4 top tips for using linkedin effectively
TRANSCRIPT
LinkedIn – Top Tips on how to use it effectivelyEmma Cox of Cox Consultancy
www.coxconsultancy.org.uk
1. Why use LinkedIn?2. Creating an engaging LinkedIn
profile3. Using your LinkedIn network4. Groups
www.coxconsultancy.org.uk
1Why use LinkedIn?
Image © LinkedIn
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LinkedIn is THE professional social network
As at 31 December 2013
Over 13 million UK users3 million company pages worldwide with
over 205,000 in the UK2.1 million groups
1Why use LinkedIn?
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Find a new job Find a new employeePromote your skills and expertisePromote your companyPromote special offers Find people
1Why use LinkedIn?
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2An
engaging profile
Professional photo
Eye catching headline
A summary that’s about you
Good experience with details in each role you display
Relevant skills and expertise
Recommendations
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2Is this how you
want your contacts to see
you?
Do you think these images present a good first impression on LinkedIn?
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2A good first impression
How about these? And please remember to smile!
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Your headline
Which is more attractive?Which helps you appear higher in searches?
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Your summary First two lines appear in searches
Needs relevant keywords
Should ‘attract’ people to you
About you not your company
Give examples of your results
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Your experience Transferable skills
Needs keywords
Should ‘attract’ people to you
About you not your company
Give examples of your results
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Your skills and
expertise Use ones ‘found’ by LinkedInEndorsements can be removedSkills can be removedEndorsements are not compulsory!
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Recommendations Recommendations are a vital part of your profile!
At least one per role and preferably several on your most current role.
Can be amended before display or hidden completely.
Give them details of what you would like the recommendation to include.
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3Using your LinkedIn network
Asking for recommendationsAsking for introductionsRecruit others Find companies Follow companies to hear the latest news
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4LinkedIn groups
A powerful way to connect with others
Find ones relevant to you Industry specific Where are your potential clients Who do you want to connect with? Check group is active (look at group statistics)
Join some groups Alter settings as appropriate (daily/weekly digest) Post comments on others’ posts Post your own information – don’t sell, use attraction –
snippets of useful information. Think snack-sized chunks! Build your profile and relationships with others Setup your own group if appropriate
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To summarize
You know why you should be using LinkedIn.Update your profile so it shows you at your best.Use your networkFind and post in groups
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Questions?
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Want to
know more?
If you would like assistance with setting up and using LinkedIn
effectively please contact me
[email protected] Twitter CoxConsultancy LinkedIn EmmaCox Phone 07970 066317