5a brainstorming techniques

7/23/2019 5a Brainstorming Techniques

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CREATIVITY & INNOVATIONBRAINSTORMING TECHNIQUES


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Tools for generating creatie i!ea"

# Brainstor$ing#

Rig%t Brain Met%o!s# iggle C%art# Brain!ra'ing# Brain'riting# (el)%i Met%o!


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T%e creatie )rocess %as t'of*n!a$ental stages+

(iergence for generating i!eas

&

Conergence or eal*ating i!eas,


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T%e Creatie -rocess+

Creatiit. /o*ris%es '%en !iergent t%in0ing isseparatedfro$ conergent t%in0ing,


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Tools for Generating 1ots ofI!eas

Use t%e !iergent r*les to create an! ca)t*ret%ese i!eas+

Goals in I!ea Ca)t*reCreate as $an. i!eas as )ossi2le

Get in)*t fro$ as $an. 3goo! $in!s4 as)ossi2le

Goals in I!ea Anal.sis3Select4 rig%t i!eas

Anal.5e i!eas


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I!eas generation"

# (oes not re6*ire %*ge intelligence,

# 778 of of all ne' i!eas are gar2age,

9 Si$ilar to $ining for !ia$on!s9 $ost of '%at .o* !ig is t%ro'n a'a.9 2*t t%e !igging )rocess is not a 'aste

of ti$e

The best way to get a good idea is to get a lot ofideas Linus Pauling


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I!eas generation"

# E:ercising t%e creatie $*scle can 2e %*gel.re'ar!ing )art of one;s life,

9


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I!eas generation"

3It 'o*l! 2e an error to ass*$e t%at t%e great!iscoerer sei5es at once *)on t%e tr*t%,

In all )ro2a2ilit. t%e errors of t%e great $in!

e:cee! in n*$2er t%an t%ose of t%e lessigoro*s $in!,

>ertilit. of i$agination an! a2*n!ance ofg*esses at t%e tr*t% are a$ong t%e ?rst

re6*isites of !iscoer."4

William Jones


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# >ree9/o'ing e:)loration carrie! o*t 'it% f*llcon?!ence an! ent%*sias$9 li0e a c%il! )la.ing@ reel in t%e )rocess

9 no criticis$

# (one in real ti$e;@ ie !on;t )a*se forre/ection or %esitation9 to !isa2le or s*s)en! t%e critical

fac*lties@ ie t%e conentional t%in0ing st.le

# Set asi!e $ins a !a.

I!eas generation"


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(isci)line in *sing t%e tec%ni6*es>oc*s oriente!

s%o*l! foc*s on t%e )ro2le$

Ti$e oriente! Dti$e fra$e

Allocate ti$e for i!eas generation

>lo'

let t%e i!ea /o' s)ontaneo*sl.S*s)en!ing F !isa2ling o*r conscio*s $in!

More i$)ortantl. " %ae f*n


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Tool + Brainstor$ing

A s*!!en ins)iration@ i!ea@ or )lan,

T%e $ost )o)*lar tec%ni6*e to get as $an.i!eas as )ossi2le fro$ a gro*) of )eo)le in as%ort ti$e,

(eelo)e! 2. Ale: Os2orn in 7s

T%e slogan is 3t%e cra5ier@ t%e 2etter4

The best way to get a good idea is to get alot of ideas 1in*s

-a*ling

Brainstor$ 9 %at is itJ


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Ste) + (e?ning t%e )ro2le$

%at is t%eparadigmt%at .o* are 'or0ing 'it%JJ

%at .o* t%in0 is t%e )ro2le$@ is )ro2a2l. not t%e )ro2le$,

Generate lots of )ro2le$ state$ents 9 !on;t tr. to sole t%e)ro2le$ rig%t a'a.@ rat%er tr. to sole t%e rig%t )ro2le$,

