2017 france reptrak® · with over 30.000 rangs collected in q1, 2017 • reputaon results for 300...

1Reputa)onIns)tute|20YearsofReputa)onLeadership

2017FranceRepTrak®

March2017


WelcometotheFranceRepTrak®100

•  TheRepTrak®studyisthelargestreputa)onstudy,withover30.000ra)ngscollectedinQ1,2017

•  Reputa)onresultsfor300companies–  CAC40–  SBF120–  GlobalRepTrak100

•  Respondentsarequalifiedat2)ers:–  Familiarity:Respondentmustbe“somewhat”or

“very”familiar–  RepTrak®Pulse:75%comple)onofRepTrak®pulse

ra)ngtobeincluded

RepTrak®isaregisteredtrademarkofReputa)onIns)tute.Copyright©2017Reputa)onIns)tute.Allrightsreserved.


WhyMeasureReputa)on?•  ThesuccessofyourcompanydependsongeZngpeopletosupportyou.

Reputa4onisanemo4onalbond… …thatensures

•  Customersbuyyourproducts…

•  Thegeneralpublicrecommendyourcompany…

•  Policymakersandregulatorsgiveyoualicensetooperate…

•  Thefinancialcommunityinvestinyou…

•  Themediareportfavorablyonyourpointofview…

•  Employeesdeliveronyourstrategy…



TheRepTrak®ModelSummary

REPUTATION(RepTrak®Pulse)

TheRepTrak®Systemmeasuresacompany’sabilitytodeliveronstakeholderexpecta)onsonthe7keyra4onaldimensionsofreputa4on

PRODUCTS&SERVICES

INNOVATION

WORKPLACE

GOVERNANCE

CITIZENSHIP

LEADERSHIP

PERFORMANCE

REPUTATIONDIMENSIONS SUPPORTIVEBEHAVIORS

PURCHASE

RECOMMEND

CRISISPROOF

VERBALSUPPORT

INVEST

WORK

Acompanythatdeliversonexpecta)onsinthe7domainswillearnsupportfromitsstakeholders



Reputa)onDrivesWillingnesstoRecommend%Peo

plewho

wou

lddefi

nitelyre

comen

nd

RepTrak®PulseScore

A5pointIncreasinReputa)onResultsina6%increaseinReccomenda)on


StrongROI:MassiveimpactonWillingnessToBuywhenReputa)onimprovesfromAveragetoExcellent

0%

10%

20%

30%

40%

50%

60%

70%

80%

0 10 20 30 40 50 60 70 80 90 100

RepTrak®Pulse

Willingnesstobu

yprod

ucts%

Willingnesstobuyrisesfrom42%to74%

POOR WEAK EXCELLENTSTRONGAVERAGE


2017FranceRepTrak®-Expecta)onsarehigherthaneverinFrance

Reputa)onIns)tute


The10CompanieswiththeBestReputa)onsinFrance

AllRepTrak®Pulsescoresthatdifferbymorethan+/-3,2aresignificantlydifferentatthe95%confidencelevel

RepTrak®Pulsescoresarebasedonques)onsmeasuringTrust,Admira)on&Respect,GoodFeelingandOverallEsteem(capturedinthePulsescoreona0-100scale).

THESTRENGTHOFTHEEMOTIONALBONDBETWEENTHECOMPANYANDGENERALPUBLICBASEDON:-  TRUST-  GOODFEELING-  ADMIRATION-  ESTEEM

1

2

3

4

5

6

7

8

10

9

81,5

81,4

81,3

80,9

80,6

80,1

79,7

79,7

79,5

RepTrak®PulseScoreCompanyRank

Poor/LowestTierWeak/VulnerableAvg./ModerateStrong/RobustExcellent/TopTier 80+

70-7960-6940-59<40

Norma4veScale

79,1


FranceRepTrak®–Top10(2017-2015)


