23250960 tourism industry in india

8/4/2019 23250960 Tourism Industry in India

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Indian

TourismIndustry

By:-Anamika GoswamPoorvi JoshiRishabh Agrawal


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Tourism is travel for recreational,leisure or business purposes.

The World Tourism Organization definestourists as people who "travel to and stayin places outside their usual environmentfor more than twenty-four (24) hours andnot more than one consecutive year for

leisure, business and other purposes notrelated to the exercise of an activityremunerated from within the place visited".


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India is the land of myriad experiences andexotic locales. It is a world of resplendentcolours and rich cultural locales, be itmagnificent monuments, heritage temples ortombs. The Country's ancient culturalheritage is inextricably linked to itstechnology driven present existence. The co-existence of a number of religions andcultures, together with an awe-inspiringtopography makes it the perfect place for acomplete holiday experience.


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Conde Nast Traveller, UK in its ReadersTravel Awards 2008 has ranked Indiaamong the top 2 mostfavouredcountriesin the world, consecutively forthe second year.

India received the award for the leading

destination at the Asia World TravelAwards 2008-Asia and Indian OceanCeremony, in Shanghai, China.


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Adventure sports Cool Retreats Deserts Eco Tourism Luxury Trains Beaches Indian cuisine

Mice Spirituality Royal Retreats Wellness-Yoga

Aayurveda Wild Life Heritage Sites

H it it C lt l B h / H lth A d Wildlif


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Heritage sites CulturalAttractions

Beaches /Benchmarks

Health AndWellness

WildlifeSancturaies/NationalPark

Ajanta Caves Holi Anjuna beachin Goa

Ayurveda Corbett National Park

Ellora Caves Dipawali Kovalambeach atkerela

Yoga Sariska National Park

Agra Fort Pongal Marina beach,Goa

Meditation Ranthambore NationalPark

Taj Mahal Kumbh Mela Juhu beach atMumbai

Shirodhara-OilTherapies

Kajiranga National Park

Sun Temple, Konarak Manyfamous

temples

Baga beach atGoa

PanchkarmaTherapies

Kanha National Park

Goldentemple,Amritsar

Indian musicand dances

Dona Paulabeach , Goa

SteamTherapies

Gir National Park &Sanctuary

Group of Monuments

at Khajuraho

Mudumalai Sanctuary


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Monsoon magic : focus from month of April to October.

Rural & village tourism : the tourism industry is laying specialfocuses on infrastructural development in various ruraldestination in various rural destinations in India.

Medical tourism :The Indian Healthcare Delivery is estimatedat US $ 18.7 billion.The industry is growing about 13% annually.

Wellness & spa tourism : luxurious world class health spasare mushrooming across the country.

Luxury tourism : Palace on Wheels,Palaces of country etc.

Adventure tourism : with emphasis on eco toursim.

MICE : convention centres coming up in the metro cities.


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Foreign exchange earnings from tourists wereup by more than 20% at $5730.86 million in2005, up from $4769 earned the previous year.

According to the latest report of tourismindustry, India's medical tourism has registeredan annual growth rate of 25 per cent and isexpected to touch the $2 billion markby 2012.


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According to WORLD TOURISMORGANISATION, India will lead in SouthAsia with 8.9 million arrival by year 2010.

According to TREVAL AND TOURISM, 2ndfastest(8.8%) tourism economy in theworld over 2005-2014.


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In the year 2002, the Government of India announceda New Tourism Policy to give boost to the tourismsector.

The policy is built around the 7-S Mantra:-

Swaagat (welcome)

Soochanaa (information)

Suvidhaa (facilitation)

Surakshaa (security)

Sahyog (cooperation)Sanrachnaa (infrastructure) and

Safaai (cleanliness).


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Some of the salient features of theTourism Policy are:

The policy proposes the inclusion of tourism inthe concurrent list of the Constitution to enableboth the central and state governments toparticipate in the development of the sector.

No approval required for foreign equity of up to51 per cent in tourism projects. NRI investmentup to 100% allowed.


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Automatic approval for Technology agreements in the hotelindustry, subject to the fulfillment of certain specified parameters.

