©2014 akamai | faster forward tm - home | …...• stream security • 64 matches streamed live...

Supporting the Growth of Online VideoAlessandro Livrea


Akamai Media Vision

Provide our customers with a global, highly scalableplatform to originate, transform, and intelligently delivercontent to any device cost effectively, securely and with

the best experience possible.


Trends in Media Delivery

Viewers Demand Higher Quality• Broadcast is the benchmark• Faster starts, no pauses• Better resolution

• (Retina Displays, 4K/UHD)

Online Audiences Are Growing• World Cup: >10M unique viewers

Complexity is Increasing• More Devices, Formats, Network

Types/Speeds, Audience Mobility, Browsers, OSs, New Codecs, Content Protection, Monetization, Authentication, Attack threats

Security is Assumed• Content owners expect that their content is

protected from piracy

SECONDS COUNTViewers begin leaving if video play takes more than 2 seconds. Each added second loses another 5% of audience.

No Dominant Streaming

Format

World Cup 2014 Global Stream Formats


2014 A Review of Select Events


2014 Super Bowl

“…average audience of 528,000 viewers per minute, making it the most-viewed for a single sports event delivered online.”

“…the peak audience of Fox Sports’ live Super Bowl coverage reached 1.1 million concurrent users…”

“Fox Sports and partner Akamai reserved plenty of streaming capacity to handle the usage spikes it was dealt on Sunday.”

http://www.multichannel.com/distribution/fox-stakes-claim-super-bowl-streaming-record/148085

http://variety.com/2014/digital/news/super-bowl-foxs-streaming-internet-audience-up-4-from-cbss-last-year-1201084327/

http://www.multichannel.com/distribution/fox-stakes-claim-super-bowl-streaming-record/148085�

http://variety.com/2014/digital/news/super-bowl-foxs-streaming-internet-audience-up-4-from-cbss-last-year-1201084327/�




2014 Winter Games

25 Customers, 17 days, 24/7 coverage• Publicly Announced Customers:

NBC, TV2 Norway, France Televisions

• Live streamed ALL 98 events• Global Coverage

Media Products Delivery in all major streaming formats Security features for stream protection Media Analytics for QoS monitoring and post-

event analysis

Akamai Helps NBC Olympics Reach Record Digital Audience

10.8 Million Total Hours of Online Video Delivered

"We set numerous streaming and online user records over the course of the Games and resoundingly demonstrated the ability to enable millions of viewers to watch all Winter Games competitions when they chose, on any screen they wanted.”

– Rick Cordella, Sr. VP GM, Digital Media, NBC Sports Group


Winter Games 2014 vs Summer Games 2012

Tremendous Quality Improvement! 50% Avg Bit Rate Growth 1.2 Mbps in 2012 to 1.8 Mbps in 2014

2 of 3 Top Broadcasters had average bitrates OVER 2.2 Mbps

Massive Scale Increase 72% Total Traffic Growth 400% Peak Traffic Rate Growth 873 Gbps vs 3.5 Tbps

All Major Streaming Formats HLS (iOS, HTML5), HDS

(Flash), Smooth, and others Apple’s HLS use up from 4% to 20% of

traffic

Data Delivered by Streaming Format

Smooth; 29,26%

HLS; 19,68%Other;

16,55%

HDS; 34,51%

Higher Throughput and

“Always On” Reliability

Increased Capacity and

Scale

Multi-Format Simplified Workflow

What’s Required?

QUAL

ITY

Relatore

Note di presentazione

Akamai Streamed for 25 Rights Holders for 2014.


2014 World Cup

• Leveraged multiple media products and delivery formats• HLS, HDS, Smooth, • Stream security

• 64 matches streamed LIVE around the globe

• Record-breaking traffic delivered over 1 month

Akamai worked with FIFA’s broadcast partner, HBS, to offer a streaming solution/player

package


World Cup 2014 Summary

Akamai originated and delivered the World Cup

globally for 55 rights holders to 80+ Countries

Sources: http://www.akamai.com/html/ms/akamai-delivers-online-streaming-performance.htmlhttp://variety.com/2014/digital/news/world-cup-sets-new-internet-video-streaming-record-1201221997/http://www.fifa.com/aboutfifa/organisation/news/newsid=2401405/

Over 8X greater total traffic than WC 2010• Over 2.7X Sochi games’ traffic

7 Tbps Event Peak• 100% higher than Sochi’s 3.5 Tbps peak• 24 games exceeded Sochi’s peak traffic rate.

Huge Audiences• 5.3 million unique online viewers for Belgium/USAin the USA ALONE via ESPN and Univision

High Engagement• 47.8 average online minutes viewed forGermany vs Portugal on WatchESPN*

• ARD/ZDF: Germany• CBC: Canada• SBS: Australia• SVT: Sweden• Singtel: Singapore• TVB.com: Hong Kong

• Telecinco: Spain• Televisa: Mexico• Wilmaa: Switzerland• Zattoo: Germany

/Switzerland

Customers Included

Relatore


Publicly announced Akamai streamers: CBC (Canada), Telecinco (Spain), SVT (Sweden), Zattoo (Germany and Switzerland), Wilmaa (Switzerland), SBS (Australia), Singtel (Singapore), TVB.com (Hong Kong)


Mobile on the Move

• Apple’s HLS, a popular mobile format, was used for 39% of World Cup Traffic, • HLS grew by 15% compared to Sochi• Customers traditionally using Smooth tried HLS


Evolution of Online Video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2014+

<1 Gbps 15.9 Gbps 21.0 Gbps

4GLTE

1.08 Tbps444 Gbps

1.3 Tbps

1.4 Tbps

7 Tbps

World Cup

1Gbps

7,000x

81% Average Y/Y Growth

Relatore


1999 Victoria’s Secret Fashion Show - Most famous event that no one saw - 1.5M visitors driven from the Superbowl. - Flash crowd, Small fraction of viewers saw it. - Expedition left without a tent


Online Video:The Challenge Ahead


What is the Target?

What if….….Primetime audiences shifted to online broadcast delivery?

500M Primetime Viewersx 3 Mbps

~1,500 Tbps

20 Tbps of capacity is

1.3% of what is needed

Relatore


So what IS the Target? A conservative estimate of primetime needs


How Do We Get There?

• More Servers?

• More Efficient Software and Hardware?

• Higher Capacity Connections?

All Necessary, but Insufficient

New Innovation is Needed


Delivery Innovation: Akamai Media Client Technology

A toolkit for the next-generation

network

HybridHTTP/UDP

(HHU)Acceleration

Multicast Delivery

Peer Assisted Delivery

Intelligent Pre-

Positioning

Akamai’s Innovation Initiative to Address Online Video’s Grand Challenge


Thank You

©2014 akamai | faster forward tm - home | …...• stream security • 64 matches streamed live...

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