(RADIUSMAPOFMONTCO)

EdwardHarris

VALLEYFORGENATIONALHISTORICALPARK

VALLEYFORGENATIONALHISTORICALPARK

Snapchat AppealstoYoungerDemographics

14.5

23.5

4.2

22.1

15.8

24.4

0

5

10

15

20

25

30

Age12-17 Age18-24

August2017YoungUSMonthlyUsers(inmillions)

Facebook Instagram Snapchat

OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.

OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.

STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.

OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.

STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.

TACTICS: 1. Be the first Destination Marketing organization in the U.S. to build a campaign using footage from the new SnapchatSpectacles product. 2. Offer new followers the chance to win a pair of SnapchatSpectacles on the first day of Summer.

OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.

STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.

TACTICS: 1. Be the first Destination Marketing organization in the U.S. to build a campaign using footage from the new SnapchatSpectacles product. 2. Offer new followers the chance to win a pair of SnapchatSpectacles on the first day of Summer. BUDGET: $15K

WhyisSNAPCHAT popular?

“Muchmorepersonal,insteadofjusttexting.”

“Youcanhave conversationswithoutsayinganything.”

“Youcancapturethemoment”

“You'reabletocustomizepictures”

“Filtersmakeitfun”

“myeyesonlyfeature”

“It’seasiertostayintouchwithafriendvs.textingbecauseyoucanseetheperson”

“doesn'tstayontheinternetforever”

20

25%increaseinfollowerssince

4/21

VALLEYFORGENATIONALHISTORICALPARK

25%increaseinfollowerssince

4/21

YOY RESULTS

HOTEL

OCCUPANCY

SNAPCHAT

FOLLOWERS

5%

25%

SNAPCHAT VS INTSAGRAM “STORIES”

Storieslaunch

SNAPCHAT VS INSTAGRAM “STORIES”

Instagramstorieshas250millionactivedailyusers

Storieslaunch

250m

SNAPCHAT VS INSTAGRAM “STORIES”

The Future of SNAPCHAT

Appleannouncedthatit'sworkingwithSnapInc.tocreatehyper-realisticfiltersthattrackfacialmovementsusingobjectrecognition

WiththehelpofSnap’salgorithm,Applewillbecomeamajorforceforwidespreadconsumeradoptionofaugmentedreality,whichhasprovedtoopennewdoorsformarketingopportunities

+

What is Augmented Reality?

Digitalcontentlaidoverthephysicalworld.

SnapchatwillnowallowuserstoviewtheirBitmoji charactersinaugmentedreality,throughanadditiontoitsprevious"WorldLens"feature.Withtheupdate,Bitmoji willbeabletodoyoga,skateboard,drinkcoffee,andmore,alltakingplaceinreal-worldsurroundingsinAR(viaTechCrunch).

PhonepoweredDisney/LenovoARheadset,herewithBluetoothperipheralLightSaber.

TOP 3 TAKEAWAYS

1. BE THE CUSTOMER (VISITOR)

3. EMBRACE NEW TECHNOLOGY.

2. CREATE A WORK CULTURE THAT SEEKS NEW IDEAS.

THANK YOU!

https://www.linkedin.com/in/edwardharrihttps://www.linkedin.com/in/edwardharrismarketing/smarketing/Connect with me on