2013 2014 sponsorship proposal - welcome to the new cvec website

2013-2014 Sponsorship Proposal

Could your company use some new positive attention in 2013-2014?

Why Hobbytown Racing would be a good fit?

With 200 store locations, Hobbytown USA is a major retailer selling hobby products, like radio controlled

cars / trucks and accessories, radio controlled air planes and helicopters, rockets, trains, models. Hobbytown USA

will have personal appearances at select locations all across the US for it’s official NHRA Drag Racing car, driven by

Joe Anderson III. The car and team will be promoted by Ford Racing, Hobbytown USA, and Combined Technology

Solutions, and on display at the Valkaria RC park, Hobbytown USA in West Melbourne, FL, and at car show’s all

around the south east US.

Joe has spent 20 years selling, servicing, and racing RC cars. Joe started selling RC cars at Hobbytown USA in

1995, in Plaistow, NH. After moving to Florida in early 2002, Joe became the RC department manager for Space

Coast Hobbies, in Palm Bay, FL.

After winning Superior Hobbies Nitro On-road expert classes of racing for 3 years in a row, Joe left Space

Coast Hobbies and took over CVEC, making new CNC aluminum parts for TRAXXAS, HPI, LOSI, and TEAM ASSOCIATED

vehicles. Joe also helped out with Superior Hobbies and PNP Hobbies, pushing sales up. In 2008 Joe took over the

RC department at the brand new Hobbytown USA in West Melbourne, Florida, and pushed sales beyond the goals

set by Hobbytown Corporate.

Joe left the day to day of Hobbytown USA, but continues to help out when the store needs it. He has pur-

sued his education and has been working on making his NHRA return to drag racing, with his father, 18 time NHRA

record holder as the crew chief and engine builder.

Joe was just elected Vice President of Valkaria RC, a new RC racing park with on road and off road tracks,

located at Valkaria Airport, Valkaria, FL. Joe has bought and sold products from Great Planes, Horizon Hobby, HRP,

Global, and Hobbytown USA. You couldn’t ask for a more knowledgeable person to represent your company.

To keep our budget down, we plan on attending the NMRA series, which is 7 races, and 3 NHRA National

events, or what ever combination that gets more attention for our sponsors. With highway miles and spectators at

each event, that’s over 1 million viewers seeing your company logo as a supporter of one of the greatest American

Racing pass times.

Please continue to read on to see how we can help with your company image and sales

going forward, with our other sponsors, Hobbytown USA with 200 locations, Ford Racing,

and Combined Technology Solutions.

With over 60 years of combined experience in the automotive field, and years of racing

in the NHRA, IHRA, and NMRA, we are determined to represent perfection for our

race team, and our sponsors.

Joe Anderson II started racing back in the early

‘70s running E/Gas. Joe II ran all across the

country in the NHRA and IHRA programs, set-

ting 18 national records in numerous classes.

In the late ‘70s Joe II advanced to the ranks of

NHRA’s highest level of naturally aspirated en-

gines in Pro Stock. During these years, Joe III

was old enough to help out at the tracks, as well

as in the shop. Most races ended up being a fa-

ther son combination.

Into the early ‘80s, Joe II moved up the ranks in

Pro Stock, finishing in the top 15 in the world.

This was no small task, with very little money.

The Anderson family knows what it takes to

make a competitive race team. Long hours, lots

of dedicated work, and a good attitude.

With Joe Anderson II as the Anderson Racing

Crew Chief and Technical advisor, and his sons

desire and passion to win championships, there is

nothing out of reach for this new team. With 18

NHRA National Records, R&D 100 Award,

Mayors Citation - Mayor Martin O'Malley, SAE

Recognition, Advanced Engine Technology Con-

ference Speaker, CNG Certificate of Appreciation

Continue to read how we plan to help

your company grow, while winning

races, and fans from all over the

country.

Hobbytown Racing

Thank you for taking an interest in learning more about Hobbytown Racing. Let us show you how

we can help market your company, increasing sales and exposure. Joe has been selling radio controlled

products for over 18 years, selling everything from TRAXXAS Rustlers to Corally RDX, Kyosho V-one-

RRR’s. Joe has worked closely with TRAXXAS, HPI support providing the best customer experience possi-

ble on repairs as needed.

