`2014 listing presentation land scape

SALLY AGENT

CALL: 507.424.4422

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WEB: www.sallyagent.com

A GUIDE TO SELLING YOUR HOME

SALLY AGENT | CALL: 507.424.1102| EMAIL: [email protected] | WEB:www.sallyagent.com

I will make YOURS stand out & Get

it Sold

SALLY AGENT

CALL: 507.424.4422





SALLY AGENT

CALL: 507.424.4422





Communication

Your needs always come first. I will provide the service we agree to and communicate in the ways that work for you, whether once a

week, once a day, by phone, email or text message. That's how we'll do it.

You'll always be kept in the loop. From listing to closing, you'll know the status of our marketing efforts, the offers on the table and the

steps leading to a successful closing once an offer is accepted.

Experience and Expertise

The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably

remove many potential challenges before they have the opportunity to appear.

Marketing

Your home will get the exposure it deserves. My marketing systems maximize your property's exposure to buyers. Neighborhood

tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.

Pricing

Your home will be priced right, adjusted as needed and sold quickly. With a keen understanding of both the big picture and the very

latest local and neighborhood listing and sales data, the information you need is at my fingertips.

Staging

Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get

your home sold.

Satisfaction

I'll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs

together, and my cancellation guarantee protects your right to end our relationship if you're disappointed.

SALLY AGENT

CALL: 507.424.4422





SALLY AGENT

CALL: 507.424.4422





2 Sign Listing

Agreement 3

Place The Sign

in Yard!

4 I Instantly Start Marketing your

Home 1 Market Research

5 Schedule Open

House

6 Receive

Showings

7 I follow up with Clients and

Realtors on Showings received

and gain feedback

8 Review feedback with

you and see how its

going!

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9 Receive Offers 10 Counteroffer if

needed! 11

Contract

Accepted!!

12 Receive Earnest Money

13 Inspection!! &

Appraisal

14

Choose

Closing

Company!

15 Assemble

Paper Work! 16 The Closing !!!

In house title option!

http://partners-title.com/

SALLY AGENT

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SALLY AGENT

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Facts that matter

Realtor.com® is the

industry’s most engaging

real estate search site.*

• More Minutes

• More Visits

• More Pages Viewed

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Importance of internet home search

90%

Home Buyers And Sellers

• 90% of home buyers and

sellers use the internet to

search for their home1

• Reach the widest audience

of potential buyers

• More buyers = better chance

of finding one that is willing

to meet your terms, price

and desired closing date

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How will I showcase your

home to the most buyers?

• I will help your home

rise to the top of the search,

above other homes, by

adding more photos.

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How will I showcase your

home to the most buyers?

• I place my cell phone

number at multiple points to

increase buyer calls

for your property.

SALLY AGENT

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Realtor.com® tracking

report shows how many

buyers are looking at your

home.

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Brokerage Websites

National Portals

Realtor.com Search Engines

Social Media

With KWLS I will get the lead and that is best for you since I will know the

most about the property and be able to sell it better than anyone else!

SALLY AGENT

CALL: 507.424.4422





How buyers found their homes

• 2002: Internet surpassed

print ads

• 2004: More buyers found

their home on internet than

from signs

• 2009: The internet is THREE

TIMES as powerful as signs

90%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Internet 42%

Print Ads 1%

Signs 10%

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Where buyers find homes

42% of buyers found a home via the internet –

up from 8% in 2001

Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

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SALLY AGENT

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(In Millions)

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.

Source: National Association of REALTORS®

89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.6

4.3 4.3

4.7

2012

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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.

