4/21/14 Class Search/ Catalog- Mobile Project

Student Personas and Feature Priority Matrix

Student Focus Groups

On Friday 4/18/2014, interviews were conducted with 12 UTO and Admission student workers, representing a cross section of the campus community.

During our

conversations, we

identified 4 distinct

student personas.{

NewFreshman

Upper Classman

OnlineStudent

The Non-Traditional Student

persona I: The New Freshman

The New FreshmanBackground:These students have very little understanding of the university system when they first attend classes, but have many rigorous academic requirements placed on them through their field of study. Ease of use of technology is very important in finding the classes that they need.

Most Value:•Class Title•Days and Times of Classes•Ability to find Critical Tracking Classes•Ability to find classes that fulfill General Studies requirements

Least Value:•Specific Professors •Units •Class Number

Persona 2: The Upper Classman

The Upper ClassmanBackground:This persona can refer to both undergraduate upper classmen and also graduate students. Individuals who are apart of this persona have over time become very familiar with the key information that helps students get into or override into the classes they need.

Most Value:•Professors•Class Title•Days and Times of Classes•Prerequisites •Number of Seats•Class Syllabus

Least Value:•Lower Division requirements •Units

Persona 3: The Online Student

The Online Student Background:For the Online Student, time is of the essence! Often students who pursue their education online, are looking for flexibility that will not interfere with the demands that come with having a full time job and family. They also want to learn as much as they can prior to registering for a class.

Most Value:•Session Dates•Class Title•Ability to find classes that fulfill DARS requirements •Syllabus

Least Value:•Days and Times of Classes•Location •Professor

Persona 4: The Non-Traditional Student

The Non-Traditional Student Background:These students do not really fit in any particular mode at the University. Their chosen degree, location of study, or the fact that they have transferred schools make it virtually impossible for them to fulfill all their degree requirements at one campus. Knowing as much information about a potential class is key for these students.

Most Value:•Location •Class Title•Days and Times of Classes•Specific Professors •Ability to find Critical Tracking Classes•Ability to find classes that fulfill General Studies requirements

Least Value:•Units •Class Number

Persona 1 Persona 2 Persona 3 Persona 4

Weight 40 30 20 10 Weighted Sum

Class # 0 0 1 1 30

Course 2 2 2 2 200

Title 1 2 2 1 150

Units 1 0 0 1 50

Days 2 1 -1 2 110

Time 2 1 -1 2 110

Dates -1 -1 2 2 -10

Location -1 -1 -1 2 -70

Open Seats 1 2 2 1 150

GS 2 1 2 1 160

Instructor 0 2 0 1 -50

Details Page Overall Findings:While the Details Page is very helpful (particularly for those supporting students in the Admissions office), overall, the information is under utilized by all student populations. During the interview process, the following fields of information were highlighted as the most valued and least valued information:

Persona 1 Persona 2 Persona 3 Persona 4

Weight 40 30 20 10 Weighted Sum

Course Title 2 2 2 2 200Course

Description 2 2 2 2 200Enrollment

Requirements/Prerequisites 1 2 2 1 150

Fees 0 1 0 0 30

Syllabus 0 1 1 1 60

Books 0 1 1 0 50

Dates of Class -1 -1 2 1 -20

Offered By -1 1 -1 0 -30

Open Seats 1 1 -1 1 60

Component -1 -1 -1 -1 -100Instruction

Mode -1 -1 0 -1 -80