1

2

3

4

5

6

7

8

10

9

2017 20152016

Michelinhasthebestreputa)oninFranceforthesecondyearinarow.LEGOGroupmovesuptosecondplaceandSEBentersthelistatanimpressive3rdplace.5companiesarenewtothetopten:SEB,Bosch,Philips,Barilla,andNintendo.5companiesfelloutofthetopten:Hermès,BMWGroup,Canon,SONY,andLegrand.Onlytwocompanies;MichelinandLEGOGrouphasbeeninthetop10forthepast3years


2017FranceRepTrak®:France’sMostReputableCompanies(1-50)


Rank Company 2017RepTrak®Pulse

1 Michelin 81,52 LEGOGroup 81,4

3 GroupeSEB 81,3

4 BIC 80,95 RobertBosch 80,66 Decathlon 80,17 PhilipsElectronics 79,78 Barilla 79,79 Rolex 79,510 Nintendo 79,111 Chanel 78,812 Car4er 78,813 Airbus 78,514 Hermès 78,115 Rolls-RoyceAerospace 77,916 HugoBoss 77,817 Canon 77,418 WyndhamWorldwide 77,319 MarriodInterna4onal 77,320 GiorgioArmani 77,321 TheWaltDisneyCompany 77,222 Saint-Gobain 77,023 LVMHGroup 77,024 NinaRicci 76,925 Whirlpool 76,8


26 Sony 76,727 Amazon.com 76,628 Danone 76,529 HersheyCompany 76,430 AirLiquide 76,231 Mastercard 76,032 SamsungElectronics 75,933 RemyCointreau 75,934 Nestlé 75,835 Lavazza 75,536 GaumontPathé 75,437 Siemens 75,438 Intel 75,339 UnderArmour 75,340 TheEstéeLauderCompanies 75,341 STMicroelectronics 75,342 Ferrero 75,243 3M 75,144 Legrand 75,045 Panasonic 74,746 Colgate-Palmolive 74,647 IngenicoGroup 74,648 Apple 74,549 LeviStrauss&Co. 74,550 Aperam 74,4


2017FranceRepTrak®:France’sMostReputableCompanies(51-100)

AllRepTrak®Pulsescoresthatdifferbymorethan+/-3.2aresignificantlydifferentatthe95%confidencelevel


51 Caterpillar 74,352 SwatchGroup 74,253 Essilor 74,2

54 BMWGroup 74,255 HPInc. 74,256 ZodiacAerospace 74,157 DHL 74,158 LeMonde 74,159 RalphLaurenCorpora4on 74,060 KERING 73,961 Richemont 73,962 Anheuser-BuschInBev 73,963 Bridgestone 73,964 CentresE.Leclerc 73,765 AirCanada 73,566 Heineken 73,467 MetroAG 73,468 AccorHotels 73,369 Electrolux 73,370 IBM 73,271 Boeing 73,272 Ubisol 73,173 Roche 73,174 adidas 73,175 Xerox 73,0


76 HiltonWorldwide 72,977 Visa 72,978 SAP 72,8

79 DassaultSystemes3D 72,880 Gemalto 72,781 Worldline 72,782 Nenlix 72,783 HondaMotor 72,784 Safran 72,785 IKEAGroup 72,686 Lacoste 72,687 Google 72,588 Oracle 72,489 Elis 72,390 Toshiba 72,391 Dell 72,392 Iliad 72,393 Pirelli 72,294 PernodRicard 72,295 Klépierre 72,296 MondelēzInterna4onal 71,997 SystemeU 71,898 BureauVeritas 71,899 Microsol 71,8100 GroupePSA 71,8


2017FranceIndustryRanking

10

RepTrak®Pulsescoresarebasedonques)onsmeasuringTrust,Admira)on&Respect,GoodFeeling,andOverallEsteem(capturedintheRepTrak®Pulsescoreona0-100scale).

