2013 infinitee inbound marketing presentation
DESCRIPTION
infinitee is a full-service marketing and advertising agency with expertise in inbound marketing. Inside this presentation you will find how inbound marketing increases ROI and appropriate tactics to implement. Contact infinitee today for customized IM solutions to you.TRANSCRIPT
INBOUND MARKETING INCREASES ROI
infinitee Communications
June 26, 2013
Introduction
With this presentation, we’d like to:
• Define Inbound Marketing (IM)
• Show how IM can increase leads, convert leads to customers, and increase ROI
Before we get started, we ask that you think about:
• How you currently attract new customers….
• Your average cost per lead….
• Your current website’s ability to generate new leads….
• The ROI of your current marketing efforts…
What This Presentation Will Cover
• What is Inbound Marketing
• SEO and it’s Key Components
• Social Media’s Role in IM
• Who is infinitee
Inbound Marketing
Inbound marketing is a holistic, data-driven strategy that involves attracting and converting visitors into customers through personalized, relevant information and content – not interruptive messages – and following them through the sales experience with ongoing engagement.
Inbound marketing entices online users to interact with your company through blogs, social media, and search engine optimization efforts. Inbound tactics are proven marketing strategies that enhance brand development and corporate identity.
Consider the following statistics from a 2013 IM report conducted by Hubspot, an inbound marketing software company:
• 41% of marketers confirmed inbound produces measurable ROI.• 80% of marketers with a company blog reported inbound ROI for 2013.• 41% of CEOs report inbound delivered ROI.• 100% of marketers surveyed incurred a lower inbound cost per lead vs. outbound cost
per lead.• Inbound marketing delivers 54% more leads in the 2013 marketing funnel than
outbound sources.• Companies implementing inbound see 100% improvement in Site Conversion at 12%
compared to outbound alone at 6%.• B2B and B2C companies saw an average website conversion rate of 9% and 8%
respectively.• Marketers conducting A/B tests are 80% more likely to show inbound ROI.• 50% of marketers increased their inbound marketing budgets for 2013.
Search Engine Optimization
• Search engine optimization (SEO) is the on-going practice of analyzing & improving a site’s performance.
• SEO is one of the most effective tactics for generating leads and sales from your website.
• SEO is a highly technical discipline that takes a diligent, on-going process that gradually improves site rankings.
• Effective SEO can take months to show real impact.
What Can SEO Accomplish For Your Site?
• Drive relevant visitors to your site to take a desired action.
– Sign up for newsletter, make a purchase, call you.
• Generate qualified leads or prospects for your business.
Key Components Of SEO
• The right long-tail keywords
– More specific and descriptive keywords used throughout a website to produce higher quality leads to a site
• High-quality inbound links to your site – Google says, “The best way to get other sites to link to your site
is to create unique, relevant content popular with your industry and peers.”
Key Components Of SEO Cont’d…
• High-quality directory links listed within numerous topic-related directories
– Crucial for SEO
• Correct meta data– Information in the core of HTML webpage that tells search
engines and browsers what your page is about
• Title tag with relevant descriptions– An HTML tag appearing in the <head> tag of a webpage that
contains the page title. The page title should be based on the content of that specific page.
Key Components Of SEO Cont’d…
• Content is king – Fresh, relevant, frequently updated keyword-rich material that is
added to your site
– Examples include blog posts, white papers and news releases
• Key metrics – Measurement tools to monitor SEO efforts. Such tools can
include lead generation conversion rates, time spent on the website and/or specific pages, bounce back rate, and many more
SEO Is An On-Going Process
• Website refreshed constantly
• Inbound links added regularly
• Keyword strategy tweaked
• Metrics analyzed to improve performance
• Search engine algorithm changes kept up-to-date
Your Team Is Essential
Even if you outsource SEO, your team needs to be involved in understanding and participating in the following:
• Understanding the tactics
• Contributing to keyword research
• Content creation
• Link-building development
• And so much more
Social Media
• Social media provides the opportunity to distribute a business’s key messages across multiple platforms while simultaneously allowing customers to connect directly with a brand, product, or service.
• Social media efforts complement search engine optimization efforts by continually providing fresh and relevant content resulting in real customer acquisition.
Consider the following additional statistics from the 2013 client survey conducted by HubSpot:
• 13% of social media leads converted at above-average rates in 2013.
• 21% of marketers say that social media has become more important to their company over the last 6 months.
• 74% say Facebook is important to their lead generation strategies.
• 43% of all marketers have found a lead via LinkedIn in 2013.
• 52% of all marketers have found a customer via Facebook in 2013.
• 36% of all marketers have found a customer via Twitter in 2013.
• 23% of all marketers are investing in blogging and social media this year, a 9% increase from 2012.
• infintee is a full-service marketing and advertising agency that helps companies like yours improve their brand, communications, and customer experiences.
• We develop strategic and creative solutions that increase our client’s bottom line by utilizing traditional, digital and social media.
• If you are frustrated about not generating the return on investment on your website that you want – talk to us, about our free SEO assessment of your website.
Call now: (404) 231-3481
Email: [email protected]
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