2018 - pacific maritime magazinepacmar.com mobile 206-200-1570 • office 206-284-8285 • fax...
TRANSCRIPT
In print, online, in person.
www.pacmar.comwww.pmmonlinenews.com
2018Media Kit
“Having worked in the maritime industry for over 30 years, I greatly appreciate Pacific Maritime Magazine’s West Coast-focused news and features. When Tidewater commissioned and began the build on three new towboats last year, we valued Pacific Maritime as a resource in that process. Thank you PMM, for a comprehensive and in-depth publication.”
Bruce Reed, VP and COO, Tidewater Transportation and Terminals, Vancouver, WA
“I look to Pacific Maritime Magazine every month for news, opinions and discussions about the Pacific Coast maritime industry. Pacific Maritime Magazine provides me the important maritime information that I do not find in any other publication.”
Greg Bombard, President, Catalina Express, Long Beach, CA
“Pacific Maritime Magazine is the best marine industrial magazine I subscribe to.”Angelo Castagnola, Owner, Castagnola Tug Service, Ventura, CA
“Pacific Maritime Magazine is my best source of news about the West Coast maritime industry. I read it every month.”Tim Engle, President, Saltchuk, Seattle, WA
“Pacific Maritime is one of my favorite indulgences. I always make time to read it, every month, cover-to-cover, as soon as it hits my desk.”David DeVilbiss, VP Salvage, Global Diving and Salvage, Seattle, WA
Audited circulation detail available upon request.*
“By far the best publication writing about the West Coast.”BILL ELLIOT, PRESIDENT, BAY SHIP AND YACHT, ALAMEDA, CA
ADVERTISING IN PRINT INCREASES SALESPrint media has been demonstrated to be more effective than digital, online, TV, radio or ‘out-of-home’.**
• Print magazines are most effective in reaching influential customers
• Print magazines are more trusted, inspiring and more influential than other media
• Print magazines provide a more positive environment than other media
• Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online**
**Sources: GfK MRI, Experian Marketing Services and Simmons Multi-Media Engagement. 2015 Magazine Media FactBook. Complete study available upon request.
Pacific Maritime Magazine advertisers benefit from the visibility and the editorial credibility of the most widely circulated maritime publication on the Pacific Coast.*
Audited circulation detail available upon request.
*
READER DEMOGRAPHICS
The industry’s most widely-circulated commercial maritime publication*
Loyalty• 81% have subscribed for more
than five years
• 86% have read each of the last four issues.
• 83% read at least half of a typical issue and 67% read at least ¾ of a typical issue
Authority• 80% of respondents are directly involved
in purchasing decisions.
Action• 60% reported that Pacific Maritime
Magazine has influenced their buying decisions.
Source: 2016 READEX® Reader Survey. Full Report on Request.
86% have read each of the last four issues
80% of respondents are directly involved in purchasing decisions
89% of our readers rely primarily or exclusively on Pacific Maritime for news about the maritime industry
Contact Laura Hicks, Sales Manager, at 206-200-1570 or [email protected]
Reaching commercial vessel owners, terminal operators and other marine industrial land users.
MARGARET BAUMAN, Alaska Bureau ChiefMargaret Bauman is an Alaska journalist and photographer with extensive background in Alaska’s industries and environmental issues related to those industries. A long time Alaska resident, she has also covered news of national and international importance in other states on the staff of United Press International, the Associated Press and CBS News.
JIM SHAW, Contributing Editor, ShippingJim graduated from the University of Hawaii with a degree in Economics of Transportation. He has spent time as a merchant mariner, a heavy equipment repair shop supervisor in Iran, Saudi Arabia and Honduras, and three years as a volunteer diesel mechanics instructor in the Peace Corps in Gambia, Guinea and Peru. Jim has been a transportation trade journalist for a variety of international publications for 39 years, 30 of those with Pacific Maritime Magazine.
KAREN ROBES MEEKS, Contributing Editor, CaliforniaPacific Maritime Magazine California correspondent Karen Robes Meeks spent several years covering the ports of Los Angeles and Long Beach, California for the Long Beach Press-Telegram and our sister publication Fishermen’s News.