1

2

3

4

5

6

7

8

9

74,3

73,4

71,9

70,9

70,6

70,6

70,6

69,8

69,5

RepTrak®PulseScoreIndustryRank

Hospitality

Consumer

Technology

Retail

Industrial

Automo4ve

Airlines

Food&Beverage

Pharmaceu4cals

65,9Informa4on

11

12

13

14

15

16

17

18

64,9

64,9

64,4

63,6

63,5

60,5

59,8

43,2

RepTrak®PulseScoreIndustryRank

Energy

Services

Telecommunica4on

Financial

Transport

Healthcare

Conglomerate

RawMaterials


70-7960-6940-59<40

Norma4veScale


FranceCAC40Reputa)onReputa)onIns)tute


Top10CAC40CompaniesinFrance


THESTRENGTHOFTHEEMOTIONALBONDBETWEENTHECOMPANYANDGENERALPUBLICBASEDON:TRUSTGOODFEELINGADMIRATIONESTEEM


70-7960-6940-59<40

Norma4veScale

1

2

3

4

5

6

7

8

10

9

81,5

78,5

77,0

77,0

76,5

76,2

75,0

74,2

73,9

73,3

RepTrak®PulseScoreCompanyRank


Top10CAC40Companies–Top10(2016-2017)


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5

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7

8

10

9

2016Rank 2017


2017CAC40RepTrak®Scores



1 Michelin 81,52 Airbus 78,53 Saint-Gobain 77,0

4 LVMH 77,0

5 Danone 76,56 AirLiquide 76,27 Legrand 75,08 Essilor 74,29 KERING 73,910 AccorHotels 73,311 Safran 72,712 PernodRicard 72,2

13 Klépierre 72,2

14 PSAPeugeot-Citroën 71,815 SchneiderElectric 71,316 Valeo 70,817 L'Oréal 70,718 Nokia 69,119 Technip 69,120 GroupeRenault 68,721 Unibail-Rodamco 67,622 CapGemini 67,523 Lafarge 66,824 Solvay 66,325 Carrefour 65,6


26 Engie 64,627 CreditAgricole 63,028 Publicis 62,829 Sanofi 62,730 Orange 62,531 VinciGroup 59,432 Veolia 58,433 AXA 58,434 TOTAL 58,335 Bouygues 58,336 Sodexo 57,037 BNPParibas 54,838 SociétéGénérale 50,539 Vivendi 49,940 ArcelorMidal 43,2


70-7960-6940-59<40

Norma4veScale


CorporateFranceisfallingbehindReputa)onIns)tute


FrenchcompanieshaveaweakerReputa)oninFrancecomparedtoInterna)onalCompanies

FrenchCompanies2017FranceRepTrak®

70,2

67,1

62,2

62,1

60,8

68,9

71,0

67,3

Interna)onalCompanies2017FranceRepTrak®

-3,4

73,3

71,0

65,5

65,2

63,5

72,2

73,7

70,7

TheFrenchcompaniesfallbehindonoverallreputa)onaswellasall7dimensionsofreputa)on.ThelargestgapiswithinInnova)on,Leadership,Workplace,andGovernanceThereareonly4Frenchcompaniesinthetop10Thereareonly17Frenchcompaniesinthetop50

RepTrak® Dimension Statements: Product/Services: 'Company' offers high quality products and services -- it offers excellent products and reliable services Innovation: 'Company' is an innovative company -- it makes or sells innovative products or innovates in the way it does business Workplace: 'Company' is an appealing place to work -- it treats its employees well Governance: 'Company' is a responsibly-run company -- it behaves ethically and is open & transparent in its business dealings Citizenship: 'Company' is a good corporate citizen -- it supports good causes & protects the environment Leadership: 'Company' is a company with strong leadership -- it has visible leaders & is managed effectively Performance: 'Company' is a high-performance company -- it delivers good financial results

N=142 N=155


TheCAC40companiesarefallingbehindtheTop50

RepTrak® Dimension Statements: Product/Services: 'Company' offers high quality products and services -- it offers excellent products and reliable services Innovation: 'Company' is an innovative company -- it makes or sells innovative products or innovates in the way it does business Workplace: 'Company' is an appealing place to work -- it treats its employees well Governance: 'Company' is a responsibly-run company -- it behaves ethically and is open & transparent in its business dealings Citizenship: 'Company' is a good corporate citizen -- it supports good causes & protects the environment Leadership: 'Company' is a company with strong leadership -- it has visible leaders & is managed effectively Performance: 'Company' is a high-performance company -- it delivers good financial results

