2014 media kit

TO

flmedical.org/advertising.aspx

REACH FLORIDA PHYSICIANS

Founded in 1874, the Florida Medical Association has a single mission: Helping physicians practice medicine.

The FMA is the leading advocate for Florida physicians, ensuring their voice is heard in the legislative and regulatory arena. With 20,000members, the Florida Medical Association is

the largest physician association in the state of Florida.

The Florida Medical Association is

the perfect marketing platform for organizations seeking to reach the physician community in Florida.

ReachPage.pdf 1 11/20/12 12:53 PM

FLMedical.org

Our award-winning magazine

Our daily can’t-miss morning read for the FMA’s inner circle.

Florida Medical Magazine

The Daily Dose

Our award-winning online destination for

Florida physicians.

FLMedical.org

The weekly source for news and updates of interest to FMA physician members.

FMA News

Engaging Florida physicians and friends of medicine across multiple platforms.

Social Media

Florida physicians gather throughout the year for both small group and large group events such as quarterly Board of Governors Meetings and the Annual Meeting.

Events

FMA MEMBERS BY THE NUMBERSMEDIAN PHYSICIAN INCOME RANGE

FMA MEMBERS BY GENDER

FMA MEMBERS BY AGE

TOP 15 SPECIALTIESInternal Medicine Family Medicine Obstetrics and Gynecology Anesthesiology Pediatrics Orthopedic SurgeryDiagnostic RadiologyGeneral Surgery Ophthalmology Emergency Medicine Cardiovascular DiseaseDermatology UrologyPsychiatryGastroenterology

TOP METRO-AREASDADE3,253 physiciansHILLSBOROUGH1,929 physiciansDUVAL1,879 physiciansALACHUA1,662 physiciansORANGE1,088 physiciansBROWARD1,086 physiciansPALM BEACH1,053 physicians

$208

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FE

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E 27

%

$532

,567

Ne

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73%

Source: 7/17/13 Membership Data

23.1%

17.0%

7.5%

19.8%

19.6%

5.6%

30 30-39 40-49 50-59 60-69 70+

Membership by Region

Northwest 1,286

Out of State 3,588

Tampa Bay 2,901

North Central 2,164

Southeast 2,499

Northeast 2,233

Total 22,032

Southwest 1,890

East Central 2,176

South 3,295 Source: AMGA 2011 Physician Survey

No age provided: 7.4%

FLMedical.orgFMA NewsThe Daily Dose

January

February

March

April

May

June

July

August

September

October

November

December

PRINT DIGITAL EVENTS

,

(Feb. 7-9) Amelia Island,




2014 PROMOTIONAL PLANNING CALENDAR

Ritz Carlton

(May 16-18) Orlando,Hilton Bonnet Creek

FMA Board of Governors Meeting


(July 25-27) Orlando,Hilton Bonnet Creek

2014 Annual Meeting

(Oct. 17-19) Tampa,InterContinental Hotel













Vol. 3 - Fall

Vol. 1 - Spring

Vol. 2 - Summer

Florida Medical Magazine,Vol. 1 - Spring

Florida Medical Magazine,Vol. 3 - Fall

The Florida Medical Magazine is published to keep our physician members informed about the changing landscape of medicine and give them access to resources that make a difference in their day- to-day practice. Florida Medical Magazine is a peer-led publication and a guaranteed membership benefit for all our physician members. Florida Medical Magazine’s direct readers are the Florida Medical Association’s physician members.

In 2012, Florida Medical Magazine received awards from the Florida Magazine Association in four categories: Best Cover, Best In-Depth Reporting, Best Department and Best Overall Writing.

• Regional Publication: Florida• Primary Readership: FMA members (Florida-licensed physicians)• Circulation for print additions: As of the September 2012, 12,870 copies were mailed within Florida. During the 12 months preceding this issue, an average of 13,138 copies were mailed within Florida for each issue.

