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~ Welcome ~ 11:30 12:30 12:40 Complimentary Lunch Welcome to the Stein Eye Institute Bartly J. Mondino, MD Refractive Surgery Alliance Update Greg Parkhurst, MD, PCEO ~ The 3 Milestones of Vision Development and the 7 Procedures to Correct Them ~ 12:55 13:05 Arthur B. Cummings, MD, PCEO 13:25 Luke Rebenitsch, MD, PCEO RPB Auditorium @Jules Stein Eye Institute 1 Thursday May 4, 2017 Ocular Maturity How to fit SMILE into a new market without harming refractive surgery Rex Hamilton, MD SMILE Strategy Roundtable Paul Dougherty, MD Rex Hamilton, MD Lance Kugler, MD, PCEO Matthias Maus, MD Presbyopia Where do Inlays fit into my offerings for the 2nd Milestone? Jeff Whitman, MD William Wiley, MD, PCEO Roberto Zaldivar, MD Cataract A la Carte or Prix Fixe: How to Position Premium Lens Surgery in 2017 Daniel Durrie, MD William Wiley, MD, PCEO Jared Younger, MD D. Rex Hamilton, MD 13:45 RSA 2017 Symposium Greg Parkhurst, MD, PCEO and D. Rex Hamilton, MD ~ Update on the Five RSA Initiatives ~ 14:05 Guy M. Kezirian, MD, MBA, PCEO Surgeon Education RSA Master of Refractive Surgery (MORS) Program Juan Batlle Pichardo, MD Arthur Cummings, MD Daniel Durrie, MD Nicole Lemanski, MD Michael Mrochen, PhD Aaron Waite, MD, PCEO Public Awareness: Vision for a Lifetime 14:30 Paul Mann, MD, MBA 14:45 15:00 Lance Kugler, MD, PCEO 15:10 Call Center Best Practices Jeff Whitman, MD William Wiley, MD, PCEO Telemedicine to Grow your Practice Roberto Zaldivar, MD Update on RSA Social Media Campaign Olivia Kezirian Nell Shuttleworth Break

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Page 1: 2017 RSA Symposium...hpdate on RSA Social Media Campaign Olivia Kezirian N o o ^ Z µ o Á } Z l W µ o ] Á v W s ] ] } v ( } > ] ( ] u U Z^ Z ] v & o o } Á v í ñ W ï ì í ñ

~ Welcome ~11:30

12:30

12:40

Complimentary Lunch

Welcome to the Stein Eye Institute Bartly J. Mondino, MDRefractive Surgery Alliance Update Greg Parkhurst, MD, PCEO

~ The 3 Milestones of Vision Development and the 7 Procedures to Correct Them ~

12:55

13:05 Arthur B. Cummings, MD, PCEO

13:25 Luke Rebenitsch, MD, PCEO

RPB Auditorium @Jules Stein Eye Institute 1 Thursday May 4, 2017

Ocular MaturityHow to fit SMILE into a new market without harming refractive surgery Rex Hamilton, MDSMILE Strategy RoundtablePaul Dougherty, MDRex Hamilton, MDLance Kugler, MD, PCEOMatthias Maus, MD

PresbyopiaWhere do Inlays fit into my offerings for the 2nd Milestone? Jeff Whitman, MDWilliam Wiley, MD, PCEORoberto Zaldivar, MD CataractA la Carte or Prix Fixe: How to Position Premium Lens Surgery in 2017 Daniel Durrie, MDWilliam Wiley, MD, PCEOJared Younger, MD

D. Rex Hamilton, MD13:45

RSA 2017 SymposiumGreg Parkhurst, MD, PCEO and D. Rex Hamilton, MD

~ Update on the Five RSA Initiatives ~

14:05 Guy M. Kezirian, MD, MBA, PCEO

Surgeon Education RSA Master of Refractive Surgery (MORS) Program Juan Batlle Pichardo, MDArthur Cummings, MDDaniel Durrie, MDNicole Lemanski, MDMichael Mrochen, PhDAaron Waite, MD, PCEO

Public Awareness: Vision for a Lifetime14:30 Paul Mann, MD, MBA

14:45

15:00 Lance Kugler, MD, PCEO

15:10

Call Center Best PracticesJeff Whitman, MDWilliam Wiley, MD, PCEOTelemedicine to Grow your PracticeRoberto Zaldivar, MDUpdate on RSA Social Media CampaignOlivia KezirianNell ShuttleworthBreak

Page 2: 2017 RSA Symposium...hpdate on RSA Social Media Campaign Olivia Kezirian N o o ^ Z µ o Á } Z l W µ o ] Á v W s ] ] } v ( } > ] ( ] u U Z^ Z ] v & o o } Á v í ñ W ï ì í ñ

Public Awareness: Vision for a Lifetime, RSA Residents and Fellows

15:30

15:40

15:50

16:05

Focus on Independence Initiative Daniel Durrie, MDLance Kugler, MD, PCEOTraining OptometryGreg Parkhurst, MD, PCEOInternal Marketing: Best Practices from our Center 2017Vance Thompson, MDRSA Residents and Fellows SectionJuan Batlle Logrono, MDKarolinne Rocha, MD, PhDBlake Williamson, MD

~ Update on the Five RSA Initiatives (Continued) ~

Patient Outreach

16:15

16:25

RSA and the VRSN Luke Rebenitsch, MD, PCEO

Affordability

Patient Financing & The RSA Give Sight to the World ProgramGuy Kezirian, MD, MBA, PCEO

Capital Equipment Model16:35 RSA Group Buys

William Wiley, MD, PCEO

~ Fostering Alignment with Industry ~

16:45

Industry Roundtable

Industry Perspectives on the RSA Approach to Growing Refractive Surgery Greg Parkhurst, MD, PCEOLaurent Attias - Senior Vice President, Alcon, A Novartis DivisionDavid Bragg - President, Ziemer USA and CanadaRon Kaiser - Senior Director, Nidek IncJohn Kilcoyne - President and CEO, ReVision OpticsTerry Koritz - Vice President, Johnson & Johnson Vision Care IncErin Schallhorn - Senior Director, Carl Zeiss Meditec AGAl Waterhouse - President, AcuFocus Inc

~ RSA Perspectives ~

17:15

17:20

17:25

17:30

18:30

Premier Practice Showcase Europe 2017 & ESCRSMatthias Maus, MDWhat Do We Offer? Every Waking Minute!Greg Parkhurst, MD, PCEOClosing RemarksRex Hamilton, MDCocktails and ToursRex Hamilton, MDGreg Parkhurst, MD, PCEOAdjourn

RPB Auditorium @Jules Stein Eye Institute 2 Thursday May 4, 2017


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