T%is ste) is )ro2a2l. t%e $ost i$)ortant+

if t%is is !one )oorl. all t%e 'or0 follo'ing t%is isirreleant,


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Ste) + (e?ning t%e )ro2le$

Dcontin*e

%. 2ot%er 'it% t%is te!io*s ste) it;s $ore f*nto Brainstor$JI!eas are essential@ for t%e creation of

innoatie )ro!*ctsBUT",, !o $a0e s*re .o* are generating t%e

i!eas for t%e rig%t )ro2le$,


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Ste) K+ -lanning

T%e 2asic 6*estions .o* s%o*l! consi!er 2efore!oing a 2rainstor$ing session+

Whos%o*l! I inite to )artici)ate J

Whens%o*l! I %ol! t%e $eetingJ

Wheres%o*l! I %ol! t%e 2rainstor$ing session J

Whys%o*l! I *se Brainstor$ingJ

Whats%o*l! I 2rainstor$J

>ollo'ing ans'ering t%ose 6*estions .o* $*stconsi!er+

Hows%o*l! I !o t%e Brainstor$ing sessionJ


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-lanning+ Whos%o*l! I inite to)artici)ate J

M. 2est frien!sJ

T%e g*.s t%at I 0no' agree 'it% $eJ

Ot%ers J Ho' $an. J


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Initing t%e whichRig%t -eo)leJ

%o are t%e 3'rong )eo)le4JJ

Na. Sa.ers

S%ort ter$ )ro2le$ solers s longer ter$)ro2le$ solers

-eo)le 'it% an 3agen!a4

Yo*r 2est frien!s

Ho' 2ig is t%e tea$JI %ae fo*n! fro$ )ractical e:)erience t%at!e)en!ing on t%e )ro2le$ a tea$ of to 'it% a $a: of K )eo)le is goo!, >or a s$allto $e!i*$ )ro2le$ no $ore t%an = 'ellc%osen )eo)le is 3o)ti$al4,


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In i!entif.ing t%e rig%t )eo)le for

Brainstor$ing consi!er incl*!ingwhomJ+

Users of t%e )ro!*ct

C*sto$ersFs)onsors

-otential Tea$ )artici)ants

O)en an! creatie in!ii!*als

S*2Lect Matter E:)erts@ Generalists


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Whyit is criticall. i$)ortant to

inole t%e *sersJ

(ecision $a0ers $*st tal0 to t%e *lti$ate

*sers of t%e )ro!*ct to esta2lis% t%e tr*enee! for t%e )ro!*ct or t%e i$)roe$ent,


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-lanning+ Whys%o*l! I *seBrainstor$ingJ

Brainstor$ing is *se! to e:a$ine all t%e

o)tions aaila2le nee!e! to sole t%e !e?ne!)ro2le$

It is *se! to %el) ens*re t%at .o* aresoling t%e )ro2le$ in t%e 2est $anner

)ossi2le,


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-lanning+ Whens%o*l! I %ol!

t%e $eetingJSelect a ti$e t%at is not in ti$e con/ict 'it% ot%er

actiities

Hol! t%e Session onl. after t%e -ro2le$ %as 2een

!e?ne!C%ose a ti$e an! !*ration t%at can acco$$o!ate

t%e -artici)ants

-artici)ants s%o*l! not 2e *n!er ti$e )ress*re in!oing a 2rainstor$

(o not allo' interr*)tions

-eo)le leaing t%e $eeting to !o so$et%ing3*rgent4

No )%one interr*)tions


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-lanning+ Host (*ties

As t%e Host for t%e Brainstor$ Session it is.o*r Lo2 to create a rela:e! *n)ress*re!

eniron$ent t%at 2rings o*t t%e creatiit. int%e )artici)ants .o* selecte!,

If t%e tea$ isn;t la*g%ing an! Lo0ing t%en t%ereis so$et%ing 'rong


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-lanning+ Wheres%o*l! I %ol!

t%e 2rainstor$ing sessionJ

-refera2l. c%ose a location t%at isolates t%e)artici)ants fro$ t%e !a.9to9!a. interr*)tions