ABOUT THE FLORIDA MEDICAL MAGAZINE

KEY FACTS

FLORIDA MEDICAL MAGAZINEVOL 1SPRING MARCH 2014Space: January 31Art: February 1Distribution: Print (+/-13,000) + Digital

VOL 2SUMMER JUNE 2014Space: April 15Art: May 1Distribution: Digital

VOL 3FALL SEPTEMBER 2014Space: July 15Art: August 1Distribution: Print (+/- 13,000) + Digital

Our digital magazine, distributed via email, flmedical.org and from fmamag.com, affords advertisers increased opportunities for physician engagement through the following:

Hot Spots and Graphic/Social Share ElementsCost: Base Ad Price + Additional $200 Advertisers may include hot spots, clickable info graphics, social medial icons and whitepapers within the advertising. Specs: Please specify what elements should be linked and to what URL on the insertion order. Embedded VideoCost: Base Ad Price + Additional $500*Advertisers may also include video within advertising. Specs: Submit highest quality video available at H.264 compression (mp4). Videos should be sized a minimum of 720x400 but larger is preferable.*Fee covers hosting and embedding finished video. If video files require editing, the pricing will be quoted based upon the specific video and work needed.

Go to http://flmedical.uberflip.com/i/136766 to see examples, from our June 2013 edition, of both interactive elements now available to advertisers in our digital magazine editions.

DIGITAL MAGAZINE ADVERTISING OPTIONS:

Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership, Management, and Circulation for Periodicals, 9/20/12 Updated November 2012 - Subject to change

FLORIDA MEDICAL MAGAZINEFrequency Distribution Page Size

3 times a year Digital x 3 8.375” x 10.875” Print x 2

Page Full Color Two Color

Full Page $2,280 $1,410Half Page $1,590 $720Spread (2 pg) $4,300 $2,675Outside Back Cover $3,350 N/AInside Front Cover $3,100 N/AInside Back Cover $2,800 N/APage 3 $3,150 N/APage 4 $2,900 N/APage 5 $2,950 N/AOpposite Contents Page $2,775 N/AAfter President’s Letter $2,775 N/A

SPEC

SRA

TES

Page Height Width

Full Page 10.875” 8.375”Half Page (Horizontal) 4.75” 7.25”Half Page (Vertical) 9.75” 3.5”Outside Back Cover 7.625” 8.625”PA

GE S

IZES

Available on multi-issue contracts.2x - 5% Savings 3x - 10% SavingsFor more details, contact Shawn Winship at 800.762.0233 or [email protected].

DISCOUNTS

Rates are net and subject to change without notice. All advertisements subject to approval by the FMA.

PLEASE NOTE

Bleeds and Crop Marks0.125” bleed on all sides. No crop marks within the bleed area. No bleeds on ads smaller than full page. Acceptable File FormatsPrint ready PDFs @ 300 dpi.Orders Requiring typesetting or design will be billed at $75/hr ($75 minimum charge). Color RequirementsAll artwork must be process color (CMYK). No spot (PMS) colors. No black and white ads will be accepted.

CONTACTCall Shawn Winship at 800.762.0233 or email [email protected]

HTML5/InteractiveCost: Base Ad Price + Additional $1000*Please provide us the complete HTML5, CSS, and Javascript/JQuery (if needed) for your interactive ad. *Fee covers hosting and embedding the HTML. If files require editing, the pricing will be quoted based upon the specific work needed.

MAGAZINE ADVERTISING INSERTION ORDERTO ADVERTISE IN THE FLORIDA MEDICAL MAGAZINE

COMPLETE THE FORM BELOW AND RETURN IT TO:Florida Medical Association, Inc.1430 E. Piedmont DriveTallahassee, Florida 32308ATTN: Shawn Winship

OR FAX THIS FORM TO 850-222-8030OR EMAIL TO [email protected] do so by the deadlines.Send all ads and/or copy directly to the FMA.Please use black ink and print clearly.

