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Engaging  Your  Users  

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Video  

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Video  Tell  a  story  –  not  dependent  on  language    

h7ps://www.youtube.com/watch?v=LeA5xU2YjXk      

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Video  Why?    By  2017,  video  will  account  for  69%  of  all  consumer  internet  traffic,  according  to  Cisco.  Video-­‐on-­‐demand  traffic  alone  will  have  almost  trebled.    Nielsen  claims  64%  of  marketers  expect  video  to  dominate  their  strategies  in  the  near  future.  It's  not  difficult  to  see  why.    YouTube  receives  more  than  one  billion  unique  visitors  every  month  –  that's  more  than  any  other  channel,  apart  from  Facebook.    If  a  picture  paints  1,000  words  then  one  minute  of  video  is  worth  1.8  million.    

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h7p://youtu.be/jPFfcPfoQ5Y      

The  Delphian  School,  New  York  

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Video  Antwerp  Interna_onal  School  

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Video  Durham  Academy,  North  Carolina  

h7ps://youtu.be/HhtqjdUi0nw    

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Video  

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Video  

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Video  

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Video  

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Video  

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Video  

h7p://www.delphian.org/page.cfm?p=471  

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Video  

h7p://youtu.be/AQHpvHENbEo    

Admissions  -­‐  Welcome  

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Video  

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Video  

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Incorporating You Tube Fairfield College Prep

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Video  

Size    – The  maximum  limit  for  a  single  upload  is  300  MB  – Smaller  files  will  upload  and  convert  more  quickly.    

File  Types  – Media  Manager  will  accept  .mov,  .mp4,  .mpg.  ,wmv,  .avi,  .m4a  

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What  if  my  video  is  Flash?  

•  Format  Factory    

•  HandBrake  

•  Any  Video  Converter  

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Audio  

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Audio  

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Audio  

h7p://www.loomischaffee.org/page.cfm?p=340      

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Audio  

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Audio  

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Audio  

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Social  Media  

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h7ps://youtu.be/jo7DMuLesU    

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Mobile  is  the  locaCon  

Social  is  conversaCon  and  your  Website  is  the  desCnaCon.  

Social  Media  

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Social  Media  

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Engagement  Social  Media  

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Social  Media  Explained  (with  donuts)  

Twi7er:  I  am  eaCng  a  donut.    Facebook:  I  like  donuts.    You  Tube:  Here  I  am  eaCng  a  donut.    Linked  in:  My  skills  include  eaCng  donuts.    Blogs:  Here  are  some  great  stories  about  donuts.    Google+:  Why  am  I  eaCng  this  donut  all  alone?    

Social  Media  

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Social  Media  

Social  Media  is  powered  by:  •  Blogs  •  Online  chalng  •  RSS  •  Widgets  •  Social  Networks  •  Social  Bookmarking  •  Message  boards  (forums)  •  Podcasts  •  Photo  and  Video  sharing  sites  •  Wikis    

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Social  Media  is  Instant  

h7ps://youtu.be/0UFsJhYBxzY    

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Social  Media  

Independent  Schools  § 77%  have  a  Facebook  page  § 51%  monitor  social  media  sites  

§ 43%  have  a  Twi7er  account  § 34%  blog  § 26%  use  YouTube  

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Social  Media  

Group  QuesCon:    •  What  are  you  doing  at  your  school  in  SM?  

Using?  Monitoring?  

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Fundamentals of Social Media

•  “Free”  –  not  really  •  Fast  •  Not  a  replacement  •  If  you  create  a  beast,  be  prepared  to  feed  it  •  Measure  qualita_ve  and  quan_ta_ve  results  •  People  should  be  at  the  center  of  everything  we  do  with  regards  to  social  tools  

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How it helps us do our work

•  Establishes  and  builds  rela_onships  •   Reaches  new  audiences  •   Sparks  engagement  •   Disseminates  informa_on  •   Gathers  informa_on  (research)  •   Facilitates  conversa_on  

“If  we  follow  the  evidence  and  listen  to  people  where  they  are,  there  is  no  problem  we  cannot  solve”  -­‐  Michael  Bloomberg,  at  the  Harvard  2014  Commencement  

 

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Monitor  

h7ps://youtu.be/cFN8ezZmBRE    

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Content

•  Segment  your  audience  •  Facebook  page  for  Admissions  •  Prompt  an  emo_onal  reac_on  •  Choose  plasorms  based  on  your  audience  

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Make it easy to Connect!

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Make Websites more Social

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Social Media as an Influencer •  Prospec_ve  families  want  to  know  your  school.  Bring  them  back  to  your  website  so  they  can  know  the  “whole”  story  

•  Quick  look  stories,  that  could  be  things  happening  around  your  campus  

•  Hold  “Brown  Bag”  or  bring  your  own  lunch  sessions  with  students,  parents,  and  faculty  to  explain  social  media  channels,  privacy  selngs,  and  address  the  benefits  and  concerns  of  being  online  

 

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Tools •  Enable  an  RSS  Feed  in  News  Manager    •  Use  tools  like  dlvrt.it  to  push  content  to  specific  social  media  

outlets  •  Products  like  HootSuite,  Buffer,  SproutSocial  provide  you  with  a  

Social  Media  Dashboard  to  see  all  ac_vi_es  simultaneously  •  Web  Analy_cs  is  another  tool  that  helps  you  measure    

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Share  

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Share  

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Share  

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Lessons Learned •  Only  Create  Channels  You  Can  Manage:  make  that  channel  the  best  it  can  be  and  focus  all  of  your  efforts  toward  accomplishing  that  goal  

•  Don't  Create  Ghost  Towns:  if  you  won't  be  able  to  consistently  post  content  to  a  channel,  don’t  create  it  

•  AnalyCcs  Are  Your  Friend:  take  _me  to  review  your  analy_cs  and  make  changes  and  adjustments  accordingly  

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Ques_ons?