2013-04-17: lean startup in the enterprise: opportunities & challenges
DESCRIPTION
By Sarge SalmanTRANSCRIPT
Lean Startup in the Enterprise: Opportunities & Challenges
Sarge Salman, PhD
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Lean Startup®
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Lean Startup®
“I kept having the experience of working incredibly hard on products that ultimately failed in the marketplace”
“Why are startups failing so badly everywhere we look?”
Develop a product under conditions of extreme uncertainty
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Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup
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Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup
Whoever learns fastest, wins!
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Lea(r)n?
Customers
SOLUTION
Problem
Channels Costs
Revenue
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Lea(r)n
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STARTUP Lea(r)n
<Baltimore Lean Startup 6-Month Video>
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ENTERPRISE Lea(r)n
One Company’s Efforts To Survive 40 Years of Success In A 3000 Year Old Industry
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ENTERPRISE Lea(r)n
9 Ideas 2 Products
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ENTERPRISE Lea(r)n
9 Ideas 2 Products
• Energy, Camaraderie• Fast Vetting• Blind Spots
• Integration
Thank You!
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WORKSHOPIdea Generation - Focus on Experimentation
Thu Apr 18, 9a-12pKim Ballestrin
goo.gl/Og6Pi
bmorelean20130418.eventbrite.com