ADVERTISER INFORMATION - All advertisements subject to approval by the FMA

COMPANY NAME URL: WWW.

CONTACT NAME

BILLING ADDRESS

EMAIL ADDRESS

PHONE FAX

CLIENT NAME (if agency) URL: WWW.

AUTHORIZED SIGNATURE DATE

ART DELIVERED VIA: DISC EMAIL ART CONTACTNAME/EMAIL:

PAYMENT INFORMATIONCheck MC VISA AMEX Invoice MeMAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATIONAND MAIL TO:Florida Medical Association, Inc.ATTN: Shawn Winship1430 E. Piedmont DriveTallahassee, Florida 32308

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MAGAZINE ADVERTISING SPECSYear(s)

Issue(s) March June September

Size(s) Full Page 1/2 H 1/2 V

Color 2-color 4-color

Format PDF EPS TIFF

Comments/Premium Placement Request/Digital Ad Specs:

QUESTIONSContact Shawn Winship at 800.762.0233 or [email protected]

FMA NEWSEXCLUSIVE ADVERTISING IN THE FMA NEWSThe updated FMA News is the premier source for medical news, relevant information and helpful resources of interest to Florida physicians.

ABOUT THE FMA NEWSRegional FocusFlorida

Primary ReadershipFlorida-licensed FMA member physicians

FrequencyBi-weekly* via email*Subject to change

PerformanceContact Shawn Winship for current distribution, open rates, click-through rates and other performance indicators.

DiscountsRates are net and subject to change without notice. For discounts, contact Shawn Winship at 800.762.0233 or [email protected]

Formats72 dpi GIF, animated GIF*, JPEG, or PNG*limit 3 loopsNo Flash.125kb max file size for email ads.Orders requiring typesetting, design, or resizing will be billed at $75/hr ($75 minimum charge).

ColorAll artwork must be RGB.

Display Ad DImensions Cost Deadline

Rectangle 180w x 150h Based on CPM of All materials are due at least $75 per unit delivered 3 business days prior to publication.DE

TAIL

S

FMA NEWS INSERTION ORDERTO ADVERTISE IN FMA NEWS BI-WEEKLY EMAIL





CONTACT NAME

BILLING ADDRESS

EMAIL ADDRESS

PHONE FAX




AD SPECSRectangle 180w x 150h

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SPECIAL INSTRUCTIONS (INCLUDE URL FOR CLICK THROUGH)



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THE DAILY DOSE

ABOUT THE DAILY DOSEThe Daily Dose is the can’t-miss morning read

of an exclusive group of 200+ decision makers, executives, high profile CEOs and physician

leaders. The Daily Dose provides up-to-the-minute news coverage of the latest Florida and national

healthcare policy news, editorial commentary and humorous tidbits to ensure our physician movers

and shakers are in-the-know each morning.

AD EXAMPLE“The Daily Dose is brought to you by company name, a description of your organization. Visit yourwebsite.com to read about their insert your content of interest here.”Maximum: 75 words

Frequency Media Distribution Cost Deadline

Daily Email 5x’s/wk Based on 3 business $100 CPM days prior per unit preferred

DETAILS

Contact Shawn Winship for current distribution, pricing and performance indicators at 800.762.0233 or [email protected]

THE DAILY DOSE INSERTION ORDERTO ADVERTISE IN THE DAILY DOSE EMAIL





CONTACT NAME

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FLMEDICAL.ORGSINGLE AD POSITIONCreate awareness or source leads with mostly run-of-site display advertising on FLMedical.org, the Florida Medical Association’s award-winning website.

ABOUT FLMEDICAL.ORGRegional FocusFlorida

Primary ReadershipFlorida-licensed physicians who are FMA members

FrequencyAds generally sold by the month

PerformanceContact Shawn Winship for current pageviews, unique visitors and other performance indicators.