CHRIS PHILIPS, Managing EditorSteering the course set by his father, Richard Philips, who founded the magazine in 1983, Chris has been a contributing editor since 1992, and managing editor since 1999. Chris has stood watch, swabbed decks and slept next to high-speed diesel engines. For more than twenty years he has been an outspoken advocate for the West Coast maritime community. Pacific Maritime Magazine boasts the most experienced editorial team of ANY
publication in the maritime field. We also feature frequent guest opinions from industry experts.This combination of editorial experience and “hands-on” professional expertise gives Pacific Maritime Magazine a unique vibrancy and authority.
LAURA HICKS Laura has 30 years of experience in industrial markets. Contact her for help in designing a specific advertising program to reach the West Coast maritime industry.
[email protected] Mobile 206-200-1570 • Office 206-284-8285 • Fax 206-284-0391
CONTACT INFORMATION
4257 24th Avenue W Seattle, WA 98199Tel 206-284-8285 Fax 206-284-0391 www.pacmar.com
www.philipspublishing.com
Managing Editor Chris Philips
Advertising Laura Hicks
Production Department Kathy Samuelson
Circulation/Subscriptions Judy Philips
[email protected] 206-365-5399
To subscribe to Pacific Maritime Magazine online
go to www.pacmar.com
INDUSTRY ADVOCATES
The best way to stay abreast of developments in the industry is to participate. Pacific Maritime
Magazine’s staff is involved through a variety of professional
associations, including:
Editorial Experience
Advertising Expertise
PHILIPS PUBLISHING GROUP: TWO GENERATIONS OF EXPERTISEPhilips Publishing Group produces magazines for the commercial maritime and commercial fishing markets. Titles include Pacific Maritime Magazine, aimed at West Coast commercial vessel and terminal operators, Fishermen’s News, the oldest commercial fishing publication on the Pacific Coast and FOGHORN for the Passenger Vessel Association.
Philips Publishing Group also produces directories and in-house publications for companies and associations in the transportation, maritime, hospitality, tourism and transit markets.
Association clients include the Passenger Vessel Association, the Seattle Propeller Club, the Tacoma and Seattle Transportation Clubs and the Society of Port Engineers of Los Angeles.
Corporate clients include: American Seafoods, Black Ball Ferry Lines, Catalina Express, Clipper Navigation, Coastal Transportation, TOTE and Washington State Ferries.
www.philipspublishing.com206-284-8285
JULYDeck MachineryContainer Handling EquipmentAd Close: June 1Materials Due: June 8
AUGUSTHigh-speed CraftRegional Report: British ColumbiaAd Close: June 29Materials Due: July 6
SEPTEMBEROcean and Coastal TowingTrading with AsiaSpill Response: Equipment and PolicyAd Close: July 27Materials Due: August 3
OCTOBERDiving and Salvage Bulk and Breakbulk ReportAd Close: August 31Materials Due: September 7
BONUS DISTRIBUTION*The Promise of the Arctic Symposium Seattle, WA
NOVEMBERMarine Technology: Hardware and SoftwareRegional Report: Puget SoundAd Close: September 28Materials Due: October 5
BONUS DISTRIBUTION*Pacific Marine Expo - Seattle, WAInternational Workboat Show - New Orleans, LALargest distribution of the year!
DECEMBERRegional Report: San Francisco Bay AreaThe New USCG Ad Close: November 2Materials Due: November 9
BONUS DISTRIBUTION*eNavigation 2018 Conference - Seattle, WA
JANUARYAnnual New Vessel and Tugboat ReviewLNG as FuelAd Close: December 1, 2017Materials Due: December 8, 2017
BONUS DISTRIBUTION*Passenger Vessel Association Convention – Maritrends 2018 – Savannah, GA
FEBRUARYPromise of the ArcticLegislative and Regulatory ForecastAd Close: December 29, 2017Materials Due: January 5, 2018
BONUS DISTRIBUTION*LNG as Fuel Conference – Seattle, WA
MARCHShipyard IssueRegional Report: LA/Long BeachAd Close: January 26Materials Due: February 2
BONUS DISTRIBUTION* Port of Bellingham, Wild Seafood Exchange, Bellingham, WA
APRILAnnual Propulsion IssueWorkforce DevelopmentTrade with Alaska and HawaiiAd Close: February 23Materials Due: March 2
BONUS DISTRIBUTION*Bering Sea Fisheries Conference
MAYGreen Terminal Operations: Equipment and Policy Ports of the Pacific: Remaining CompetitiveAd Close: March 30Materials Due: April 6
JUNEMaritime ConstructionMaritime Law and InsuranceRegional Report: Columbia GatewayAd Close: April 27Materials Due: May 4
* Conference topics and dates tentative until confirmed.