We are in the process of reserving new sponsors for the 2014 season, debuting the car at the 31st An-

nual Mustang & Ford show, located at Palm Bay Ford, Palm Bay, Florida in November 2013. Our current

sponsors are Hobbytown USA, Ford Racing, Combined Technology Solutions.

We are still looking for a major sponsor to join these fine companies as we build up for the 2014 sea-

son. Let us show the customers at the race track, in news letters, and on our website that your company has

so much to offer. Hobbytown is taking the first step in showing new customers where to buy these great RC

products.

We believe you will find that drag racing is an extremely underestimated and untapped market. Our

team prides itself on professionalism and results.

As you look through this proposal, you’ll find the following:

Boundless marketing opportunities to suit every need

How we can expose your business to millions of people nationwide

Understanding the demographics of the NHRA / NMRA

Tapping into other markets, outside of your industry

Find out where we are going in 2013 - 2014

Should you have any further questions, please feel free to contact me. I am more than willing to dis-

cuss all the possibilities that can benefit your company, and help us to have a successful 2014 season.

Sincerely,

Joseph Anderson III

Hobbytown Racing

4335 West New Haven Ave.

West Melbourne, FL 32904

(321) 505-9879

[email protected]

http://HobbytownRacing.com

mailto:[email protected]

Marketing Opportunities that we can bring to you….

Imagine seeing the name of your business by hundreds of thousands, even millions of spectators. Seeing

the name of your business in a national publication as a supporter of one of the greatest racing sports in

America. The opportunities are endless and we have a package that will enhance your business.

Race car graphics: We will custom design a scheme which will include your company colors or logo.

There are limitless options to get the best visual exposure.

Transporter signage: The race car transporter acts as a rolling billboard with average mileage totaling

well over 15,000 miles a year. With the National Highway Association calculation of our major highways,

we can get an average of 31 views per mile. That is a total about half a million viewers on the highways

alone.

Personal Appearances: Arrange events for meet and greet opportunities with your customers at auto

shows, local attractions, grand openings, and trade shows. Ever want to bring more people to your booth

at a trade show, like SEMI, PRI, iHobby Expo? Nothing better than having a high performance race car in

your booth, representing your company.

About the Driver…..

Joseph Anderson III

Joe grew up the son of drag racer, NHRA Pro Stock driver Joe Anderson II, owner of Combined Tech-

nology Solutions of Ridgely, MD. He is a student at DeVry University, majoring in Computer Infor-

mation Science, with a GPA of 3.85.

Growing up in Downingtown PA, Joe worked with his father as part of the Pro Stock crew, helping from

simple tasks around the shop, to helping build engines to help support the racing team. Joe learned much

of his racing talent from his father, but was also around great talent like Bill Jenkins, Joe Lapone, Frank

Iaconio, and Bob Glidden.

In the mid ‘80s, after the Andersons lost the racing program due to a tragic fire, Joe continued to work

around the shop building high performance cars with his father. In the late ‘80s Joe joined the United

States Navy, and went to boot camp in San Diego, CA. While in CA, Joe started racing 1/10 scale R/C

cars and trucks with Losi JRXT, at all the tracks in San Diego area. When Joe got out of the United

States Navy in the early ‘90s, Joe moved to Massachusetts to be near his father, who was again drag rac-

ing. Joe ended up buying a 1987 Camaro, and at his very first point’s race at New England Dragway, he

took home the title of “King of the Street” and the first place trophy.