Please NoteRates are net and subject to change without notice. All advertisements subject to approval by the FMA.

Display Ad DImensions Cost Details Deadline

Super Leaderboard 970w x 90h $50 CPM Mostly run-of-site One week lead time (average Also fits Leaderboard pageviews) 728w x 90h centered DE

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FormatFile Types Accepted: GIF, JPEG, or SWFColor: All artwork must be RGBResolution: 72dpiMaximum File Size: 64kLooping Limits: 3 loopsAnimation Limits: 15 secondsMax Frame Rate (frames per second): 30Optional: Custom Tracking Code

CONTACTCall Shawn Winship at 800.762.0233or email [email protected]

FLMEDICAL.ORG INSERTION ORDERTO ADVERTISE ON FMA WEBSITE: FLMEDICAL.ORG





CONTACT NAME

BILLING ADDRESS

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PHONE FAX




AD SPECSSuper Leaderboard 970w x 90h

Leaderboard 728w x 90h

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ADVERTISING STATS & EXAMPLESAd Dimensions:FMA News FLMedical.org

180 x 150

970 x 90

728 x 90

GET CREATIVE IN YOUR ADSExamples of some of the leading creative advertisements from around the world.

ADVERTISING STATS & EXAMPLESDIGITAL ADVERTISING

In Digital Magazines

“The research shows that 55% of digital magazine readers “noted,” or read, a digital advertisement on their tablet or e-reader. Among those who noted an ad, 52% took an interactive action as a result. The most common ad interaction was touching or clicking the ad to expand it (38%).”

“more than one-third accessed a website via the ad. When an ad featured a video or commercial, 31% of ad readers watched it. Viewing a gallery and downloading an app were actions taken by 30% of ad readers.”

http://www.admonsters.com/blog/magazines-digital-integrated-advertising

GO BEYOND STATIC ADS

Example of Interactive Ad

This fairly basic example shows what can be achieved simply by using a slider to allow users to engage with an ad.

Using the slogan ‘Filled with People,’ as you drag the slider across the screen a unfinished Toyota car moves through the factory floor and you see various mechanics climbing in to assemble the vehicle.

video: http://vimeo.com/41920176#at=0source: http://econsultancy.com/

Example of Video Embedded in Uberflip

From the June 2013 issue of Florida Medical Magazine

The more interactive your digital magazine ad is, the more ROI you will receive.

By choosing the HTML5/Interactive ad package for our digital magazine, you will be able to engage our readers more thoroughly than before.

Video Specs:Submit highest quality video available at H.264 compression (mp4). Videos should be sized a minimum of 720x400 but larger is preferable.*Fee covers hosting and embedding finished video. If video files require editing, the pricing will be quoted based upon the specific video and work needed.

HTML5/Interactive Specs:Please provide us the complete HTML5, CSS, and Javascript/JQuery (if needed) for your interactive ad. If files require editing, the pricing will be quoted based upon the specific work needed.

EVENTSPONSORSHIPOPPORTUNITIES

EVENTSPONSORSHIPOPPORTUNITIES

Hilton Bonnet CreekOrlando, FL

FMA BOARD OF GOVERNORS MEETINGSJOIN US...February 7 - 9, 2014 May 16 - 18, 2014 July 25 - 27, 2014 October 17-19, 2014Ritz Carlton Hilton Bonnet Creek Hilton Bonnet Creek InterContinental HotelAmelia Island, FL Orlando, FL Orlando, FL Tampa, FL

LUNCHEON SPONSORYour $7,500 investment includes:• Exclusive signage at the sponsored luncheon• Presentation to attendees during luncheon (up to 20 minutes)• Recognition in the board meeting literature

DINNER SPONSORYour $15,000 investment includes:• Exclusive signage at the sponsored dinner• Opportunity to make a 10-minute presentation before the Board of Governors during session*• Company representatives participating at the sponsored dinner (up to 6 total)• Presentation to attendees during dinner (up to 20 minutes)• Recognition in the board meeting literature

*Available to FMA Preferred Vendors Only

HAVE A SUGGESTION FOR A SPONSORSHIP NOT LISTED?Contact Matt Crowley or Shawn Winship to make arrangements for your custom sponsorship by calling 800.762.0233

CONTACTCall Matt Crowley ([email protected]) or Shawn Winship ([email protected]) at 800.762.0233

EXAM

PLE:

LUNC

HEON

SPO

NSOR

Application Deadline:We must receive your sponsorship application at least one month prior to the event.

