5 critical website changes to turn your website into a profit powerhouse!
DESCRIPTION
Learn what website errors you might be making and MUST correct in order to capture leads, inspire clients and get them to hire you.TRANSCRIPT
5 Critical Website Changes to Turn your Website into a Profit Powerhouse!
Presenter: Craftwerks New Media, Inc
Craftwerks New Media is a custom web design and development company. The Craftwerks team brings over 15 years of design and developing to the online media industry.
Erica Wiley – founder and CEO, [email protected]
www.craftwerks.com
ACCION USA
Nonprofit organization that offers business loans and financial education to entrepreneurs
Loans between $1,000-$50,000 www.accionusa.org [email protected]
Why is it important for business owners to have a compelling website?
Convert visitors to leads, who then can become paying clients
Website should look good aesthetically, easy to navigate, and be functional
Website copy needs to have a clear message AND a call to action
Key things to avoid in your website design
Outdated design = lose credibility Stay away from Template or “build your
own” development tools = end up looking similar to other websites and could lose professional appearance
Questions to ask when interviewing a web designer or developer
Do you understand what my business is about?
Tell me how a website will benefit my business.
Do you build from scratch, use templates, or a content management system
What level of power will I have over future changes and updates?
Do you outsource any part of the development or design? (Know exactly who you are working with)
What do I look for with Google Analytics?
# Daily Usage – track the number of visitors to your website over time. Look for unique visitors v. total visitors
# Popularity with pages – which sections of your site are most/least visited? Do they match the purpose of your visit?
# average time spent – how long do visitors spend looking around
#referring websites – where are you visitors coming from?
Avoid colors that are hard to read
The red on black lettering is difficult to read.
Don’t scare away visitors
By requiring they enter in too much information. All you need initially is an email and a name.
Be aware of your page titles
It will show up when people Google your site. Be sure to include information about what your business does.
Keep your navigation intuitive Make sure
that you keep your navigation consistent and intuitive so that people can find the information they are looking for.
Include Ecommerce, if applicable Include
Ecommerce sites if you can. Credit card sales are high and repeat clients are likely to buy from you online.
For more information
About Craftwerks or website tips visit: www.craftwerks.com or contact Erica [email protected]
About ACCION USA, business loans, and other financial/business education workshops visit: www.accionusa.org
To apply for a loan visit www.accionusa.org/apply or call toll free at 1-866-245-0783