5 mapas para conocer al cliente five maps to knoe your customers
DESCRIPTION
Everybody said "My company is devoted to the client", "My project is for the satisfaction of the stakeholfers? but how many of them really know his clients or stakeholders?, how many concibe their clients and stakeholders as a Knowledge Centric Objects?. This is a very first introduction to handle the knowledge of your clients or stakeholdersTRANSCRIPT
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5 MAPAS PARA CONOCER AL CLIENTE
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CLASE
SEG 1
SEG 2
SEG 3
SOCIA
LEC
ONÓM
ICOCU
LTURA
LNU
LABÁ
SICA
AVAN
ZADA
GEOG
RÁFIC
A
RELA
CIONE
S
KIOSA
KI
PUNT
UAL
PERIÓ
DICA
PERM
ANEN
TEAL
TOME
DIOBA
JOAL
TAME
DIA
BAJA
ALTA
MEDIA
BAJA
ABCDEF
REFERENCIA
UNIVERSO
TECNOLOOGÍA UBICACIÓN RECURRENCIA MARGEN DIFICULTADEDAD NIVEL
TIPO SEGMENTACIÓN
PERS
ONA
EMPR
ESA
INST
ITUCIÓ
N
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PARTICIPACIÓN DE MERCADO
CREC
IMIE
NTO
DEL
MER
CAD
OA
B
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MANTENIMIENTO (esfuerzo)
VALO
R (p
oten
cial
)
ZONA PREMIUN ZONA OBJETIVO
ZONA DE PELIGRO ZONA DE CONFORT O COMODIDAD
A
B
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MARGEN
LEAL
TAD
CROSS-SELLUP-SELL CLIENTES DELICIOSOS
AAUMENTAR PRECIOS AUMENTAR COSTOS DEL CAMBIO
A
B
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EVALUACIÓN POR PRECIO
EVAL
UAC
IÓN
PO
R CA
LIDA
D
MERCADO CONOCEDOR MERCADO EXIGENTE
MERCADO CAUTIVO MERCADO CIEGO
A
B
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MARGEN
OPO
RTU
NID
ADES
VAL
OR
AGRE
GD
O SERVICIOS/PRODUCTOS NO CUSTOMIZABLES RELACIONES DE LARGO PLAZO
MERCADO CAUTIVO O DEJAR NEGOCIO CENTRARSE EN CONSEGUIR LEALTAD
A
B