BOARD OF GOVERNORS MEETING SPONSORSHIPTO SPONSOR LUNCHEON OR DINNER AT A FMA BOARD OF GOVERNORS MEETING



SPONSOR INFORMATION

COMPANY NAME

REPRESENTATIVE NAME

TITLE

ADDRESS

CITY STATE ZIP

PHONE FAX

EMAIL

WEBSITE

PAYMENT INFORMATIONCheck Enclosed MC VISA AMEX Invoice Me

MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO:Florida Medical Association, Inc.ATTN: Shawn Winship1430 E. Piedmont DriveTallahassee, Florida 32308

Card #

Expires

Security Code

Name on Card

Signature

Your application will be reviewed by the FMA. If accepted, a confirmation letter will be sent to you.

Your signature below indicates that you understand and agree to the terms of the application process.

Company Representative

Date

ADAIn accordance with ADA requirements, if you are disabled and require special services, please check here. Someone from our office will contact you.

Please write a 20-word description of your company’s product(s) and/or service(s). Your application cannot be processed without a description. Please type or print legibly. The FMA reserves the right to edit your company’s description.

PLEASE NOTEYour sponsorship will not be confirmed until payment is received.

PLEASE INDICATE BELOWWhich Board of Governors Meeting and sponsorship level you are reserving.

MEETING DATEFeb 7-9 May 16-18 July 25-27 Oct 17-19 SPONSORSHIP LEVELLuncheon Dinner

JULY 25-27, 2014 AT HILTON BONNET CREEK ORLANDO

SPONSORSHIP INFORMATION

The Florida Medical Association, the largest trade association for physicians in Florida, would like to invite you to participate in our 2014 Annual Meeting, being held July 25 – 27, 2014 in Orlando, Florida at the Hilton Bonnet Creek Resort. This annual association meeting features the annual gathering of the FMA House of Delegates – an event that brings together physician leaders from throughout the state – to conduct the business of the association and discuss key issues in medicine at the state level. In addition, physicians attend this meeting each year to earn CME credit via education sessions, to share their research and clinical work via the David A. Paulus, M.D. Poster Symposium, and to connect with colleagues via various social gatherings and other business meetings.

All Sponsorship Levels (starting at $2,500) are provided with an 8’ x 10’ Display Area which are stationed in the main traffic areas throughout the conference center. Additional sponsor benefits are outlined in the following pages.

*Display areas are subject to change and will be assigned by the FMA.

Sponsorship Opportunity

This premier sponsorship opportunity will expose your business to physicians from around the state and across multiple specialties.

EVENT SPONSORSHIP OPPORTUNITIESOPPORTUNITIES SPONSORSHIP RANGES

Board of Governors’ Lunch $10,000Conference Tote Bags $5,000Opening Reception (Friday evening) $5,000 - $25,000 *FMA PAC Good Government Lunch $5,000 - $25,000 *Installation Celebration (Saturday evening) $5,000 - $35,000 *Coffee Break Area (Friday, Saturday or Sunday) $5,000 per day or $10,000 totalRegistration Desk $10,000Audio Visual – House of Delegates $10,000 - $35,000 *Board of Governor’s Dinner (Friday evening) $15,000Fifth Annual Abel Baldwin Keynote Address $20,000 ***Wireless Internet $15,000

FOUNDATION FOR HEALTHY FLORIDIANS SPONSORSHIPS SPONSORSHIP RANGES

Continuing Medical Education - Breakfast $5,000 ** ***Scientific Poster Symposium $5,000 - $15,000 ** *Continuing Medical Education - Lunch $7,500 ** ***

*Events available to multiple sponsors**Foundation for Healthy Floridians is a registered 501(c) 3***Companies electing this type of sponsorship are subject to the Standards for Commercial Supportsm and may receive no tangible benefits.