Source: National Association of REALTORS®

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

3.93%

8.41%

5.24% 4.48%

2.35% 3.95%

(1.86%) (3.25%)

(6.85%)

1.04% 0.00%

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%

2.9%

5.5%

2.7% 3.4% 4.0% 3.1% 4.8% 5.2% 5.4%

3.8% 4.3% 6.3% 7.0% 7.5% 8.3%

12.2%

1.3%

(1.8%)

(9.8%)

(12.5%)

0.6%

(2.7%)

6.3%

2.69%

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Source: National Association of REALTORS® Source: National Association of REALTORS®

Mortgage rates hit a record low for the year 2012 at 3.66%.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3% 10.1% 9.3%

8.4%

7.3%

8.4% 7.9% 7.8% 7.6%

6.9% 7.4%

8.1%

7.0% 6.5%

5.8% 5.8% 5.9% 6.4% 6.3% 6.0%

5.0% 4.7% 4.5% 3.7

2012

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SALLY AGENT

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Pricing vs. potential buyers Properly priced, you will have the possibility of

many more buyers competing for your property.

Asking Price Compared

to Market Value

Percentage of Potential Buyers

who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

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To get your home sold for the most money in the least time, we have to price it “in the market.”

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Critical weeks when listed Pricing correctly helps you strike a deal when there is more

competition for your home.

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Price too low and you lose the value.

Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most

money in the least amount of time

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SALLY AGENT

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Agent Productivity

KW: 17.8%

NAR: 9.2%

INCREASE IN UNITS CLOSED – U.S. | END OF YEAR 2012

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20

%

15

%

10

%

5% 0%

Our agents’ businesses are growing

kw: +17.8%

Industry: 9.2%

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OF

YEAR 2012

SALLY AGENT

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SALLY AGENT

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Preparing Your Home for Sale

Cleanliness

Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not

adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars

more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must

be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers

do!

Showtime

When your home is being shown, please do the following:

• Keep all lights on

• Keep all drapes and shutters open

• Keep all doors unlocked

• Leave soft music playing

• Take a short excursion with your children and pets

• Let the buyer be at ease and let the agents do their job

• Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.

Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate

office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us

useful information to use in marketing your home.

Paint & Carpet

Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your

house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual

color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more

money than you have to replace carpet. They don't. They simply buy elsewhere.

Curb Appeal

Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are

trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.

Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

SALLY AGENT

CALL: 507.424.4422





SALLY AGENT

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F. A. Q.

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Will you be present at all showings?

At open houses I, or a member of my team, will be there. For showings, potential buyers will

bring their own agents to see your home. Most buyers prefer only their own agents be present when

evaluating a prospective new home.

What if another agent tells us they can get us more for the house?

Some agents will quote a higher listing price just to get your business, but an overpriced house will

not sell. If you choose to work with me, I will conduct a comparative market analysis prior to

recommending an asking price for your home. I will explain how I arrived at the price, but ultimately

the decision is up to you. I will offer my professional opinion on how the market will

value your home.

Do we have any responsibilities during the marketing of our home?

Your primary job during the sale of your home is to keep it neat and clean for showings and open

houses. A large part of a home's appeal involves staging, which is everything from furniture

placement to home fragrance. I will advise you on how to stage your home well, giving you easy

tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?

I will help you consider each offer and negotiate the best deal for you. Once you've

accepted an offer, I will guide you through the entire closing process and ensure everything

SALLY AGENT

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Receiving Offers

Presentation of Offers

When an offer is generated on your home, you can expect the following from us:

1. Present the offer to you personally.

2. Have the cooperating agent share the buyer’s qualifications.

3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what

they are asking for.

4. Discuss all offers with you in private, after listening to the other agent’s input.

We will give you as much information as possible regarding:

1. Current market and finance activity.

2. Other sales to date.

3. Competition.

4. Agent comments.

Negotiating the Sale

When purchase contracts are negotiated, you will be kept informed every step of the way.

Other items to expect during the selling process:

1. Establish and explain guidelines prior to presentation.

2. Present all offers to you—as quickly as possible.

3. Review the contract with you.

4. Keep you up to date on current market activity, which may affect the strength of the offer.

5. Ensure that all parties in all transactions are treated fairly and with honest consideration.

6. Make certain that there is compliance with disclosure laws and ordinances.

SALLY AGENT

CALL: 507.424.4422





SALLY AGENT

CALL: 507.424.4422





I will make YOURS stand out & Get

it Sold

`2014 listing presentation land scape

Documents

home sally agent

neighborhood listing

marketing systems

sign listing agreement

marketing efforts

successful closing

correct pricing

review feedback