C%ose a rela:e!@ 6*iet eniron$ent


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-lanning+ Whats%o*l! I

2rainstor$J

A clear an! 'ritten !e?nition of t%e real

)ro2le$,

Set criteria an! t%eir i$)ortance


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Ste) + Con!*cting Brainstor$ingSession

Tec%ni6*es to I$)roe Q*alit. ofBrainstor$ing Session O*t)*t


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Basic R*les in Ho' to Con!*ct aBrainstor$ing Session

Ma0e s*re t%e tea$ *n!erstan!s an! agreesto t%e )ro2le$ at %an!,

Select a !isc*ssion 1ea!er D>acilitator Select a 3scri2e4 '%ose Lo2 is to 'rite 'it%o*t

censors%i) i!eas gien 2. )artici)ants,

1a. !o'n t%e r*les of 3!iergent4 t%in0ing,

No criticis$@ no negatie reactions@ etc Dsee2elo'

No Anal.sis of t%e i!eas Be )atient 'it% silence Allo' $*tation an! gro't% of i!eas


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Basic R*les in Ho' to Con!*ct aBrainstor$ing Session

Ho' !o .o* 0no' .o* are !oing t%e rig%t t%ingJ Here;s as*$$ar.c%ec0 list,

No criticis$ or !e2ate of i!eas

1et t%e i$agination soar"t%e 'il!er t%e i!ea t%e 2etterNee! for a 3safe4 *ncritical an! frien!l. $eetingBe )atient 'it% silenceTest+ 3if no one is la*g%ing@ it is not a goo! session Go for 6*antit. D2*t !on;t go 3%og 'il! eit%er

M*tate an! co$2ine i!eas D2*il! not !estro.(o .o*r 2rainstor$ing in a $anner s*ita2le for .o* an!

.o*r tea$ 2*t o2sere t%e 2asic r*lesOnl. 1ater Concentrate i!eas to $anagea2le n*$2er

*sing $et%o!s


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Ti)s

3If at ?rst t%e i!ea is not a2s*r!@t%en t%ere is no %o)e for it4

Al2ert Einstein

3Eer. reall. ne' i!ea loo0s cra5. at

?rst4Alfre! N, %ite%ea!


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Hints on O)en .o*r $in! to ne'i!eas

%en .o* al'a.s !o '%at .o*;e al'a.s [email protected]* al'a.s get '%at .o* al'a.s got, !ocrates

Ho' else can I !o t%isJ%at IfJ

Ho' can I *se so$et%ing t%at !oesn;t ?t 'it%

t%is at allJ3"areful, cautious people, always casting about

to preserve their reputations, can never e#ect areform,4 9 S*san B, Ant%on.


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-raise >irst

Res)onses to i!eas t%at )ositiel. )ro$ote t%e creatieeniron$ent,

(isc*ss t%e ne' i!ea in ter$s of+

-l*ses'%at are t%e )osities@ t%e li0es@ t%e a!antages of

t%e ne' i!ea,-otentials f*t*re )osities 3It $ig%t "4

Concerns 9 li$itations )ose! as 6*estions3Ho' to "43Ho' $ig%t "43In '%at 'a.s $ig%t " 3

Oerco$e concerns 9 one at a ti$e,


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%at if .o* get st*c0J %at s%o*l! I

!oJJForced Connections

%en .o*r $in! goes 2lan0 tr. selecting an *nrelate!'or!@ o2Lect or )ict*re an! as0@

3%en .o* loo0 at t%is @ '%at i!eas !o .o* get for%o' to sole t%e )ro2le$4

Scamper

As0 .o*rself@ '%at $ig%t .o* s*2stit*te@ co$2ine@

a!a)t@ $agnif.F$ini$i5e@ )*t to ot%er *ses@ eli$inate@or reerse,

Gap Analysis

Ho' $an. ga)s can .o* ?llFeli$inateFsi$)lif.J


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%at if .o* get st*c0J

Ideas from Other Categories

1ots of great i!eas can 2e 2orro'e! fro$ )ro2le$categories ot%er t%an t%e one .o* are 'or0ing on,