Florida Senate President Don Gaetz, FMA Vice President and FMA PAC President Ralph Nobo, M.D., Rep. Matt Gaetz, FMA Immediate Past President Vincent DeGennaro, M.D., Council on Legislation Chair Neal Dunn, M.D., and Florida House Speaker Will Weatherford attended the 2013 FMA PAC Good Government Luncheon, where Sen. Gaetz, Rep. Gaetz and Rep. Weatherford were honored for their public service.

SPONSOR BENEFITS$2,500 CONTRIBUTION – BRONZE

• Recognition in the Annual Meeting Program received by all attendees• Listing on the FMA’s Conference Web site• Sponsor ribbons on name badges• 8’ x 10’ Display in Priority Area 3 (to be assigned by the FMA*)• Two chairs and wastebasket• 8’ Skirted table• Pre & Post Conference attendee files• Access to education sessions

$5,000 CONTRIBUTION – SILVER• Above benefits plus…• Two conference tote bags• (1) One-half page black & white advertisement in conference program• (2) Tickets to Saturday Good Government lunch and Saturday evening Installation Celebration included*Please note: Only sponsors at the Silver level and above have access to these FMA member events.

$10,000 CONTRIBUTION – GOLD• Above benefits plus…• Display area upgrade to Priority Area 2 (to be assigned by the FMA*)• Advertisement upgrade to full page black & white advertisement in conference program

$15,000 CONTRIBUTION – PLATINUM• Above benefits plus…• Display area upgrade to Priority Area 1 (to be assigned by the FMA*)• Additional conference tote bags (for a total of 4)• Additional tickets (for a total of 4) to Saturday Good Government lunch and Saturday evening Installation Celebration• (1) One-half page, full color advertisement, in one issue of the Florida Medical Magazine• Acknowledgement at Opening Session of the House of Delegates

$20,000 CONTRIBUTION – DIAMOND• Above benefits plus…• Company logo (with one link) on the FMA’s Conference Web site• Additional conference tote bags (for a total of 6)• Additional tickets (for a total of 6) to Saturday Good Government lunch and Saturday evening Installation Celebration• (1) Full page, full color advertisement, in one issue of the Florida Medical Magazine• FMA staff host at all events.

* Not included with display areas: electric, phone line or Internet access

DISPLAY HOURS & 2013 SPONSOR PARTICIPANTS2014 DISPLAY HOURS*

Friday, July 25• 12:00 PM – 4:00 PM (Display Area – Set up only)• 5:00 PM – 7:00 PM

Saturday, July 26• 8:00 AM – 1:00 PM

Sunday, July 27• 7:00 AM – 12:00 PM• 12:00 PM – 1:00 PM (Display Area – Breakdown only)

* Subject to change

2013 SPONSOR PARTICIPANTS

4MedApprovedAHCH/Harris Corporation (Florida HIE)athenahealthBarrett, Liner & CompanyBB&T WealthCE BrokerCHUBB by Rogers Gunter Vaughn InsuranceDairy Council of Florida / Florida Dairy Farmers, Inc.Danna-GraceyDocbookMDFarr Law FirmFirst Coast Service OptionsFlorida BlueFlorida Department of Health – Bureau of Vital StatisticsFlorida Department of Health – Division of Medical Quality AssuranceFlorida Department of Health – Prescription Drug Monitoring Program

