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12/16/13 5 Keys to Great Nonverbal Communication | Entrepreneur.com
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BY DUSTIN YORK | FROM PR DAILY | December 3, 2013 | 9 Comments |
5 Keys to Great NonverbalCommunication
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Clear and effective communication is
essential during presentations, whether for
board rooms full of executives, auditoriums at
conferences, or classrooms full of students.
Verbal information is vital, but how we present
that information can determine how much an
audience remembers. Researchers Allan and
Barbara Pease found that 83 percent of
communication is nonverbal, but I wanted to
know what impact it had on audience recall.
I conducted an experiment with four identical university classes with a total of 80 students. Each
class had a guest speaker who presented. Two of those presenters used effective nonverbal
communication, while the others used poor nonverbal communication.
The interesting part was that this was more of an acting gig than a teaching gig. Each
presentation was exactly the same, word for word. The PowerPoint was the same, and the
presentation length was the same. The only difference was a few nonverbal tactics.
Nonverbal communication includes a number of elements, so I manipulated only five elements:
1. Eye contact. The effective nonverbal instructor tried to make eye contact with each student
throughout the presentation; the poor nonverbal instructor looked at the PowerPoint and
minimally glanced at the students.
2. Voice fluctuation. The effective nonverbal instructor varied his vocal pattern throughout the
presentation; the poor nonverbal instructor kept a moderately monotonous vocal range.
3. Position in the room. The effective nonverbal instructor used a PowerPoint clicker and
walked around the front of the room; the poor nonverbal instructor stood behind a podium and
used the desktop computer mouse to navigate the PowerPoint.
4. Facial expressions. The effective nonverbal instructor used a variety of enthusiastic facial
expressions; the poor nonverbal instructor kept a moderately flat expression.
5. Hand gestures. The effective nonverbal instructor continually showed the palms of his hands
during gestures; the poor nonverbal instructor kept his hands on the surface of the podium.
Following the presentation, each class took the same test, which questioned them about the
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information they were just given. The effective nonverbal communication courses scored almost
30 percent higher on the test than students in the poor nonverbal communication courses.
Students had interesting things to say about their experience during a focus group following the
lectures:
Effective nonverbal communication class:
• “If he didn’t look like he knows what he’s talking about, then I wouldn’t trust him or listen to him.”
• “(Presenters’) body language in general can definitely tell you a lot about their knowledge
about the subject.”
• “Sometimes when (presenters) are speaking, I just won’t pay attention because I am bored, but
I paid attention to this one.”
Poor nonverbal communication
class:
• “He just had random facts. I just didn’t
really know where he got those from.”
• “I got distracted easily with doodling
on my paper. I listened to the first half,
but I don’t remember anything from the
second half.”
• “I agree. I kind of wandered off. I tried
focusing on the PowerPoint, but that
was bad, too.”
So, next time you’re offering a
presentation for a client or at a
conference, remember you’re saying
just as much with your body as you are
with your mouth.
Contributor for PR Daily
NETWORKING PRESENTATIONS COMMUNICATION STRATEGIES COMMUNICATION
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Kojo Amissah
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Great article! Thanks for sharing. I am curious how this works for the deaf and hard ofhearing since most use American Sign Language to communicate. Any thoughts on this? Thanks again.
Like Reply
Thanks for sharing,
Sometimes nervous when students are older than me.
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onyekanchege
entrepre
Retiree66
AOdiit
Like Reply
Great insights. Thanks for staring.
Like Reply
find related MATERIAL HERE http://entintelligence.blogspot.com/
Like Reply
How about the degree to which instructors pose questions to the students and engage themin discussion? This article presumes the teacher is the "sage on the stage," the performer.
Like Reply
6 days ago
6 days ago
entrepre
TWade66
@Retiree66 see here http://entintelligence.blogspot.com/
Like Reply
@Retiree66 Yes, I agree. I do demos, ask questions, and I don't use PP. (Deathby PP!)
Like Reply
6 days agoRetiree66
@TWade66 @Retiree66 Thanks for replying. I don't have a problemwith lecturing and PP unless they are the only means used forteaching. It's essential to draw out the students, engage them inreflection, rehearsal, response, dialogue, too.
Like Reply
Very timely for me.
I am preparing a presentation for tomorrow.
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