CAC402017FranceRepTrak®

70,5

68,2

61,5

61,1

60,3

69,4

72,0

66,7

Top502017FranceRepTrak®

-10,7

78,1

74,0

69,4

69,4

68,0

75,7

77,1

77,4

TheCAC40companiesareloosinggroundtotheTop50companiesIn2017thegapis–10,7comparedto–9pointsin2016.Only8CAC40companiesareinthetop50TheCAC40companiesaresayingflatbutareloosinggroundtotheotherswhoareac)velybuildingtheirreputa)on


CAC40companiesarebehindacrossallsegments


70-7960-6940-59<40

Norma4veScale

66,5 66,9

77,9

66,6

AGE:top50 AGE:CAC_40

77,9 76,9 77,0 77,5 66,6 66,5 66,9

EDUCATION:top50 EDUCATION:CAC_40

77,1 78,1 75,7 69,7 67,5 65,2

GENDER:top50 GENDER:CAC_40

76,4 78,3 66,8 66,6

TheCAC40companiesareloosingacrossallsegmentswithmorethan10points


DriversofReputa)onandSupportReputa)onIns)tute


Products/Services,GovernanceandCi)zenshipAretheKeyDriversofReputa)onwiththeGeneralPublicinFrance

21,1%

11,6%

12,6%

15,0%

15,7%

12,3%

11,7%

2017FranceRepTrak®Drivers•  Product/Services:Offershighqualityproductsandservices–itoffers

excellentproductsandreliableservices•  Innova4on:Isaninnova)vecompany--itmakesorsellsinnova)ve

productsorinnovatesinthewayitdoesbusiness

•  Workplace:Isanappealingplacetowork--ittreatsitsemployeeswell

•  Governance:Isaresponsibly-runcompany--itbehavesethicallyandisopen&transparentinitsbusinessdealings

•  Ci4zenship:Isagoodcorporateci4zen--itsupportsgoodcauses&protectstheenvironment

•  Leadership:Isacompanywithstrongleadership--ithasvisibleleaders&ismanagedeffec)vely

•  Performance:Isahigh-performancecompany--itdeliversgoodfinancialresults

FactorAdjustedRegressionN=28.100

Adj-R²=0,694


Reputa)onDriversinFrance2011-2017Ci)zenshipisbackas2ndmostimportant,FinancialPerformancedropsinimportance

10%

12%

14%

16%

18%

20%

22%

2011 2012 2013 2014 2015 2016 2017

PRODUCTS&SERVICES

GOVERNANCE

INNOVATIONPERFORMANCE

CITIZENSHIP

WORKPLACELEADERSHIP


CSR Index 40,7%

CSR Index 43,3%

WhyisCSRimportant?

21,1%

12,6%

12,3%

15,7%

15,0%

11,7%

11,6%

20,4%

13,2%

11,5%

13,3%

14,2%

13,5%

13,8%

2016 2017

CSRhasimprovedinimportanceinFrance


TheReputa)onMeasurementandManagementStructure

Products CustomerServiceInvestments Employment

WhatYouSayBranding PublicRela)onsMarke)ng Sponsorship

WhatOthersSay

Media KeyOpinionLeadersTopicExperts Friends/Family

Reputa)on Behavior BusinessResultsWhatYouDo


GetYourCompany’sData

Knowyourcompany's2017reputa)onscoreandranking.Seehowlikelyyourstakeholdersaretobuyfromyou,workwithyou,andinvestinyourcompany.

Understandhowyoucanimproveyourscoresandgrowyourstakeholdersupport.Contact:OlivierForlinioforlini@reputa)onins)tute.com

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2017 france reptrak® · with over 30.000 rangs collected in q1, 2017 • reputaon results for 300...

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