I.C. SystemIdeal ProteinLandrum Human Resource CompaniesLifeLock Benefit Solutions by Rogers Gunter Vaughn InsuranceMedical Resource Association/ERGMDPA PlansMemberBenefits, Inc.Moffitt Cancer CenterReckitt Benckiser PharmaceuticalsTactical Management Inc.United States Navy – Medical RecruitingWeb.com

CONTACTCall Matt Crowley ([email protected]) or Shawn Winship ([email protected]) at 800.762.0233

ANNUAL MEETING SPONSORSHIPTO SPONSOR THE 2014 FMA ANNUAL MEETING



SPONSOR INFORMATION

COMPANY NAME

REPRESENTATIVE NAME

TITLE

ADDRESS

CITY STATE ZIP

PHONE FAX

EMAIL

WEBSITE

ADAIn accordance with ADA requirements, if you are disabled and require special services, please check here. Someone from our office will contact you.

Please write a 20-word description of your company’s product(s) and/or service(s). Your application cannot be processed without a description. Please type or print legibly. This information will be printed in the show program. The FMA reserves the right to edit your company’s description.

PLEASE NOTEPayment in full is required with this application.

PLEASE INDICATE BELOWWhich sponsorship level you are reserving.

SPONSORSHIP LEVELS:Diamond Sponsor $20,000Platinum Sponsor $15,000Gold Sponsor $10,000Silver Sponsor $5,000Bronze Sponsor $2,500

PAYMENT INFORMATIONCheck Enclosed MC VISA AMEX

MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO:Florida Medical Association, Inc.ATTN: Shawn Winship1430 E. Piedmont DriveTallahassee, Florida 32308

Card #

Expires

Security Code

Name on Card

Signature

Your application will be reviewed by the FMA. If accepted, a confirmation letter will be sent to you.

Your signature below indicates that you understand and agree to the terms of the Sponsorship Contract.

