4.2 system design for social equity vezzoli 12-13 (24)
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Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
course System Design for Sustainabilitysubject 4. Design for social equity and cohesion
learning resource 4.2System design for social equity and cohesion
carlo vezzolipolitecnico di milano . DESIGN dpt. . DIS . School of Design . Italy
Learning Network on Sustainability (EU asia-link)Learning Network on Sustainabile energy systems (EU edulink)
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
CONTENTS . Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion:
. Improve employment/working conditions
. Equity and justice in relation to stakeholders
. Enable a responsible/sustainable consumption
. Favor/integrate weak and marginalized
. Improve social cohesion
. Empower/enhance local resources. System Design for social equity and cohesion: methods/tools
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
CONSOLIDATION(research achievements on knowledge-base and know-how)
(edu
catio
n an
d pr
actic
e)DI
SSEM
INAT
ION
100%
100%
0new research frontier …
low impactmat./energies
design for social equity and
cohesion
system design for eco-efficiency
Product Life Cycle Design
ecodesignwidening the “object” to
be
designed
… aim atSUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts)
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
if and how various forms of social inequality are directly addressed in the design process
DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
… avoiding the risk to be merely moralistic, is there an effective (operative) role?
SOCIAL EQUITY
…. is there a role for the design?
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION
. product design for basics needs in low-income contexts (design for BOP, etc.)
. SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY:
LeNS book: “PSS design for Sustainability”, Greenleaf, 2013 (to be published)]
“a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (FOR SUSTAINABILITY):A DEFINITION“the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”) based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks (both environmentally and) socio-ethically beneficial new solutions[to be published in 2013, by Greenleafenglish, chinese, thailandese, pdf free of charge and in copy left www.lens.polimi.it]
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand
(satisfaction unit) and all its related products and services
B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a
particular satisfaction-system
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (SUST.): APPROACHES/SKILLS
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
H. SYSTEM MAP (DETAILED)STAKEHOLDERS SYSTEM MAP
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand
(satisfaction unit) and all its related products and services
B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a
particular satisfaction-systemC. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after socio-ethical (and eco-efficient) new beneficial solutions
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions
NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!
C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions. increase equity and justice in relation to stakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources
[ADOPTED BY POLIMI-DIS WITHIN LeNS]
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
IMPROVE EMPLOYMENT/WORKING CONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS
SYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream and in the community where the offer takes place
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION
SYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
FAVOR/INTEGRATE THE WEAK AND MARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized)
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
IMPROVE SOCIAL COHESION
SYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
EMPOWER/ENHANCE LOCAL RESOURCES
SYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
FOR DECISION MAKING (DESIGNING)identify the (environmental) design PRIORITIES:> CRITERIA relevance (relative) per system type> most promising stakeholders’ INTERACTIONS
types (criteria related GUIDELINES)
INTERRELATIONS BETWEEN SOCIO-ETHICAL CRITERIA (AND RELATED GUIDELINES)
FOR A GIVEN SATISFACTION SYSTEM:- some have HIGHER RELEVANCE than others - can be SYNERGETIC or NOT
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKITstakeholder interaction guidelines (criteria related)
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
few methods/tools developed to orientate system design towards sustainable solutions:
[for such new skills] NEW METHODS/TOOLS
Design4SustainabilityStep by step approach[UNEP funded project]
MEPSS, MEthodology for Product Service
System development[EU funded project]
Storyboard
Offering diagramInteraction table
Blu
portfolio diagram
MET
HOD
TOOL
SDESI
GN
SDO toolkit
Product-Service System Design for
Sustainability[EU – asia link]
Offering diagram
SDO toolkitStoryboard
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS)
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
MSDS PHASES/PROCESSESANALYSIS OF THE PROJECT PROMOTERSANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICESANALYSIS OF THE REFERENCE STRUCTURE
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES
IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENTENV., SOC. & ECON. CHECK
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK
DOCUMENTS EDITING
METHODS/TOOLS BY LeNS:
SDO toolkit: socioethical system design orientationon-line use, free access:www.sdo-lens.polomi.itfree download open: www.lens.polimi.it > tools
Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SYSTEM DESIGN FOR SUST.: FINAL REMARKSWE DON’T HAVE TO HAVE CONCERN ANYMORE ON PRODUCT DESIGN FOR SUSTAINABILITY?NO!> even designing on a system level, sustainable products need to be designed afterwards
DESIGNING ON A SYSTEM LEVEL TAKE US FAR FROM THE CORE OF DESIGN? NO!> designing for the (unit of) “satisfaction” it is to go at the deeper rooth of the design, settling the innovation at the level of the behavioral patterns (more sustainable and satisfactory)