6 Facts About How Filipino Millennial Jobseekers Look For JobsAnd how to create the best job posts that attract them

Overview

Fact 1The Magic Number is P18,000.

Fact 2Millennials like to talk and meet people in their jobs and are interested in smart, creative, and impactful jobs.

Fact 3Makati is king when it comes to attracting millennial jobseekers.

Fact 4Female millennials apply to more jobs than their male counterparts… except in IT and Software.

Fact 5Work-from-home jobs are more relevant for female millennials.

Fact 6The right keywords in your job post will get you the attention that you want from jobseekers.

Quick Guide to Branding Your Job PostsWho we are

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Table of Contents

03

Overview

Millennials, those born between the 1980s to the early 1990s, will be

the next big thing in recruitment. In fact, they already are. The kids are

now all grown up and are most likely working a majority of entry-level

jobs today. It won’t take long for them to take over middle management,

then executive positions…and then, before you know it, the entire work-

force is dominated by millennials. While there are many generalizations

about millennials all over the world, these generalizations will skim over

the specifics based on country of residence, socio-economic class, etc.

This report takes the initiative in understanding the millennials closer to

home: the millennial jobseekers of Metro Manila.

This report does not purport itself to be an exhaustive understanding of

this group Manileños, but it does show certain tendencies of the group

when it comes to looking for a job. Kalibrr’s very own Data Science team

gathered data from over 500,000 jobseekers on our platform in an effort

to give you a peek into the minds of the millennials.

Data prepared by: Aivin Solatorio, Data Science LeadNorman Mascariñas, Data Scientist

Written by:

Daniel OlivanContent Marketing Manager

Layout by:

Che BantayanGraphic Designer

04

The standard salary may not be a surprise to you, but we’re sure you’d like to know more about the magic number. Jobs that pay a monthly salary of P18,000 receive the most applications in our job board for this age group. What this means is that a salary of less than that number will hurt your chances of getting good applicants.

Fact #1: The Magic Number is P 18,000.

Preferred Salary Ranges of Millennials (18-30 y.o)

Quick Tip

It’s as simple as declaring the salary, or salary range, in the job post. According to The Hiring

Site Blog, 72% of jobseekers look at the salaries on job posts first. Jobseekers are also more likely to apply to a job post when they see the salary for the position.

Improving Your Job Post

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75% of millennials on Kalibrr prefer to work in the top industries and jobs below. Many of these jobs require relationship management and are customer-facing jobs. They also require both highly technical and technological knowledge. Jobs in the public sector and NGOs has the added factor that they are geared towards social impact.

Millennials like to talk and meet people in their jobs and are interested in smart, creative, and impactful jobs.

Fact #2:

Quick Tip

Use simple and colloquial language when-ever possible, and don’t be afraid to be conversational over professional. And if you can articulate what kind of impact they’ll be making in the company, and the world around them, that will be an added plus.

Improving Your Job Post

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Sales and MarketingAccount Manager, Sales Representative, Marketing Officer, Business Development Associate, Content Marketing, Brand Manager, Property Consultant, PR Officer, Social Media Manager, Copywriter, SEO Specialist

Administration and CoordinationAdministrative Assistant, Executive Assistant, Project Manager, Field Officer, Community Development Officer, Data Encoder, Human Resource Officer, Office Manager, Reception, Secretary, Logistics Officer

Customer ServiceCustomer Service Representative, Account Specialist, Virtual Assistant, Technical Support Officer, Client Relations Manager, Barista, Email Support Officer, Desk Officer, Call Center Agents

Accounting and FinanceAccountant, Purchasing Officer, Finance Analyst, Comptroller, Auditing Officer, Book-keeper, Tax Accountant, Finance Intern

IT and SoftwareSoftware Developer, UX Specialist, UI/UX Designer, Web Developer, PHP Developer, Front-end Developer, System Administrator, Mobile Developer, Database Administrator, Security Engineer, Technical Support Officer

Human ResourcesRecruitment Specialist, HR Encoder, Recruitment Associate, Training Supervisor, Talent Management Director, Payroll Manager, Employee Relations Officer

Public Service and NGO (varies depending on department and function)Data Researcher, Managing Director, Community Development Staff, Project Develop-ment Officer

Media and CreativesGraphic Artist, Social Media Manager, Copywriter, Content Writer, Web Designer, Art Di-rector

PRO TIP

Included in this section is a list of job titles that are associated with their correspond-ing job functions (below) , as well as the top 10 job titles millennial job seekers prefer (previous page). Use these titles as pegs for creating your own job titles fit for your company.

