building your website into a sales powerhouse
DESCRIPTION
Building your Website into a Sales Powerhouse. Presentation conducted at the New England Business Expo in May of 2009.TRANSCRIPT
Welcomes you to the
New England Xpo for Business
72 Summit Ave
Montvale, New Jersey
Phone : (201) 802 9800
http://www.datainc.biz
May 19, 2009
72 Summit Ave
Montvale, New Jersey
Phone : (201) 802 9800
http://www.datainc.biz
May 19, 2009
Building your website into a
Sales Powerhouse
Over 25 years experience in delivering solutions as preferred vendor to multinational
Blue Chip companies
About DATA Inc.
Global Delivery Model Cost
Scalability Expertise
Customer Service
Increasingly recognized
Increasingly recognized as a top-tier world class IT Solutions Provider
Featured in leading industry publicationsSpeakers at top industry events
Awarded the highest partner and industry honors
Globally distributed
Working together across the globe to deliver theright mix of resources, control and effectiveness.
Partial list of US Clients
Partial list of Europe and Asia Clients
• Merrill Lynch • UBS • Lehman Brothers• Accenture • IBM • Indian Navy • Indian Air Force • Indian Army • Perot • Sapient • Logica
Our Solutions
• Custom Solutions Development
• Global Project Management
• E-Learning
• Technical and Management Staffing
The business and technology challenge
72 Summit Ave
Montvale, New Jersey
Phone : (201) 802 9800
http://www.datainc.biz
I hate Technology
I hate Business
Website
Website
=I hate Business
=I hate Business
The business challenge
Problem
Website
Long or noSales Cycle
Basic Form
Problem
Social Media
Search Engine /Online
MktgBlogs /
Podcasts
Phone Calls
Emails
Events / Seminars
Advertising
Referrals( vendors, customers, partners)
Problem
Social Media
Search Engine /Online
MktgBlogs /
Podcasts
Phone Calls
Emails
Events / Seminars
Advertising
Referrals( vendors, customers, partners)
Visitors are coming to the website
Are leads being turned into sales?
Solution
Search Engine Optimization
- Time to call- Location- Interest Area
CRM database
External info- Social networks- Search engines
profile
Solution
Search Engine Optimization
- Time to call- Location- Interest Area
CRM database
External info- Social networks- Search engines
profile
Merging marketing intelligence with sales power
• Reduction in costs / time
• Streamlines sales cycle
• Enhances marketing efforts
• Ease of adaptability– Collaboration
The Business Justification
• Reduction in time / costs
• Streamlined integration of backend systems
• Ease of maintenance• Agility to adapt
– Dynamic user interface
The Technology Justification
• Integrating from open source web technology to CRM and beyond
• Helps to build an effective sales profile to assist sales in closing a lead vs. ‘sitting’ on a lead
For Service Companies
Building a ‘sales powerhouse’ for the solutions company
For Product Companies
Building a ‘sales powerhouse’ for the ‘product’ company
• Mapping from open source web technology to CRM• Profile contains buying habits and additional needs and wants to up-
sell / cross-sell products• Repeat business is realized
Google Apps
Technologies used
Sales force Automation
Product Management
Account Management
CRM Website / Drupal CMS
•Search•View Carousel•WYSIWYG editor •Google Analytics•Poll•Taxonomy•Locale
Technologies used
Sales force Automation
Product Management
Account Management
CRM Website / Drupal CMS
Google Apps
•Search•View Carousel•WYSIWYG editor •Google Analytics•Poll•Taxonomy•Locale
Technologies used
Technologies Used
Drupal Screenshot to go here
Technologies Used
Technologies Used
Conclusion
• It is possible to build a ‘cost-effective’ “Sales Powerhouse”
• Open Source Technology and ‘elbow grease’ is key
“TECHNOLOGY ROCKS!”
“BUSINESS IS GREAT!”
Dedicated to your success
Visit www.datainc.biz for more information