Concession rates on customs duty of 25% for goods that are

required for initial setting up, or for substantial expansion ofhotels.

50% of profits derived by hotels, travel agents and tour operatorsin foreign exchange are exempt from income tax. The remaining

profits are also exempt if reinvested in a tourism related project.


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Impact of 26/11 on Indian tourism industry-The Mumbai terror attack has had an impact on the

otherwise booming tourism industry. The tourismministry is doing everything it can to save the sector

from a nosedive.

As Indias tourism infrastructure develops, it couldemerge as one of the biggest tourist attractions.

The world is just starting to re-discover India


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India's tourism infrastructure is yet poorwhen compared to the 'best of the world'standards. Yet its diverse and fascinatinghistory has led to the creation of a boomingtourism industry. Foreign visitors presentlyspend more than US $15.4 billion annually

in India


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COUNTRY NO. OF DAYSIndia 31.2

Canada 5.22

Brazil 13.00

France 7.31

Hong Kong/China 3.38

Japan 8.80

Malaysia 5.50

Singapore 2.60

Spain 12.9

Thailand 8.4

Source:- World Tourism Organization


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Tourists inflow fromAustralia

In the last three

years the touristarrivals fromAustralia to Indiahave almost

doubled to a recordfigure of 1,00,000.

Tourists inflow fromBritain-

Every year about

3000,000 touristsfrom Britain visitIndia for bothbusiness as well as

leisure.


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Tourists to Indiaspend more

Tourists to India spent $372 on their visa cards in

the year of 2005. This isa 25% rise from the year2004 thereby, makingIndia the fastest growingAsia -Pacific market for

the International touristspending

Fortunately, after a

drop of about 10% inforeign tourist arrivalbetween October2008 and June 2009,the inbound tourist

market is showingdefinite signs ofrevival.


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Leading Touristdestination

With nearly 140 threeand two star hotels,

Kerala has turned intoa major hot spot forforeign tourists.However Tamil Nadu

hold the secondposition in attractingforeign tourists.

Employmentgenerated bytourism in India

Tourism Industryprovides employmentto about 2 corers of

people in India.


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Destination Marketing!


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Union Ministry of Tourismhas featured Aamir Khan

as the brand ambassadorfor its immenselysuccessful Incredible Indiacampaign and spread the

message of "Atithi DevoBhava" (guest is god).


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Winner of 2005 PATA Grand Award in the Heritage category forits Ajanta Ellora Conservation & Tourism Developmentproject.

Winner of 2005 PATA Gold Award in Print media category for itsIncredible Taj ads.

Winner of 2004 PATA Gold Award for INCREDIBLE INDIACAMPAIGN.

Travel & Leisure-HIGHEST RECALLED AD WORLD WIDE.

The Incredible India International Television Commercial for2008 has recently won the Grand prix Award.


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The way to success!


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STRENGTH

1. Different Variants of tourism.

2. International cooperation.

3. Average length of stay.

4. Rich culture, heritage & colorful festivals.

5. Scenic beauty of the country attracts touristsfrom various parts of the world.

6. Terrain is ideally situated for adventure activities.

7. Well known Indian hospitality.


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WEAKNESSES

1. Inadequate infrastructure to match theexpectation.

2. Restrictive airline policy of the GOVERNMENT of

India.

3. Overcrowding of popular tourist centers.

4. Inadequate marketing & information channels ofinformation.

5. Some places are inaccessible, specially in winter.

6. Lack of professional management.

7. Lack of basic amenities.


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OPPORTUNITIES

1. Government of India is giving more attention tocertain regions like North-East India.

2. Asian Development Bank is preparing a Sub-

Regional Plan for Development of tourism inIndia.

3. Potential for private sectors investment intourism projects.

4. Availability of high quatily human resource.

5. Rapid growing middle-class.


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THREATS

1. Terrorism is the major setback of the region.

2. Strong competition between states of India &abroad.

3. Disorganized tourism development.

4. Environmental factor also impose a threat.

5. Recession.

6. Inflation/Deflation.


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Arrival & FOREX earning estimates!


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23250960 tourism industry in india

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