In the late ‘90s, Joe decided to work on his career, and went to work at GTE as a Network Technician,

and later a supervisor. After that tragic day, September 11, 2001, GTE merged with Bell Atlantic to be-

come Verizon. GTE ended up laying off over 60% of the staff, and Joe ended up taking the severance

package and moved to Palm Bay, Florida. While in Palm Bay, Joe started playing around with the radio

control cars again, and started racing them while managing a few hobby shops, like Space Coast Hob-

bies, and Hobbytown USA in West Melbourne, FL. Not long after his first central Florida RC Champi-

onship, Joe was offered a sponsorship with CVEC. CVEC made CNC exhaust systems for the radio con-

trolled market, and Joe took the opportunity to help the company update its product line to what the cus-

tomers wanted. In 2004 Joe ended up running the R&D and Sales of the company, and took it to new

areas with the help of some of Joe’s friends at TRAXXAS. Sales soared. Just one exhaust designed by

Joe, outsold all other CVEC products combined.

After the company was forced to close, after the passing of the bank owner, and note holder of CVEC,

Joe decided to go back to work as an automotive technician, while starting his education at DeVry. Joe

is still part of the Hobbytown family in West Melbourne, FL and is currently Vice President of the new

Radio Control park being built in Valkarea, FL, http://valkariarc.com

Joseph Anderson III

New England Dragway

1996 Forte’s Parts Connection “King of the Street”

About CVEC, and Joe

When Joe took over at CVEC, the one thing Joe noticed was all the exhaust systems that they produced

were outdated, and illegal to use on any ROAR approved race tracks. ROAR is the US sanctioning

body for radio controlled car or truck racing. CVEC had an exhaust that had moving parts, which was

against the rules set. Joe quickly designed a race legal exhaust, and resurrected the name CVEC Rac-

ing.

CVEC Racing was a major sponsor of 2 time NHRA Pro Stock Motor-

cycle World Champion, Angelle Seeling and Star Racing in 2002.

Angelle and George Bryce went on to win 2 more World Champion-

ships. Joe then began testing the new legal pipes on ready to run cars

and trucks from TRAXXAS, HPI, LOSI, and AE, all major brands of

radio controlled ready to run cars and trucks in the United States.

With over 50,000 exhaust systems sold for the TRAXX-

AS line up, and over 10,000 sold for the HPI line up, in

less than 2 years, Joe took CVEC from a failing compa-

ny, to a profitable one. We had great support from com-

panies like Great Planes, Horizon Hobby, Hobbytown

USA, Superior Hobbies, PNP Hobbies, and Global Hob-

bies, TRAXXAS, and Hobby Products International.

From left, clockwise: 2 time NHRA World

Champion, Angelle posing with her CVEC

Racing sponsored bike. Angelle getting

ready for her burnout at an NHRA event.

CVEC Racing’s brand new Traxxas Revo

exhaust. CVEC Racings Mugen MTX3

ProSpec 1/10 onroad championship car,

painted by Paintin Pete.

Meet the crew:

Driver: Joseph Anderson III

Fast facts: Joe is Married to Jennifer Anderson with one child, Hailey.

Joe won his first time racing at New England Dragway “King of the Street” in 1996.

Joe has been involved with racing all of his life. Joe has been at the races as early as 1

years old. When Joe isn’t racing, he enjoys spending time with his family, and contin-

ues to give support and advice to the local hobby shops, or R/C race tracks.

Crew Chief: Joseph Anderson II

Fast facts: Joe is Married to Linda Anderson with 4 kids, Joe III, Michael, Rachael,

and Stephanie. Joe is the owner of Combined Technology Solutions, and Advanced

Digital Systems. Joe started out in NHRA drag racing back in 1970, and has been

involved in many classes, including Pro Stock. When Joe isn’t working in the shop,

he enjoys spending time with his family, and playing golf.

Assistant Crew Chief: Frank Ambrosino

Frank was born in New Jersey, has resided in Florida for nearly 20 years. Frank has been

working with cars since he was a boy. Frank enjoys building cars, and he is a drag racer at

heart. Among his accolades are 4th place in the Battle of the Imports, top 8 in the Battle of

the Imports Pro series, Fun Ford 4th and 8th place finishes, Mustang challenge runner-up,

Quick Ford numerous top 8 finishes and in 2011, won 1st place in Quick Ford. As well,

Frank has received numerous money stickers for his drag racing wins. Frank is well versed

in many facets of cars, brands of cars, and works every day to build cars with creativity and

ingenuity, advancing his automotive knowledge.