Regulation, Policy and Technology
Regulation, Policy and Technology Regulation, Policy and Technology
THE PROMISEOF THE ARCTIC
Chris Philips, Managing Editor
Laura Hicks, Sales Manager
[email protected] 206-200-1570Office 206-284-8285
2018 Editorial Calendarwww.pacmar.com
MAGAZINE TRIM SIZE 8.375” x 10.875” (add .25” for bleed)
PRINTING SPECIFICATIONS Pacific Maritime Magazine is printed on an offset press using a computer- to-plate production method. Paper is 70# and 60# coated stock using 150 line screen.
DIGITAL REQUIREMENTS Digital ads are required when supplying advertising material. All ads should be built at 100% of the reproduction size and should be no less than 266 dpi for scanned images and 600 dpi for line art.
IMAGE/RESOLUTION REQUIREMENTS All color images must be converted to CMYK. Scanned images should be 266-300 dpi at actual size of reproduction. Photos downloaded from web pages that have been saved at a low resolution (72-100 dpi) will not print clearly.
GRAPHIC FORMATS ACCEPTED HIGH RESOLUTION PDF, JPG
SOFTWARE PROGRAMS NOT ACCEPTED We cannot accept digital ads created in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word.
E-MAILING FILES Stuffed files of 10MB and smaller can be e-mailed to: [email protected]. For files larger than 10MB please call for more information.
SHIPPING ADDRESS Philips Publishing Group 4257 24th Avenue W,, Seattle, WA 98199
Tel 206-284-8285 • Fax 206-284-0391 www.pacmar.com • www.philipspublishing.com
Laura Hicks, Sales ManagerMobile 206-200-1570Office 206-284-8285
Production Questions206-284-8285
PAGE UNIT (by inches) Width Depth
Full Page (trim) 8.375" 10.875" (live area) 7.25" 9.75" (bleed) 8.625" 11.125"
Full Page (non-bleed) 7.25" 9.75"
2/3 Page 4.5" 9.75"
Island 1/2 Page 4.5" 7"
1/2 Page 7" 4.875"
1/3 Page Square 4.5" 4.875"
1/3 Page Vertical 2.1875" 9.75"
1/4 Page Horizontal 4.5" 3.5"
1/4 Page Vertical 3.375" 4.875"
1/5 Page 4.5" 2.875"
1/6 Page 4.5" 2.5"
• Unlisted sizes accepted. Please call.
Full Page (Bleed)
8.625" x 11.125"(Trim)
8.375 x 10.875
Full Page(No Bleed)
7.25" x 9.75"
Island 1/2 Page4.5" x 7"
1/2 Page7" x 4.875"
1/4 Page Vertical3.375" x 4.875"
1/4 Page Horizontal4.5" x 3.5"
1/5 Page Horizontal4.5" x 2.875"
1/6 Page Horizontal4.5" x 2.5"
1/3 PageSquare4.5" x4.875"
1/3 PageVertical
2.1875" x9.75"
2/3 PageVertical4.5" x9.75"
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COVERS (prices include 4-color)
1x 3x 6x 12x
Outside Back $4,429 $4,244 $4,017 $3,605
Inside Front 4,243 4,017 3,811 3,502
Inside Back 4,120 3,914 3,708 3,347
DISPLAY ADS
1x 3x 6x 12x
BW 4-CLR BW 4-CLR BW 4-CLR BW 4-CLR
Full Page $2,652 $3,476 $2,549 $3,368 $2,333 $3,157 $1,957 $2,755
Spread 5,562 5,389 5,047 4,408
2/3 page 2,014 2,838 1,906 2,730 1,700 2,518 1,545 2,343
1/2 page 1,802 2,626 1,700 2,523 1,591 2,415 1,339 2,137
1/3 page 1,272 2,096 1,169 1,988 1,060 1,880 927 1,725
1/4 page 1,060 1,880 1,004 1,823 901 1,725 772 1,570
1/5 page 955 1,776 901 1,725 849 1,668 721 1,519
1/6 page 927 1,751 890 1,710 824 1,648 695 1,493
PROFESSIONAL PAGES (Business Card Ads, 12x contract only)
Per Year BW 2-CLR 4-CLR
4 Column Inches (4.5” x 2”) $2,730 $3,667 $3,900
2 Column Inches (4.5” x 1”) 1,591 2,549 2,760
1 Column Inch (2.1875” x 1”) 958 1,895 2,122
OTHER CHARGESSPECIAL POSITION: Earned rate plus 15%. AD DESIGN & PRODUCTION: $103 – includes three revisions. Additional charges will apply thereafter at $155 per hour. INSERTS ACCEPTED: Rates furnished upon request. 15% discount for digital ready art when paid in full within 30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts.