Analyze the negative optionH*$ans ten! to 2e $ore negatie t%an )ositie in

anal.5ing a )ro2le$

Re)%rase -ro2le$ as t%e o))osite or negatie of t%ec*rrent )ro2le$,

Anal.5e t%at )ro2le$ 2. 3nor$al Brainstor$ing R*les4Reerse t%e concl*sions an! a))l. t%e$ to t%e original

)ro2le$,


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Ste) + Anal.5ing Res*lts ofBrainstor$ing Session

Use Conergent t%in0ingS.nt%esis )art of i!ea creation

-*r)ose+

To re!*ce t%e n*$2er of4 $iamonds in the %ough4i!eas to a 'or0a2le n*$2er


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Basic R*les in Ho' to Con!*ct a

Brainstor$ing Session

Once i!ea generation is e:%a*ste!@ )rioriti5e

or 3'ee!4 i!eas *sing 3conergent4 t%in0ing Onl. )ositie constr*ctie co$$ents

gien,

B*il! on or co$2ine si$ilar i!eas

B*t still !o not criti6*e i!eas


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Be armativeReie' t%e i!eas to ?n! t%e ones .o* li0e@ not t%e ones .o*

!on;t li0e,

Be deli!erate S.ste$aticall. reie' all of t%e i!eas,

Chec" yo#r o!$ective(on;t lose sig%t of .o*r original goal,

To sift o*t t%e reall. innoatie an!)ractical i!eas+


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Improve yo#r ideas(o .o* see 'a.s to $a0e .o*r i!eas 2etterJ

Consider noveltyAoi! t%e 3 trie! an! tr*e4 an! stretc% .o*r co$fort leel

To sift o*t t%e reall. innoatie an!

)ractical i!eas Dcontin*e+


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Anal.5ing Res*lts of Brainstor$ingSession+ Ma0ing t%e 3?nal list4

Voting 'it% a t%res%ol! All )artici)ants are gien = otes Dsa. -artici)ant can ote an. 'a. t%e. 'ant for t%e )oste! i!eas I!ea 'it% $ost otes fro$ gro*) gets incl*!e!T%is c.cle co*l! 2e re)eate! 'it% a secon! t%res%ol!ing ote

Voting 'it% ca$)aign s)eec%esGie Dsa. otes )er )erson, Tall. all otes, I!eas 'it% or $ore otes get consi!ere!,

Select a )erson '%o !i! not ote for t%e i!ea to 3)ro$ote4 t%ei!ea D)ositiel.Re)eat oting after t%e s)eec%es


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Anal.5ing Res*lts of Brainstor$ingSession+ Ma0ing t%e 3?nal list4

Blen!ing i!eas

Unif. si$ilar i!eas

(anger+ all i!eas co*l! get force ?tte! into i!ea

A))l. criteria

Hae a criteria of $erit )re)are! )rior to $eeting

Eli$inate i!eas t%at !o not $eet criteria

Scoring or ran0ing $et%o!s

Use a 'eig%ting for$*laAssign )oints for eac% criterion $et


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Creatiit. -ro$oting Eniron$ent

Freedom

To a))roac% t%e 'or0 or )ro2le$ in one;so'n 'a.,

Challenging Wor"

T%e in!ii!*al;s s0ills are c%allenge!,S#cient %eso#rcesAccess to !ata or t%e a2ilit. to create it,S*cient ti$e to !o t%e 'or0


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Creatiit. -ro$oting Eniron$ent

S#pervisory &nco#ragement of Creativity

Acce)tance of 3!*$2 i!eas4

Acce)tance of $ista0esS#pportive Wor" Gro#p

-eer s*))ort an! acce)tanceC*lt*re of acce)tance of ne' i!eas

Organizational &nco#ragement of Creativity


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Factors that shape climate'O2stacles to Creatiit.

Organizational Impediments Str*ct*re of organi5ation

Not allo'e! to $a0e a $ista0e"$*st al'a.s 3loo0 goo!4

I!ea stealing 2. s*)eriors or )eers

B*siness C*lt*re3Botto$ line4 is all i$)ortantQ*arterl. >inancial Re)ort $*st loo0 goo!