Company Representative

Date

1. Each single sponsor at the 2014 Florida Medical Association Annual Meeting will have a display area as noted on the Sponsor Benefits page.2. Payment in full must accompany the Sponsorship Application. All payments are non-refundable.3. Sponsors are required to have an attendant at their display area at all times during designated hours.4. Move-in time for the display areas is 12:00 p.m. on Friday, July 25, 2014 and move-out time is 12:00 p.m. on Sunday, July 27, 2014.5. This agreement includes a one-time list of both pre and post 2014 FMA Annual Meeting attendees (does not include email addresses).6. The FMA Management reserves the right to approve the character of any display area, any goods therein and the attendant advertising and sales promotion and to prohibit anything which in its judgment because of noise or other objectionable features may detract from the display areas in general.7. All sound equipment must be regulated so that it does not disturb neighboring display areas. The FMA Management reserves the right to determine at what point sound constitutes interference with others and must be discontinued. Due to regulations by the music industry regarding music at public meetings, conventions and shows, sponsors may not play music during the display times, either live or recorded.8. Sponsors will not be permitted to assign, sublet or share with others any part of the display area allotted to them.9. The FMA Management reserves the right to require any sponsor to move to another display area location if it is in the best interest of the 2014 FMA Annual Meeting.10. In accordance with Florida Statutes Section 212.18(3)(b)3., the FMA authorizes sponsors to make retail sales of tangible personal property or service subject to sales tax. The sponsor shall be solely responsible for any local, state or federal tax liability resulting from this contract or other tax implication arising from activities while a sponsor at the 2014 FMA Annual Meeting.11. No sponsor is to begin dismantling their display area prior to 12:00 p.m. on Sunday, July 27, 2014. Any sponsor dismantling prior to designated time will be assessed a $100 penalty fee.12. Advertising materials cannot be distributed outside of the sponsor’s display area.13. Display areas must be kept clean. The floor and display areas must be clear of debris. Sponsors will be liable for any extra clean-up costs incurred due to displays, food machines and other means.14. The use of promotions, premiums, lotteries or giveaway contests must be approved by the FMA Management. Such approval may be granted or withheld with or without cause at the discretion of FMA Management.15. Use of electrical current is confined to lighting or the operation of such equipment that is harmless, noiseless and does not release undesirable odors.16. FMA Management will work directly with an official service contractor (TBD) to provide all support services for each sponsor display area. All support services, excluding installation and dismantling labor must be provided by the official service contractor. In the event that the sponsor chooses to use a non-official labor contractor for installation and dismantle functions, notification and proper insurance documentation must be submitted to the FMA Management and official service contractor no later than 30 days prior to display area installation. Outside contractors must have a badge to gain access to the 2014 FMA Annual Meeting. Outside contractors or their employees who are not on the pre-registration badge list must pickup their badges at the sponsor check-in. A letter of authorization or other proof of affiliation with the sponsor’s company must be shown in order to receive a badge.17. Objectionable practices by sponsors or official suppliers should be reported immediately to FMA Management and not after the 2014 FMA Annual Meeting is completed.18. No children under 16 years of age will be allowed in the display area at any time, unless accompanied by an adult.19. It is agreed that the FMA and the Hilton Bonnet Creek (the “Hilton”) shall not be liable for any damage to, or destruction of, any display areas from any cause or for the theft or disappearance of any display materials or any property contained in or about the sponsored display area.20. The sponsor agrees to indemnify and hold harmless the FMA and Hilton or their employees or their representatives against any and all liabilities for damage, injury or loss to all persons and any and all claims arising out of acts or omissions of sponsors, their employees or their representatives.21. The FMA and Hilton will not be held responsible or liable for charges or damages for any failure of performance due to acts of nature, labor disputes, shortage of materials, governmental authority, or other circumstances beyond reasonable control of either party.22. Neither the FMA nor Hilton maintains insurance covering property brought onto or stored on the Hilton’s premises by sponsors and it is the responsibility of the sponsor to obtain or maintain such coverage at their own expense.23. Sponsors will not offer educational/training programs within the Hilton facility simultaneous to the 2014 FMA Annual Meeting related programs.24. The FMA is not responsible for monitoring the proximity of competitors’ display areas. A list to-date of secured sponsors by display area can be obtained upon request from FMA Management.25. Sponsor agrees to indemnify and defend the FMA and Hilton against all suits brought against the FMA and/or Hilton, based on a negligence or products liability cause of action in which the sponsor is the alleged active tortfeasor and the FMA is included in the suit based on this exhibit agreement.

DISPLAY AREA CONSTRUCTION26. All electrical work and electrical wiring must be approved and installed in accordance with regulations established by the officials of the Fire Marshal’s Office.27. No construction will be allowed at the sides or above the display area that may obscure the view of any adjacent display area.28. All materials used for decorating must be flameproof.29. Construction and signs that are above 8 feet in height are to be preapproved by the FMA Management.30. All applicable city, county, and state codes and ordinances must be complied with as well as those of the host facility.31. Nothing shall be posted on, tacked, nailed or otherwise affixed to columns, walls, floors or other parts of the buildings, furniture or equipment.32. In order to meet the July 25, 2014, 5:00 p.m., 2014 FMA Annual Meeting Grand Opening for display areas, the FMA Management reserves the right to order labor to set up any sponsor display area that is not in the process of being erected by 4:00 p.m. on Friday, July 25, 2014. The cost for this labor will be paid by the sponsor. No sponsor may set up their display area after 4:00 p.m. on Friday, July 25, 2014.

INTERPRETATION OF RULES33. The interpretation of all rules and regulations is the responsibility of the FMA Executive Committee or their designated representative. All decisions of said group or representatives are final.

CONTRACT TERMS – 2014 FMA ANNUAL MEETING SPONSORSHIPS

FLORIDA MEDICAL ASSOCIATIONP.O. Box 10269 | Tallahassee, Florida | 32302

800.762.0233 | FLMedical.org

2014 media kit

Health & Medicine