Pit Crew:

Bill Rebola—Mechanic

Ed Gilbert—Fabrication, Mechanic

Peter Pepe “Paintin Pete”— Pit Crew, Painter

Jennifer Anderson—Book keeping, PR, Health Expert

Michael Anderson—Pit Crew, Engine builder

Steve Lebel—Pit Crew, north east US.

Event Schedule: Sample based off of 2013 NMRA/NHRA March 7—10th, Bradenton, FL NMRA Spring Break Shootout April 11—14th, Commerce, GA NMRA / NMCA Nitto ALL Stars May 3—5th, Mechanicsville, MD SCT NMRA Nationals June 14—16th, Norwalk, OH McLeod NMRA Nationals July 11—14th, Joliet, IL Nitto NMRA / NMCA Super Bowl Aug 30th—Sept 1, Columbus, OH 35th Annual Ford Expo NMRA Sept 7th, Orlando, FL NHRA Division 2 State Championship Oct 3—6th, Bowling Green, KY NMRA All Ford World Finals Oct 27th, Reynolds, GA NHRA Division 2 National Dragster Challenge Nov 16th, Petersburg, VA NHRA Division 1 National Dragster Challenge

The National Hot Rod Association (NHRA), founded in 1951 by Wally Parks has been an ever expanding

racing community. Never forgetting the grassroots racers, the NHRA has built upon this base to include fast-

er, more exciting events that appeals to both men and women of all ages. There are over 22 million Ameri-

cans (age 12+) who are de-voted fans. (Top Box Interest ESPN Sports Poll)

The NHRA encourages family participation both as fans and as participants beginning with the Junior Drag

Racing League with racers as young as the age of eight to the most prestigious Full Throttle Series. When the

saying comes out, “there is something for everyone”, drag racing is the epitome of that statement. Interaction

is encouraged! Attending a race is a pure adrenaline rush with unprecedented speed and sensory impact at any

level.

NHRA drag racing is an open and accessible experience that’s shared with genuine people; the fans, drivers

and teams. It is one of the few sports where the fans are encouraged to interact with the drivers by allowing

access to the pit areas where they see the drivers and crew while they perform maintenance and preparation

for the races.

The NMRA Ford Nationals is the #1 all-Ford motorsport show in the U.S., attracting the most racers, fans, spon-

sors, and contingency. Each NMRA event features awesome heads-up Ford racing, a huge UPR Products all-

Ford car show, a giant manufacturers midway & swap meet, burnout contest, 300+ mph jet car, true street, and

bracket racing. NMRA event action can be found regularly in 5.0 Mustang & Super Fords, Muscle Mustangs &

Fast Fords, and in Race Pages, the NMRA’s own monthly publication.

For more information on the NMRA Ford Nationals log on to www.nmradigital.com

The NMCA is the oldest and most recognized muscle car organization in the U.S. Each year features the

NMCA Edelbrock Hot Rod & Muscle Car Nationals with seven national events. As the #1 muscle car motor-

sport show, the NMCA has the most racers, fans and sponsors. NMCA racers compete for the largest all-cash

contingency program in domestic street-legal drag racing—over $3,000,000 this year! NMCA events are regu-

larly featured in Hot Rod, Super Chevy, Chevy High Performance, Mopar Muscle, Drag Racer, Mopar Enthusi-

ast, and Fast Street Car—the NMCA’s own in-house publication. All NMCA events are aired on National Tele-

vision on Inside Drag Racing, and on the web: www.NMCATV.COM

When possible, the Anderson Racing Mustang will be on display at all the local car shows, and Ford events.

We will also try to participate at NMRA / NMCA events, when not attending NHRA National events.

NHRA by the numbers:

According to Scarborough Research, 33.8 million or 15.3% of the

US population has an interest in the NHRA Drag Racing.

