2013 study on social journalism in the uk

12
CISION UK Social Journalism Study 2013 (Extracts)

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See how UK journalists are using social media to do their job. Would the experience of Australian journalists be that much different?

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Page 1: 2013 Study on Social Journalism in the UK

CISION

UK Social Journalism Study 2013

(Extracts)

Page 2: 2013 Study on Social Journalism in the UK
Page 3: 2013 Study on Social Journalism in the UK

Time journalists spend on social media each day

Page 4: 2013 Study on Social Journalism in the UK

Social media tools journalists use each week

Page 5: 2013 Study on Social Journalism in the UK

Number of followers journalists have on their

preferred social media sites

Page 6: 2013 Study on Social Journalism in the UK

How journalists use social media in a typical week

Page 7: 2013 Study on Social Journalism in the UK

Journalists’ perceptions of their own knowledge of social media

Page 8: 2013 Study on Social Journalism in the UK

Perceptions of the impact of social media on how journalists work

Page 9: 2013 Study on Social Journalism in the UK

35% of journalists named social media as one way PR professionals contacted them

Non-news journalists are more likely to be contacted through social media

30% of journalists would prefer social media as one of two preferred ways of being contacted

Page 10: 2013 Study on Social Journalism in the UK

Country rankings CISION social journalism barometer

2012

Page 11: 2013 Study on Social Journalism in the UK

How journalists want to be contacted versus how they actually are contacted

Page 12: 2013 Study on Social Journalism in the UK

Bob Crawshaw

@[email protected]

0401 063 387