2018 PRINT ADVERTISING RATES AND SPECIFICATIONS(per insertion)
PMM Online is the digital companion to our print publication. “Pushed” twice weekly to more than 8,000 online opt-in subscribers, PMM Online’s 23% average open rate is a full 13% above averages for the industry.
PMM Online focuses on breaking news. Tuesday’s edition covers over-weekend news, and Friday’s edition covers the week’s breaking stories; everything that affects the maritime industry is covered regularly in PMM Online.
www.pmmonlinenews.com
www.pacmar.comPacific Maritime Magazine accepts advertising on our website too. Rotating ads are priced on a monthly flat fee basis with discounts for extended contracts. Ask your sales person for a program of digital and online products tailored to fit your needs.
Sidebar Ad300 x 300 pixels$385/month(ask about frequency discounts)
Half Sidebar Ad300 x 150 pixels$275/month(ask about frequency discounts)
Pacific Maritime Magazine offers three digital and online products to help supplement your print advertising and maximize exposure to the West Coast maritime operations sector.
Top Banner Ad600 x 80 pixels
$825/month(requires one year
commitment)
2nd Center Banner Ad425 x 80 pixels $600/month(requires one year commitment)
Subsequent Banner Ads425 x 80 pixels $330/month(ask about frequency discounts)
Top Side Column Skyscraper Ad
140 x 240 pixels $600/month
(ask about frequency discounts)
Subsequent Skyscraper Ads140 x 240 pixels
$300/month(ask about
frequency discounts)
Digital & Online Advertising
Chris Philips, Managing [email protected] • 206-284-8285
Laura Hicks, Sales [email protected]
Mobile 206-200-1570 • Office 206-284-8285
www.pmmonlinenews.com Blog/Story Page
Top Center Banner Ad425 x 80 pixels $385/month(ask about frequency discounts)
Side Column Skyscraper Ad140 x 240 pixels $300/month(ask about frequency discounts)
Laura Hicks, Sales ManagerMobile 206-200-1570 • Office 206-284-8285
013018
Production Questions206-284-8285
File types accepted: JPG, GIF, PNG
www.pmmonlinenews.com • Blog/Story Page Top Center Banner Ad 425 x 80 pixels $385/mo**Side Column Skyscraper Ad 140 x 240 pixels $300/mo**
www.pmmonlinenews.com
Top Banner Ad 600 x 80 pixels $825/mo*
Second Center Banner Ad 425 x 80 pixels $600/mo *
Top Side Column Skyscraper Ad 140 x 240 pixels $600/mo *
Subsequent Banner Ads 425 x 80 pixels $330/mo**
Subsequent Sidescraper Ads 140 x 240 pixels $300/mo**
www.pacmar.com
Sidebar Ad 300 x 300 pixels $385/mo*
Half Sidebar Ad 300 x 150 pixels $275/mo *
* Requires one year commitment
** Ask about frequency discounts
* Requires one year commitment ** Ask about frequency discounts
Side Column
Skyscraper Ad
Top Center Banner Ad
Top Banner Ad
Top Side Column
Skyscraper Ad
Subsequent Skyscraper
Ads
Second Center Banner Ad
Subsequent Banner Ads
2018 Digital & Online Advertising Rates
Sidebar Ad
Half Sidebar Ad