Male: 78% Female: 22%

Age 18—24: 17%

Age 25—34: 20.1%

Age 35—49: 33.5%

Household income: $29,999 or less: 20% $30K—$49,999: 26.9% $50K—$99,999: 37.5%

$100K—$149,999: 10% $150K+: 5.6%

White: 77.1% African American: 7.5% Hispanic: 10.6%

Single: 43.7% Married: 56.3%

Household size 3+: 61.2%

1 or more children in House Hold: 44.9%

1 or more teenagers in House Hold: (12—17) 22.4%

47% growth in viewership from 2000 to 2007

2,000,000 + spectators annually

ALL National events televised on ESPN2

NHRA fans demonstrate high sponsor loyalty and actively try new NHRA Sponsor products, services and

promotions. (Source: EventCorp Services, Inc.)

98% feel positively about NHRA Sponsors. 89% Support NHRA Sponsors.

88% Likely to purchase NHRA Sponsor products over non-sponsor

66% Switched brands to support NHRA Sponsor. 90% Likely to try new product/service if sponsor of NHRA

89% Likely to take part in NHRA promotions.

NHRA achieved top scores in sponsor satisfaction.

Continued on the Next Page

NHRA by the numbers, continued:

NHRA Fan Education:

Some high school or less: 12.6% High School: 45% Some College: 28.8%College+: 13.6%

Vocational / Tech School: 38.7%

NHRA publication:

National Dragster: For 50 years, drag racers and fans have looked to National Dragster for accurate, in-depth

NHRA drag racing coverage and insider information. Every week, 48 times a year, 80,000 NHRA members

know they can also count on National Dragster to bring them the hottest product information and the first

look at what's new.

Our 1986 Mustang GT restored, and raced at Orlando Speed World, 2011. Car took “Gold” at the 28th Annual

Mustang & Ford Show at Palm Bay Ford.

NMRA National Exposure by the numbers:

Race Pages—As the NMRA’s official publication, Race Pages aggressively promotes and features the

complete NMRA Ford Nationals series—readership: 75,000 / Monthly

5.0 Mustang & Super Fords—As the class sponsor of Real Street, 5.0 Mustang & Super Fords magazine

is a major supporter of the series and provides guaranteed 4 color editorial and promotion of the com-

plete NMRA schedule—circulation: 125,000 / Monthly

Muscle Mustangs & Fast Fords—This all Ford publication is a leader in blue oval performance and is a

major supporter of the NMRA Ford Nationals—circulation: 130,000 / Monthly

Mustang & Fords and Mustang Monthly—as presenting sponsors of the NMRA Auto Show & Shine,

Mustang & Fords and Mustang Monthly provide valuable auto show event coverage, including a 4 color

vehicle features on their editors’ choices at each NMRA event—combined circulation: 120,000 / Month-

ly

Performance Racing Industry—PRI magazine regularly features the NMRA series in its drag racing mar-

ket stories & analysis. PRI is the #1 racing trade organization in the U.S.—circulation: 25,000 / Month-

ly

Average Spectator per event: 13,791 Male / Female 79% Male / 21% Female

Average race cars: 380 HHI More than $75K year: 37%

Average Vendor per event: 48 Average HHI: $53,500 per year

Average show car per event: 241 Races attended per year: 8.6

NMRA Sponsors: Keystone Automotive, Roush Performance, Edelbrock, Nitto Tires, Holley,

Ford Racing, Eibach Springs, ProCharger, Steeda, BFGoodrich Tires, MSD Ignition, Tremec

National Event Coverage:

Inside Drag Racing: 400,000 Viewers Power TV: 137,000 Viewers

NMRADigital.com: 47,854 Visitors Per Month

Sponsorship Packages:

Total Package: $24,000

Total Sponsor package consists of the following:

This is a PRIMARY SPONSORSHIP for the ENTIRE season. With this package, the paint

theme is designed after your company and Hobbytown Racing. CTS, Ford Motor Company,

and a few local companies would be displayed on the car, truck and trailer, smaller than our

Primary’s logos. Example would be doors and front and rear bumpers, as well as the only

logo inside the car.

Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN for your

company.

Your company provides us with Hats, Decals, and Banners, which Hobbytown Racing will

proudly display them from the beginning to the completion of the event, along with Hob-

bytown USA.

Photo opportunities with media acknowledgement of the sponsorship.

