our background is in electronic design and communication systems.

Company Mission

From component to system to enterprise solution, we bring certainty to RF-Networks.

From component to system to enterprise solution, we bring certainty to RF-Networks.

Business Purpose

Be the Market Standard for Wireless Energy Management Systems in N/A & AsiaBe the Market Standard for Wireless Energy Management Systems in N/A & Asia

Company Strength

Innovative and Advanced Products / Synergy Profit Business Model / Field-Proven Technology / Strategic Partnerships / Marketing Expertise

Innovative and Advanced Products / Synergy Profit Business Model / Field-Proven Technology / Strategic Partnerships / Marketing Expertise

RF C

on

fid

en

ce

RF C

on

fid

en

ce

Customers

Customer Value

Low Development Cost / Shortening Time to Market / Production Ready SystemLow Development Cost / Shortening Time to Market / Production Ready System

Business Domain

Providing ZigBee Smart Systems to the Building Automation,Lighting Control, Smart Metering, and Smart Energy Markets

Providing ZigBee Smart Systems to the Building Automation,Lighting Control, Smart Metering, and Smart Energy Markets

Market ExperienceMarket Experience

EIN Strategic Planning Dept. 3/8

Meter Serves as Energy Services Portal(ESP) for ZigBee HAN(Home Area Network) Deployed in over 80,000 Homes

Meter Serves as Energy Services Portal(ESP) for ZigBee HAN(Home Area Network) Deployed in over 80,000 Homes

Wireless Control of Each Home’s External Water System 125 homes in the Division are controlled through ZigBee Wireless Control of Each Home’s External Water System 125 homes in the Division are controlled through ZigBee

2008. Jul. 2010. Apr.

Elster Smart Energy Development

2008. Dec.

2009. Jun.

Building Home &Estate Automation

EIN Radio Module

2012. Apr.

EIN Asian MarketRadio ModuleDevelopment

ChiwooInternational: Company forAsian Market

2011. Jan.

On-going Projects

Building Automation

Smart Metering

2011. May.

India Smart-Grid Projects

India State Electricity Boards National-level Metering Companies in India H/A, B/A, Lighting Companies in India

India State Electricity Boards National-level Metering Companies in India H/A, B/A, Lighting Companies in India

EIN Business ModelsEIN Business Models

EIN Strategic Planning Dept. 4/8ZigBee IntegratorZigBee Integrator

Module DeveloperModule Developer

Products: Related to Radio ModuleProducts: Related to Radio Module

Market OfferingsMarket Offerings Customer SegmentationCustomer Segmentation

Services: Product Development related to ZigBeeServices: Product Development related to ZigBee

Solutions: ZigBee Design & Certification ConsultingSolutions: ZigBee Design & Certification Consulting

Radio Module USB Module

Prototype Module Lighting Control Module

SoftwareHardware

Radio Frequency Consulting

Group 2Group 2

Group 1Group 1

Customers that want Custom Applications on their ZigBee Platforms

Renesas Radio Module Customers

Customers that want Custom Applications on

the Renesas Platform

Group 3Group 3

Demand Response Energy Management System

EIN Radio Module BusinessEIN Radio Module Business

EIN Strategic Planning Dept. 5/8

Hardware

Renesas SkyworksSkyworksEIN

Software

Renesas EIN

EIN RM (2010 Q2)EIN RM (2010 Q2)

(2010~)(2008~)

(2002~)

The World Largest MCU Supplier

World Third-largest Semiconductor Manufacturer

Enhanced ZigBee Solution Provider

Global BusinessGlobal Business

World-wide Sales Networks

World-wide Sales Networks

Broad RF CertificationsBroad RF Certifications

11 Sales Companies’ Distribution & Sales Channels around the World

Asia

NorthAmerica

Europe

FCCU.S.

ICCanada

CEEurope

iDASingapore

WPCIndia

Business FocusBusiness Focus DesignDesign Manufacturing Sales Customization

(1996~)

N/A Market PartnerN/A Market Partner Asian Market PartnerAsian Market PartnerInternational Supplier of Front-end Module

Global Supplier of RF Semiconductor Front End Solutions

FEM

SPI Flash

Crystal

Matched Networks

AntennaOptions

Renesas Radio Chip

Comparative Strengths of EIN 2010 Radio Module Comparative Strengths of EIN 2010 Radio Module

EIN Strategic Planning Dept. 6/8

StrengthAreas

Market CompetitorsMarket Competitors

Radio Module

Largest Flash/RAM on a ZigBee Module

(256KB Flash and 20KB RAM)

Nearest competitors has 192KB Flash and 12KB of RAM

Large External Flash on board the Module

Most Modules don’t have on Module Flash

Protected Flash MemorySome Competitors cannot protect the

Flash and Encryption Keys from Extraction

ZigBee Stack

Flexible and Easy to use ZigBee Pro Stack

Most other Stacks are either Flexible or Easy to Use, but not both

Development

Environment

HEW Development Platform with an E8a has Extensive Debug

Capabilities

Other Vendors have much less sophisticated tools (Inability to step

through code and to see all data space)

www.eininc.cawww.eininc.ca

EIN Business InfrastructureEIN Business Infrastructure

EIN Strategic Planning Dept. 7/8

Asian Market Distributor

Synergy Network to provide local customization for Asian MarketSynergy Network to provide local customization for Asian Market

EIN’s Business Networks: Manufacturing, Services, Distribution, Technology

(RESG)

EIN’s Manufacturing 1

EIN’s Supplier / Asian Market Business Partner

EIN’s Technical Support

R&D / Tech. Support / Market Strategy

(RESG)N/A Market Distributor

(REA)

Think GlobalAct Local

Think GlobalAct Local

EIN’s Manufacturing 2

EIN ZigBee ExpertiseEIN ZigBee Expertise

EIN Strategic Planning Dept. 8/8

Metering/Sensor

Actuators

Site Intelligence

EIN Cost-effectivedemand response

system

CostCost

Performance

Performance Rel

iabili

ty

Relia

bility

EIN develops and deploys Customized Solutions. EIN develops and deploys Customized Solutions.

An RF Channel is shared,noisy and lossy.

Much less than 100%Bandwidth is available.

Custom Applications must adapt based on Network Conditions

as reported by the Stack.

EIN understands Field Deployment Issues. EIN understands Field Deployment Issues.

EIN’s ZigBeeEIN’s ZigBee

EIN has developed the following Applications on ZigBee. EIN has developed the following Applications on ZigBee. Modbus over ZigBee

BACnet over ZigBee Point to Point Serial SEP 1.0 and 1.1 Development

Point to Multipoint Serial based on Many Custom Protocols

Distributed Subnets for Thermostat, Occupancy Control and HVAC Systems