The Presentation of the official smartphone app.

TWENTY-ONEPOSSlBlLlTlES OF THE 21ST

-David Fox

Elevator Pitch21 Twenty-One, is a program that exists to bring those involved in the life of someone with down syndrome together as a community in our 21st century.

The Program21 Twenty-One, “The possibilities of the 21st,” is a program that has been put in place this past year by visionary dreamer Jacquelyn Little. Her goal in creating this program has really been to celebrate each and every life. She has a younger sister, Natalie, who has down syndrome (also known as trisomy 21). She has started a blog sharing stories and photos with her community, but wants to involve the down syndrome community in large using the avenue of 21 Twenty-One.

The CommunityThe down syndrome community can be described in many ways. Hardworking, patient, and inspiring are just a few of the characteristics that can be attributed to these crusaders for life. Especially over the more recent years with technology that can predict children being born with trisomy 21, the rate of births has dropped, though the life expectancy continues to rise for those who are born, evidencing that now is truly the best time to invest in the those who have so much life inside of them.

MarketingThe marketing for this program will be on multiple fronts. The app and simple website will serve as online destinations while #21twentyone will be the social media booster. Events are always being held and hosted for not only down syndrome but other disabilities as well. This is the perfect place to have a booth or information presence available with email signups, business cards, brochures and t-shirts.

Funding & CostWith the design being completed for the app, this cost, using ranging between $500 - $10,000, is absolved. Further development could be pursued but the majority of funds needed will be towards developing and coding the app. Aspects of this can also be done without outsourcing, but a conservative estimate would be $1,000. After the app is developed, there will be a marketing fee, which for now will be estimated as $800 initial cost. Actually getting the app on the iTunes store will only be $99/ year.

Our TeamJacquelyn Little is an inspiring woman with personal family interest in creating this app. Her younger sister has trisomy 21, and she has big dreams not only for Natalie, but also for where the program will go in the future.

David Fox is the brand and app designer for this project, and is excited about the opportunity to invest in and grow an impactful and empowering program such as 21 Twenty-One.

Daniel Fox is a software engineer who will be overseeing the coding and development of the app and website.

Justin Reid is the marketing and design consultant, offering his experience to the creation of this program.

ChallengesThe challenges in creating this program to it’s fullest extent are there, but not insurmountable. Bringing the program to more than just a couple of designs and brochures will take time and dedication, but the motivation is strong in that this is about touching and changing lives, and not just pocketbooks. Surveys will need to be given, and meetings will need to be held, but more than anything else, the goal of valuing life must be held as paramount.

The FutureThe future is bright for 21 Twenty-One. We have a motivated team and a vision for connectivity in a community that loves, supports and dreams. This program doesn’t end with this presentation. This program doesn’t end with an app on the web. The goal of 21 Twenty-One will continually change as the community needs it. It exists to serve and bring hope and connection. It exists to bring possibility to the 21st.

TWENTY-ONEPOSSlBlLlTlES OF THE 21ST