Meet and greet with the driver and crew

2 Complimentary tickets for each event that we’re attending, for us to give out at our local

Hobbytown stores nearest to each event we’re racing at.

A framed, signed photo from Hobbytown Racing displaying your product.

Fresh paint job, and your company logo all over the car, mostly down the doors and across

the front bumper.

Custom designed team shirts with your company logo as our primary sponsor.

Hobbytown Racing team shirts will be provided for your personal use.

The car and team will be available for trade shows like SEMA, PRI, iHobby Expo baring

any NHRA / NMRA National event, for a transport fee.

Your company logo will be on the Hobbytown Racing website as the Primary sponsor of

the team. Your company will also have advertising ad’s on our website.

Facebook, LinkedIn, Twitter, RCTech, RedRC included.


Platinum Package: $12,000

Platinum package consists of the following:

This is a Co SPONSORSHIP for the ENTIRE season. Only 1 Available. We will be

displaying other companies along with yours, and our main sponsors, Hobbytown USA,

Ford Racing, CTS. Example would be lower doors, front of hood, and rear quarter pan-

els.

Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN.

Your company provides us with Hats, Decals, and Banners, which Hobbytown Rac-

ing will proudly display them from the beginning to the completion of the event.



Complimentary tickets to each event.


Fresh paint job, logos on the lower doors.

Primary sponsors custom designed team shirts with your company logo as a sponsor.

Hobbytown Racing team shirts will be provided for your personal use.

The car and team will be available for trade shows like SEMA, PRI, iHobby Expo

baring any NHRA / NMRA National event, for a transport fee.

Your company logo will be on the Hobbytown Racing website as a main sponsor of

the team. Your company will also have advertising ad’s on our website.

Facebook, LinkedIn, Twitter all included.


Silver Package: $1500

Silver package consists of the following:

This is a SILVER SPONSORSHIP for the ENTIRE season. Only 4 Available. We will be

displaying other companies along with yours, and our main sponsors, Hobbytown USA, Ford

Racing, and CTS. Approx 3” x 6”

Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN.

Your company provides us with Hats, Decals, and Banners, which Anderson Racing will

proudly display them from the beginning to the completion of the event.



2 Complimentary tickets to 1 event.

A framed, signed photo from Anderson Racing displaying your product.

Fresh paint job, logos on the car, and truck.

The car and team will be available for trade shows like SEMA, PRI, iHobby Expo baring

any NHRA / NMRA National event, for a fee.

Your company logo will be on the Hobbytown Racing website as a sponsor of the team.

Your company will also have advertising ad’s on our website.


Bronze Package: $500

Bronze package consists of the following:

This is a Co event SPONSORSHIP for 1 event. Only 6 Available. We will be displaying

other companies along with yours, and our main sponsors, Hobbytown USA, Ford Racing,

CTS. 2 logo’s approx. 3” x 6”

Your company provides us with Hats, Decals, and Banners, which Hobbytown Racing will

proudly display them from the beginning to the completion of the event.




Fresh paint job, logos on the car.

About the car, and our internet presence:

The car being built is a 1994 Mustang GT / Cobra clone. The car is stock with all the weight

savings tricks used, like light weight brakes, shaved rotors, light weight racing transmission.

The engine is based off of Ford’s 302, using Aluminum heads, stock lower end, stock intake,

4.10 gears with Moser axels and spool. As the car is transformed from a street racer to a full

NHRA / NMRA race car, it will be all documented, and displayed on the Hobbytown Racing

website for our fans to follow, and ask questions.

We will be using all the social media available, like Facebook, Twitter, Myspace, LinkedIn.

We will have pictures, video and updates while traveling so all of our fans and sponsors will

have the very latest news, as it happens.

We hope you will join us, Hobbytown USA, and Ford Racing on our quest.

If we can be of further assistance, please do not hesitate to call. We look forward to welcoming you into our

family.

Thank you,

Joseph Anderson III

Hobbytown Racing

4335 West New Haven Ave.

West Melbourne, FL 32904

(321) 505-9879

[email protected]

Notes:

2013 2014 sponsorship proposal - welcome to the new cvec website

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