AdLift – Delivering Search ROI

25 Link Acquisition & Auditing Issues For

The Advanced SEO

June 2014

Presented by:Prashant Puri

AdLift.com@puriprashant

ADLIFT CONFIDENTIAL | @puriprashant2

Content Marketing – A 3 Pronged Approach

Creating Share Worthy Content

Identify Link Worthy Sites

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant3

Content Marketing – A 3 Pronged Approach

Creating Share Worthy Content

Identify Link Worthy Sites

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant4

Keyword Targeting: What are MY Customers Looking For & How Do I Begin ?

Google Keyword Planner

Identify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant5

Keyword Targeting: UberSuggest

Google Keyword Planner UberSuggest – Google Suggest in One Place

Identify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant6

Keyword Targeting: GrepWordsIdentify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant7

Discovering Sites that are Topically Relevant or Cover Target Keywords: aHrefs

Drill down and Analyze sites with high Social Engagement

Identify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant8

Creates Search Queries + Pings Twitter for Relevant Conversations: Content Runner

Identify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant9

Keyword Targeted Content: Google AlertIdentify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant10

Influencer Outreach – Leveraging Social Media: Topsy

Topically Relevant sites

Identify Link Worthy Sites

ADLIFT CONFIDENTIAL | @puriprashant11

Deciding with Data

ADLIFT CONFIDENTIAL | @puriprashant12

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant13

The Panda & Penguin We Once Knew…Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant14

…Have Evolved

ADLIFT CONFIDENTIAL | @puriprashant15

4%

27%

18%

13%

8%

6%

4%

15%

2%

3%

0% 5% 10% 15% 20% 25% 30%

1-10

11-20

21-30

31-40

41-50

51-60

61-70

71-80

81-90

91-100

DomainAuthorityvsLinks

Understanding Your Current Link Distribution: Moz

Mitigating Risk

Sample Size: 0-10k URLs

50% of Links From DA < 30

=Red Flag !

ADLIFT CONFIDENTIAL | @puriprashant16

1%

1%

1%

2%

30%

60%

2%

1%

1%

1%

0% 10% 20% 30% 40% 50% 60% 70%

0-10

11-20

21-30

31-40

41-50

51-60

61-70

71-80

81-90

91-100

AhrefsDomainRankvsLinks

Understanding Your Current Link Distribution Across a Broader Set: aHrefs

Mitigating Risk

Sample Size: 0-1M+ URLs

Note: Sample size of aHref is much larger hence graphs look

different

ADLIFT CONFIDENTIAL | @puriprashant17

1%

1%

2%

12%

38%

29%

12%

3%

1%

1%

0% 5% 10% 15% 20% 25% 30% 35% 40%

0-10

11-20

21-30

31-40

41-50

51-60

61-70

71-80

81-90

91-100

AhrefsDomainRankvsUniqueLinkingDomains

Its Important to Analyze Unique Linking DomainsMitigating Risk

Sample Size: 0-1M URLs

ADLIFT CONFIDENTIAL | @puriprashant18

Poor Link Distribution Attributed to Low Quality Link Acquisition

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant19

Result: Annihilation of SEO TrafficMitigating Risk

70% Drop in SEO visibility

ADLIFT CONFIDENTIAL | @puriprashant20

Understanding Your Current Anchor Text Distribution: aHrefs

Mitigating Risk

KWs “ceiling fans” & “pendant lights” drive more links than

longer tail anchor text

“ceiling fans”

“Longer tail”

“pendant lights”

ADLIFT CONFIDENTIAL | @puriprashant21

Understanding Your Current Landing Page Distribution: aHrefs

Mitigating Risk

Out of ~150k pages – top 7 pages drive 51% of the links

ADLIFT CONFIDENTIAL | @puriprashant22

Ideal Landing Page and Anchor Text Segmentation

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant23

Watch out for Penalized Sites: SEMRush

Good !

Not So Much !

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant24

Watch out for Penalized Sites: SearchMetricsMitigating Risk

None of the keywords rank in the

top 10

Declining SEO Visibility

ADLIFT CONFIDENTIAL | @puriprashant25

Negative SEO: Its Live & Its Kicking ! Mitigating Risk

Negative SEO Business Starts to Evolve

ADLIFT CONFIDENTIAL | @puriprashant26

Tons of Freelancers Providing Negative SEO Links – 17K and Counting…

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant27

750 Not So Happy WebsitesMitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant28

How Do You Avoid Getting Hit By Negative SEO ? Majestic SEO – New Links Report

Sort by Trust Flow

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant29

How Do You Avoid Getting Hit By Negative SEO ? Google Webmaster

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant30

How Do You Avoid Getting Hit By Negative SEO ? Moz

Sort by Trust Flow

Mitigating Risk

ADLIFT CONFIDENTIAL | @puriprashant31

To Sum it Up !

• Understand your keyword segment & audience1. Google Keyword Planner2. Grepwords3. UberSuggest

• Identify topically relevant, keyword targeted sites4. aHrefs5. Topsy6. Content Runner

• Create an exhaustive list segmented by category & keywords• Mitigate risk by further analyzing SEO visibility for these sites

7. SEMRush8. SearchMetrics

• Understand your anchor text and page linking metrics9. Moz

• Avoid being hit by negative SEO by10. Constantly monitoring your incoming links: MagesticSEO

ADLIFT CONFIDENTIAL 32

@puriprashant

Acquire

Amplify

Advance

Prashant PuriCEO & Co-FounderAdLiftprashant@adlift.com

ADLIFT CONFIDENTIAL 33

@puriprashant

AdLift: Driving SEO ROI

48%

10K

# of

Keywords

Optimized

# of

Keywords

Ranking in

top 10

Our tools analyze

1M pages every day