S%ort ter$ foc*s s long ter$ ie'

Ris0 aersion

-olitics of organi5ationor0loa! -ress*res Din!ii!*al@ tea$@ organi5ation

3e !on;t %ae ti$e for t%at4,

B*t so$e %o' 'e all %ae lot;s of ti$e to !o t%e 'or0 oeran! oer again


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Ma0e Mista0es

It is OP to $a0e $ista0es,

A $ista0e is an #ne(pectedres*lt

)earnfro$ t%at e:)erience

It too0 E!ison @ tries to inent t%e lig%t 2*l2, %enso$eone as0e! a2o*t )rogress after t%e ?rst @ tries@%is res)onse 'as 3ell@ 'e 0no' @ 'a.s not to !oit,4


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Co$$ents or Q*estionsJ


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Rig%t Brain Met%o!s

Rig%t si!e of 2rain+ is*al@ gra)%ical

1eft si!e of 2rain+ er2al@ anal.tical

All i!eas so far are largel. 3left 2rain i!eas4

Tec%ni6*es+Use $a))ing tools+ s0etc%es@ !ra'ings@

$a)s@ cartoons@ etc,


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Rig%t Brain Met%o!s

Use of !ra'ing to 3s)*r rig%t92rain artistici!eas4

Esta2lis% t%e i$)ortant attri2*tes of '%at .o*'ant to !esign is*all. or gra)%icall.

S0etc% D6*ic0l. eac% attri2*te

T%en@ )air ran!o$l. t%e ario*s in!ii!*al

)ictorial attri2*tesContin*e *ntil all attri2*tes are incl*!e!,


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iggle C%art

Can 2e consi!ere! to 2e a f#nctional *owchart@ 2*t",

Inco$)lete or *ncertain ele$ents ares0etc%e! 'it% 3'iggl. lines4


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iggle C%art+

Sensor Data

SensorPre-processing

Image Analysis

Decision Planning

Take Action


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Brain!ra'ing

Use )ict*res s0etc%es etc to ca)t*re i!eas

(oes not *se 3'or!s4 in !escri)tion


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Brain'riting

On a )iece of )a)er@ $a0e a ta2le t%at is a fe'ro's !ee) 2. a fe' col*$ns 'i!e,

T%e ?rst )erson ?lls in t%e to) ro' 'it% one

i!ea )er 2o:,T%e )age is )asse! to t%e ne:t )erson '%o ?lls

in t%e ne:t ro' 'it% i!eas Deit%er create ne'i!eas or 2*il! o of t%e ot%er i!eas on t%e

)age,T%e )rocess is re)eate! *ntil eer.one in t%e

gro*) %as contri2*te! an! t%e )age is f*ll,


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(el)%i Met%o!

-rocess K+Q*estionnaire is !istri2*te! to t%e $e$2ers,Eac% $e$2er Lots !o'n as $an. i!eas as )ossi2le

All ite$s are collecte! an! re!istri2*te! 2. t%ecoor!inator to t%e )artici)ants,T%e. again a!! to t%e i!eas or $o!if. 2. ariation,T%is contin*es *ntil a sta2le set of i!eas res*lt,

-ro2le$er. e:)ensie@ ti$e cons*$ing an! tainte! 2. )eer

in/*ence


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References Elaine (*n!on & Ale: -atta0os@ T%e Innoation Gro*)

Cons*lting Inc,@ ''',innoationg*r*,co$

Blair Miller@ Blair Miller Associates@ ''',2lair$iller,co$

Roger Martin & Hilar. A*sten@ Rot$an Sc%ool ofManage$ent@ Innoation s, I$)le$entation@ Rot$anManage$ent@ S)ringFS*$$er KK@ ''',$g$t,*toronto,ca

(ai! -otter@ Innoation Co*ncil@ Conference Boar! ofCana!a@ K

5a brainstorming techniques

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