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Makati is the top choice for jobseekers in general, most likely because of the career opportunities the Central Business District provides and suggests. What’s more inter-esting to see is that nearly 80% of the demographic prefer to work in the top five cities, while more than 50% prefer to work in Makati, Quezon City, and Pasig alone.

Makati is king when it comes to attracting millennial jobseekers.

Fact #3:

City

Quick Tip

If your job is located in any of the top cities, make sure to highlight it in more than one spot in the posting. For example, you can mention “Makati” in the job description or in your company profile so that jobseekers will make sure to remember the prime location of your vacancy.

Improving Your Job Post

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On an individual level, we discovered that female millennials submit slightly more applications than male millennials do. We currently cannot determine what exactly is behind this behavior, unfortunately.

On a general scale, however, the discrepancy isn’t as apparent. Our database of mil-lennial jobseekers is roughly 60% female and 40% male, and this trend appears in all fields when we measured the number of unique applications made by each millennial jobseeker (i.e., additonal applications in the same industry are not counted). Except in IT and Software. It is only in this field that the balance is upset, where applications are overwhelmingly coming from male jobseekers.

Female millennials apply to more jobs than their male counterparts… except in IT and Software.

Fact #4:

Average applicationssubmitted

Applicant distributionby sex

Male

Female

Sales and Marketing

Public Serviceand NGO

Media andCreatives

IT andSoftware

HumanResources

CustomerService

Accounting &Finance

Administration& Coordination

36.9%

63.1%

38.6%

61.4%

38%

62%

29.8%

70.2%

31.1%

68.9%

32.2%

67.8%

62.8%

37.2%

37.2%

62.8%

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Work-from-home jobs allow flexibility for jobseekers of any age, especially since many of these jobs are also part-time jobs that allow for extra income. It’s no surprise that there would be general interest for these kinds of jobs. More than half of female millennials, in fact, have expressed interest for work-from-home jobs.

Work-from-home jobs are more relevant for female millennials.

Fact #5:

Interest for Work-from-home jobs based on sex

PRO TIP

Make your work-from-home job post female- friendly if you want to improve your sourcing. You can check out Govloop’s guide to making female-friendly job posts to attract more appli-cations.

Improving Your Job Post

Quick Tip

Not every work-from-home job is a tempo-rary stint. Make sure you highlight whether a work-from-home job is part-time, freelance, or full-time! This will prevent unwanted appli-cants in your pipeline.

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Jobseekers skim through job post after job post during their job search. For some, they will read every word carefully. For the rest, only the right keywords will grab the attention of potential applicants. We’ve curated keywords that appear in our best-per-forming job posts. Your job posts gain an 18% increased chance of turning views into applications by using these keywords.

The right keywords in your job post will get you the attention that you want from jobseekers.

Fact #6:

Sales and Marketing

merchandising associate coordinating marketing manager partnerships stakeholders assistant philippines implementation stakeholders suppliers oversee learning collaborate with

Customer Service

high school graduate shifting schedule flexible service oriented complaintsrespond to customer inquiries customer care customer calls inbound customer

I.T. and Software

Support fresh social accounts graduates hardware and software willing to be trained end user degree in computer science site internet technical support

Accounting and Finance

Revenue vouchers expenses clerical charge results journal official administrative collections funds accounts receivable invoices departments

Administration and Coordination

Division materials qualified full time education bachelor degree second level eligibility civil service commission csc

Quick Tip

Underline or bold keywords in your job post. This will make it easier for jobseekers to latch onto main points, and to decide if they should apply for your company.

Improving Your Job Post

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Quick Guide to Branding Your Job Posts

The most important element in a job

post? The job description. A detailed and well-written job description is more important than any other aspect of the job post in getting jobseekers to apply.

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Job posts that have relevant photos

are 66.5% more successful at turning

visitors into applicants. Make sure that they are high quality photos, and that jobseekers can easily relate the photo to your brand.

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Adding a video to your job post not

only makes your job post more inter-

active it also makes your job post more visible on search engines, which means you’ll be discovered more easily.

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Sell your company in your compa-

ny profile; don’t simply write about

it. And sell it to the jobseeker that you want. Make them want to work for you, not to buy from you.

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Do you have cool perks and benefits? Make sure you write them down so job-seekers can take that into consideration when applying for your company. That’s part of company culture.

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12Who we areKalibrr is a technology company whose mission is to transform the way

candidates find jobs and the way companies hire talent. Kalibrr’s technol-

ogy recommends jobs to jobseekers on the basis of their interests, ex-

perience, and it empowers jobseekers to demonstrate their skills to em-

ployers through our built-in assessments. We believe in a world where

anyone who wants a great job, can get one. We aspire to be people of

high caliber, and to amplify what is high caliber in others.

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